Latest Google Algorithm Update: Get mobile or become obsolete

The kingpin of the search engine, Google, accounts for over 75% of online searches for the U.S and even more, spanning across the entire world. Having a solid search engine ranking is a deciding factor in whether business' sink or swim in this era of avid smart phone users. Successful companies devote hours to SEO content to ensure their websites are easily accessible and visible to consumers, and aren't being left in the back pages of search results.

The latest Google-algorithm-update, set to be released April 21st, 2015, is designed to shake up the world of search engine optimization for good. Upon the release of the latest update, mobile friendly websites will see a significant rise in search results. Those websites that offer positive mobile experiences will see a tremendous boost in ranking, while sites that are not mobile friendly will see a dramatic reduction in visits and organic search visibility-In other words, if your website isn't mobile friendly, prepare to become obsolete.

While the update is specific for searches from mobile users, according to SEO pioneers at Google, mobile searches account for more than 50% of the searches done on the web today -and this percentage is steadily rising. Whether you're eCommerce or advertised based, the upcoming Google-algorithm-update is requiring websites to adapt to mobile friendly platforms if they want to stay relevant.

As this update will understandably cause companies' to become frantic, thankfully Google has provided a very concise pass/fail test for you to tell if your website is mobile friendly:

https://www.google.com/webmasters/tools/mobile-friendly

Simply enter your website's URL and wait approximately 60 seconds to see if your website is mobile friendly by Google standards. If your website fails, obviously you have some work to do. The deadline is less than three weeks away, so if you plan on seeing your website thrive, become mobile or become irreverent.