leading innovation in the data center - dell emc finland · leading innovation in the data center...

CLeading Innovation in the Data CenterTjerk BijlsmaTjerk BijlsmaSolution Architect, Cisco

October 2012

tbijlsma

[email protected]

© 2012 Cisco Systems, Inc. All rights reserved. PublicC97-713544-00 1

October 2012tbijlsma.com

Agendag

IT Challenges TodayIT Challenges Today

EMC + Cisco + IntelEMC + Cisco + IntelEMC Cisco IntelEMC Cisco Intel

Cisco Unified Data CenterCisco Unified Data Center

Joint Datacenter SolutionsJoint Datacenter Solutions


IT Challenges Todayg y

Speed ToSpeed To

Baseline / Benchmark Baseline / Benchmark Metrics UnknownMetrics Unknown

Multiple Vendors, Multiple Vendors, ContractsContracts

Speed To Speed To DeliverDeliver

Need for EfficiencyNeed for Efficiency Complex DesignsComplex DesignsNeed for Efficiency Need for Efficiency And SupportAnd Support

Complex Designs Complex Designs And ImplementationsAnd Implementations

Overworked Overworked IT StaffIT Staff

Budget Budget ––CapExCapEx And And OpExOpEx


Transformation

Application IntegrationApplication Integration

The Role ofThe Role of IT as a ServiceIT as a Service

800% growth 800% growth in data over the in data over the next 5 years, with 80% of it next 5 years, with 80% of it b i t t d*b i t t d*

Dramatic G f

Consolidation and Consolidation and VirtualizationVirtualization

NewNewData CentersData Centers

being unstructured*being unstructured*Growth of Data

Data centers can consume Data centers can consume 100 100 times more energy times more energy than the than the offices they support*offices they support*

Energy Efficiency offices they supportoffices they support

CloudCloudDesktop Desktop VirtualizationVirtualization

Efficiency

Business Continuity and Disaster RecoveryBusiness Continuity and Disaster Recovery


*Gartner, Data Center Executives Must Address Many Issues in 2012, Mike Chuba, January 2012

Business Continuity and Disaster Recovery Business Continuity and Disaster Recovery

Cisco & EMC:Industry Leading Converged

Infrastructure SolutionsCisco & EMC:

Industry Leading Converged Infrastructure Solutions

Performance Leadership

Advanced Data Protection and

Reliability

World-ClassEconomics

Intel® & Cisco: Joined at the Chip on Unified C ti S t I d t

Intel & EMC:Deep technology alignment

th t d li hi h fIntel® & Cisco:

Joined at the Chip on UnifiedIntel & EMC:

Deep technology alignmentComputing System; Industry partnership of over 10 years

that delivers high performance, cost-efficient platforms

Joined at the Chip on Unified Computing System; Industry partnership of over 10 years

Deep technology alignment that delivers high performance,

cost-efficient platforms

© 2012 Cisco Systems, Inc. All rights reserved. PublicC97-713544-00 5© 2010 Cisco and/or its affiliates. All rights reserved.

Driving industry standards, market transitions and innovative solutions to IT challenges

© 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Unified Data Center VisionThe Platform for Delivering IT as a Service

CiscoCisco®® Unified Unified ComputingComputing Cisco Unified Cisco Unified ManagementManagementCisco Unified Cisco Unified FabricFabric

Any WorkloadAny Workload Any ServiceAny Service Any ScaleAny Scale

• LAN and SAN switching• Routing• Security

• Physical• Virtual • Cloud

• Service providers and massively scalable data centers

• Application optimization • Orchestration and automation

Cloud• Enterprise• Small and midsize businesses

Consistent and SimplifiedConsistent and Simplified


Consistent and SimplifiedConsistent and SimplifiedPolicy, Features, Security, Management, and ProgrammabilityPolicy, Features, Security, Management, and Programmability

Cisco Unified Fabric

ConvergenceConvergenceScaleScale

Delivering Architectural Flexibility for All Data Centers

• Wire once for LAN and SAN• Single point of management

for LAN and SAN

gg• Resilience and high

performance• Revolutionary scale

• Device consolidation• Geographic span Ethernet Ethernet NetworkNetwork

StorageStorageNetworkNetwork

• Transparent virtual machine • Secure separation and multitenancyIntelligenceIntelligence• Transparent virtual machine

networking• Workload mobility

• Secure separation and multitenancy• Integrated application delivery

When theWhen the You GetYou Get ConsistencyConsistency


When the When the Network Network isis UnifiedUnified

You Get You Get Consistency Consistency Across Physical, Virtual, and Cloud EnvironmentsAcross Physical, Virtual, and Cloud Environments

Wire Once, Enable Everywhere Storage Fabric

CiscoCisco®® DCNM ManagementDCNM Management

FCFC

EMC Connectrix and Cisco EMC Connectrix and Cisco ®®

NASNAS

iSCSIiSCSI MDS MDS –– Cisco NexusCisco Nexus® ®

Unified FabricUnified Fabric FCoEFCoEiSCSIiSCSI

FCFC

iSCSIiSCSI

FCoEFCoE

OperationalOperational CommonCommon EnterpriseEnterprise PerformancePerformance

Cisco NXCisco NX--OS Operating SystemOS Operating SystemiSCSIiSCSI


OperationalOperationalSimplicitySimplicity

CommonCommonManagement InterfaceManagement Interface

EnterpriseEnterpriseScaleScale

PerformancePerformanceand Resiliencyand Resiliency

Cisco Unified Computing Systemp g ySingle System: Computing, Networking, Virtualization, and Storage Access

Single Unified SystemSingle Unified System Designed as a single integrated Designed as a single integrated infrastructureinfrastructure

BareBare metal abstraction and API design formetal abstraction and API design forUnified ManagementUnified Management

BareBare--metal abstraction and API design for metal abstraction and API design for automation and orchestration through automation and orchestration through industryindustry--standard toolsstandard tools

Intelligent InfrastructureIntelligent Infrastructure SelfSelf--integrating components and policyintegrating components and policy--based automationbased automation

Unified FabricUnified Fabric Virtualization awareness and scalability Virtualization awareness and scalability without complexitywithout complexity

Server InnovationsServer Innovations IndustryIndustry--standard, Intel architecture servers standard, Intel architecture servers with Ciscowith Cisco®® innovationsinnovations


Cisco Servers Powered by the Intel® Xeon® Processor Family

Cisco UCS Componentsp

Cisco Unified Computing SystemCisco Unified Computing System™™

Cisco UCSCisco UCS®® 6200 Series Fabric Interconnects6200 Series Fabric Interconnects

Cisco UCS 624BUPCisco UCS 624BUP Cisco UCS 624BUPCisco UCS 624BUPor

Cisco UCS ManagerCisco UCS Manager(Embedded)(Embedded)

System ManagementApplications

G hi l U I t f

Aligning infrastructure configuration with workloads through Cisco UCS 624BUPCisco UCS 624BUP Cisco UCS 624BUPCisco UCS 624BUPor Graphical User Interface

Command Line Interface160 Gbps per Chassis 80 Gbps per Chassis 80 Gbps per Fabric Extender

Cisco UCS 2208XP Cisco UCS 2208XP Fabric ExtenderFabric Extender

Cisco UCS 2204XP Cisco UCS 2204XP Fabric ExtenderFabric Extender

Cisco NexusCisco Nexus®® 2232PP 10GE2232PP 10GE

gautomation and policy

Simplifying three Fabric ExtenderFabric Extender Fabric ExtenderFabric Extender

Cisco UCS 5108 Blade Server ChassisCisco UCS 5108 Blade Server Chassis

Fabric ExtenderFabric Extender

Cisco UCS BCisco UCS B--Series Blade ServersSeries Blade Servers Cisco UCS CCisco UCS C--Series Rack ServersSeries Rack ServersScale OutScale Out

networks into one

aand nd Web Web 2.02.0

Cisco UCS B22 M3Cisco UCS B22 M3 Cisco UCS C22 M3Cisco UCS C22 M3 Cisco UCS C24 M3Cisco UCS C24 M3

EnterpriseEnterpriseCisco UCS B200 M3Cisco UCS B200 M3 Cisco UCS B420 M3Cisco UCS B420 M3

Many form factors, one system: Servers powered by Intel and Cisco® innovation pp

--ClassClass--Cisco UCS B200 M3Cisco UCS B200 M3 Cisco UCS B420 M3Cisco UCS B420 M3

Cisco UCS Cisco UCS B250 B250 M2M2Cisco UCS C220 M3Cisco UCS C220 M3 Cisco UCS C240 M3Cisco UCS C240 M3

Cisco Servers Powered


MissionMission--CriticalCritical--Cisco UCS B230 M2Cisco UCS B230 M2 Cisco UCS B440 M2Cisco UCS B440 M2 Cisco UCS C260 M2Cisco UCS C260 M2 Cisco UCS C460 M2Cisco UCS C460 M2

by the Intel® Xeon®

Processor Family

Third-Generation Fabric Computingp g2012 Product Innovation Across the Cisco UCS Platform

Unified Management:Unified Management:Bl d d R k dBl d d R k dBlade and Rack, and Blade and Rack, and Physical and VirtualPhysical and Virtual

Cisco UCS 6296Cisco UCS 6296F b i I t tF b i I t tFabric InterconnectFabric Interconnect

Cisco UCS VIC 1240, Cisco UCS VIC 1240,

4 New Intel Xeon E5 4 New Intel Xeon E5 Cisco Cisco UCSUCS®® CC--Series Series

Rack ServersRack Servers

1280, and 12251280, and 1225

Cisco UCS 2204Cisco UCS 2204

3 New Intel Xeon E5 3 New Intel Xeon E5 Cisco UCS BCisco UCS B--Series Series

Blade ServersBlade Servers

Unified ManagementUnified Management Highly Scalable Highly Scalable Faster ApplicationsFaster Applications

Fewer ComplicationsFewer ComplicationsSmarter ServersSmarter Servers

Unified ManagementUnified Management

IndustryIndustry--Leading Leading C tiC ti

g yg yUnified FabricUnified Fabric

HighHigh--Performance Performance Virtual NetworksVirtual Networks


ComputingComputing Virtual NetworksVirtual Networks


2012 Gartner Magic Quadrant for Blade Serversg

Magic Quadrant for Blade Servers

Challengers Leaders This graphic was published by Gartner, Inc., as part of a larger research document and shouldbe evaluated in the context of the entire

IBM

HP

ute

ute

document. The Gartner document is available upon request from http://www.gartner.com/reprints/cisco-datacenter?id=1-19KYF6B&ct=120306&st=sb.

Dell CiscoFujitsu

Hauweiy to

Exe

cuy

to E

xecu

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner

SGIBull

HitachiNEC

OracleHauwei

AAbi

lity

bilit

y g gresearch publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research including any

Miche Players VisionariesCompleteness of VisionCompleteness of Vision

with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


Source: Gartner (March 2012)

Completeness of VisionCompleteness of Vision

Customers Have Spoken p

xx86 Server Blade Market Share, Q2CY1286 Server Blade Market Share, Q2CY12

CiscoIBMHP

Cisco

HP

OracleFujitsu

NECDell Cisco UCS No. 3 with Cisco UCS No. 3 with

15.2% WW15.2% WW

Oracle

Dell

IBM Cisco UCS No. 2 with Cisco UCS No. 2 with 21.21.99% North America% North America

•• Cisco UCSCisco UCS®® momentum is fueled by momentum is fueled by h i i ti Ci ih i i ti Ci i •• 15,800 Cisco UCS customers15,800 Cisco UCS customers

0% 10% 20% 30% 40% 50%

Hitachi Ltd

0% 10% 20% 30% 40% 50%

Oracle

gamegame--changing innovation; Cisco is changing innovation; Cisco is quickly passing established playersquickly passing established players11

•• x86 blade servers are growing more x86 blade servers are growing more than twice as fast as the overall x86 than twice as fast as the overall x86

15,800 Cisco UCS customers 15,800 Cisco UCS customers worldwideworldwide

•• Annualized revenue run rate Annualized revenue run rate over US$1.6 billionover US$1.6 billionCisco UCS Cisco UCS

computing marketcomputing market22

•• Maintained number 3 worldwide in x86 Maintained number 3 worldwide in x86 blades with 15.2%, just behind IBM blades with 15.2%, just behind IBM with 15.4%with 15.4%11

•• Cisco UCS Q3FY12 growth of Cisco UCS Q3FY12 growth of 58% year over year58% year over year

After OnlyAfter Only3 Years3 Years


Source: 1 IDC Worldwide Quarterly Server Tracker, Q2CY12, August 2012, Revenue Share2 IDC Q1CY12 Server Forecaster, Based on x86 Blade Revenue

Cisco Unified Data CenterChanging the Economics of the Data Center

50%Faster50%

FasterDeploy

Twice theDeploy

Twice the30%

Faster30%

Faster

30% 30% 90% 90% 60% 60%

FasterFaster Twice theCapacity with No

StaffI

Twice theCapacity with No

StaffI

FasterFaster

Less CostLess Cost Less TimeLess Time Less CostLess CostIncreaseIncrease

Infrastructure Infrastructure CostsCosts

Disaster Disaster RecoveryRecovery

Deployment Deployment TimesTimes

IT StaffingIT Staffing Power Power CoolingCooling

Application Application PerformancePerformance


Cisco and EMC Three Paths to the Private Cloud

Build Your Own EMC VSPEXVblock™ Systems

BestBest--inin--Class Infrastructure Class Infrastructure ComponentsComponents Proven InfrastructureProven Infrastructure Converged InfrastructureConverged Infrastructure


ComponentsComponents


A New Way to Deliver ITy

Vblock™ Systems

Orchestration Orchestration and and ManagementManagement

VirtualizationVirtualization

y• Management and orchestration:

Unified infrastructure manager (UIM) framework

ComputingComputing

StorageStorage

• Virtualization: VMware• Computing: Cisco UCS® ®

• Networking: Cisco Nexus® ® and gg

EngineeredEngineered

TestedTested

Networking: Cisco Nexus and Cisco® MDS switching

• Storage: EMC Symmetrix VMAX or Unified

ValidatedValidated• Intel Xeon technology at the heart of Vblock systems

Solutions and Services• Accelerated time to value of business

applications


pp• Easily accessible support Powered by the Intel® Xeon® Processor Family

EMC VSPEX

Application SimpleSimple EfficientEfficient FlexibleFlexible

Modular &Modular &ReusableReusable

Agile,Agile,Low CostLow Cost

LeverageLeverageInvestment,Investment,

Hypervisor

Ci UCS

Reusable,Reusable,DeDe--RiskedRisked

Low CostLow Cost Investment,Investment,Choice,Choice,

ExtensibleExtensible

Cisco UCS

Cisco Nexus

Storage

Backup


EMC EMC VSPEXVSPEX DESIGN PILLARSDESIGN PILLARSPowered by the IntelPowered by the Intel®® XeonXeon®®ProcessorProcessor Family Family

HANA Revolutionizes SAP Decision Makingg

•• Instant access to huge volumes Instant access to huge volumes of dataof data

•• Lets you model your business Lets you model your business in a rapidly changing competitivein a rapidly changing competitivein a rapidly changing, competitive in a rapidly changing, competitive environmentenvironment

•• Enables the acceleration ofEnables the acceleration ofapplication performanceapplication performance

•• HANA applications supported with HANA applications supported with Cisco UCS Cisco UCS C260C260, , C460C460 and and B440B440


,,serversservers

Optimized For SAP HANA Solutionsp

SAP SAP HANAHANA SolutionsSolutions

•• Sales Pipeline AnalysisSales Pipeline Analysis

•• Bank AnalyzerBank Analyzer

•• Cash ForecastingCash Forecasting

•• Maximum Performance: Maximum Performance: Using scaleUsing scale--out servers out servers powered by Intel and tiered, powered by Intel and tiered,

•• Cash ForecastingCash Forecasting

•• Charity TransformationCharity Transformation

•• Collections InsightCollections Insight

multiprotocol storage multiprotocol storage

•• Reduce Risk: Reduce Risk: SAPSAP qualified solution built onqualified solution built on

•• COCO--PA AcceleratorPA Accelerator

•• CRM Rapid DeploymentCRM Rapid Deployment

ERPERP Rapid DeploymentRapid Deployment

SAPSAP--qualified solution built on qualified solution built on faultfault--tolerant, industrytolerant, industry--leading leading infrastructureinfrastructure

•• ERPERP Rapid DeploymentRapid Deployment

•• Customer SegmentationCustomer Segmentation

•• Deposits ManagementDeposits Management

•• Simplified Management: Simplified Management: 50% less hardware50% less hardware

PProvision New SAP Instances rovision New SAP Instances


in Minutesin Minutes

Cisco Reference Architecture for EMC’s Greenplum MRPurpose-Built, Highly Scalable, Easy to Manage, and Fast to Deploy

NextNext--Generation EnterpriseGeneration Enterprise--Ready Ready Hadoop Hadoop Reference ArchitectureReference Architecture

• Hardware and software validated • Greenplum MR Hadoop software• Red Hat Linux OS• Cisco UCS® ® C-Series Rack Servers• Cisco UCS fabric interconnects and CiscoCisco UCS fabric interconnects and Cisco

Nexus® ® fabric extenders• Cisco UCS Manager• Ultra fast high endurance Intel 710 SSD• Ultra fast, high endurance Intel 710 SSD


Oracle 11i eBusiness SuiteReplatforming: EMC IT Case Study

O f th l t i l l b l• One of the largest single global instances of Oracle 11i

• Core mission-critical applications:Core mission critical applications: – Direct Express (DXP) | Channel Express

(CXP)– Oracle Sales (CRM) | Service – Contracts | Projects

70 li ti ti VM d Li• 70+ application tiers: VMware and Linux

• Oracle Database 10g R2

12 TB d t b 8 8 billi f d t• 12-TB database; 8.8 billion rows of data

• 52 million transactions per day


Sun Fire ServerSun Fire Server Vblock™ SystemVblock™ SystemSun Fire ServerSun Fire Server yy

FromFrom ToTo

• Sun Fire E25K

• UltraSPARC IV processor

• Intel® Xeon® processor E7

• Cisco UCS®® B440

• CPU: 224 cores

• CPU utilization: 80%

• CPU: 192 cores

• CPU utilization: 10%

• OS: Solaris 10

• Storage: EMC Symmetrix DMX-3

• OS: Red Hat Linux and VMware vSphere

• Storage: EMC VMAXDMX 3 Storage: EMC VMAX


EMC IT Case Study: yTenfold Performance Gain

• Sales transactions time: 50 to 90% reduction (2 to 10 times faster)

• Customer service transaction time: 85 to 95% reduction (up to 20 times faster)

• Batch jobs: 2 to 20 times faster

• CapEx and OpEx savings of US$5 million to US$7 million

CPU UtilizationCPU Utilization

SS E25K D il S ikE25K D il S ik (224(224 CC )) CiCi UCSUCS®® L thL th 10%10% (128(128 CC ))Sun Sun E25K: Daily Spikes E25K: Daily Spikes (224 (224 CoresCores)) Cisco Cisco UCSUCS®®: Less than : Less than 10% 10% (128 (128 CoresCores))


*Based on EMC IT Internal Testing

EMC and Cisco ServicesTo Plan, Build, Run, and Optimize Our Integrated Solutions

Provide StrategicProvide Strategic Plan and DesignPlan and DesignProvide Strategic Provide Strategic GuidanceGuidance

Plan and Design Plan and Design SolutionsSolutions

Deploy and Deploy and Optimize Optimize

TechnologyTechnology

Deliver Expert Deliver Expert Customer Customer SupportSupport

ProcessesProcesses

T i d Ed tT i d Ed t

gygypppp

Train and Educate Train and Educate the Workforcethe WorkforceManage OperationsManage Operations


Cisco, EMC and Intel ,Leading Innovation in the Data Center

FoundationalFoundational Intel® Technology

•• Market lMarket leaders in storage, networking, eaders in storage, networking, and computingand computing

•• Deep technology alignmentDeep technology alignment

•• Integrated routes to marketIntegrated routes to market•• Cooperatively developed offerings: Cooperatively developed offerings:

products, services, and solutionsproducts, services, and solutions

•• Foundational Intel technology at the Foundational Intel technology at the

•• Joint venture: VCE coalitionJoint venture: VCE coalition

•• Shared Shared visionvision


core of all solutionscore of all solutions

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