focus on the business, not the business of data...

© 2014 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

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Adam M. Ronthal Technical Product Marketing and Strategy Big Data, Cloud, and Appliances

Focus on the business, not the business of data warehousing!

@ARonthal



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Disclaimer © Copyright IBM Corporation 2014. All rights reserved. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY. WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED. IN ADDITION, THIS INFORMATION IS BASED ON IBM'S CURRENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE. IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER DOCUMENTATION. NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, NOR SHALL HAVE THE EFFECT OF, CREATING ANY WARRANTIES OR REPRESENTATIONS FROM IBM (OR ITS SUPPLIERS OR LICENSORS), OR ALTERING THE TERMS AND CONDITIONS OF ANY AGREEMENT OR LICENSE GOVERNING THE USE OF IBM PRODUCTS AND/OR SOFTWARE.

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Changing the Experience of Analytics in the Cloud

Watson Analytics!

•  Cloud-based predictive & cognitive analytics discovery platform

•  Designed for business use

•  Integrated social collaboration

•  Freemium to enterprise versions

Data Works! dashDB!

•  Enable self service access & integration of multiple data sources

•  Simplified tools to prepare, refine & secure data

•  Open application programming interfaces for application development

•  On-premise and cloud / internal & external data

•  Rapid deployment of large scale data warehouses

•  Enables scaling of both volume and processing speed

•  Unified architecture that enables hybrid data processing, on-premise & in the cloud

•  In-database analytic capabilities for the best analytic performance



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This Changes Everything

Build More

Grow More

Know More

Focus on the business, not the business of data warehousing!



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Introducing IBM dashDB

§  Deploy in minutes with rapid cloud provisioning

§  No infrastructure investment for cloud agility

§  Accelerate application development for analytics

§  Built for Analytics to help you understand your data and business

§  In-Database Analytics for greater efficiency and performance

§  Compatible with Advanced Tooling like R and Watson Analytics

§  Grow more without growing the things that cost more

§  Built-in Performance with In-memory technology

§  Load and go with no tuning required

Build More Know More Grow More

dashDB keeps data warehouse infrastructure out of your way

Data warehouse and analytics as a service on the cloud



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The Business of Data Warehousing should not be your focus!

Data Warehouse

$$$ $$$

$$$



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Data is the basis of new competitive advantage

1“2014 Analytics Market Survey,” research note, Nucleus Research, September 2014. 2“Analytics Pays Back $13.01 for Every Dollar Spent,” research note, Nucleus Research, September 2014. 3"Predicts 2014: Why You Should Modernize Your Information Infrastructure", November 28, 2013. Gartner.

Increasing investment

71% Faster ROI

13 to 1

Data warehouses will get you there

over 90% of analytics customers plan to increase their

analytics budgets within the next 2 years1

Analytics pays back US$13.01 for every

dollar spent – 1.2 times more than it

did 3 years ago2

of big data implementations will

augment, not replace, existing data warehouses3



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Modernizing with Cloud Keeps Infrastructure out of Your Way

§  Modernize existing Data Warehousing with on-demand cloud agility

§  Embrace the concept of the logical data warehouse by combining cloud and on-premises deployments

§  Faster insight without the up front infrastructure investment

§  Full support for hybrid “ground to cloud” deployments

Organizations gaining competitive advantage through cloud adoption are reporting: 1

as compared to peer companies who are more cautious about cloud computing1

1http://www-03.ibm.com/press/us/en/pressrelease/42304.wss 2http://www.huffingtonpost.com/vala-afshar/the-top-100-cloud-computi_b_3756172.html 3http://www.businesswire.com/news/home/20100722005325/en/Cloud-Computing-Delivering-Promise-Doubts-Hold-Adoption#.UufrRKX0B8Y

77% of enterprises are in the initial stages of cloud adoption2

84% of CIOs cut application costs by moving to the cloud2

58% of IT Decision Makers think cloud solutions give them

better control of their data3

2x revenue growth

2.5x higher gross profit



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Key dashDB Use Cases

•  Extend on-premises data warehouse environments to the cloud

•  Flexible, cost-effective growth •  Hybrid Cloud models support ground to cloud

Extend / Modernize

•  Easy synchronization of JSON to structured data •  Allows analytics via standard BI tools •  In-database predictive algorithms allow greater insight

for Cloudant users than ever before

Cloudant Analytics

•  Robust predictive analytic algorithms •  Integrated with R •  Watson Analytics Ready •  Analytics Ecosystem with Partners

In-Database Analytics

•  Data Warehousing and Analytics in the Cloud •  Cloud Agility and Flexibility •  Analytics for Cloud Data, Data Marts, and dev/test

environments

Data Warehouse & Analytics

Service



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dashDB – Available Now with Three Deployment Choices

•  New “Enterprise” Plan •  Dedicated infrastructure •  Terabyte-scale capacity •  Contact your IBM account

representative if interested

•  “Entry” plan for smaller data volumes available today!

•  Explore data warehousing in the cloud and see how cool it can be!

•  Ingest data from a wide variety of sources

•  In-database analytics included

•  Fully integrated with Cloudant

•  Built-in automated synchronization from Cloudant JSON data stores

•  Build your web/mobile app and make the data available for analytics at the touch of a button!

1 2 3

Closed Beta Open Beta



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dashDB lets you Build More with Rapid Cloud Provisioning

Build More

§ Simple, up and running in minutes with rapid cloud provisioning

§ No infrastructure investment provides true business agility

100% of new application deployments on Exadata took

50 days or more.1

88% of Teradata 2700 deployments took 50 days or

more.2

According to a recent ITG Study:

2 https://ibm.biz/BdRCmK 1 https://ibm.biz/BdEd4j



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dashDB is as Simple as an Appliance with Cloud Agility!

Grow More

§  Load and Go with no tuning required §  Columnar optimized for analytic

workloads §  Memory optimized takes analytics

beyond in-memory

Source: http://tdwi.org/research/2014/05/evolving-data-warehouse-architectures-for-big-data-infographic.aspx

Modern Data Warehouses are

constantly changing in response to business

needs.



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Faster Answers let You Know More!

Know More

§  In-Database analytics built in §  R Integration for predictive modeling §  Partner Ecosystem for analytics §  IBM Watson Analytics ready

Built-in, in-database analytics provide faster answers with no data movement for greater efficiency! dashDB enables predictive analytics across all the data!



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Next Generation BLU In-Memory Performance Built In!

• Next Generation In-Memory • Columnar • SIMD Hardware Acceleration • Actionable Compression • Support for OLAP SQL

extensions • Connect common 3rd party BI

tools



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IBM Netezza Advanced Analytics Built In!

k-Means Clustering

Linear Regression

Decision Tree Geospatial



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The Hybrid Cloud – Extending the Data Warehouse into the Cloud

On-Premises Systems

Cloud

•  Sensitive Data •  On-premises Source

Systems •  Large volumes of data

generated

•  Data Marts •  Test/Dev Environments •  Analytics for Data

already in the cloud

Hybrid Cloud



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And Extending Your Data Footprint to the Cloud

Data

Schemas

Applications

Terabytes to Petabytes Gigabytes to Terabytes

In-DB Analytics

Enables Hybrid Deployments from Ground to Cloud

On-Premises Data Warehouse

Cloud Based •  Dev/Test Environments •  Analytic Marts •  Analytics for Cloudant 3rd Party DW

Cloud-based JSON Data Store

Auto sync of JSON Data

Auto provisioning



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Providing Analytics on Cloudant JSON Data Terabytes to Petabytes Gigabytes to Terabytes

Cloud Based •  Analytics for Cloudant •  Analytic Marts

Cloud-based JSON Data Store

Auto sync of JSON Data

Auto provisioning

The only in-memory database fully

optimized for analytics on Cloudant JSON

Data!



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Cloudant Use Case: Hothead Games

§  Revenue Model based on in-app purchases

IBM Internal Use Only

Hothead Games could leverage predictive algorithms to determine who was most likely to purchase based on past usage patterns? k-Means Clustering for market segmentation, time of purchase analysis and others Decision Tree algorithms to predict customer churn or propensity to purchase Geospatial capabilities to predict the most likely locations for purchases

Higher offer acceptance rates More effective, targeted offers



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www.dashdb.com

#KnowMOREinaDASH @getdashdb

focus on the business, not the business of data...

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