lcm summer training project market survey for airtel landline and broadband services
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Chouksey Engineering College Lal Khadan Bilaspur (C.G)
“Summer Training Report on
Market Survey for airtel landline and broadband services
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To Know growth pattern of Airtel landline & Broad Band
Analyze Customer Satisfaction To Know Problem Regarding Billing
Network Response of Respondent Regarding
New Connection Preference regarding various plan Market share of telecom companies.
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S.No. Wired-Line Service Provider Total Subscribers Share in %
1 Bharti Airtel Limited 2,756,254 7.28
2 Reliance Communications 1,115,693 2.95
3 Tata Teleservices 929,564 2.45
4 Mahanagar Telephone Nigam Ltd. 3,575,909 9.45
5 Bharat Sanchar Nigam Ltd. 29,149,8317 7.09
6 HFCL Infotel 162,044 0.46
7 STL 122,573 0.32
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Fastest Growing Sector – CAGR 22% (2002-07)
Second Largest Telecom Market◦ Lowest tariff charges in the world◦ Wireless Subscribers – 315.3 Mn◦ Wireline Subscribers – 38.4 Mn◦ Teledensity – 30.6
23 Circles - 4 Categories ( Metro, A, B & C)
Bharti Airtel – Largest player with presence in 23 Circles
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Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL).
India's largest and world's second largest cellular service provider.
More than 88 million subscribers as of 31 December 2008.
Airtel brand is headed by Sunil Bharti Mittal.
Airtel provides mobile & fixed wireless services using GSM technology across 23 telecom circles .
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By 2012 Airtel will be the most admired brand in India:◦ Loved by more customers◦ Targeted by top talent◦ Benchmarked by more businesses
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“ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
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Strength Market Leader Recognized Globally Strong New Business Development team Strong Financials Largest Telecom Player
22.6%
Weakness
• Outsourcing of core
system
• Network Coverage
Opportunities
Low Broadband Penetration,
Rural
Telephony
Bharti Infratel – Cutting Down
cost inRural area
Current Tele-Density – 30.6
still low among developing
countries
Threats
Falling ARPU
Intense Competition &
Shortage of
Bandwidth
New Players coming in India
Uncertain Economic
Condition
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1 Km
1 Km
1 Km
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Data Sources Primary Data and Secondary Data
Research Design Descriptive study
Research Approach Questionnaire
Sampling Unit Bilaspur
Sample Size 150
Data Collection Direct interview
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30
35
45
Airtel BSNL Reliance Tata
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77%
23%
Satisfied Customers Non-Satisfied Customers
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34%
11%
33%
22%
Bill Network Prices Others
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75%
25%
Interested Not Interested
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27%
29%
20%
10%
7%7%
Plan 325 Plan 425 Plan 499 Plan 699 Plan 725 Plan 700
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15%
20%
15%20%
30%
BSNL Reliance Airtel Tata Others
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8%
15%
11%
16%16%
26%
8%
Biling issues No customer care support Disturbances in lines
Services not satisfactory Repeated disconnections Slow speed
Costly
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26%
9%
4%10%13%
21%
17%
Biling issues No customer care support Disturbances in lines
Services not satisfactory Repeated disconnections Slow speed
Costly
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32%
17%6%10%
12%
6%
17%
Biling issues No customer care support Disturbances in lines
Services not satisfactory Repeated disconnections Slow speed
Costly
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27%
21%
5%11%
3%
6%
27%
Biling issues No customer care support Disturbances in lines
Services not satisfactory Repeated disconnections Slow speed
Costly
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Market share of BSNL is More. Mostly customer are satisfied with
Airtel services. Problem regarding Bill, they cannot
receive bill in time. Some customer say prices are too
high Some customer say not provide
information at connection time
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Uniformity of information by customer care for all customer.
Timely awareness of Plan & Scheme to customer.
Network Should be Improved whenever necessary.
Providing booklet Regarding facilities and services.
Airtel sites Must be promoted among customer for more use.
Charges should not be very high.
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Customers didn’t give proper information regarding them.
Some customer not aware about plan. Due to limitation of time we don’t take
opinion from large no. Of customer. At times customers don’t listen to the
information given to them regarding plans and services due to lack of time.
Respondend didn’t co-operate us as they are too angry in whole proceesing.
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Bsnl is at the First position in Market. Airtel comes Second Position, as a fast growing Company.
Customer of Airtel has satisfied. Dissat regarding Bill only.
Due to cut throat competition Customer Switch to another operator Very soon.
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