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LazBro, Inc.A full service digital marketing agency

(Pronounced Chew-WOW!)

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Our Capabilities

Communication & Marketing Strategy

Creative & Design

Web & Mobile Development

Media Planning & Buying

Social Media & Online PR

Reporting & Analytics

Management, Training & Ad Operations

A FULL SERVICE DIGITAL AGENCY

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About LazBro, Inc.

• LazBro, Inc. is a full service digital marketing agency

• We offer a complete suite of creative, web & mobile development, production, public relations and media and social media solutions

• We have extensive experience in both branding and direct response

• “Big Agency” experience, “Boutique Agency” execution

• Exemplary service, up-to-date strategic thinking, and a complete understanding of the marketing ecosystem

• Offices in Los Angeles, London and Johannesburg

• Deep involvement in our industry – we make it our business to know everyone and build strong relationships with our partners

• The principals each have over 15 years each of digital & mobile marketing experience

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A Few Of Our Clients

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Audience: Overview

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Audience: Technology

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Brand Platform

• Artisan• “An artisan is a person engaged in or occupied by the practice of a craft, who

may through experience and talent reach the expressive levels of an artist using their hands, mind and heart in their work and what they create.”

• All Natural• Modern

• Do we speak to these effectively in our consumer touch-points?• Does the consumer know this after they visit the site?• How do we get this message across?

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“Chuao” Evokes…

• We want to arouse their senses• Lust/ Covet/ Desire• Permission to indulge• Fun (culinary adventure)• We want them to feel like Chuao matches their values (all natural, ethically

sourced, GMO free, etc.)

• In marketing arousing the senses requires images of peoples’ senses being aroused in order to make the connection

• Humans respond to humans. With this in mind…• Do we speak to these effectively?• Does the consumer know this after they visit the site?• How do we get this message across?

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“Chuao” Is…

• All natural• Ethically sourced cacao• (Locally) Handcrafted • Premium/ Gourmet

• What part of the website, associations, consumer touch-points informs our consumers of this?

• Do we speak to these effectively?• Does the consumer know this after they visit the site?• How do we get this message across?

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“Chuao” Issues…

• Seasonality• Product segmentation

• Lack of brand awareness• Does our marketing tell the story effectively?

• Attrition• Do we re-engage with consumers effectively?

• Shipping costs due to perishable products and heat sensitivity• Seasonal products• Does our marketing follow the seasonal nature of the business?

• Lack of resources (human and financial)• What is the cost of NOT investing?

• Lack of “experts” in key roles• Relax. We’ve Got This.

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“Chuao” Issues…

• Lack of market penetration• Focus our message• Target our consumers• Test and Learn

• Reduced number of facings in stores (makes it hard to find us)• Are we involving our consumers?

• High costs result in high price point• Premium is aspirational

• Difficult name to remember & pronounce• Time to educate and assist our consumers

• Misconception that mass premium and true premium are the same. Hence, difficult for customer to reason why to spend double on Chuao that they would on Lindt.

• Time to educate and assist our consumers

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“Chuao” Website

• Design• Do our “first foot forward” showcase effectively impart our brand

positioning, message and seasonal products?• Are pop-ups effective or annoying to a first time visitor? What do we

want the first experience with our brand to be?• Calls to action

• Hard to find, non-existent• Navigation

• Overwhelming with non-existent feedback value• Do we make it easy for people to find what we WANT them to find?

(Retail locations, seasonal products etc)• Seasonal push

• Are we using our spotlights to push the right products?• Consumer focus

• Are we teaching our consumers correctly?• Engagement

• What on the site keeps people coming back or engaged for more than 10 seconds?

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Ecommerce: Overview

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Ecommerce: Revenue by Product

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Conversions: Days to Transactions

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Engagement: Visit Duration

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“Chuao” Social

• Response time• Are we engaging with consumers and “teaching” them what they need

to know?• Posting schedule

• Consistency and reliability are key! Are we there yet?• Engagement

• What do we do to involve the fans?• Contest promotion

• Are we promoting our promotions?• Analytics

• Do we know how well our social environments are doing?

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“Chuao” Seasonality

• Winter – eCommerce• Summer – Branding/Retailer• Product segmentation

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Where To Start

• Identify goals and KPI’s – time on site, engagement, traffic, sales, repins, friends, emails/database, transactions

• Fill in the gaps and guide the consumers through the website• KISS principle – navigation and CTA’s need to be intuitive, easily accessible and

bold• Appeal to the senses – connect humans to humans• Engage consumers – email, social, retargeting, search, comments, recipes• Educate our consumers

• Brand Position and Platform• Name pronunciation• Where to find• Who we really are and where we come from• How to make Chuao part of a lifestyle

• Identify a budget and invest in the brand• Work the seasons and push the right products

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4 E’s Reporting & KPI’sBrandMetric

ExposureImpressions

Facebook PostsTwitter Tweets

Emails SentTop Referring Sites

Top MarketsNumber of Texts Sent

ExperienceFacebook Likes/Fans

Twitter FansYouTube Subscribers

Email SubscribersSMS Subscribers

PageviewsUnique Visitors

Avg. Pages per visits% of New Visits

Number of Video Downloads on PF siteTop Entrance Pages

Top Exit PagesType of Device

Operating SystemBrowser

EngagementClicksLeads

Email OpensFacebook Comments

Twitter ReTweetsTime Spent on Site

Bounce RateNumber of Video Downloads on YouTube

EfficiencyBudget

eCPMeCPCeCPL

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Sample Plan

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Thank You

For more information:Jennifer Lazarusjen@lazbro.comtel: 310.279.5080lazbro.com

Relax. We’ve got this.®