launch your social media initiative
DESCRIPTION
This is a presentation from the Executive Women in Texas Government Conference given on November 22, 2010. The first half is about Web 2.0 in general. The second is more specific about launching a social media initiative.TRANSCRIPT
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Launch your Social Media InitiativeLaunch your Social Media Initiative
A presentation by Jon Lee. Hopefully, you’ll remember something. Maybe even tell a friend.
November 22, 2010
[email protected]/lee.jon@jonlee11
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Home BusinessWeb 2.0 Personal
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Launch your Social Media InitiativeLaunch your Social Media Initiative
A presentation by Jon Lee. Hopefully, you’ll remember something. Maybe even tell a friend.
November 22, 2010
[email protected]/lee.jon@jonlee11
Agenda
1. What is Web 2.0?
2. Social media for business use
3. Social media for personal use
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This is not the point of Web 2.0. These are just tools, and they come and go.
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If we went back in time and I tried to show you the value of a car, would I show you this?If we went back in time and I tried to show you the value of a car, would I show you this?
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I would show you this…I would show you this…
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I would show you this…I would show you this… Look how FAST I’m going
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I would show you this…I would show you this… Look how FAST I’m going
There’s room for SO MANY PEOPLE
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I would show you this…I would show you this… Look how FAST I’m going
There’s room for SO MANY PEOPLE
This is SO COMFY!
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I would show you this…I would show you this… Look how FAST I’m going
There’s room for SO MANY PEOPLE
This is SO COMFY!
I NEED one of those!
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I would show you this…I would show you this… Look how FAST I’m going
There’s room for SO MANY PEOPLE
This is SO COMFY!
I NEED one of those!
I’m trying to convince you that this is BETTER than how you’ve done it in the past
I’m trying to convince you that this is BETTER than how you’ve done it in the past
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In the same way, what value can Web 2.0 offer you and your organization?
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In the same way, what value can Web 2.0 offer you and your organization?
Should we define it first?This is not easy since there is no governing authority who coined the term. As a result, there are numerous unofficial definitions.
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In the same way, what value can Web 2.0 offer you and your organization?
Should we define it first?This is not easy since there is no governing authority who coined the term. As a result, there are numerous unofficial definitions.
I won’t try to define it. Instead, I’d like to summarize it.Web 2.0 marks a period in time that saw the transition from a static and plain model of building websites to something much more collaborative, social, and dynamic.
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In the same way, what value can Web 2.0 offer you and your organization?
Should we define it first?This is not easy since there is no governing authority who coined the term. As a result, there are numerous unofficial definitions.
I won’t try to define it. Instead, I’d like to summarize it.Web 2.0 marks a period in time that saw the transition from a static and plain model of building websites to something much more collaborative, social, and dynamic.
It’s just the how the web has evolved over the last decade. And it will continue to do so.
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Wait. Did I just say that Web 2.0 is just the web?
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Wait. Did I just say that Web 2.0 is just the web?Yes.
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Consider when you get online to go shoppingcatch up on the newscheck out a brandread email
Wait. Did I just say that Web 2.0 is just the web?Yes.
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Customized experience
Reviews & ratings
Uploaded pictures Related media
Share with friends
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Widgets/mashups
Post comments
Share with friends
Search the web
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Blogs
Website intro
Social media
Videos/downloads/ringtones
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Integrate with other Google apps
Instant messaging
Add tags
Third party applications
Customized template
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Those were nice examples, but my organization is nowhere near that.
That’s okay. Most websites aren’t either.
But there are still ways to take advantage.
Maybe I can illustrate with some examples from this conference.
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You’ll probably collect a lot of these today
Example #1
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You’ll probably collect a lot of these today
But who likes managing business cards?
-Hard to remember who they are-End up in a pile-Writing notes on the back is no fun-All you really need is their email
Example #1
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What if you used your smartphone instead?
Contact Management Apps:
-Instant transfer-No dealing with cards-Put a face to the name-Add notes-Get other networking info
or
Example #1
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There’s usually 10 minutes of Q&A at the end of presentations
On average, only 2 or 3 questions get asked, because the speaker-doesn‘t allow enough time-gives long-winded answers
Many attendees tune out during Q&A
Example #2
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What if I used Twitter to take questions during the presentation?
-I can chose to answer or not-You can make statements as well-Your followers will see-I can reach you later on-You guys connect with each other
Example #2
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Example #3
Hopefully, somebody will ask me for a copy of this presentation
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Example #3
Hopefully, somebody will ask me for a copy of this presentation
I didn’t want to print a copy for everyone because that’s a lot of paper, so I’d email it instead.
-The file is quite large-I might forget-I have no control over how you use it
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What if I put it online and give you a link instead?
www.slideshare.com
-Save paper-Make it public for anyone-Post comments-View analytics-See my other presentations-Easily share with others
Example #3
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Let’s look at how government is using social media to improve business processes and add value to their customers
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Over 820,000 subscribers
Multi-channel: videos, links,
live chat
Start discussions
Broadcast news
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Broadcast news
Real time updates
Service requests
Relevant info
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Start
discussions
flickr vs Photo of the Day
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-Let others do the work-Engage the community-Build relationship with users
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So how do I get started?
There isn’t a one size fits all recipe. But there are common ingredients.
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Ingredients to make this work in your organization
1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small7. Ramp up slowly
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Ingredients to make this work in your organization
1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small7. Ramp up slowly
- Find people with basic knowledge of some tools
- Go across business lines- Get Communications, Legal,
Marketing, Policy on board- Incorporate skeptics- Stay current on developments
http://mashable.com/http://techcrunch.com/http://readwriteweb.com/
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Ingredients to make this work in your organization
1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small 7. Ramp up slowly
How do I comply with legislative requirements?-Accessibility-Records management-Privacy-Security-Public information requests-Third-party website policies-IP Rights and ownership
http://govsocmed.pbworks.com
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Ingredients to make this work in your organization
1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small 7. Ramp up slowly
Internal Use Policy- How do I handle employees
personal use of social media?- Use during business hours on
government assets?- Use after hours on personal
devices?
Education and common sense are far more effective than strict regulation
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Ingredients to make this work in your organization
1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small 7. Ramp up slowly
Strategic Guidelines- How do you align activities
with business goals?- How will you create value for
your customers?- What kind of presence will
you have on these sites?- Will you engage others?- Will you respond to inquiries?- How do you deal with
negative comments?
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Ingredients to make this work in your organization
1. Start a group2. Find a champion3. Be up-to-date4. Establish policies5. Develop strategy6. Start small 7. Ramp up slowly
- Pilot privately if you prefer- Just start with one or two, like
Facebook and Twitter- Social media can be extremely
time consuming- Sometimes, it’s ok to make a
mistake. Learn and move on.- Don’t just look for followers
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What about using social media for personal reasons?
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Facebook is to connect with people you know, and is more personal than professional.
What about using social media for personal reasons?
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Facebook is to connect with people you know, and is more personal than professional.
If you’re on Facebook, I highly recommend-Using common sense-Adjusting privacy settings-Creating lists
What about using social media for personal reasons?
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Twitter is to connect with people who share similar interests, whether its personal or professional
What about using social media for personal reasons?
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Twitter is to connect with people who share similar interests, whether its personal or professional
If you’re on Twitter, I highly recommend-Using common sense-Look for resourceful users-Not focusing on adding followers-Using third party applications
What about using social media for personal reasons?
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@mentions
URL shorteners
Lists
hashtags
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In conclusion:-Web 2.0 is just the web, but we, especially government, have a ways to go
-It’s about improving business processes and adding value
This is the end. Hope you enjoyed it.
[email protected]/lee.jon@jonlee11