leadership, analytics & you

Intended for Knowledge Sharing only

Leadership, Analytics & YouAug 2017


Director, Insights at Visa, Inc.

Enable Decision Making at the

Executives/ Product/Marketing level via

actionable insights derived from Data.

RAMKUMAR RAVICHANDRAN


Disclaimer:

Participation in this summit is purely on personal basis and is not meant to represent VISA’s position on

this or any other subject and in any form or matter. The talk is based on learning from work across

industries and firms. Care has been taken to ensure no proprietary or work related information of any

firm is used in any material.

Intended for Knowledge Sharing onlyIntended for Knowledge Sharing only

FEW UNSOLICITED ADVICES

4

Don’t give no shit! Your brain & heart got you here, but your ears are

holding you back. Stop listening and start believing your gut!

Treat your life like a start up, not a 9-to-5 job

But do give a shit, when you should. Don’t be a “dick” millennial. There is

wisdom in the ages and the true smart is in knowing what is wise vs. not

!!!Always, always, always!!! Use emotions for emotional decision and logic

for logical decisions. !!!Always, always, always!!!

The honor is in the purpose/problem you are solving, not in the money.

Also learn first, earning will follow

…When you are, where we are today-you will have made the journey from “your”

story to “your” mission to “your” passion to eventually the “transformation by you”


Quick recap of what it is


Leadership

5




WHAT IS LEADERSHIP?

6




..BUT THERE ARE ENOUGH OTHER EXAMPLES TOO

7

https://onsizzle.com/t/steve-ballmer_basketball_sports

https://onsizzle.com/t/steve-ballmer_basketball_sports

THIS IS CLOSE TO REALITY ACROSS MANY ORGANIZATIONS


https://www.youtube.com/watch?v=LL9em2K_-0U

https://www.youtube.com/watch?v=LL9em2K_-0U




So what exactly is it?

9


IS IT?

10

People Management

Product Management

Financial Management

Operations Management

Project Management


IN SHERYL’S WORDS…

11

Leadership is about making others better

as a result of your presence and making

sure that impact lasts in your absence…

https://www.goodreads.com/author/show/5333595.Sheryl_Sandberg

https://www.goodreads.com/author/show/5333595.Sheryl_Sandberg


DOUBLE CLICKING WITH MAXWELL’S NUGGET…

12www.theadanswer.com www.flaticon.comwww.aetholdings.com

STRATEGY EXECUTION TRANSFORMATION

Knows the way Goes the way Shows the way

https://www.brainyquote.com/quotes/quotes/j/johncmaxw383606.html

http://www.theadanswer.com/services/branding/

http://www.flaticon.com/

https://www.aetholdings.com/transformation/

https://www.brainyquote.com/quotes/quotes/j/johncmaxw383606.html


STRATEGY=VISION THAT CAN BE EXECUTED, MEASURED & IMPROVED ON (SMART)

13

✓ Vision (Bold, bad-ass, inspiring, insane)

✓ Measurable (Monitored)

✓ Transparent (Introspecting, humble & open)

✓ Serving (Values customer opinion)

✓ Perseverance (Test & Learn)

✓ Empowered (Productize)




…& that’s Analytics for you- helping deliver leadership at scale,

speed, effectiveness, confidence and context

14

THE GREATEST LEADER IS NOT ONE WHO NEVER FAILS, BUT WHO LEARNS QUICKEST

Intended for Knowledge Sharing only 15

Analytics provides insights into “actions”, Research context on “motivations” & Testing

helps verify the “tactics” in the field and everything has to be productized…

Strategy

Data Tagging

Data Platform

Reporting

Analytics

Research

AI products

IterativeLoop

Optimization

Why this kolaveri?

Focus on Big Wins

Adaptability

Reduced Wastage

Quick Fixes

Assured execution

Learning for future

initiatives

EXAMPLE OF ANALYTICAL SOLUTIONS IN THE MARKET TODAY


Behavioral

Merchant

Performance

Clickstream/

Ops

Campaign

Performance

VOC/Social/

CRM

• Probability of Engagement/LTV

Growth/Churn/Loyalty/Risk

• Life event changes

• Product/Price Migrations

• Probability of Growth/Churn

• Next Best Product/Offer

• Network partners

• Conversion Rate Optimization

• Server Response Times

• Time to Purchase

• Campaign Responses

• Next Best Product/Offer

• Cross Channel target

• Promoter/Detractor & drivers

• Brand Appeal

• Theme/entity of engagement

Data Lake:

Enriched with

predictions

e.g., Uber’s cross

sell platform,

Google Calendar,

VDP

THE ANALYTICS MATURITY CURVE


https://www.intel.com/content/www/us/en/analytics/analytics-maturity-curve.html

TIME IS KING-EVERYTHING IS CHANGING WITHIN ANALYTICS TOO…


https://www.gartner.com/doc/3772080

https://www.gartner.com/doc/3772080

AI PRIMER


https://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/https://www.iconfinder.com/icons/297729/check_list_manage_plan_schedule_task_iconhttp://www.clipartkid.com/person-icon-cliparts/https://www.iconfinder.com/icons/736888/cape_fly_flying_hero_super_human_super_powers_superman_icon

Artificial Narrow

Intelligence

(ANI)

“One specific

task”

Artificial General

Intelligence

(AGI)

“many things like

a human”

Artificial Super

Intelligence

(ASI)

“more than what

a human can”

Capability

Terminator

MovieKiller Drones Terminator Skynet

Real Life Google SEOLevel 5

Autonomous CarsGoogle Now?E

xam

ple

s

https://techcrunch.com/2016/06/04/artificial-intelligence-is-changing-seo-faster-than-you-think/

https://www.iconfinder.com/icons/297729/check_list_manage_plan_schedule_task_icon

http://www.clipartkid.com/person-icon-cliparts/

https://www.iconfinder.com/icons/736888/cape_fly_flying_hero_super_human_super_powers_superman_icon




How does it all relate to you?

20

THE OATH OF AN ANALYST…


My ultimate responsibility is my customer’s success– “going above,

beyond & far to deliver on my promises is my everyday nature”

My duty is to make my boss look good

My happiness is helping my team members & cross functional partners

develop

My pride is in seeing each & everyone on my team grow to be leaders of

their world

My promise is to the world of analytics and the people there that I will

share, learn and give back in whatever way I can

THE FIT WITHIN THE BIGGER PICTURE OF THE ORGANIZATION


Customers

Company

Delivery

Functions

Analysts

Customer needs

Company makes

promises to consumers

(value prop)

Various functions

execute to deliver

Analytics enables them–

how much delivered,

why & what to do

IDEAL PROFILE: JACK OF ALL TRADES & MASTER OF LEARNING


Customer Focus

Actionable Insights

Become “good enough” in allied disciplines from Data Management to Research

Project Management – Expectations and Time Management

Entrepreneurship: Extract max value with what you got

Best Practices Checklist

Skills Checklist

HOW ARE YOU GOING TO GROW?


DELIVERY TRACK RECORD

TECHNICAL KNOW HOW

PROBLEM SOLVING, DECISION

MAKING & AUTONOMY

RELATIONSHIP MANAGEMENT

(CHAOS, AMBIGUITY)

RESOURCE MANAGEMENT &

SUSTAINABLE DEVELOPMENT

INDIVIDUAL CONTRIBUTOR/

SME/PRINCIPALPEOPLE MANAGER/PARTNER

SELLING YOUR WORK &

YOURSELF

Even though the exact paths may vary based on the track/domain/function you

choose(Individual Contributors or People Managers) broadly the dimensions

stay the same…

WHAT YOU SHOULDN’T DO FOR GOODNESS SAKE


Reserve going out of the way for

special occasions

Do everything it takes and

beyond to solve the problem,

make the customer happy and

create a sustainable change.

Don’ts… …instead

Bucket list approach to work Think about implementation,

deployment and design

Assume education stops on

graduation

Even though the style, content

and domain changes the need to

learn never stops. The day you

stop, your end begins.

Not sell yourself and your work We have all become products.

We need to be sold to our

stakeholders.

Be a Bollywood hero Be Vision focused, not mission

focused. Politics is a reality and

needs to be learnt.




Why this, Why now, why here?

26


BIGGER TRENDS SHAPING UP THE WORLD OF ANALYTICS…

27

Monetization opportunities: Direct, Indirect, Recurring

Big Data, SaaS, In Memory Data Processing, Advanced Instrumentation

(Signal Processing), Computing Capabilities (GPU), Mobility, Real Time

Streaming Analytics (AI on the Edge), Hyper Personalization, etc.

Evolution of Analytics from Service to Product to Platform (Build Once, Use

Everywhere). Artificial Intelligence, IoE and “Smart”ening of devices/

systems faster than expected

Analytics is now the core product offering vs. a support function

Insights as a function is far more nuanced and enriched today from the

Cross Integration of various disciplines (Analytics, Testing, Research,

Mining) and the broadening of problems/audience (UED)/deployments




The parting words…

28


KEY TAKEAWAYS

29

Leadership is far more than management– it’s creating a new product with

Strategy, Execution and Transformation. Analytics plays a crucial role in

helping formulate strategy, optimize execution and drive impact

Analytics will point you in the right direction, Research helps get into the

minds of the Customers and Testing helps validate the decisions

Analytics is all about application and impact. It has to be easy to

understand, deploy and iterate (Test & Learn)

Analytics is now the DNA of successful organizations across the core

product, support (decision making) or monetization

Data Scientists are required to be “jack of all trades” from Math, Coding,

Storytelling and Domain skills




Appendix

THANK YOU!


Would love to hear from you on any of the following forums…

https://twitter.com/decisions_2_0

http://www.slideshare.net/RamkumarRavichandran

https://www.youtube.com/channel/UCODSVC0WQws607clv0k8mQA/videos

http://www.odbms.org/2015/01/ramkumar-ravichandran-visa/

https://www.linkedin.com/pub/ramkumar-ravichandran/10/545/67a

RAMKUMAR RAVICHANDRAN





https://twitter.com/decisions_2_0





leadership, analytics & you

Leadership & Management