DESIGN KITSUMMER 2009/10ALL THE STUFF YOU NEED TO KNOWCLOSING DATE FOR DESIGNS 12TH JULY 2009

www.launchinfashion.com

ABOU

T US

Welcome to Launch Initiative Fashion – an all new concept in fashion design.

Everyone knows it's a long, hard road to the top of the fashion industry. Saturated with labels and designers, it's almost impossible to get your foot in the door. Many talented designers don't even know where to start. Launch Initiative Fashion gives aspiring designers the opportunity to 'launch' their fashion career. Whether it be a solo venture to establish a new label or work within an existing fashion house, we are here to help you.

Launch Fashionʼs main focus is to promote aspiring designers in the fashion world.Think of a real life blown up version of Project Runway.This is a new concept in fashion that is going to change the course of the industry forever.

How Does It Work?If you think you have design talent or creative flair, simply sign up, log-on and submit your designs based around a brief created by Launch Initiative Fashion.It really is that simple.You do the designing. We do the rest.Once the designs have been submitted, our team of in-house designers will select the top entrants to be placed on our website. Members and the general public will then vote on which designs they think are the best. The designs with the most votes win.

What Do You Win?The reward for winning? Launch Initiative will manufacture your design and distribute it for sale to top retail outlets, complete with your name on the label.The designer remains in complete control of their design and receives a 10% royalty from the sale of their product.The same as a professional designer.You get all this and more for the small price of a Designer Membership.You can submit as many designs as you like to increase your chances of winning.

INFO

RMAT

ION

Are you ready to change the fashion world as we know it?There are no catches and no deep, dark holes to fall in to. Launch Initiative Fashion is simply here to collaborate with young people and create the stuff dreams are made of.

Sounds too good to be true, doesn't it?

Well the icing on the cake would have to be that everything is 100% Australian made and owned.

Launch Initiative fully supports and encourages the public to become interactive within the Launch Initiative Fashion community and hosts heaps of extras where Members can help each other to succeed in the industry.This program has attracted plenty of attention from industry personalities because quite simply, Launch Initiative Fashion is the best opportunity available to young, aspiring and passionate designers.

There are limited positions in the program, so sign up today to 'launch' your career as a fashion designer.

PERK

SSo whatʼs in it for me?As the Launch Groupʼs main focus is promoting talented unknown designers, those talented enough to have their designs go into production will receive the following:

• The designers name on the label inside the garment• The designers name displayed under the garment on the online store• A Designer Bio Card that will accompany every purchased garment.• 10% royalty from the sale profit of your design• A complementary gift of the finished product of your design in your size

At Launch we also realize that not everyone is going to have their designs chosen. This is why we will also offer all of our Designer Members the following:

• A 25% discount on all clothing purchased through the online store• A free subscription to our Newsletter, Online Magazine and access to our Ask an Expert service.

How do I get involved?Launch Initiative Fashion is now looking for designs to make up our first ever Designer Member collection.The designs must be appropriate for Australian Summer 2009/2010, which will go on sale in October 2009.

So get involved now.

BRIE

F

Design a contemporary commercial garment that reflects the given theme Future Culture Clash. The garment is for Australian Summer 2009/2010.

Future Culture Clash background information:As the world becomes closer and closer through globalisation, itʼs no wonder we are beginning to see the amalgamation of cultures. From ancient tribes and traditional cultures to street culture and the new technological age. There is no one specific way to do things anymore. Itʼs all about experimentation.

So mix it up, merge the traditions and shake up the world of fashion.

We try to keep the brief as broad as possible so each designer can interpret it how they see fit.So use what you have got and start designing.

The collection is yours.

FUTURECULTURE

AUSTRALIAN SUMMER 2009/10

CLOSING DATE FOR DESIGNS 12TH JULY 2009VOTING BEGINS 20TH JULY 2009

HOW

TO

STEPS FOR SUBMITTING YOUR DESIGNS.STEP ONERead the brief and inspiration for the current season.

STEP TWODesign…

STEP THREEYou will need to submit and upload: •Front, side and back images of your designs •These images can be hand or computer generated •They must be annotated with all design feature information

AND one or more of the following:•Fashion Illustration (can be digital or hand rendered)•Journal sketches (inspiration pages)•Sample of the garment you designed•Fabric manipulation samples if needed to communicate design feature

The way your design will be communicated on the website is through an image. Therefore the more creative your submission, and the more individual style and character you portray through it, the better chance it has of standing out.

So be inventive. Show us your style. Design the collection.

LIM

ITAT

IONS

A few guidelines...• Designs must be original• You must submit and upload front, back and side detailed design sketches with annotations of design features• You must also download the Design Details form, fill it out, then submit it back to us.• Additional illustrations can be in any format (hand rendered, computer rendered, photos etc.)• Must be a ready-to-wear commercial garment• You can submit as many designs as you like• You may submit womenʼs or menswear• No swimwear or accessories

The more information you communicate to us through your design, the better chance your design has of manifesting the way you intended it to. However the design may alter slightly throughout the production process as the Creative Director and Head Designer formulate a collection that is feasible in terms of fabrication, costs and unity.

EXAM

PLES

FASHION ILLUSTRATIONHAND-RENDERED

FABRIC MANIPULATIONSAMPLE

EXAM

PLES

SKETCH JOURNAL

FASHION DRAWINGHAND-RENDERED

WITH ANNOTATIONS

EXAM

PLES

FASHION DRAWINGCOMPUTER GENERATED

FASHION DRAWINGCOMPUTER GENERATED

FINA

L W

ORDS

Now itʼs your turn. Design.Refer to www.launchinfashion.com for all information or contact us at info@launchin.net