leading business strategy and innovation thinkers
TRANSCRIPT
Leading Business Strategy And
Innovation Thinkers
Balanced Scorecard: Concept, Development And Deployment
From Key Performance And Risk Indicators To Predictive Analytics
Building A Successful Office Of Strategy Management
Strategic Alignment – How To Align Operations To The Overall Strategy
Enterprise Risk Management
Business War Gaming: Stress Testing Your Strategy
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: [email protected] www.iirme.com/strategyleaderssaudi
TOP international GURU sessions from Dr Robert Kaplan and Costas Markides
LEADERS LIVE: CEO Panel - direct insights from the Kingdom’s business leaders
BACK BY POPULAR DEMAND: Dr Kaplan’s Famous Masterclass
NEW Focus on Change Management – achieve successful business transformation
NEW Market Insights – how local and global economics will impact your business
MORE Audience Participation – interactive group discussions and exercises
NEW Special Focus – Human Capital, Competitive Intelligence, Risk Management
NEW Balanced Scorecard case studies from the Kingdom’s own practitioners
NEW hands-on in-depth topic focused workshops
Positioning Saudi Arabian Businesses For Sustained Competitive Advantage
Addressing top-of-mind priorities for the Kingdom’s most respected and forward thinking businesses and organisations
Super Early BirdBook By
28 August 2013 and SAVE US$ 1,998!
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If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
AVOID VISA DELAYS – BOOK NOWAll registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.
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16-November 2013 17 - 19 November 2013 20-November 2013
Workshop A
Workshop B
Workshop C
Strategy Leaders Saudi Arabia
Workshop D
Workshop E
Workshop F
16 – 20 November 2013 | Riyadh | KSA16 – 20 November 2013 | Riyadh | KSA
A
B
C
D
E
F
Associate SponsorsSilver PartnerSupporting Sponsor Strategic Partner
Pre and Post Event Workshops 16 and 20 November 2013PLUS
Local Insights from within the Kingdom
Abunayyan Holding Company Al Majdouie Group Al Rajhi Takaful Al-Yaum Media House ARASCO Banque Saudi Fransi Jadwa Investment Mobily Ministry of Commerce and Industry National Medical CARE Company Red Sea Housing Services Saudi Electricity Company Saudi Hollandi Bank Saudi Telecom Company TASNEE Zamil Group and more…
Media Partners Event Partners Organised By
Tel: +971 4 335 2437 Email: [email protected] Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi2
08.30 GURU SeSSION Winning With Strategic Innovation Costas Markides, Professor of Strategy and entrepreneurship, London Business School, UK
The goal of every company should be strategic innovation—that is, finding ways to play the game in a totally different way from its competitors. Strategic innovation has the potential to take small companies and elevate them to industry leadership status. And it can allow newcomers to take established industry leaders and destroy them in a short period of time. It sounds wonderful but it’s also very difficult to achieve. How exactly can a company develop such a differentiated strategy? And how can it implement it successfully?
Behind every successful strategy, there are a few simple but fundamental principles.
Strategy is all about making difficult choices of what to do and, more importantly, what not to do. These choices are about three things: Who shall we target as customers; What shall we offer these customers; and How can we play the game in this industry. These are not easy choices to make but a company needs to make them. Simple as this may sound, the worst strategic mistake that we see in practice is company after company failing to make these choices.
These choices must be creative enough to allow a firm to differentiate itself from its competitors. A strategy that lacks creativity is useless. your goal must be to analyse the market and then identify a unique position for your company. you will achieve uniqueness by: (a) targeting different customers from those that other competitors target; (b) offering products and services that are substantially different from those of competitors; and (c) delivering value to the customer in a different way.
Even the best of strategies will fail unless they are supported by the appropriate organisation environment. This consists of the incentives, the structures and processes and the culture that the organisation puts in place.
Strategy must not only be communicated to everybody in a company but more importantly, it must be “sold” to people so as to win their emotional commitment towards this strategy.
Strategy must remain flexible enough so as to adjust to the never-ending changes in the outside environment. Flexibility cannot be dictated—it must become part of the fabric of the organisation.
Professor Markides will first use practical examples and interactive exercises to highlight each principle. After making these points, he will explore how to develop and implement such a differentiated strategy.
07.30 Registration And Morning Coffee
08.15 Opening Remarks From The Chairman Edy Abou Chakra, Partner, ADDIMA Consulting, UK, KSA and Lebanon
What People Say About Costas Markides:
“ Costas Markides was truly inspiring! … He focused on the little changes that we can
easily and effectively make rather than big picture and hypothetical changes.”
“ Very, very interesting to hear Markides’ thoughts on how to make a team effort a
success and how to promote innovation in our companies. He gave us lots of ideas to
think about.”
Costas Markides is Professor of Strategy and entrepreneurship and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. A native of Cyprus, he received his BA and MA in economics from Boston University, and his MBA and DBA from the Harvard Business School.
He serves on the editorial Boards of several leading academic journals and was a participant at the World economic Forum in Davos during 1999-2003 and in 2012-2013.
Costas’s expertise lies in diversification, strategic innovation, business model innovation and international acquisitions. He is a firm proponent of continual corporate innovation in both challenging and prosperous times. His own research has been published in the world’s top academic journals and has formed the basis for a series of best-selling strategy books.
All the Right Moves: A Guide to Crafting Breakthrough Strategy was published by Harvard
Business School Press in 2000. It was shortlisted for the Igor Ansoff Strategic Management Award in 2000 as the best strategy book of the past two years.
His next book (with Paul Geroski) entitled Fast Second: How Smart Companies Bypass Radical Innovation To Enter and Dominate New Markets was on the shortlist for the Financial times Goldman Sachs Management Book of the year in 2005.
His latest book, Game-Changing Strategies: How To Create New Market Space In Established Industries By Breaking The Rules was published in 2008.
His current research interests include the management of business model innovation and the use of innovation and creativity to achieve strategic breakthroughs.
He is a compelling speaker with a reputation for delivering high energy, entertaining speeches packed full of practical takeaways.
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Book Signing with Costas Markides10.30 Networking And Refreshment Break
Strategy Day Sunday, 17 November 2013
12.45 Networking Lunch And Prayer Break Including Speaker Hosted Lunch tables Lunch hosts include:
H.E. Walid Abukhaled, Deputy Minister for Industrial Affairs, Ministry of Commerce and Industry, KSABernd van Linder, Managing Director, Saudi Hollandi Bank, KSASaleh Al Humaidan, CeO and Managing Director, Al-Yaum Media House, KSA
13.45 MARKET INSIGHT PANEL Practical Tactics For Building Reliable And Meaningful Competitive Intelligence In The Saudi
Arabian Market Place ● What sources are Saudi Arabian businesses looking to for market data and competitive intelligence?
● Market data quality: how good is good enough? ● How can consultants support a business’s imperative to collect reliable competitive intelligence?
● Networking: to what extent can simply “talking to people” provide a robust understanding of market players and forces?
● How can businesses mitigate the risk of working with imperfect market data?Abdulsalam Abumelha, General Manager Corporate Intelligence, Saudi Telecom Company, KSAFarzuhan Marlin, Chief Strategy Officer, Al Rajhi Takaful, KSABassam Alwarith, Chief Strategy Officer, Red Sea Housing Services Company, KSA
STRATEGY CREATION: THE CHOICE CHALLENGE
Led by: Karthik Ramamurthy, Head, Ipsos Business Consulting, Africa, India and Middle east Ahmed Sulaye , Head, Ipsos Business Consulting, Middle east
14.30 Twenty Minute Tips: Key Success Factors For Driving Good Strategic Choices With Market Data This short presentation will set the context by elaborating on how to use market data to guide
strategic direction setting and create a roadmap for a business. The principles outlined in this session will then be applied during the interactive team exercise that follows.
14.50 The Choice Challenge Learn how to use market data to create a meaningful business strategy. Work in teams to analyse a set of fictional market data for a given industry. Then create a
business strategy aimed at maximising profitability over a five year period. each team will present their strategy back to a panel of judges who will determine an overall winner – the team with the strategy deemed most likely to maximise returns in the market place will take the prize!
15.00 team Briefings And Introduction to The Data
15.20 team Work (Including Afternoon Refreshments)
16.20 team Presentations
17.15 Judging And Prize Giving
17.30 Close Of Strategy Day
11.15 CEO PANEL How Important Is A Strategic Mindset For Business Success In A World Where The Goalposts
Are Constantly Moving And What Advantages Can It Bring To The Kingdom’s Businesses? ● What are the critical success factors for businesses in the Kingdom? ● Are opportunism and operational excellence a better recipe than strategic capability for success in the Kingdom?
● How are companies in Saudi Arabia positioning themselves to deliver sustained growth? ● What are the biggest strategic issues facing businesses in Saudi Arabia? ● What are the biggest barriers to successful strategy execution in the Kingdom and how are business leaders addressing them?
H.E. Walid AbukhaledDeputy Minister for Industrial AffairsMinistry of Commerce and IndustryKSA
Bernd van LinderManaging DirectorSaudi Hollandi BankKSA
Saleh Al HumaidanCeO and Managing DirectorAl-Yaum Media HouseKSA
12.00 KEYNOTE PRESENTATION Future Focus - How Do Saudi Arabia’s Economic Realities Position The Kingdom To Flourish In
The Face Of Global Competition And Realignment? ● How are competition from China and the economic slowdown in europe and the United States impacting the business landscape in the Kingdom?
● What impact would a worsening situation in europe/global economy and new development in the global oil market have on the Saudi solid macroeconomic picture?
● What are the growth prospects for Saudi Arabia in the short and long term, and how strong is the need for diversification the economy?
● What advantages will Saudi Arabia’s latest expansionary fiscal plan bring to businesses in the Kingdom?
● Where do the investment opportunities lie to take advantage of Saudi growth? ● Do the Kingdom’s demographics provide a favourable backdrop for business growth and success over the coming five years?
Fahad Alturki, Head of Research, Jadwa Investment, KSA
Costas MarkidesProfessor of Strategy and entrepreneurshipLondon Business SchoolUK
“ One of the world’s most influential management gurus”
PLUS
Tel: +971 4 335 2437 Email: [email protected] Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi3
16 – 20 November 2013Riyadh, KSA
Saturday, 16 November Sunday, 17 November Monday, 18 November Tuesday, 19 November Wednesday, 20 November
MorningPre Event Workshops
A or B or CStrategy Day
Change Management Strategy Execution
Featuring
The Balanced Scorecard
Post Event Workshops
D or E or FAfternoon Strategy Execution
Change Management Monday, 18 November 2013
Strategy Execution Monday, 18 November 2013
10.30 Networking And Refreshment Break Including Speed Networking Boost your network of business and strategy contacts with this interactive structured
networking session. Next time you have a strategy management challenge, you’ll know exactly who to reach out to for guidance.
Identify new peer contacts working in the same field as you, and build opportunities for benchmarking and knowledge sharing on the unique strategy management challenges you face in the Kingdom.
Bring plenty of business cards – you’ll need them!
11.15 KEYNOTE PRESENTATION Delivering Aspirational Business Transformation In The Kingdom Change management is a key priority for many businesses in the Kingdom today as they
respond to emerging dynamics in the global and local competitive landscape. This session will take you through a real world local change management success story sharing the drivers of change, the key roadblocks encountered along the way and the change management practices that worked to move the organisation from their previous “as was” state to the new “desired” state.
Speaker to be announced
12.00 Networking Lunch And Prayer Break
HUMAN CAPITAL
14.30 PANEL Building Strategic Capabilities And Embedding A Performance Culture That Will Deliver
Strategic Aspirations ● Where do the biggest challenges arise – mapping strategic objectives to the capabilities required to deliver them or acquiring and retaining the desired talent?
● What tactics are businesses using to position strategic decision making as a “safe space” and encourage an open culture of debate?
● What are the biggest motivators for employees in Saudi Arabia? ● The consequential carrot: how can leaders best motivate teams and drive individual accountability for results?
● What role should businesses play in developing competencies in the Kingdom? Mahmoud Al Sayyed, Vice President Strategy Management, Zamil Group, KSA Dr Greg Pascoe, Leadership Consultant, Saudi Electricity Company, KSA Graham Hitchmough, Head of talent Management and Leadership Development Banque Saudi Fransi, KSA Khalid Al Shonaifi, Director Strategic Planning, Saudi Telecom Company, KSA
15.15 Networking And Refreshment Break
15.45 CASE STUDY Talent Management In The Kingdom – Developing An Effective Approach For Managing
Employee Performance In The Kingdom’s Unique Labour Landscape ● Building an objective employee appraisal process with the Balanced Scorecard ● Innovation and iteration: step by step to an individual performance scorecard for 1800 employees
● examining the impact of an objective employee appraisal process on performance ● Continuous problem solving with an innovation incubator: “innovate your world”
Mohammed Hyder, executive Manager Decision Support and Performance Management, Mobily, KSA
1 6.30 TABLE THINK TANK The Human Factor A chance to share experiences and solutions for some of the most pressing people challenges
facing the Kingdom’s businesses. Group discussions will be led by an experienced facilitator, to discuss key questions including:
● How does your company identify the key capabilities required to deliver on your strategic vision?
● What approaches does your company take to attract and retain key talent? ● What format do employee appraisal processes take in your organisation? ● What measures does your company use to motivate employees?
Participants are free to use the information discussed during the session but neither the names nor the affiliations of participants may be revealed.
Facilitators include: Dr Greg Pascoe, Leadership Consultant, Saudi Electricity Company, KSA Graham Hitchmough, Head of talent Management and Leadership Development Banque Saudi Fransi, KSA
17.15 Close Of Day two
07.30 Morning Refreshments
08.00 Opening Remarks From The ChairmanAlan Fell, Managing Director, Alan Fell Consultancy, UK
08.15 Dr Kaplan Masterclass – Part One Leading Change For Effective Strategy Execution: Critical Success Factors
● What great leaders really do: examples from recent business history ● John Kotter’s eight Steps for Leading transformational Change ● The Strategic Change Agenda: the roadmap for change ● Barriers to change: recognising and overcoming individual and organisational resistance
09.30 Dr Kaplan Clinic Open Forum For Q& A
09.45 KEYNOTE PRESENTATION Successfully Delivering Culture And Organisational Change In A Large Saudi Arabian Family
Business ● Motives leading to cultural and organisational changes ● Overcoming challenges along the way ● Identifying the tools needed for effectiveness and efficiency ● Lessons learned
Abdullah Ali Al Majdouie, Group President, Al Majdouie Group, KSA
RISK MANAGEMENT
13.00 Dr Kaplan Masterclass – Part Two A New Framework For Managing Risk
● examples of risk management failures in the private and public sector
● Managing the multiple dimensions of risko Preventable riskso Strategy riskso external risks
● Practical guidance for implementing risk management in diverse organisational contexts
● The role for a chief risk officer and the Office of Risk Management
● Managing the tension between risk management and strategy execution
14.15 Dr Kaplan Clinic Open Forum For Q& A
SUPER EARLY BIRDBook By
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Dr Kaplan Masterclass – Part ThreeLive And In Person With The Founder Of The Balanced Scorecard
08.15 The Six Stage Strategy Execution System ● Strategy execution: top priority for senior executives ● The Kaplan-Norton Strategy execution System and the Palladium BSC Hall of Fame ● Stage 1: Select your strategyo Reaffirm mission, values and visiono Develop your 50 word strategy statement: Vision, Advantage and Scope
● Stage 2: Develop your strategy map and Balanced Scorecardo translating your Vision-Advantage-Scope strategy statement into customer
objectives and measureso excellent strategy maps from the public and private sectorso Selecting and funding your strategic initiatives
● Stage 3: Aligning organisational units and employees to the strategyo Corporate-level strategy for conglomerates and diverse business unitso Cascading the corporate strategy map to business and support units in private and
public sector enterpriseso Measuring organisational alignmento Communicating strategy to employees: 7 times 7 different wayso Linking employee incentives to strategic performance
10.15 Networking And Refreshment Break
10.45 The Six Stage Strategy Execution System (Continued) ● Stage 4: Linking operational improvements to strategic prioritieso Develop operational dashboards to drive day-to-day continuous improvement
● Stages 5 and 6: Conduct regular management meetings to review, guide, and adapt strategy implementation
● Office of Strategy Management: roles and organisational structure
11.40 Dr Kaplan Clinic Open Forum For Q& A
07.30 Morning Refreshments
08.00 Opening Remarks From The Chairman Mohamed Gebriel, Managing Director, Palladium, KSA
Strategy Execution (continued) tuesday, 19 November 2013
15.00 CASE STUDY On-The-Ground Experience: Driving Strategy Execution Success In The Kingdom
● Strategy execution in practice: demonstration of the strategy framework model flow ● effective strategy review meetings using advanced reports ● Business technology as enabler for strategy management: automation ● Linking people to strategy: how to make strategy everyone's job
Pedro Pereira, Vice President, Middle east Operations, Corporater, UAe
15.40 Networking And Refreshment Break
16.10 CASE STUDY Engaging The Full Management Team To Achieve Successful Strategy Formulation And
Implementation At AWAL IT Services Edy Abou Chakra, Partner, ADDIMA Consulting, UK, KSA and Lebanon
16.50 CASE STUDY Creating A Strategy Focused Organisation To Deliver Excellence In A Healthcare Business
● Outlining the key touch points for business performance management in healthcare ● Success milestones: defined strategy, refined structure, aligned system, assigned staff ● Building a Strategy Focused Organisation (SFO)o Balanced Scorecard adopted dimensions: financial, commercial, operational, organisationalo Balanced Scorecard implemented scenarios: organisation, functional, operational,
individual ● Achieving tangible performance outcomes, learning the lessons and looking to the future
Othman Abdullah Abahussein, CeO, National Medical CARE Company, KSA Nasir Awan, Head of Strategy and Operational excellence, National Medical CARE Company, KSA
17.30 Closing Remarks From The Chairman
17.35 Close Of Strategy Leaders Saudi Arabia
12.00 CASE STUDY Driving Performance With The Balanced Scorecard In A Diversified Family Owned Holding
Company ● Building a robust Balanced Scorecard framework that is a true reflection of the corporate strategy
● Sustaining buy-in and commitment to the Balanced Scorecard to drive performance and execute the strategy
● Keeping up the momentum in the Balanced Scorecard implementation and keeping it alive over time
● Assessing and updating the Balanced Scorecard practice to continue to derive value from it several years on from the initial implementation
Mahmoud Al Sayyed, Vice President Strategy Management, Zamil Group, KSA
12.40 Networking Lunch And Prayer Break
13.40 CASE STUDY Balanced Scorecard Implementation - Learning At The Early Stages
● Leading by example: the crucial role of the CeO and President in gaining commitment to the Balanced Scorecard approach
● Understanding the execution Premium Process (XPP): absorbing the process into the management system.
● examining how a bottom-up approach to creating the scorecard can empower teams and build engagement
● enablers: building internal Balanced Scorecard capability ● Continuous learning: acknowledging the learning curve
Salem Al Batati, Advisor to the President, TASNEE, KSA
14.20 CASE STUDY Successfully Shifting The Focus From The Financials To A Balanced View Of Total Company
Performance ● Identifying the relevant performance measures across the four Balanced Scorecard perspectives to drive desired behaviours and business outcomes
● Moving past the data validity debate: developing and embedding effective strategy review and decision making processes
● Aligning individual performance and incentives with the Balanced Scorecard ● Delivering a phased approach to automating the corporate performance management system across strategic business units (SBUs) in different business lines
Rahul Deo Gupta, Group Manager – Strategy and Planning, Abunayyan Holding Company, KSA
Dr Robert KaplanProfessor, Harvard Business School and Co-founder of the Balanced ScorecardUSA
Few people have contributed as significantly to the art, and especially the science, of business strategy as Robert Kaplan. His Balanced Scorecard is the premier tool for aligning a company’s current actions with its strategic goals. This performance management system helps business leaders clarify their corporate vision and align people, business units, and resources with a unified strategy. In his research and writing, speaking and consulting, Robert develops ways to link cost and performance management systems to strategy implementation and operational excellence. The BSC approach is also being successfully applied by governments and nonprofits throughout the world to improve transparency,
governance, and measurable social outcomes. Robert Kaplan and coauthor David Norton have written five landmark books on The Balanced Scorecard, describing how it works and outlining best practices for its implementation. together, these books have transformed the business strategy landscape and made Robert Kaplan one of the most valuable speakers in the fields of business strategy and leadership. Robert Kaplan is Marvin Bower Professor of Leadership Development, emeritus at Harvard Business School and a former Dean of the Graduate School of Industrial Administration, Carnegie-Mellon University.
Sponsoring or exhibiting at Strategy Leaders Saudi Arabia is a unique opportunity to align your brand with some of the world’s leading strategy thinkers and position your company as a leader in strategy development and execution in the Kingdom. With a broader agenda than ever before, the event provides excellent opportunities to showcase your experience and products in strategy development, change management, business intelligence, strategy execution and risk management. Whether you can help organisations in industry or government to implement the Balanced Scorecard, create a market driven strategy or manage their core business risks, Strategy Leaders Saudi Arabia is an essential platform to reaffirm your position with existing clients and develop brand new sales leads.
Position Your Brand As A Leader In Strategic Innovation And Management
Contact Charlie Bark-Jones for details ontailored sponsorship packages to meet
your needs on +971 (0) 4 407 2608or [email protected]
Some of the sponsorship benefits include:
Showcase your expertise by leading a hands-on interactive workshop
Position yourself as a thought leader in strategy development or building strategic capability by moderating or taking part in a panel discussion
Demonstrate your consulting and facilitation skills by leading or facilitating an interaction group work or discussion session
exclusive lunch or coffee break hosting
Branding onsite as well as pre and post event: high visibility and exposure to your target audience
“One of the most valuable speakers on business strategy and leadership today”
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“The most energising course I have attendedin the past 10-15 years”
Asad Zain, Head of PlanningOlayan Financing Company, KSA
55
Expert Led Workshops
Pre Event Workshops Saturday, 16 November 2013 Post Event Workshops Wednesday, 20 November 2013
Workshop A:
Workshop B:
Workshop C:
OR
OR
Balanced Scorecard: Concept, Development And DeploymentSelect the right Balanced Scorecard approach for your organisation and smooth your path to strategy execution success!
Workshop OverviewThis workshop will provide a starting base knowledge of the Balanced Scorecard concept, potential benefits and key development steps of the Balanced Scorecard delivered via a combination of content delivery and group exercises to enhance learning and “take away” output.
SESSION 1 – CONCEPT: The Balanced Scorecard - Concept And Benefits
● Overview of the concept and its rationale ● The wider context – the challenges of successful
strategy execution ● The key aspects: alignment, strategic focus,
measurement, targets, initiatives ● Review of different BSC applications – it is a
flexible concept, adapted by organisations in different manners
● The cascade process to align employees to the overall organisation’s
● The potential benefits of the BSC ● Pitfalls / common problems to be avoided
SESSION 2 – DEVELOPMENT: The Step-By-Step Development Process
● Overview of the development process ● Planning the development process – roles and
resources ● Output design – start with the end in mind
● Alignment with existing strategic and operational planning, and budgeting
● Specific methodologies – special focus on the Balanced Scorecard Institute 9-steps
SESSION 3 – DEPLOYMENT: Using The BSC Management Tool To Best Effect
● Using the “tool” successfully – why this stage is often the weakest link in the BSC
● Understanding the various BSC “owners” and what is entailed in such ownershipThe executive CommitteeStrategy and Measure ownersInitiative ownersData ownersOffice of Strategy Management
● The imperative of top management genuine leadership
● Setting (and then enforcing) the Rules of engagement
● Keeping the BSC up to date – strategy is dynamic, not static
Who Should Attend
● Leaders and senior managers ● Functional heads ● Strategy and Balanced Scorecard practitioners
Benefits Of AttendingThe workshop will provide attendees with an introduction to the Balanced Scorecard, an overview of the key implementation steps and an understanding of the critical success factors for deploying it.
Your Expert Workshop Leader
Alan FellManaging DirectorAlan Fell ConsultancyUK
From Key Performance And Risk Indicators To Predictive AnalyticsMake better informed business decisions for better performance outcomes!
Workshop OverviewData based decision making is at the core of better management practices today. tools such as Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs) assist with the provision of critical business data for decision making. This workshop will explore the relationship between metrics, KPIs and KRIs and how they can be deployed in practice.
Key Topics ● Understanding metrics, Key Performance
Indicators and Key Risk Indicators ● An overview of predictive analytics ● Metrics activation: documentation and data
gathering
● Reporting and communicating results ● Value generation: decision making and
improvement ● enablers for working with KPIs, KRIs and analytics
Who Should Attendeveryone interested in the correct deployment and usage of KPIs and KRIs, from analysts to CeOs. The exercises and examples analysed will be relevant to members of strategy and other operational teams alike.
Benefits Of Attending ● Understand the difference between metrics, KPIs
and KRIs ● Learn techniques for their selection and
configuration ● Review predictive analytics best practice ● Analyse typical mistakes in deploying metrics,
KPIs and KRIs
Your Expert Workshop Leader
Adrian Brudan, Research DirectorThe KPI InstituteAustralia
Building A Successful Office Of Strategy ManagementGuarantee the success of your strategy execution programme with an effective OSM!
Workshop OverviewA critical component of strategy execution is the creation of an Office of Strategy Management (OSM) or similar. Made up of a select number of cross-functional executives, the OSM serves to facilitate the strategy management process so that strategy development and execution is accomplished in an integrated way across the organisation and ensures an ‘execution bias’ is built into all formulation activities. Included in this facilitation role, the OSM serves to drive, coordinate and support the activities, principles, and best practices of the strategy management process.
Key Topics ● A thorough guide to the roles and responsibilities
of the OSM ● A deep dive into how the OSM functions to bring
all the strategy management parts together into a coherent all
● Instructions on the design of the OSM ● OSM meeting agendas and frequency ● The nine OSM strategy management principles which
should be implemented in your own organisation ● Best cases to demonstrate how the theory is
applied in real life implementations
Who Should Attend ● Strategy and corporate planning managers ● Business excellence professionals ● Functional heads and managers
Benefits Of Attending ● The workshop provides a clear line of sight on who
should be part of the OSM ● you will leave the workshop with a clear
understanding on the roles and responsibilities of the OSM
● The workshop covers a set of principles and guidelines which are ready to be applied, as soon as you resume your work
● Gain a clear understanding of how other organisations have successfully implemented an OSM and how they overcame some of the most current challenges
Your Expert Workshop Leader
Abdelrahman ArqawiManaging ConsultantPalladiumKSA
Workshop D: Strategic Alignment – How To Align Operations To The Overall StrategyPractical ways to achieve alignment using the BSC framework!
Workshop OverviewThe Balanced Scorecard is a strategic planning and management system that is used extensively in business and industry worldwide. One of the key benefits of the Balanced Scorecard is strategic alignment – between the Corporate and its Business Units or between the various departments of a company.
But simple as it may seem, most companies lose out on the full benefit of the Balanced Scorecard because they fail to realise this alignment, though individual strategies and scorecards may be excellent. This workshop will present best practice examples of how alignment can be achieved through careful planning and execution. The practitioner will demonstrate through real cases, the approach of cascading or linking various scorecards to achieve alignment.
Key Topics ● Alignment through cascading and linkages ● typical alignment oversights faced by business
leaders ● Importance of cross-functional overview to
ensure alignment ● Importance of multi-discipline themes to achieve
alignment
Who Should Attend ● Business leaders and senior managers ● Functional managers and heads ● Strategy execution executives
Benefits Of Attending ● Learning from real life examples of successful
strategic alignment and focus ● Developing an appreciation on the importance of
alignment ● Highlighting various alignment issues
which companies may face during their BSC implementation
● Developing core management skills of strategy execution across an entire company
● tools and methodologies for achieving alignment ● Hands-on training with the industry practitioner ● Practical application through learning exercises
Your Expert Workshop Leader
Abdulaziz AlmosaadStrategy Management OfficerArabian Agricultural Services Company (ARASCO), KSA
Workshop E: OR
Enterprise Risk ManagementKeep your business on track by mitigating key risks with a comprehensive risk management process!
Workshop OverviewIn the dynamic Middle east business environment, risk is a fact of life. Businesses and organisations are now more than ever aware that “things can go wrong” and risk events can impact the profitability, reputation and sustainability of your business. enterprise Risk Management (eRM) is an important discipline for identifying, evaluating and managing risk in a holistic, joined-up way across your whole organisation.
This workshop will give you the tools you need to establish an effective risk management framework for your organisation. In adopting eRM, you will better mitigate the key risks which might otherwise impact your business’s ability to achieve its strategic goals and sustain a successful business.
Key Topics ● What is eRM and why is it important for your
organisation? ● establishing and embedding a risk management
framework and risk aware culture ● The risk roles and responsibilities of the board, the
risk management function, senior management and internal audit
● Understanding the concept of risk and risk categories
● Identifying and prioritising the key strategic and operational risks facing your organisation
● Using a heat map to evaluate the probability and impact of risks for your business
● Developing and using a risk register and key risk indicators
● establishing ownership and accountability for key risks
● Understanding and evaluating risk management and mitigation options
● Designing effective controls to manage key business risks
Who Should Attend ● Senior management ● Strategy, planning and performance management
functions ● Risk managers and directors ● Internal auditors
Benefits Of AttendingThis workshop will give you the tools and techniques to:
● establish a well organised and focused risk management process
● Identify and prioritise the key risks facing your organisation
● Assess how effectively risks are being managed in your organisations
● Design and adopt appropriate controls to mitigate the impact of potential risks
Your Expert Workshop Leader
To be announced
Workshop F: OR
Business War Gaming: Stress Testing Your StrategyMake sure you have the right strategy to deliver sustained success for your business!
Workshop Overviewexecuting flawed strategies cost organisations money, time and ultimately may lead to their collapse. This workshop will provide you with hands-on experience to stress-test a strategy facing competition, industry and market forces. you will learn a framework that combines decision making with performance measures to gauge the effectiveness and resilience of your strategy.
Key Topics ● Market forces ● Market intelligence and analysis ● types of strategies ● Playing war games
Who Should AttendBusiness leaders and senior managers required to achieve more with less faced with increasingly complex choices
Benefits Of Attending ● Gathering market intelligence ● Understanding internal drivers and constraints ● Role-playing the competition ● exploring various strategic scenarios ● Refining the strategy based on war games
Your Expert Workshop Leaders
Edy Abou ChakraPartnerADDIMA ConsultingUK, KSA and Lebanon
Rami ItaniManagerADDIMA ConsultingUK, KSA and Lebanon
Limited Spaces AvailableBook early to secure your first choice
Workshop timings: Registration will commence at 07.30. Workshops will begin promptly at 08.30, with refreshments being served at appropriate times. The workshops will conclude at 14.30 at which time lunch will be served.
Tel: +971 4 335 2437 Email: [email protected] Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi
Check www.iirme.com/strategyleaderssaudi for updates
A unique combination of international management thought leaders and Saudi Arabian business expertise, Strategy Leaders Saudi Arabia addresses top-of-mind priorities for the Kingdom’s most forward thinking and respected businesses and organisations.
Programme HighlightsPacked full of brand NEW features for 2013!
NEW Costas Markides – one of the world’s 50 most influential management gurus!
NEW Strategy Day – international and local experts on building a better strategy
NEW CEO PANEL featuring an inspirational selection of the Kingdom’s business leaders
NEW Focus on Change Management – dedicated to the successful delivery of business transformation programmes
NEW Audience Interaction – interactive group work and discussion sessions
NEW Special Focus on Human Capital – building strategic capabilities and a performance driven culture
NEW Balanced Scorecard case studies – the latest strategy implementation lessons from in-Kingdom practitioners
PLUS The Famous Dr Kaplan Masterclass – LIVe and IN PeRSON with Dr Robert Kaplan
The popular Balanced Scorecard Saudi Arabia has evolvedinto the brand NEW Strategy Leaders Saudi Arabia
Celebrating 5 years of sharing strategy management expertise
among the Kingdom’s businesses
Tel: +971 4 335 2437 Email: [email protected] Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudiTel: +971 4 335 2437 Email: [email protected] Fax: +971 4 335 2438 www.iirme.com/strategyleaderssaudi
Strategy Development The Strategy Day will get you thinking! Be inspired by one of the
world’s top strategy and innovation experts in an opening guru session with Costas Markides, London Business School
Find out how important a strategic mindset is to the Kingdom’s business leaders
Understand how local and global economics will impact your business’s future
Develop your strategy creation knowledge with a tailor made interactive group exercise
Change ManagementThe Change Management Sessions will pinpoint the major
stumbling blocks in delivering change in the Middle east and the tactics that will work for you
Understand John Kotter’s best practice framework for managing change and how it can work for your organisation
Guru session with Dr Robert Kaplan, Harvard Business Schoolexamine in-Kingdom examples of successful business
transformation with inspirational local case studies
Risk ManagementImplement your own enterprise Risk Management Framework
with reference to some of Dr Robert Kaplan’s more recent workMake sure you are managing your key business risks appropriately
and that they don’t derail you from your strategic path
Human Capital Learn how some of the best known businesses in the Kingdom are
building strategic capability across their organisations and in their people
Get the inside track on Mobily’s recent project to implement an individual performance scorecard across thousands of employees
Find out how your peers are addressing your biggest people challenges in their own organisations in an informal interactive group discussion session
Balanced ScorecardGet the definitive guide to the Balanced Scorecard direct from the
founder himself – LIVe and IN PeRSON with Dr Robert KaplanLearn how your peers in a range of industries across the Kingdom
achieved performance breakthroughs with the Balanced Scorecard
H.E. Walid Abukhaled Deputy Minister for Industrial Affairs Ministry of Commerce and Industry KSA
Abdullah Ali Al Majdouie Group President Al Majdouie Group KSA
Bernd van Linder Managing Director Saudi Hollandi Bank KSA
Saleh Al Humaidan CeO and Managing Director Al-Yaum Media House KSA
Fahad Alturki Head of Research Jadwa Investment KSA
Khalid Al Shonaifi Director Strategic Planning Saudi Telecom Company KSA
Mahmoud Al Sayyed Vice President Strategy Management Zamil Group KSA
Abdulaziz Almosaad Strategy Management Officer ARASCO KSA
Dr Greg Pascoe Leadership Consultant Saudi Electricity Company KSA
Graham Hitchmough Head of talent Management and Leadership Development Banque Saudi Fransi, KSA
Mohammed Hyder executive Manager Decision Support
and Performance Management Mobily, KSA
Othman Abdullah Abahussein CeO National Medical CARE Company KSA
Abdulsalam Abumelha General Manager Corporate Intelligence
Saudi Telecom Company KSA
Rahul Deo Gupta Group Manager Strategy and Planning
Abunayyan Holding Company KSA
Nasir Awan Head of Strategy and Operational
excellence National Medical CARE Company, KSA
Bassam Alwarith Chief Strategy Officer Red Sea Housing Services KSA
Farzhuhan Marlin Chief Strategy Officer Al Rajhi Takaful KSA
Salem Al Batati Advisor to the President TASNEE KSA
Multi-Industry Speaker FacultyPacked full of the Kingdom’s own business heavyweights
Why Should You Attend?
Supporting Sponsor ADDIMA Consulting is a specialised consulting firm based in London with solid presence in the Middle east through its offices in Riyadh, Dubai and Beirut. ADDIMA is well positioned to provide a proven
turnkey Balanced Scorecard (BSC) development and implementation because of : • Our experienced and certified BSC practitioners and strategy experts• Our solid expertise in various industries in the Middle east, our deep
understanding of the local culture, and the command of the Arabic business language in addition to the english and French
• Our exclusive partnership in the Middle east with Paul Niven, a noted speaker and writer on the subject of the Balanced Scorecard, and hands-on practitioner
Strategic Partner Palladium Group specialises in delivering value and sustainable performance by bringing strategies to life. We provide our clients with an integrated set of services—strategy and technology consulting,
education, training, and certification—that deliver tangible results and build enduring internal capabilities. We help our clients achieve superior performance through an approach that marries expertise in change management and leadership with proven methodologies, including the Palladium execution Premium Process™ (XPP), which has at its core the Kaplan & Norton Balanced Scorecard (BSC), and other best practice frameworks that translate strategic concepts into tangible operational programs and measurable results. Palladium is the only firm that offers its clients a complete strategy execution system—a system supported by our heritage of innovative thought leadership and practical implementation expertise.
Silver PartnerElite Consultancy (www.elite.net.sa) is a Saudi based company that specialises in Strategy consulting and Business planning to ensure long term invaluable benefits to organisations. elite was established with a mission to provide strategic support and ensure businesses move forward in an integrated and effective method by
monitoring performance in a meaningful manner. We help businesses to evolve as an efficient organisation by bringing together perspectives and functional expertise from a wide range of industries, to build capabilities and deliver customised solutions to our clients to improve operational effectiveness with a lean approach.
Associate Sponsors Corporater is a specialised vendor for Balanced Scorecard and Performance Management software solutions that are flexible, ready-to-run, and that can be easily managed and configured by
business users. Founded in the year 2000, Corporater has over 1000 customers from all key domains with an international presence in over 29 countries through its offices and strategic partnerships. Corporater recently established its operations in Dubai to support and grow key partnerships in UAe. Corporater ePM Suite is a Palladium Kaplan-Norton Balanced Scorecard Certified Software. Please visit www.corporater.com for more information.
ShiftIN Partners is a management consulting firm founded by some of the most experienced consultants in the field of strategy execution. Our professionals have successfully led several
consulting engagements worldwide, partnering with clients in such sectors as financial services, oil and gas, utilities, and government to help them overcome their execution challenges. Like the shift key on the keyboard that transforms regular characters into something completely different, ShiftIN Partners helps organizations achieve the Shift necessary to transform them — from within. Working hand in hand with clients, we “co-enable” customised approaches and efficient solutions to help you embrace and embed change to overcome strategic challenges. By ingraining a commitment to strategy execution, we guide your organisation on its ever-evolving journey toward performance excellence. ShiftIN Partners is headquartered in Abu Dhabi, with main offices in Dubai and Kuwait.
The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and
education, providing through its publications and training courses insights on how to measure and learn with KPIs. It developed the first KPI Management Framework and coordinates several research programs dedicated to performance management, strategy, Balanced Scorecard and Key Performance Indicators. It operates smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.
Dr Robert KaplanProfessor, Harvard Business School and Co-founder of The Balanced Scorecard, USA
today’s Most Influential Management thinkers
Costas MarkidesProfessor of Strategy and entrepreneurshipLondon Business School, UK
6 7
Sponsors & Partners
Leading Business Strategy And
Innovation Thinkers
Balanced Scorecard: Concept, Development And Deployment
From Key Performance And Risk Indicators To Predictive Analytics
Building A Successful Office Of Strategy Management
Strategic Alignment – How To Align Operations To The Overall Strategy
Enterprise Risk Management
Business War Gaming: Stress Testing Your Strategy
Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: [email protected] www.iirme.com/strategyleaderssaudi
TOP international GURU sessions from Dr Robert Kaplan and Costas Markides
LEADERS LIVE: CEO Panel - direct insights from the Kingdom’s business leaders
BACK BY POPULAR DEMAND: Dr Kaplan’s Famous Masterclass
NEW Focus on Change Management – achieve successful business transformation
NEW Market Insights – how local and global economics will impact your business
MORE Audience Participation – interactive group discussions and exercises
NEW Special Focus – Human Capital, Competitive Intelligence, Risk Management
NEW Balanced Scorecard case studies from the Kingdom’s own practitioners
NEW hands-on in-depth topic focused workshops
Positioning Saudi Arabian Businesses For Sustained Competitive Advantage
Addressing top-of-mind priorities for the Kingdom’s most respected and forward thinking businesses and organisations
Super Early BirdBook By
28 August 2013 and SAVE US$ 1,998!
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CANCELLATION
If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.
AVOID VISA DELAYS – BOOK NOWAll registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.
Strategy Leaders Saudi Arabia Book before 28 August 2013
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5 Days Strategy Leaders & 2 Workshops $4,699 $4,999 $5,199
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16-November 2013 17 - 19 November 2013 20-November 2013
Workshop A
Workshop B
Workshop C
Strategy Leaders Saudi Arabia
Workshop D
Workshop E
Workshop F
16 – 20 November 2013 | Riyadh | KSA16 – 20 November 2013 | Riyadh | KSA
A
B
C
D
E
F
Associate SponsorsSilver PartnerSupporting Sponsor Strategic Partner
Pre and Post Event Workshops 16 and 20 November 2013PLUS
Local Insights from within the Kingdom
Abunayyan Holding Company Al Majdouie Group Al Rajhi Takaful Al-Yaum Media House ARASCO Banque Saudi Fransi Jadwa Investment Mobily Ministry of Commerce and Industry National Medical CARE Company Red Sea Housing Services Saudi Electricity Company Saudi Hollandi Bank Saudi Telecom Company TASNEE Zamil Group and more…
Media Partners Event Partners Organised By
INSTITUTE FOR INTERNATIONAL RESEARCH
IIR CONFERENCES & TRAINING: P.O. BOX 21743 – DUBAI - UNITED ARAB EMIRATES
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