leading the future: strategic leadership

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Leading the futureThe ultimate leadership development experience that

creates a better future for business, all in 6 weeks

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What if you were the leader of our business?

How would you use our assets to win in the new world?

Why are you the best leader of our future?

Part 1

Exploring the future

to find best opportunities

for business growth

4 days workshop

Part 2

Redesigning the business

by unlocking assets

practical and powerful

4 weeks at work

Part 3

Shaping the proposition

to engage all stakeholders

and win commercially

4 days workshopFuture world

GAME CHANGE

BETTER PLACE

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Part 1

Exploring the future

to find best opportunities

for business growth

4 days workshop

in Shanghai

Future world

Day 1. Changing markets

Futures, discontinuities, opportunities, impacts

Day 2. Changing business

New ideas, innovators, organisations, practices

Day 3. Making sense of markets

Market analysis, drivers, scenarios ,evaluation

Day 4. Developing the right strategy

Vision, purpose, choices, business models

Competition begins. 6 teams of 4 people

Jack Welch encouraged his leaders to “DYB”

to destroy their business before others do.

Coca Cola encourages its leader to “mash up”

to rethink how to use assets in better ways

How would you recreate our business to seize the

emerging opportunities of a changing world?

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Q1. Which markets should we focus on?

Analysis of market, evaluation of opportunities

Q2. What is our disruptive strategy?

Strategic reframe, position and posture, change pivots

Q3. How will we innovate the business?

Propositions, solutions and new business model

Q4. What are the implications operationally?

People, process, partners and performance

Q5. How will you make the case?

Strategic rationale, financials, one page plan

Competition in action. 6 teams work independently.

Back at work, over the next 4 weeks, teams are

expected to spend around 20 hours of their time

researching, designing, testing, specifying, agreeing

their proposal for the future business.

Part 2

Redesigning the business

by unlocking assets

practical and powerful

4 weeks team project

back at work

GAME CHANGE

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Day 5. Customer impact

Value delivery, experiences, loyalty, advocacy

Day 6. Financial impact

Wealth creation, profitability, sustainable growth

Day 7. Leaders of change

Leadership, management, making change happen

Day 8. How can we be better?

Business and personal change manifesto

Competition concludes.

Teams present their future strategies.

How would you transform our business

to focus on the best new opportunities,

better use assets in more innovative ways,

deliver short and long-term performance?

Presentation to CEO/CFO with discussion.

Part 3

Shaping the proposition

to engage all stakeholders

and win commercially

4 days workshop

in New York

BETTER PLACE

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Business Strategy

© Peter Fisk 2013

theGeniusWorks.com

Strategic toolkit … examples of tools for strategy and innovation

© GeniusWorks 2014

[email protected]

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© Peter Fisk 2013

theGeniusWorks.com


© GeniusWorks 2014

[email protected]

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© GeniusWorks 2014

[email protected]

Are you ready to change the world?

The new breed of market leaders think and act differently. They fuse

digital and physical, global and local, ideas and networks. They win by

being smart, fast and connected – rather than through scale and

efficiency. They embrace all the new business tools - from empathetic

design to disruptive technologies, business models to sustainable

innovation – bringing them together for more impact.

These are the building blocks for you to come a gamechanger too.

• Human … customer-driven, human-centred emotionally-engaging business

• Creative … design and innovation, to think bolder , different and better

• Networked … built around networks and partnerships of supply and demand

• Social … social media and online communities, but local and tribal too

• Participative … crowdsourcing, co-creating, collaborating with customers

• Responsible … doing better by doing good, socially and environmentally

“Gamechangers: Are you ready to change the

world?” is the next book from Peter Fisk

Explore and collaborate with the work in progress at www.Gamechangers.pro

GAMECHANGERS … Next generation strategies for business and innovation

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© Peter Fisk 2013

theGeniusWorks.com

© GeniusWorks 2014

[email protected]

… Innovating your whole business, from insight to impact

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© Peter Fisk 2013

theGeniusWorks.com

© GeniusWorks 2014

[email protected]

Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter

innovation and better marketing … making sense of fast-changing markets, learning from the next

generation of brands, digital and physical, large and small, west and east, new ideas and practical

solutions … inspiring and enabling you to innovate and win in the exciting new world of business.

In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers,

and is in demand around the world as a strategic consultant and energising speaker.

Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior

management worldwide to “see things differently” – to develop and implement more inspired

strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership

teams, InnoLab is a facilitated innovation process based on deep customer insights and creative

thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a

broad range of development workshops, combining new ideas, next practices and effective action.

His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars,

Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever

marketing. They play by different rules, embracing the growth of emerging markets and power of

digital networks, human design and social entrepreneurship, and they win with better results.

His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars

and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius

explores the left and right-brain approaches to competitive success (translated into 35 languages!),

Customer Genius describes how to build a customer-centric business, Business Genius is about

inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good.

Peter grew up in the remote farming community of Northumberland, in the North East of England, and

after exploring the world of nuclear physics, joined British Airways at a time when it was embarking

upon becoming “the world’s favourite airline” and managed brands like Concorde.

He went on to work with many of the world’s leading companies, helping them to grow more

profitably by becoming more customer-centric in their structure, operations and leadership. He works

across sectors, encouraging business leaders to take a customer perspective, and learning from

different types of experiences. His clients include American Express and Aeroflot, Coca Cola and

DSM, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and

Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone.

Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of

Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand

Finance and partner of The Foundation, before founding his own business, GeniusWorks.

Email: [email protected]

Twitter: @geniusworks

Website: www.theGeniusWorks.com

Project: www.Gamechangers.pro

PETER FISK … expert in strategy and futures, innovation and marketing

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Email: [email protected]

Website: www.theGeniusWorks.com