Vermont

1 Special Olympics Vermont

Development for the SOVT

Movement

Hi

• Chris Bernier = cbernier@vtso.org but I prefer phone 802.863.5222 x106

• Director of Marketing and Development

• SOVT Staff 4 years

• SOVT volunteer since 2006

• Wife Abbie, baby due in December, dog Maple, 3 chickens

• Loved and hated for 18 week “Bernier Bootcamp” for Winter World Games athletes

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Goals of Presentation

• Discuss development within SOVT

• Revenue Snapshot

• Case for Support

• Importance of branding

• Competition within nonprofit sector

• Success planning for SOVT Key Stakeholders

• Q and A – Open Forum

• Conclusion

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A picture paints a thousand words

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Development

Development Defined

• Process of creating and enhancing relationships with (potential) donors

• Not transactional (like fundraising)

• Understand donors – Relationship based fundraising

• Life of donor

• Secure funds and resources to perform SOVT’s mission

• Nest eggs (endowments) are good and encouraged

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Development Priorities

• Create a Board culture that reinforces its central role in development.

• Create individual giving strategy that focuses on major gifts.

• Implement, manage and further enhance SOVT donor relations and stewardship system (Little Green Light)

• Build sustainable fundraising events platform.

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Revenue Snapshot

SOVT Revenue and Trends

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Direct Marketing18%

Donation and Grants17%

Events52%

Sponsors6%

Programs7%

SOVT Revenue Partners

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CDMP – Partner with SOI to produce our direct mail . This is facilitated through the Washington, DC office

Heritage – Partner with Heritage for residential and business telemarketing

Dial America – Partner sells magazines and SOVT receives a %. Individuals can also send direct donations to SOVT.

Project UNIFY – In partnership with SOI, we apply and are approved to receive a sub-award through the US Department of Education

Events and Donors – Penguin Plunge, Vermont City Marathon, Law Enforcement Torch Run, individuals, service clubs, corporations

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Case for Support

Case for Support

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Social Justice - We create opportunities for people with intellectualdisabilities to demonstrate their abilities and have a voice.

Health and Well-being - Through sports training and health screenings, we promote healthy choices and lifestyles.

Leadership - Athletes are leaders in our movement and their communities. We help people with intellectual disabilities develop the skills required to be leaders.

Inclusion - We help people with intellectual disabilities feel that they belong, are respected and valued.

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Branding

Branding

• A brand is whatever your customers say it is.

• It’s relationship building. “A brand is an emotional relationship between the consumer and product (service).” - Charlene Li and Josh Bernoff

• Need to set the stage for long term sustainable development by taking care and building our brand.

• “Emotional aftertaste” – Ze Frank

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Competition

Competition within Nonprofit Sector

• 4,028 Vermont nonprofits

• 6.5 nonprofit organizations per 1,000 people in the state of Vermont

• $4.1 billion – total annual revenue of Vermont nonprofits

• 45% under 100k budget; 13.7% over 1 million

• $3,466 – average contribution per itemized Vermont return (versus $4,343 national average)

• 45% of Vermonters can name 3 nonprofits

Source: Vermont’s Nonprofit Sector, The Vermont Community Foundation 2011

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A picture paints a thousand words

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Succession Planning

Succession Planning

• SOVT goes on after we all leave

• Job sharing/training is vital

• Record keeping and relationship building

• Set others up for success

• Clear understanding of program and organization needs

• History and future are defined

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Start the Blender

Mix It Up

• We are all ambassadors of Special Olympics Vermont and our mission – board, staff, coaches, athletes

• Development is all of our jobs

• Ensure SOVT is around forever

• Represent!

• Vermont and the World are competitive – Need to stay one step ahead

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A picture paints a thousand words

Use the Picture and Caption format to create strong compelling slide like this. Don’t’t forget to caption where possible. For best effect crop the image to fill the placeholder.

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Thank you.

Questions??