Bernard

@ojengwa_

@ojengwa

@ojengwa

Life’s too short to build something nobody wants!

- Ash Maurya

5 Myths of LeanUX

Myth 1

Lean UX = Minimal UX

Lean UX ≠ Minimal UX

Lean in this context doesn’t mean least or minimal. DoingLean UX doesn’t mean doing the least amount of userexperience work you can get away with.

Myth 2

Lean UX = UX + Agile

Lean UX ≠ UX + Agile

Agile is a development methodology for programming that breaks large projects into small manageable chunks. UX in an Agile environment is NOT Lean UX.

Myth 3

Lean UX minimizes up-front research

Lean UX minimizes up-front research

In Lean UX, doing research upfront about your customers/users is critical. BUT you do just enough to answer the experiment at hand.

Myth 4

Lean UX = Wasteful

Lean UX ≠ Wasteful

Waste is any human activity which absorbs resources, but creates no value.

Myth 5

Lean UX is all new

Lean UX is not all New

Lean UX uses the same techniques and tools that UX people have been using for decades.

“A Startup is a human institution designed to deliver a product or service under conditions of extreme uncertainty”

– Eric Ries

LEARN

BUILD

Reducing the scope of your MVP not only shortens your development cycle, but also removes unnecessary distractions that dilute your products messaging.

MEASURE