L Q A & EPROGRAM

Level 2 Lesson 7

Speaking Up for Animal Agriculture Lesson

L Q A & EPROGRAM

Level 1 Lesson 7

Learner Outcomes

At the completion of the lesson participants will:•Understand what constitutes a first impression•Be able to analyze ways to make a good first impression at the fair, in the show ring and on farm/ranch•Identify the information needed about an audience and ways to gather this information•Gain skills in planning a presentation, and shaping the message for success.•Be familiar with industry jargon and its limitations•Understand the current issues and challenges in animal agriculture and strategies being used to meet these challenges

First Impressions

• What are they?

• Why are they important?

Telling the Story, Becoming a Spokesperson

Know Your Audience

• Who comes to the fair?

• What do they know?

• What will they want to know?

• Concerns?

Shape Message for Success

S - Style

H - Honesty

A - Assertive

P - Positive Statement

E - Enthusiasm

Planning Your Presentation~ Key Messages

• Put a face on the animal – 4-Her’s background, family, etc.

• My animal is raised for food and fiber• The food this animal produces is nutritious

and wholesome (safe)• This animal is taken care of using the best

management practices• Different management practices are used,

but all the food is nutritious and wholesome (safe)

Build Bridges

• Jargon to Avoid

• Positives to Promote

• Abbreviations

Issues and Opportunities

• Facts/Key messages

• Issues/Challenges in Industry

• Strategies to meet challenges