last final ready to eat vegetable

8/3/2019 Last Final Ready to Eat Vegetable

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READY TO EAT VEGETABLE

JAYKA “THE MOTHER ’S RECIPE”

Venture of

EAT FOOD PVT. LTD



INTRODUCTION



Manufacturing Process



TARGET CUSTOMERS

• Since students are facing difficulties

to make the food, JAYKA help them to

resolve their problem.

STUDENTS

• Working Personnel always have less

time , so JAYKA help them to make

quick and quality food.

WORKINGPERSONNEL

• Housewives: when unschedule party

or not in mode to make food JAYKA is

a good alternative because it provides

quality food with reasonable prices.

HOUSEWIVES



PRODUCT POSITIONING



Calories 80 Sodium 550 mg

Total Fat 8 g Potassium 10 mg

Saturated 6 g Total Carbs 9 g

Polyunsaturated 0 g Dietary Fiber 1 g

Monounsaturate

d0 g Sugars 2 g

Trans 0 g Protein 6 g

Cholesterol 10 mg

Vitamin A 2% Calcium 15%

Vitamin C 20% Iron 30%

JAYKA Palak Paneer



JAYKA Shahi Paneer




Polyunsaturated

0 g DietaryFiber

4 g

Monounsat

urated0 g Sugars 6 g


Cholesterol 10 mg





JAYKA Channa Masala




Polyunsaturated

0 g Dietary Fiber 0 g

Monounsatura

ted0 g Sugars 0 g


Cholesterol 0 mg





PRODUCTS

JAYKA

Shahi

Paneer

RajmaChanna

Masala

Mutter

Paneer



COST OF PROJECT

Particulars Rs. (in lakh)

Land & Building 5.00

Plant & Machinery 6.08

Other assets 0.75

Contingencies 1.10

P & P expenses 1.00 Cash & Bank 1.50

Total 15.43



MEANS OF FINANCE


Promoters Contribution 4.63

Term Loan (10%) 10.80

Total 15.43



Profitability: (at 60% capacity)


Sales 40.50 (Rs. lakhs)

Raw material 19.65

Salary 2.22

Utilities 3.00

Stores & Spares 0.60

Repairs & Maintenance 0.84

Selling expenses 8.10

Administrative expenses 0.60

Depreciation 1.42

Interest on Term Loan 1.08

Other Expenses 0.41

Cost of production 37.92

Profit 2.58



PRICING

Category No of

PersonMRPRS

Dealer

PriceRS

Cost of

manufacture

Mini 1 45 43.2 17

Normal 2 88 83.6 30

Family 4 168 158 56

Party 10 418 388 138



Offers And Discounts

BUY 2 GET 1 FREE



DISTRIBUTION CHANNEL

MOTHER GODOWN

DISTRIBUTER HUB

TERRITORY WHOLESELLER MALLS, BIG BAZZAR,CENTRAL, MORE.

CONVENIENT STORE END CONSUMERS



ADVERTISING

40%

40%

20%



RADIO ADVERTISING

We are giving add on FM TADKA 95.0.

Approximately Rs. 2 lakh is spending on it.

Radio jingle will be ‘Khao JAYKA, rakhehealthy & fit, taste mei bhi hai hit, just use it.’

Frequency of add will be high in morning and

evening.

And we organize some contests also on radio

for promoting our product.



PRINT ADVERTISING

We are giving an add in Rajasthan Patrika on

page no.3.

Its area will be 325 sq. cm. and its total cost

will be Rs.19500 @60/sq. cm.

We will use a housewife in this paper add.

Its frequency will be once in a week.



TELEVISION ADVERTISING

We are giving an add on ETV Rajasthan

Its frequency will be high in the noon and in

night because housewives get time in noon

and in night to watch television.



PROMOTIONAL TOOLS

We organize the events outside of malls in

which winners get free pack of JAYKA ”The

Mother’s Recipe”.

We are also giving a scheme ‘BUY 2 GET 1

FREE’.

We are also providing party pack.

last final ready to eat vegetable

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