PRESENTED BY:-DEEPSHIKHAPANKAJMAMTATARUNDHRUVA

AIM

A CONSUMER BEHAVIOUR TOWARDS READY-TO- EAT FOOD PRODUCTS(chips)

OBJECTIVES

To analyze factors influencing the buying behavior of ready to eat food products (Chips).

To study brand composition and preference of chips.

PROCEDURE FOLLOWED Choice of the topic

Research on the topic

Conclusion

Setting up of the Aim & Objectives

Preparation of questionnaire

Field Visit and Collection of Data

Compilation and Analysis of Data

Preparing Analysis Report

READY TO EAT FOOD PRODUCTS

Prepared food stuffs that can be sold as hot, ready-to-eat dishes; at room-temperature, shelf-stable products; or as refrigerated or frozen products that require minimal preparation (typically just heating).

Candy; Beverages (softdrinks, juices and milk); Fast Food; Nuts, Fruits and Vegetables in fresh or preserved states; Processed Meats and cheese; and Canned products (soups and pasta dishes).

PRODUCT: CHIPS

The major players of chips in the Indian market (Pune) are:

• Lays

• Uncle chips

• Bingo

• Haldiram chips

• Lehar

• Balaji chips

• Kurkure

• Hippo

• parle

FROM THE ABOVE BAR GRAPH IT IS CLEAR THAT THE RESPONDENTS

LYING IN THE AGE GROUP OF 21-25 MOSTLY PREFER READY TO EAT FOOD PRODUCTS

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Fig 4: bar graph showing relationship between the occupation and percentage of respondents going for RTE.

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PREFERENCE FOR RTE

From the above mention bar graph it is clear that 100% of the respondents prefer to have ready to eat food products

PREFERENCE AMONG RTE

From the bar graph its clear that among RTE most of the respondents i.e. 93% prefer to have both snacks and bakery items.

Bar graph showing preference for different snacks category.

70% of the respondents like to have chips among snacks categories.

Pie chart showing most preferred brands in chips category.

Most favored brand is Uncle Chips (48%) followed by Lays (19%).

•For ready to eat products the response was good because all the respondents like to have some or the product falling under RTE. •From, the survey done we found among the ready to eat products category more then 90% of the respondents prefer both snacks and bakery and none preferred to have bakery items alone.•More than 70% of the respondents said that they love to have chips among snacks, because they found it convenient way to quench their hunger as chips is made of and it have lot of carbohydrates.

INTERPRETATIONS

•SERVICE SECTOR ORIENTED RESPONDENTS TOPPED THE RANKING ACCORDING TO OCCUPATION FOR THE PREFERENCE OF RTE. AS, THERE IS NO TIME REQUIRE FOR COOKING.

AS, FOUND IN THE SURVEY THE MARKET HAVE 2 MAIN BRANDS UNCLE CHIPS HAVING 53% SHARE AND LAYS HAVING 19% SHARE.

MOST, OF THE FACTORS THAT AFFECTS THE BUYING BEHAVIOR ARE AGE GROUP, OCCUPATION, INCOME OF THE RESPONDENTS.