90985740 final ready to eat

8/12/2019 90985740 Final Ready to Eat

1/39

A

PROJECT REPORT

ON

READY TO EAT FOOD INDUSTRY

SUBMITTED TO: SUBMITTED BY:

PROF. S. C. REDDY ANAND ASODIYA (06)

Director, SPIMCS ME!U" ANOJIYA (#$)

MANIS! PARMAR ($$)

D!ARA T!AER (%%&)

S. K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES,

GANDHINGAR-23


2/39

ACNO'"EDEMENT

At the very outset of this report with all our due respect and regards we take this

privilege to extend our sincere thanks to all those who helped us during ourproject.

We are highly grateful to our director Pro. S. C. Re**+ who gave us the

opportunity to carry our project as a part of MRIS course in REA! "# EA"

$## industry. Indeed this project has really enhanced our knowledge in the

field of REA! "# EA" $## Industry.

We are also thankful to Pro. Prti- Pr/ and our institute S%&IM'S.

(astly we want to thank all the people who gave their support directly or indirectly

to )ake this project successful.


3/39

E1ECUTI2E SUMMARY

We Indians are extre)ely fussy a*out the food we eat+ and hate to co)pro)ise

on taste and ,uality. So+ we like our vegeta*les with the sa)e taste for yearstogether+ perhaps just like it was in our childhood+ which put in other words

)eans that+ for us+ there-s no su*stitute for ho)e)ade food. ut have we ever

given a thought to how )uch ti)e we spend in cooking/ 0ow )any toils go

*ehind the exotic fares that a wo)an prepares for her fa)ily/ Innu)era*le hours

are spent on every )outh1watering dish. 'utting this+ chopping that+ roasting+

grinding+ frying2. Etc.3 'ooking is indeed a full ti)e occupation. ut today-s

wo)an+ with so )any de)ands on her ti)e+ si)ply cannot afford to spend a

whole day in the kitchen. At the sa)e ti)e+ in no way is she willing to su*stitute

her ways+ for the fear that ,uality and taste )ay *e co)pro)ised.

4ow people have discovered the joys of a si)pler+ faster and fun way of cooking

traditional Indian food. As nuclear fa)ilies proliferate in ur*an India+ the ready1

to1eat )arket is set to grow. It-s a food revolution that-s *een a long ti)e co)ing.

As dou*le1inco)e nuclear fa)ilies *eco)e the nor) in ur*an India+ everyone

who is anyone in the food *usiness has *een eyeing the ready1to1eat food sector

with considera*le hunger.

"op food co)panies say the )arket is currently worth around Rs 56 crore in

India *ut they confidently predict it will grow to around Rs 766 crore in the next

one or two years. So there is a great future for food co)panies in India.


4/39

TAB"E OF CONTENTS

8. I4"R#9'"I#4222222222222222222222..222..8

7. RESEAR'0 ME"0##(#:!22222222222222222.......7

;. I4IA4 $## I49S"R!2222222222222222222..2.E:E"A(E S#9& C9(% 8%g

? A! '#R4 D S&RI4: #4I#4 S#9& C9(%8kg

&.3 ITC 7 AAS!IR2AAD

AAS!IR2AAD READYMEA"S

I"' $oods launched a range of Ready1

"o1Eat dishes under the AashirvaadReadyMeals la*el+ in 0ydera*ad+ on

75th Lune 766;. "he range now

co)prises nine dishes and two 'o)*o

packs. "he dishes on offer currently are

Raj)a Masala+ 4av Ratan %ur)a+ al Makhani+ Aloo Mutter+ &alak &aneer+

&indi 'hana+ &av haji+ Mutter &aneer and !ellow al "adka. Raj)a Masala D

as)ati Rice and !ellow al "adka D as)ati Rice are availa*le in 'o)*o

packs.

"he ishes are priced *etween Rs. ;6Q1 to Rs.


15/39

"he need of frontline )ilitary soldiers for light *ut nutritious food+ with an assured

long shelf life was the i)pulse and the inspiration for the develop)ent and fine1

tuning of the retorting process.

Retorting technology was used *y the 9S in its Apollo Space )issions. "oday it

is the )ainstay of 9S )ilitary rations. Retorting is also widely used in packaged

foods in Lapan and Europe.

"he efficacy and effectiveness of the retorting process depends on the

sterilisation process and the retorting pouch.

STERI"ISATION PROCESS

"he sterilisation process ensures the sta*ility of the Ready1to1Eat foods in retort

pouches+ on the shelf and at roo) te)perature. "he application of sterilisation

technology co)pletely destroys all potentially har)ful )icro1organis)s+ there*y

)aking sure that the food product has a very long shelf life. 0owever+ in the

current co))ercial context+ the shelf life is li)ited to one year.

RETORT POUC!ES

Retort pouches are flexi*le packages )ade fro) )ulti1layered plastic fil)s+ with

or without alu)inu) foil as one of the layers. "heir )ost i)portant feature is that

they are )ade of heat1resistant plastics+ unlike the usual flexi*le pouches. "his

)akes the retort pouches uni,uely suita*le for the processing of their food

contents at te)peratures around 876 degrees 'elsius. "hat is the kind of

a)*ient te)perature prevalent in the ther)al sterilisation of foods.

"he ;1ply la)inate consisting of &E"Q Al oil Q && is the )ost co))on )aterial

used in retort pouches and is the only one used in India. I"' uses


16/39

shelf life of )ore than one year. "he 4ylon layer provides strength to the pouch+

reassuring additional shelf life. "he inner)ost layer of &olypropylene provides

the critical seal integrity+ flexi*ility+ strength and taste and odour co)pati*ility with

a variety of food products.

Aashirvaad ReadyMeals is currently availa*le across all )ajor cities like elhi+

Mu)*ai+ %olkata+ angalore+ 0ydera*ad+ 'hennai+ &une+ Ah)eda*ad+ 4agpur+

&atna+ :uwahati+ and >ishakhapatna). All grocery stores selling ready1to1eat

products stock Aashirvaad ReadyMeals-.

&.# SATNAM O2ERSEAS

!EAR E>E4"S 8B 1 Satna) #verseas (i)ted was incorporated on 7?th Luly

as a private (i)ited co)pany with the Registrar of co)panies elhi and

0arayana at 4ew elhi under the Indian 'o)panies Act+ 85? with the )ain

o*ject to )anufacture and export rice. It was converted into a pu*lic li)ited

co)pany on th ece)*er+ 87.

1 Satna) #verseas (i)ited has *ee) pro)oted *y the Arora fa)ily fro)A)ritsar. Sri Lugal %ishore Arora+ Sri Satna) Arora and Sri :urna) Arora are

the )ain pro)oters of the 'o)pany.

1 "he 'o)pany is an associate of the Satna) #verseas :roup+ which is known

for its present in Rice "rade since 8=.

8< 1 "he 'o)pany ca)e out with a pu*lic issue of


17/39

1 "he co)pany issued


18/39

2ISION 8 MISSION

Satna) #verseas to e)erge as the *est pre)iu) food co)pany+ ena*ling

people to savour the flavours of India+ glo*ally

T "o achieve glo*al standards of excellence in our operations with focus on

consu)er satisfaction Qdelight+ providing consu)ers the flavour of India-J

T "o set up high standards of leadership+ ,uality and productivity.

T "o develop a well knit hu)an resources policy and culture which )otivates

e)ployees to contri*ute their *est towards achieve)ent of organisational

o*jectivesJ and

T "o function as a responsi*le corporate citiFen and help enrich the ,uality of life

of the co))unity and work towards sustaina*le develop)ent.

"o harvest nature-s finest products+ process the) using the *est technology and

)ake the) availa*le across the glo*e.

"he )ission enco)passes the three core virtues that drive the co)pany @

T 0igh1,uality products

T "he finest technology

T :lo*al availa*ility

NET'OR OF SATNAM

A ,uality product has little value if it does not reach its consu)er. It is with this in

)ind Satna) #verseas has developed an extensive distri*ution network that

covers not only India+ *ut also a significant chunk of the international )arket.

#ver the years+ Satna) #verseas has e)erged as a key player in the glo*al

)arket of Indian agro products. "he co)pany is recognised as a leading supplier

of pre)iu) ,uality as)ati rice. In the last few years+ the co)pany has )ade

exceptional efforts to encourage sale of *as)ati rice under its flagship U%ohinoorV


19/39

in the overseas )arket. And+ we have )et with considera*le success on this

front.

We have now penetrated glo*al frontiers and esta*lished ourselves as a leading

player in the as)ati rice )arket glo*ally. "oday+ U%ohinoorV+ is visi*le in the

retail counters in a nu)*er of countries like 9.S.A.+ 9.%.+ 'anada+ $rance+ Saudi

Ara*ia+ %uwait+ 9nited Ara* E)irates+ etc.

In India+ the co)pany has )ore than a hundred distri*utors+


20/39

&.& TASTY BITES EATAB"ES "IMITED

"asty ite Eata*les (td C"E( was incorporated in 8B5. Apart fro) ready to

serve food+ the other *usiness of "E( includes processing of vegeta*les+ lease

of cold storage facilities and food services *usiness. "he co)panys plant is

located at %hutao and handgao C &une. "he co)pany currently derives =6 per

cent of its inco)e through exports. "E( launched ready1to1serve food products

in India in 86+ *ut was unsuccessful. Efforts to develop an export )arket or

colla*oration with international )ajors like &epsi also failed. In 8


21/39


22/39

R"E products exported fro) India are )ostly consu)ed in 9%+ Europe+ 9SA+

and Ara* countries. With the advanced food preservation technology the

chances of preserving food for longer ti)e is increasing day *y day. Still the stuff

inside the ready1to1eat packs re)ain nutritious and hygiene for a certain period

only. So it is highly essential to enhance the ,uality to co)pete in the glo*al

)arket. "hough we produce *etter ,uality food products+ we fail to co)pete in

the glo*al )arket due to i)proper packaging as per international nor)s. Guality

is of para)ount i)portance for the growth of the R"E foods *usiness in India.

&oor hygiene in the preparation and sale of street foods is a continuing pro*le)@

$ood ,uality i)prove)ent )ust *egin at far) level and )ust *e regarded as an

indispensa*le ele)ent of the glo*al approach to i)proving the post1harvest

syste).

"hough the de)and for the ready1to1eat products is increasing in the glo*al

)arket+ the supply is still not satisfactory. Lust to given an exa)ple+ there are

)ore than 566 units in the 'ity of (ondon+ which are into ready to eat foods.

Exports as well as the do)estic )arket offer a vast scope for the Indian

producers to excel in this sector. "he success of ready1to1eat is do)inated *y the

fact that the )arket is decades away fro) )aturity and therefore can look

forward to continued strong growth over a long period of ti)e.


23/39

6. PRESS REPORT ON RTE FOOD: SEPTEMBER 30,300#,

BUSINESS STANDARD

As nuclear fa)ilies proliferate in ur*an India+ the ready1to1eat )arket is set togrow+ says Sou)ik Sen

It-s a food revolution that-s *een a long ti)e co)ing. As dou*le1inco)e nuclear

fa)ilies *eco)e the nor) in ur*an India+ everyone who is anyone in the food

*usiness has *een eyeing the ready1to1eat food sector with considera*le hunger.

"he result@ new )enus that include everything fro) &unja*i kadhi pakora in a

can to pure vegetarian navratan kor)as in hi1tech retort pouches.

ut it has *een tougher to cook up a stor) in the Indian )arket than anyone

expected. Indians proved re)arka*ly attached to freshly cooked )eals.

4evertheless+ ti)es )ay *e changing. "op food co)panies say the )arket is

currently worth around Rs 56 crore *ut they confidently predict it will grow to

around Rs 766 crore in the next one or two years.

"ake a look at ITC Foo*/+ which started turning out dishes for the top end of the

)arket with its pricey %itchens of India range.

I"' won praise for its offerings and showed they could get the flavours right. ut

at Rs 856 for a


24/39

"he 7B5 g) pouches called the Aashirvaad range sell for *etween Rs ;5

and Rs


25/39

Says Suresh@ OWe are already present across ?6 cities in India+ and *y 7665

hope to control around ;5 per cent of the Rs 766 crore )arket.O

ut M"R also has greater a)*itions and hopes to )ake it to dining ta*les around

the world. It has sales and distri*utions tea)s in 4orth A)erica+ Australia+ West

Asia and South East Asia.

At another end of the country there-s St;- O=er/e/+ one of India-s largest

exporters of *as)ati rice under the flagship %ohinoor *rand which is also hoping

to )ake a *ig )eal fro) the ready1to1eat *usiness.

It has introduced heat1and1eat curries and lentils with a distinctly north Indian

flavour+ including &eshawari dal+ %ash)iri raj)a+ and A)ritsari chole. Also

co)ing fro) the kitchen are other northern specialities like sarson ka saag and

aloo palak. Research is underway to develop ready1to1eat paneer curries and

pav *haji very soon.

OEach of these preparations follows traditional recipes+O says general )anager+

Rajesh "rikha.

O'usto)ers just need to heat for two1to1three )inutes in a )icrowave or *oiling

water and eat.O A single pack priced at Rs


26/39

0ow *ig is the ready1to1eat )arket and is it poised for a ,uantu) leap/ "rikha

*elieves the )arket is poised for an explosive ju)p and that it will triple in the

next one year.

Says "rikha@ OAccording to our internal esti)ates+ the do)estic )arket for ready1

to1eats is Rs 56 crore plus and is expected to grow three ti)es *y the end of

766


27/39

"asty ites was taken over and restructured *y 9S )ultinational &referred in

8B. It registered a profit two years later.

"he Rs 76 crore export1driven co)pany+ CB6 per cent of its earnings co)e fro)

exports has successfully tapped )arkets in Ah)eda*ad+ aroda+ Surat+

Mu)*ai+ &une+ angalore+ 'hennai and 0ydera*ad.

"he co)pany now plans to expand *y entering the northern )arkets

aggressively. "asty ites offers nine curries and six south Indian ready1to1eat

dishes like avil and pongal.

Also+ it recently launched a range of ready1to1cook CR"' curry pastes. "asty

ites also has another range of ready1to1eat )eals that it )akes for the Indian

Ar)y which co)e along with plastic plates.

Inevita*ly+ Indian flavours do)inate the ready1to1eat )arket. ut one of the

earliest players was Indo14issin foods+ a su*sidiary of Lapan-s 4issin $oods

which has *een selling instant cup noodles since 88. "he B6 gra) cup+ in

chicken+ vegeta*le and )asala flavours+ is priced at Rs 76.

espite the presence of high1profile *rands+ Indo14issin-s :eneral Manager R >

% La)es says the co)pany sells around ?.5 lakh cups every year+ giving hi) a

*illing of Rs 8.; crore annually.

OWe have *een consistently growing at 77 per cent annually+O he says. ut I-)

sure with the )arket ready to explode+ that nu)*er will only go north.O

Ar)ed with a Rs 5.5 crore *udget+ cup1o1noodle advertise)ents are currently

*eing aired on television channels.


28/39

Indo14issin has also actively targeted school children *y sponsoring ,uiF

sessions and conducting sa)pling sessions at various schools.

"he co)pany is also a*out to launch a su*1*rand in the ready1to1eat cup1noodle

seg)ent targeted specifically at kids.

ut will the year1on1year 866 per cent growth that all players are so opti)istic

a*out actually happen/O Most analysts *elieve the food co)panies aren-t *eing

overly opti)istic.

Says 4arayanaswa)y+ executive director+ Indica Research@ O"he increased

penetration of )icrowave ovens will need software- to drive the hardware-.

Ready1to1eats will find the perfect )atch in the upwardly )o*ile Indian kitchen.O

O'onvenience is a pri)e factor+ *ut other factors like increased spending on food

*y city couples are also i)portant+ says 0e)endra Mathur+ senior )anager+ food

and agri1*usiness+ Ra*o India.

A*road+ the convenience foods industry has grown to gigantic proportions. And

Indians too could *e developing a healthy appetite for )eals fro) a can or a

pouch.


29/39

$. DATA ANA"YSIS 8 INTERPRETATION

0ere we have used statistical techni,ues for analysis. We haveanalysed data to

deter)ine the factors affecting the purchase decision of Ready to Eat $ood and

to understand the consu)ption pattern of Ready to Eat $ood.

8 In which kind of fa)ily do you live/

X Y Loint fa)ily

X Y 4uclear fa)ily

X Y (ive alone

F,-i:+ T+>e

76N

55N

75N

Loint

4uclear

(ive Alone

locations for our survey were Ah)eda*ad and :andhinagar. :enerally )ost ofthe people in :ujarat live in nuclear fa)ily. >ery few people+ whose native are

not Ah)eda*ad D :andhinagar and doing jo* or *usiness here+ live alone.

7 o you use or consu)e REA! "# EA" food products/

X Y !es

X Y 4o


30/39

U/er/

;5N

?5N

!es

4o

fro) the a*ove pie chart that around ?5N people do not use Ready to eat food

and ;5N people do not use or consu)e it. "here are )any reasons why very few

people consuk)e R"E food. "hey )ight *e less awareness+ less relia*ility+

higher price or no re,uire)ent of such products.

FOLLOWING FOUR QUESTIONS ARE FOR USERS OR BUYERS OF READY

TO EAT FOOD

; Why do you consu)e ready to eat food products/

X Y 4eed.

X Y "aste.

X Y Relia*ility. X Y &rice.

X Y $reshness.

X Y Guality.

Re,/o; )or B9+i;?

?;N87N

86N

6N

5N

86N 4eed

"aste

Relia*ility

&rice

$reshness

Guality


31/39

We can see fro) the pie chart that one of the )ost i)portant reason to

purchase R"E food is the re,uire)ent. If a person lives alone and do not get the

enough ti)e to cook food than and than he or she will go for it. And )ost of the

users co)e under this category. "hey need the ready to eat food products. And

so)e of the people like the taste of it that is why they use it.


32/39

B9+i;? >erio*

B6N

85N

5N

6N815 ti)es

5186 ti)es

86185 ti)es

Z85 ti)es

Most of the users consu)e R"E food for 815 ti)es in a )onth. It )eans today

also )any people like to eat ho)e )ade food and restaurant-s food.

d 0ow do you find the product/

X Y >ery good

X Y :ood

X Y Average

X Y ad

X Y >ery *ad

49,:it+

75N

;6N

;5N

=N ;N >ery :ood

:ood

Average

.ad

>ery .ad

#ut of 866 users+ ;5 users rate the R"E products average. It )eans if the

co)panies i)prove the ,uality and taste+ the )arket for the R"E can expand or

increase.


33/39

FOLLOWING TWO QUESTIONS ARE FOR NON-USERS OR BUYERS

a Which factors do affect for not consu)ing REA! "# EA" food/

X Y 4o need

X Y "aste

X Y Relia*ility

X Y &rice

X Y $reshness

X Y Guality

Pro@:e-

5


34/39

'i::i;? To B9+

57N

;6N

8BN

!es4o

'ant Say

when we ask respondents that if your particular pro*le)s regarding R"E food

like high price+ poor ,uality etc.+ will you purchase it/ And )ost of the) were

agreed to purchase it.

$inally it can *e said fro) a*ove analysis that people who are un)arried+ who

live alone and the fa)ily in which *oth hus*and D wife do the jo* consu)e

Ready to Eat food. Still R"E food )akers need to do lot pro)otion to )ake

people aware a*out their products and to penetrate the )arket they also have to

reduce the price of their product.


35/39

. SUESTIONS

As awareness of R"E food is less+ food co)panies should increase their

pro)otional activities.

$ood co)panies should organiFe a food festival events in different cities to

attract new custo)ers

$ood co)panies concentrate )ore on nuclear fa)ily *ut along with they

should also concentrate on people who live alone.

$ood co)panies should try to reduce the cost of R"E food.

"hough the de)and for the ready1to1eat products is increasing in the glo*al

)arket+ the supply is still not satisfactory. So food co)panies should

increase their production capacity.

Guality is of para)ount i)portance for the growth of the R"E foods *usiness

in India. So each food co)pany should concentrate on ,uality i)prove)ent

of R"E food.

&ackaging is also i)portant for R"E food to keep the food hygienic. $ood

co)panies )ust follow the international nor)s for packaging.

$ood co)panies should explore the new avenues for )arketing anddistri*ution of R"E food.


36/39


37/39

ANNE1TURES

QUESTIONNAIRE

Respected SirQMada)+We+ the students of S. . PATE" INSTITUTE OF MMT. 8 COMPUTER

STUDIES, AND!INAARare conducting a research on REA! "# EA" $##)arket. We re,uest you to provide infor)ation re,uired in the ,uestionnaire.

[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

8. In which kind of fa)ily do you live/X Y Loint fa)ilyX Y 4uclear fa)ilyX Y (ive alone

7. o you use or consu)e REA! "# EA" food products/X Y !esX Y 4o

3. If yes+ FOR USERS OF READY TO EAT FOOD a Why do you consu)e ready to eat food products/

X Y 4eed. X Y "aste. X Y Relia*ility. X Y &rice. X Y $reshness. X Y Guality.

* Which co)pany-s REA! "# EA" food product do you consu)e/

X Y I"'. X Y M"R. X Y Satna) #verseas. X Y "asty ites.

c 0ow )any ti)es do you consu)e REA! "# EA" food in a )onth/ X Y 815 ti)es X Y 5186 ti)es X Y 86185 ti)es X Y More than 85 ti)es

d 0ow do you find the product/

X Y >ery good X Y :ood X Y Average X Y ad X Y >ery *ad


38/39

e Any suggestion for Ready to Eat food products. [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

4. If no+ FOR NONUSERS OF READY TO EAT FOOD

a Which factors do affect for not consu)ing REA! "# EA" food/ X Y 4o need.

X Y "aste. X Y Relia*ility. X Y &rice. X Y $reshness. X Y Guality.

* Will you consu)e REA! "# EA" $## products in the future+ if the

pro*le)s are solved/X Y !esX Y 4oX Y 'an-t say

c Any suggestions for Ready to Eat food [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

PERSONA" DETAI"S:

4a)e@ [[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[[

Age@ [[[[[[[[[[[[[[Sex@ [[[[[[[[[[[ #ccupation@ [[[[[[[[[[[[[[[[[

Inco)e@ [[[[[[[[[[[[[[[[[[[[[[[ Marital status@ [[[[[[[[[[[[[[[[[[[

Thank Y!


39/39

BIB"IORAP!Y

'EBSITES:

www.indiainfoline.co)

www.agriwatch.co)

www.satna)overseas.co)

www.itcportel.co)

MAAINES:

I'$AI journal of Marketing Manage)ent

&I"'0

NE'SPAPERS:

Econo)ics "IMES

usiness Standard

90985740 final ready to eat

Documents