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KYOORIUSCREATIVEAWARDSSUBMISSION GUIDE

KYOORIUS CREATIVE AWARDS SUBMISSION GUIDE CATEGORIES & FEES

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CONTENTSKYOORIUS CREATIVE AWARDS03 About

04 Important Dates

05 Eligibility and Rules

07 Judging

08 Awards

09 Glossary of Terms

ENTERING 12 Information Requirements

12 Mailing Instructions

13 Payment

SUBMISSION MEDIA 14 Submission Media Types

15 Submission Media Specifications

17 Contact Kyoorius

CATEGORIES & FEES19 Print Advertising

20 Outdoor Advertising

23 Art Direction

25 Craft For Advertising

27 Radio & Sonic Advertising & Craft

31 Writing For Advertising & Direct

35 Film Advertising

37 Broadcaster

38 Film Craft

42 Branded Content & Entertainment

44 Direct Marketing & Activations

48 Creativity For Good

49 Public Service Announcements

51 Integrated Media

52 Media

55 Digital Marketing

58 Social Media

60 Digital Craft

64 Digital Design

66 Digital Innovation

KYOORIUS CREATIVE AWARDS SUBMISSION GUIDE

3

ABOUT

Quick Facts • Established in 2013• Takes place in Mumbai, India• Participation from hundreds of Indian agencies,

non-profits, corporations and freelancers

Kyoorius Creative Awards Ethically and with the highest standards, the Kyoorius Creative Awards recognise, honour and award the most outstanding creative work in the Indian visual communi-cations sphere. Kyoorius Creative Awards are brought to you in association with One Club of Creativity, organisers of the One Show, with a common aim - to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity. The Awards have a comprehensive list of categories, structured to recognise individual components as well as entire campaigns and projects that exist across multiple platforms and channels. A specialist jury, consisting of the top creatives from across the world, has been selected to judge all submitted entries. All winners and nominations will be featured in the Kyoorius Awards Annual, distributed to over 5000 corpo-rates and creatives across India, providing an invaluable and unrivalled source of creative inspiration.

KyooriusSince 2006, Kyoorius has been at the forefront of connect-ing the creative community in India through programmes that inform, inspire and stimulate. An initiative of Transasia Fine Papers, Kyoorius is a not-for-profit organisation that celebrates all aspects of creative communication and marketing. Through events, regular publications and other initiatives, Kyoorius is committed to galvanising creativity in India and inspiring future innovators.

Other Initiatives By KyooriusKyoorius Design AwardsThe Kyoorius Design Awards recognise, honour and award the most outstanding creative work in the Indian visual communications sphere.

Kyoorius Young Blood AwardsThe only awards of its kind for the future creative stars of India – the Kyoorius Young Blood Awards recognises and honours outstanding creative work amongst young creative talent in the Indian visual communications sphere.

Kyoorius Awards AnnualAfter you’ve picked up your trophy at the Kyoorius Awards night, Kyoorius will publish the Kyoorius Awards Annual, to document and showcase the works of winners and finalists. The Kyoorius Awards Annual is distributed to over 5000 corporates, design studios and advertising agencies across India, providing an invaluable and unrivalled source of creative inspiration to many … and giving you, your chance to stand out as India’s next creative star.

Kyoorius Designyatra Kyoorius has created and curated one of the world’s biggest and best annual conferences on design – Kyoorius Designyatra. With 12 editions under its belt, the Designyatra has been attended by over 16500 delegates from across Asia and has featured some of the biggest names in global creative and communications industry.


4

IMPORTANT DATES

Entry Deadlines

Final Deadline: All entries must be completed by April 24, 2018 Physical Media: All physical media (Print, Collateral, etc.) must reach Kyoorius by April 26, 2018Payment: All payments must reach Kyoorius within 7 days of the date on your Proforma Invoice

JudgingJudging will commence on May 14, 2018 and end on May 16, 2018.

In-Book Winners • Shortlisted work receives an In-Book mention in

the Kyoorius Awards Annual• In-Book winners will be revealed in the fourth week

of May 2018• All In-Book winners will be contacted to confirm

information related to their winning entries

Kyoorius Creative Awards Night 2018June 1, 2018Venue: The Dome @ NSCI, Worli (Mumbai, India)


5

ELIGIBILITY & RULES

DatesAll work must be published or aired for the first time between January 1, 2017 – March 31, 2018

“ Published” means the advertisement or work appeared in a form of mass media exposed to a substantial audience.

Requirements • One-time advertisements are eligible, as long as you

submit a client contact name, phone number and email address with the entry. This information will be used to verify the ad if it is questioned during the judging process.

• Executive Approval Form: All entries must be submitted with signed approval from an executive of the entering agency (CCO, ECD or equivalent) to verify that all work entered is authentic, approved by the client, submitted as aired or displayed, and is within the spirit of the rules.

* Note: This required form will be automatically generated once you submit payment and complete your entries.

Submission Restrictions• Please refer to individual category requirements for

specific category regulations. • The exact same piece in different executions may NOT

be entered into the same category.• If you have submitted work to the Kyoorius Awards last

year, you cannot enter the same project into the awards again, unless there has been significant development of the same project

• Two different entrants cannot enter the same work in the same category. In case of duplicate entries, we will only accept the entry that was paid first. However, the same project may be entered by two different entrants in different categories.

• As a client you are eligible to enter a piece of work that has been either created by an internal team or an external agency. This work cannot have been entered the in same category by two separate entrants.

• Self-promotional work for your own company can be entered, but only if it was released commercially and made available to potential customers.

• Work produced on behalf of Kyoorius and its program-ming, including the Kyoorius Creative Awards, Kyoorius Design Awards, Kyoorius Young Blood Awards, Kyoorius Designyatra, etc. is not eligible.

Language Restrictions• The Kyoorius Creative Awards celebrate and recognize

work published or released in English and Hindi only.• English translations are required for all work in Hindi. • Physical Entries: For physical entries in Hindi, please

provide an English translation in the “Translation” section in Step 2 when creating your entry online.

• Video Entries: For video entries in Hindi, please provide English subtitles and a translation

• Audio-Only Entries: For audio-only entries (Radio or Sonic Advertising) in Hindi, please provide an English translation in the “Translation” section in Step 2 when creating your entry online.


6

ELIGIBILITY & RULES

Non-ComplianceKyoorius reserves the right to review all entries questioned during the judging process. Not complying with the rules and/or attempting to enter fraudulent work will result in the following:

An agency, the regional office of an agency network, or the independent agency that enters an ad made for non-existent clients, or made and run without a client’s approval, will be banned from entering the Kyoorius Creative Awards for 5 years. The team credited on the fake ad will be banned from entering the Kyoorius Creative Awards for 5 years.

An agency, the regional office of an agency network, or the independent agency that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves, will be banned from entering the Kyoorius Creative Awards for 3 years.*

*Note: Kyoorius reserves the right to review ‘late-night, ran-once’ and launch versions, at discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.

Terms & Conditions• All entries become the property of Kyoorius

Communications Pvt. Ltd. and will not be returned. • Kyoorius will require proof of publication for all entries. • Kyoorius has the right to request additional proof of

initial publication and/or air date to be submitted within 15 days of the request.

• The entrant also grants permission to Kyoorius to show, copy or play the entries at such times as Kyoorius deems appropriate. Kyoorius reserves the right to make available for educational and reference purposes, including electronic publishing, any material entered into the Kyoorius Creative Awards. If any network or local television or radio station shall agree to telecast a news or other program relating to the Kyoorius Creative Awards, the entrant further agrees to obtain any permissions and to absorb talent or other residual charges incurred by inclusion of his or her entry in the program, if required.

• All entries are subject to the rules of the Kyoorius Creative Awards as stated on the entry site, awards.kyoorius.com. Decisions of judges on all matters during judging, including qualifications and categories, are final.

• After judging, all disputes will be decided by Kyoorius. Kyoorius reserves the right to disqualify work that it finds to be fatally compromised as to originality or veracity after review and final decision by Kyoorius.


7

JUDGING

Unlike any other awards in India, the Kyoorius Awards have no winning tier structure of gold, silver & bronze – all the best work is awarded a Blue Elephant.

A specialist jury, selected together with the One Club for Creativity and composed of the top creatives from across the world, will judge all submitted entries according to the Kyoorius and One Show awards criteria.

All jury members will gather in India for the jury session to review, discuss and elect the best of the best over three intensive days. All voting is private, never by a show of hands.

During the judging process, the jury will base their decision on three criteria, reviewing if the entry is –

• an original and inspiring idea• well-executed• relevant to its context

In the categories relating to craft, work is judged first on the strength of the craft, then on how it contributes to the success of the idea.

KYOORIUS CREATIVE AWARDS


8

AWARDS

In-Book WinnersAn In-Book mention is recognised as cutting edge, stellar work that sits at a higher notch than the mass of advertis-ing and marketing communications work seen by one and all. In-book winners will receive a Baby Elephant trophy.

Blue ElephantThe Blue Elephant is recognised as a symbol of the very highest creative achievement. All winners will receive the Blue Elephant trophy, are showcased in the Kyoorius Awards Annual, and are eligible to use the Kyoorius Blue Elephant mark for publicizing their work.

Black ElephantThe Black Elephant is recognised as work that is the best of the entire show, regardless of disciplines and categories. A rare and most prestigious achievement, the winner will receive the most coveted Black Elephant trophy, will be highlighted in the Kyoorius Awards Annual, and is eligible to use the Kyoorius Black Elephant mark for publicizing their work.


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GLOSSARY OF TERMS

For the purposes of the Kyoorius Creative Awards, the terms on the following pages are to be used as provided.

Category Structure• Discipline: The various classifications of work under

which entries may be submitted. There are 20 disciplines for the Kyoorius Creative Awards (e.g. Print Advertising, Craft For Advertising, Film Advertising, Media, Digital Innovation, etc.)

• Vertical Market: The specific industry to which your promoted product or service relates.

• Category: The specific media type. • Subcategory: The most specific detail of your entry

category selection. Multiple Subcategories may be listed within a Category.

* Note: The term “Category” often includes the “Subcategory” information in correspondence.

Company InformationCompany Type: The main function of your company. Options available are Agency, Production Company, Design Firm, Digital Agency, PR & Marketing, and Media Company.

Company Role: The role of your company as it pertains to the project in your entry. Primary and Secondary Companies are listed with the “Agency” credit in the online Archives and the Kyoorius Awards Annual. Supporting companies are published in the full credits list.

Primary Company: The company that led the project. This is usually the agency of record. If multiple companies worked on the project, you may include them in the

“Secondary Company” credit. *Note: Companies listed as “Primary Company” in the credits will be published under the “Agency” title, with the Secondary Companies. They will also be credited on-screen at the awards ceremonies.

Secondary Company: A company that also worked on the project. The lead company should be listed under

“Primary Company.” * Note: Companies listed as “Secondary Company” will

be published under the “Agency” title, with the Primary Company. They will also be credited on-screen at the awards ceremonies. Supporting Company: A company that assisted in the creation of the project, but in a supporting role.

* Note: These companies will be published in the online Archives and Kyoorius Awards Annual. They will not be credited on-screen at the awards ceremonies.


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GLOSSARY OF TERMS

Entries• Single: A single piece of work that may or may not be

part of a campaign. • Series / Campaign: Three to five pieces (elements) of

work that are part of the same campaign. Specifics can vary between categories. This information is listed as

“Elements Required” with each category’s requirements. *Note: Two pieces (elements) must be entered as two Single entries; they do not count as a Campaign.

• Completed Entries: After submitting Payment in the entry process, your entries are considered “Completed.” Entries that are not completed still exist on your “Review Entries” page, but will not be eligible for judging until completed.

*Note: “Completed Entries” may be referred to as “Closed Entries” in correspondence.

• Itemized List: This is a list of all of your completed entries that are being submitted to the Kyoorius Creative Awards for judging.

• Executive Approval Form (EA Form): Approval form verifying that the work submitted is authentic and was approved by the client.

• Verification Form: A form explaining where and when the work ran, with proof of print or air date.

Payment• Proforma Invoice: This is a documentation of the

financial summary of your entries. This will only include the entries for which you have submitted Payment in the entry process.

• Offline Payment: Payment by Cheque, or NTGS / REFT Transfer are accepted as Offline Payment. The completed second page of the Proforma Invoice must be sent along with your payment.

*Note: Not including the required information may cause the processing of your entries to be delayed. Your payment status will remain “Not Paid” until we receive and process your payment.

• Online Payment: Payment by Online Credit Card (Mastercard & Visa) is accepted. Your credit card infor-mation will be encrypted and processed via a secure payment gateway so your privacy is protected. Kyoorius WILL NOT STORE your information for any reason.


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GLOSSARY OF TERMS

Submission Media This refers to the material and content that the jury will be reviewing. This can include physical items, digital images, videos, audio les, URLs or PDFs.

ElementThis refers to how many pieces were part of your campaign. i.e. 4 posters count as 4 elements, 3 commercials count as 3 elements.

*Note: Case Study Videos do not count as 1 element — the video should contain an overview of the various elements of your campaign.

MediaMedia includes physical items, digital images, videos, audio files, URLs or PDFs.

*Note: Reference Images are considered as Media, but not Submission Media.

Content VideoA video with content as it originally aired. Content Videos contain no extraneous information and should not include background, explanation or results.

Case Study VideoA video that provides an explanation of the project. It should focus on the idea of the project and its creative exe-cution. These videos may also include cultural background, explanation and results. Case Study videos cannot be more than 120 seconds long in duration.

Content Image / Digital ImageAn image with content as it was originally placed. Content Images contain no extraneous information and should not include background, explanation or results. For Installations and Experiential work, content images may also show the work in context, as it was placed and the surrounding environment. i.e. An image of a poster installed in a bus shelter, or a billboard on the side of a highway.

Project BoardA composite of multiple images and information that pro-vides an explanation of the project. It should focus on the idea of the project and its creative execution. These may also include cultural background, explanation and results.

Reference ImagesAll entries require high resolution digital images. Only im-ages for entries submitted in categories listed as judging digital images will be judged by the jury.

*Note: Audio-Only entries should include company or brand logos, or images from the campaign that features audio-only advertising as a component.


12

ENTERING

To enter, visit http://awards.kyoorius.com

Information RequirementsAll entries require information on the project. Below is the information that is required for all entries, regardless of category.

*Note: Optional fields are noted as such.

General Project Information • Client Company: Who was the client on the project?• Client URL: Client’s website (optional)• Entry Title: Name your entry appropriately• Long Description: Describe your project in 150 words

or less; the jury will see this• Translation: A translation to English is required for all

entries which are not originally in English

Credits• Company: Which companies worked on this project?

*Note: See glossary of terms for clarification• Individual: Which individuals contributed to this

project?

MediaJudging media is determined by the category. However, each entry is required to include reference images and a thumbnail. The jury will see this thumbnail for reference only during judging. Further information on media requirements can be found in the Submission Media section of this packet

Mailing Instructions• Some categories require that physical materials are

submitted for judging. These entries must be received at Kyoorius no later than April 26, 2018.

• Entry Labels: All labels for physical entries will be auto-matically generated in Kyoorius Creative Awards entry system. These can be downloaded on the “Completed Entries” page in your account. All entry labels must be printed and attached to your entry before mailing.

ShippingPhysical entries should be mailed to: Kyoorius Communications Pvt. Ltd.Second Floor, Kohinoor Estate,165, Tulsi Pipe RoadLower Parel, Mumbai – 400013Maharashtra

The Kyoorius Creative Awards online entry system will generate mailing labels for you. Please affix these to the outside of your shipment packaging, in addition to any courier labels required.


13

PAYMENT

All payments must be made in Indian Rupees All offline

payments must reach Kyoorius within 15 days after the date

on your Proforma Invoice.

Online PaymentOnline payments are accepted via credit card or debit card. MASTERCARD and VISA credit and debit cards are accepted.

Offline Payment- Cheque: For the total amount of fees, checks must be made

payable to: Kyoorius Communications Pvt. Ltd.

*Note: All cheques must be drawn on an Indian bank, and

payable in Indian rupees

- RTGS / NEFT Transfer: Entrants may arrange for payment

via net-banking or RTGS / NEFT transfer. Account details

will be given during the payment process.

All entry fees are non-refundable and non-transferable.

Whether you select online or offline payment, you are

committing to pay for your entries in full.


14

SUBMISSION MEDIA

All EntriesAll entries must include media for judging. Each category has specific requirements. Please refer to the Categories section for details.

Physical MaterialsDisciplines including Print Advertising, Outdoor Advertising, Art Direction, Craft for Advertising, Writing for Advertising & Direct, and Direct Marketing & Activations contain categories which require physical materials. This includes posters, newspaper & magazine ads, 3-dimen-sional products and promotional items, etc. Submission requirements are outlined on the following pages.

Digital ImagesDigital image submissions have specific technical re-quirements, as outlined on the following pages. All entries, regardless of submission type, require high-res digital images to be used for reference.

VideosVideo submissions have specific technical requirements, as outlined on the following pages. All video entries must be uploaded into the online entry system. Please note that Case Study videos cannot be more than 120 seconds in duration.

AudioAudio le submissions are accepted in the Radio & Sonic Advertising & Craft discipline. Specific technical require-ments are outlined on the following pages.

URLsURL submissions are accepted in the Digital Media disciplines as well as several other categories. URLs must

remain active through the judging period and may not be host pages for videos. Specific submission requirements are outlined on the following pages.

Video + URL SupplementSome categories allow for both a video and URL to be submitted. For these categories, your video will be your primary judging media. The jury will have the option to also view the URL.

Reference ImagesDigital Reference Images are required for ALL entries. These images will display in the Entry Showcase and may be used by The One Show for promotional purposes. The jury will see these images, but they will not be judged. The images should reflect the content of your entry. For content video entries, reference images should be high-res stills from the video. When submitting multiple images, each should be unique. Do not submit duplicate images for one entry.


15

CATEGORIES & FEES

SUBMISSION MEDIA SPECIFICATIONS

Digital Images & Reference ImagesDimensions: The longest side of each image should be at least 2400 pixels long

The longest side of each image must be a maximum of 4800 pixels long

File Size: Each file must be no larger than 5 MB

Format: Each file must be a high-res JPEG, only in RGB color mode

Physical Materials – 2DSingle: Tape the entry label to the back of your entry

Series / Campaign: Tape your campaign pieces together horizontally

Tape your entry label to the back of the first piece

Fold your entry like an accordion

Any print work over 24” x 36” (60 cm x 90 cm) must be submitted digitally.

*See Digital Images for digital image requirements

Physical Materials – 3DSingle: Tape the entry label to the bottom of your entry

Series / Campaign: Tape the entry label to the bottom of each piece

in your campaign entry. Include all pieces of a campaign in the same box for shipment.


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VideosVideo entries will only be accepted through online upload. DVDs will not be accepted. Please reference the individual

category requirements for length restrictions

Aspect Ratio: All videos must be submitted in 16x9 format.4x3 videos should be submitted with black pillars.

Resolution: 1920 x 1080 is preferred and recommended, though the minimum resolution of 1280 x 720 is acceptable.

Format: .mp4 H.264 compression with a maximum bit rate of 8196 kbps. Audio compression must be AAC

File Size: Each fle must be no larger than 200MB

Extras: Do NOT include colour bars or tone Do NOT include agency information or slates.

Please note that Case Study videos cannot be more than 120 seconds in duration.

AudioFile Size: Each file must be no larger than 200MB

Format: All audio files must be in MP3 format

Extras: Do NOT include agency information, or audio slates

URLsEntries must be an active URL The site entered must remain unchanged for your entry through April 2018.

URLs of a video hosted online are NOT accepted (i.e., Vimeo, YouTube, etc.)

Password-protected URLs are NOT recommended


17 CONTACT KYOORIUS

Got a question? Want to know more? Or just want to say hi?

Write to [email protected]

Mail us, or visit us at:Kyoorius Communications Pvt Ltd

2nd Floor, Kohinoor Estate, 165 Tulsi Pipe Road, Lower Parel, Mumbai 400013

You can reach us on telephone by dialling

+91-22-4236-3600

Or, Contact Our Zonal Representatives:WEST Nidhi Shah +91-96998-94124 [email protected]

WEST Rupal Patel +91-98703-66646 [email protected]

SOUTH Pinky Ballal +91-99803-26943 [email protected]

NORTH Raj Upadhyay +91-97163-08506 [email protected]

CONTACT KYOORIUS


18

CATEGORIES& FEES


19 PRINT ADVERTISING

PRINT ADVERTISING

PRESENTED BY

KEY CATEGORY + SUBCATEGORY ELE- MENTS

SUBMISSION MEDIA

REF.IMAGES NOTES FEES

(INR)

1001APress Advertising – Single

Press advertising that has appeared in a newspaper or magazine.

1

Physical Materials –

2D or 3D1 10000

1001BPress Advertising – Campaign

A series of 3 to 5 press ads that have appeared in a newspaper or magazine.

3 to 5


2D or 3D3 to 5 13000

1002AInnovation In Press Advertising – Single

Advertising that innovates existing tools or new technologies or tools to push the boundaries of press advertising.

1Physical

Materials – 2D or 3D

1 10000

1002BInnovation In Press Advertising – Campaign

A series of 3 to 5 ads that innovate existing tools or new technologies or tools to push the boundaries of press advertising.

3 to 5Physical

Materials – 2D or 3D

3 to 5 13000


20 OUTDOOR ADVERTISING

OUTDOOR ADVERTISING

PRESENTED BY


SUBMISSION MEDIA


(INR)

1101A

Ambient: P.O.P. & In Store – Single

A poster, shelf banner, 3D display, or other promotion placed in-store or at point-of-sale, targeting a specific audience.

1

Physical Materials or Digital

Image

1 10000

1101B

Ambient: P.O.P. & In Store –Campaign

A series of 3 to 5 ads of a poster, shelf banner, 3D display, or other promotion placed in-store or at point-of-sale, targeting a specific audience.

3 to 5


Image

3 to 5 13000

1102A

Ambient: Billboards & Travel – Single

An advertisement which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.

1

Digital Image

or Case Study Video

1 10000

1102B

Ambient: Billboards & Travel – Campaign

A series of 3 to 5 ads which appear in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.

3 to 5

Digital Image

or Case Study Video

3 to 5 13000

1103A

Ambient: Experiential & Installations – Single

Immersive advertising targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, live experienc-es, and constructed public environments, etc.

1

Digital Image

or Case Study Video

1 10000



1103B

Ambient: Experiential & Installations

– Campaign

A series of 3 to 5 immersive ads targeted for a specific audience, in which each user determines their own experience based on their interaction with the work. Includes kiosks, live experiences, and constructed public environments, etc.

3 to 5

Digital Image

or Case Study Video

3 to 5 13000

1104A

Poster Advertising - Free Format – Single

A standard poster that is not on an outdoor poster site, usually smaller in scale. Examples include indoor posters, point of sales posters, etc.

1

Physical Materials – 2D or

3D

1 10000

1104B

Poster Advertising - Free Format – Campaign

A series of 3 to 5 standard posters that are not on an outdoor poster site, usually smaller in scale. Examples include indoor posters, point of sales posters, etc.

3 to 5

Physical Materials – 2D or

3D

3 to 5 13000

1105APoster Advertising - Digital Screens – Single

Posters that have been specifically designed for use on a digital screen.

1


Image

1 10000

1105B

Poster Advertising - Digital Screens

– Campaign

A series of 3 to 5 posters that have been spe-cifically designed for use on a digital screen.

3 to 5


Image

3 to 5 13000

1106A

Poster Advertising - Interactive Sites – Single

Posters that prompt interaction from the viewer. This could be through live updates, physical interaction, or interaction via social media.

1


Image

1 10000

1106B

Poster Advertising - Interactive Sites

– Campaign

A series of 3 to 5 posters that prompt interaction from the viewer. This could be through live updates, physical interaction, or interaction via social media.

3 to 5


Image

3 to 5 13000

1107APoster Advertising - Existing Sites – Single

Posters on conventional outdoor poster sites, e.g. billboards or ad shells.

1


Image

1 10000


SUBMISSION MEDIA


(INR)



1107B

Poster Advertising - Existing Sites

– Campaign

A series of 3 to 5 posters on conventionaloutdoor poster sites, e.g. billboards or ad shells.

3 to 5


Image

3 to 5 13000

1108Integrated Campaign Led By Outdoor

Campaigns with multiple elements or chan-nels that are predominantly outdoor driven.

1

Case Study Video

1 15000

1109

Innovation In Outdoor Advertising

Outdoor advertising that innovates existing tools or new technologies or tools to push the boundaries of outdoor advertising.

3 to 5

Case Study Video

1

Please ship any support-ing physical materials to the Kyoorius

office.

15000


SUBMISSION MEDIA


(INR)


23 ART DIRECTION


SUBMISSION MEDIA


(INR)

1201AArt Direction For Press Advertising – Single

Advertising that has appeared in newspapers or magazines.

1

Physical Materials – 2D or 3D

1 10000

1201BArt Direction For Press Advertising – Campaign

A series of 3 to 5 ads that have appeared in newspapers or magazines.

3 to 5


3 to 5 13000

1202A

Art Direction For Poster Advertising – Single

An advertisement which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional poster advertising sites.

1Physical Materials or Digital Image

1 10000

1202B

Art Direction For Poster Advertising – Campaign

A series of 3 to 5 ad which appear in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional poster advertising sites.

3 to 5Physical Materials or Digital Image

3 to 5 13000

1203A

Art Direction For Enhanced Poster Advertising – Single

Art direction for posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

1

Digital Images or Case Study Video

1 10000

1203B

Art Direction For Enhanced Poster Advertising – Campaign

Art direction for a series of 3 to 5 posters on con-ventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

3 to 5

Digital Images or Case Study Video

3 to 5 13000

1204A

Art Direction For Direct Poster Advertising – Single

Art direction for poster ads that elicit a direct response from users.

1


1 10000

ART DIRECTION


24 ART DIRECTION

1204B

Art Direction For Direct Poster Advertising – Campaign

Art direction for a series of 3 to 5 poster ads that elicit a direct response from users.

3 to 5


3 to 5 13000

1205AArt Direction For Direct Mail – Single

Art direction for mail advertising (mailers) that elicits a direct response from users.

1


1 10000

1205BArt Direction For Direct Mail – Campaign

Art direction for a series of 3 to 5 mailers that elicit a direct response from users.

3 to 5


2D or 3D

3 to 5 13000

1206AArt Direction For Direct Enhanced Poster – Single

Art direction for posters that have been specifically designed for use on a digital screen, and elicit a direct response from users.

1Physical Materials or Digital Image

1 10000

1206B

Art Direction For Direct Enhanced Poster Advertising – Campaign

Art direction for a series of 3 to 5 posters that have been specifically designed for use on a digital screen, and elicit a direct response from users.

3 to 5Physical Materials or Digital Image

3 to 5 13000

1207AArt Direction For Direct Press Advertising– Single

Art direction for advertising in a newspaper or magazine that elicits a direct response from the reader.

1Physical Materials – 2D or 3D

1 10000

1207B

Art Direction For Direct Press Advertising – Campaign

Art direction for a series of 3 to 5 ads that have appeared in a newspaper or magazine that elicits a direct response from the reader.

3 to 5Physical Materials – 2D or 3D

3 to 5 13000

1208A

Art Direction For Direct TV & Cinema Advertising – Single

Art direction for TV or cinema advertising that elicits a direct response from the viewer.

1 Content Video 1 10000

1208B

Art Direction For Direct TV & Cinema Advertising – Campaign Art direction for a series of 3 to 5 TV or Cinema ads that elicit a direct response from the reader.

3 to 5 Content Video 1 13000


SUBMISSION MEDIA


(INR)


25 CRAFT FOR ADVERTISING

CRAFT FOR ADVERTISING


SUBMISSION MEDIA


(INR)

1301A

Illustration For Advertising –Press, Poster & Outdoor – Single

Advertising where illustration brings the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

1

Physical

Materials

–

2D or 3D

1

This category is not for digital work, enter this into the Animation & Illustration for Digital Marketing category instead.

10000

1301B

Illustration For Advertising – Press,

Poster & Outdoor – Campaign

A series of 3 to 5 ads where illustration brings the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

3 to 5

Physical

Materials

–

2D or 3D

3 to 5


13000

1302A

Photography For Advertising –

Press, Poster & Outdoor – Single

Advertising where photography brings the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

1

Physical

Materials

–

2D or 3D

1


10000

1302B

Photography For Advertising

– Press, Poster & Outdoor

– Campaign

A series of 3 to 5 ads where pho-tography brings the creative idea to life. You can enter press, poster andbillboard / sign boards, etc.

3 to 5

Physical

Materials

–

2D or 3D

3 to 5


13000

1303A

Typography For Advertising – Press,

Poster & Outdoor – Single

Ads where typography brings the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

1

Physical

Materials

–

2D or 3D

1

This category is not for digital work, enter this into the Art Direction for Digital Marketing category instead.

10000


26 CRAFT FOR ADVERTISING

1303B

Typography For Advertising – Press,

Poster & Outdoor – Campaign

A series of 3 to 5 ads where typography brings the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

3 to 5

Physical

Materials

–

2D or 3D

3 to 5

This category is not for digital work, enter this into the Art Direction for Digital Marketing category instead.

13000

1304A

Digitally Enhanced Illustration

For Advertising – Press, Poster &

Outdoor – Single

Ads where digital enhancement is used to bring the illustration of the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

1

Physical

Materials

–

2D or 3D

1


10000

1304B

Digitally Enhanced Illustration


Outdoor – Campaign

A series of 3 to 5 ads where digital enhancement is used to bring the illustration of the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

3 to 5

Physical

Materials

–

2D or 3D

3 to 5


13000

1305A

Digitally Enhanced Photography


Outdoor – Single

Ads where digital enhancement is used to bring the photography of the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

1

Physical

Materials

–

2D or 3D

1


10000

1305B

Digitally Enhanced Photography


Outdoor – Campaign

A series of 3 to 5 ads where digital enhancement is used to bring the photography of the creative idea to life. You can enter press, poster and billboard / sign boards, etc.

3 to 5

Physical

Materials

–

2D or 3D

3 to 5


13000


SUBMISSION MEDIA


(INR)


27 RADIO & SONIC ADVERTISING & CRAFT

RADIO & SONIC ADVERTISING & CRAFT


SUBMISSION MEDIA


(INR)

1401Radio Advertising – Single Spot - 1-30 Seconds

A radio spot produced for marketing promotions, corporate communications, or not-for-profit between 1 and 30 seconds.

1 Audio 1 8000

1402Radio Advertising – Single Spot - 31-60 Seconds

A radio spot produced for marketing promotions, corporate communications, or not-for-profit between 31 and 60 seconds.

1 Audio 1 8000

1403Radio Advertising Campaigns

3 to 5 radio spots produced for marketing promo-tions, corporate communications, or not-for-profit. These can be of the same or different durations.

3 to 5 Audio 1 11000

1404A

Topical Radio Advertising – Single

Rapid response radio advertising that reacts to cur-rent news and events, using the popularity of a news story to generate maximum coverage for the brand. Newsjacking, real-time and situation specific.

1 Audio 1 8000

1404B

Topical Radio Advertising – Campaign

3 to 5 radio spots of rapid response radio advertising that reacts to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Newsjacking, real-time and situation specific.

3 to 5 Audio 1 11000

1405AInnovative Use Of Radio - Single

Work that pushes the boundaries of the radio medi-um, using it in a novel way to promote a brand.

1

Audio or Case Study

Video1 8000

1405BInnovative Use Of Radio – Campaign

A series of 3 to 5 radio spots where the work pushes the boundaries of the radio medium, using it in a novel way to promote a brand.

3 to 5Audio or

Case Study Video

1 11000


28

1406

Sonic Advertising (Non-Radio) – Single Spot - 1-30 Seconds

An audio only commercial spot produced for marketing promotions, corporate communications, or not-for-profit organisations between 1 and 30 seconds, broadcast over an internet radio station, streaming service, podcast, or platform.

1 Audio 1 8000

1407

Sonic Advertising (Non-Radio) – Single Spot - 31-60 Seconds

An audio only commercial spot produced for marketing promotions, corporate communications, or not-for-profit organisations between 31 and 60 seconds, broadcast over an internet radio station, streaming service, podcast, or platform.

1 Audio 1 8000

1408

Sonic Advertising (Non-Radio) Campaigns

A series of 3 to 5 audio-only spots produced for marketing promotions, corporate communications, or not-for-profit organisations, broadcast over an internet radio station, streaming service, podcast, or platform. These can be of the same or different durations.

3 to 5 Audio 1 11000

1409A

Sonic Advertising (Non-Radio) – Single

Rapid response audio-only advertising that reacts to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Newsjacking, real-time and situation specific. Broadcast over an internet radio station, streaming service, podcast, or platform.

1 Audio 1 8000

1409B

Sonic Advertising (Non-Radio) – Campaign

3 to 5 rapid response audio-only ads that react to current news and events, using the popularity of a news story to generate maximum coverage for the brand. Newsjacking, real-time and situation specific. Broadcast over an internet radio station, streaming service, podcast, or platform.

3 to 5 Audio 1 11000

1410A

Innovative Use Of Sonic Advertising (Non-Radio) - Single

Work that pushes the boundaries of the audio-only advertising, using internet based radio stations, streaming services, podcasts, or platforms in a novel way to promote a brand.

1Audio or

Case Study Video

1 8000



SUBMISSION MEDIA


(INR)


29

1410B

Innovative Use Of Sonic Advertising (Non-Radio) - Campaign

A series of 3 to 5 spots where the work pushes the boundaries of the audio-only advertising, using internet based radio stations, streaming services, podcasts, or platforms in a novel way to promote a brand.

3 to 5

Audio or Case Study

Video1 11000

1411ADirection for Sonic Advertising (Including Radio) – Single

Overall artistic vision of an audio-only piece.

1 Audio 1 8000

1411B

Direction for Sonic Advertising (Including Radio) – Campaign

Overall artistic vision of a series of 3 to 5 audio-only spots.

3 to 5 Audio 1 11000

1412A

Sound Design for Sonic Advertising (Including Radio) – Single

Audio-only advertising that uses sound design as the key element to reinforce the concept. It includes the process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, etc.

1 Audio 1 8000

1412B

Sound Design for Sonic Advertising (Including Radio) – Campaign

A series of 3 to 5 audio-only spots that use sound design as the key element to reinforce the concept. It includes the process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, etc.

3 to 5 Audio 1 11000

1413A

Use of Music for Sonic Advertising (Including Radio) – Single

Audio-only advertising that uses music as the key element to reinforce the concept. It includes original composition, licensed recordings or adapted/altered versions of existing recordings.

1 Audio 1 8000

1413B

Use of Music for Sonic Advertising (Including Radio) – Campaign

A series of 3 to 5 audio-only ads that use music as the key element to reinforce the concept. It includes original composition, licensed recordings or adapted/altered versions of existing recordings.

3 to 5 Audio 1 11000



SUBMISSION MEDIA


(INR)


30

1414A

Casting & Performance for Sonic Advertising (Including Radio) – Single

Work that brings an idea to life through voice performance, such as use of tone and pacing, accents or impersonations, etc. should play an integral role to the spot.

1 Audio 1 8000

1414B

Casting & Performance for Sonic Advertising (Including Radio) – Campaign

A series of 3 to 5 audio-only spots where the work brings an idea to life through voice performance, such as use of tone and pacing, accents or impersonations, etc. should play an integral role to the spot.

3 to 5 Audio 1 11000



SUBMISSION MEDIA


(INR)


31 WRITING FOR ADVERTISING & DIRECT

WRITING FOR ADVERTISING & DIRECT


SUBMISSION MEDIA


(INR)

1501AWriting For Press Advertising - Single

Writing for advertising that has appeared in a newspa-per or magazine.

1

Physical Materials - 2D or 3D

1 10000

1501BWriting For Press Advertising - Campaign

Writing for a series of 3 to 5 ads that have appeared in a newspaper or magazine.

3 to 5


3 to 5 13000

1502A

Writing For Poster Advertising - Single

Writing for an advertisement which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional outdoor and poster advertising sites.

1

Physical Materials or Digital Images

1 10000

1502B

Writing For Poster Advertising - Campaign

Writing for a series of 3 to 5 ads which appear in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional outdoor or poster advertising sites.

3 to 5


3 to 5 13000

1503A

Writing For Enhanced Poster Advertising - Single

Writing for posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

1


1 10000

1503B

Writing For Enhanced Poster Advertising - Campaign

Writing for a series of 3 to 5 posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

3 to 5


3 to 5 13000


32

1504A

Writing For Branded Editorial - Single

Print or digital long form branded writing created for promotional purposes.

You can enter blog posts, articles, listicles, etc. Copy written for social media networks should be entered in to Writing For Social Media.

1


1 10000

1504B

Writing For Branded Editorial - Campaign

A series of 3 to 5 content pieces. Print or digital long form branded writing created for promotional purposes.

You can enter blog posts, articles, listicles, etc. Copy written for social media networks should be entered in to Writing For Social Media.

3 to 5


3 to 5 13000

1505AWriting For Direct Mail Advertising - Single

Writing for mail advertising that elicits a direct response from the receiver.

1


1 10000

1505BWriting For Direct Mail Advertising - Campaign

Writing for a series of mail ads that elicit a direct response from the receiver.

3 to 5


3 to 5 13000

1506A

Writing For Direct Poster Advertising - Single

Writing for an advertisement which appears in or around transit, targeting a specific audience, that elicit a direct response from the said audience. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional outdoor and poster advertising sites.

1


1 10000

1506B

Writing For Direct Poster Advertising - Campaign

Writing for a series of 3 to 5 ads which appear in or around transit, targeting a specific audience, that elicits a direct response from the said audience. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional outdoor or poster advertising sites.

3 to 5


3 to 5 13000

1507A

Writing For Direct Enhanced Poster Advertising - Single

Writing for posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad, that elicits a direct response from the reader. Examples include 3D billboards, spe-cially powered posters, posters using unconventional materials, etc.

1


1 10000



SUBMISSION MEDIA


(INR)


33

1507B

Writing For Direct Enhanced Poster Advertising - Campaign

Writing for a series of 3 to 5 posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad, that elicits a direct response from the reader. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

3 to 5


3 to 5 13000

1508AWriting For Direct Press Advertising – Single

Writing for advertising that has appeared in a newspaper or magazine that elicits a direct response from the reader.

1Physical Materials - 2D or 3D

1 10000

1508BWriting For Direct Press Advertising – Campaign

Writing for a series of 3 to 5 ads that have appeared in a newspaper or magazine that elicit a direct response from the reader.

3 to 5Physical Materials - 2D or 3D

3 to 5 13000

1509A

Writing For Direct Sonic (Including Radio) Advertising – Single

Writing for audio-only advertising that elicits a direct response from the listener. Includes spots broadcast on the radio, and on any audio streaming platform.

1 Audio 1 10000

1509B

Writing For Direct Sonic (Including Radio) Advertising - Campaign

Writing for a series of 3 to 5 audio-only ads that elicit a direct response from the listener. Includes spots broadcast on the radio, and on any audio streaming platform.

3 to 5 Audio 3 to 5 13000

1510AWriting For Direct Cinema Advertising – Single

Writing for advertising broadcast on television or in cinema halls that elicit a direct response from the viewer.

1 Content Video

1 10000

1510BWriting For Direct Cinema Advertising - Campaign

Writing for a series of 3 to 5 ads broadcast on tele-vision or in cinema halls that elicit a direct response from the viewer.

3 to 5 Content Video

3 to 5 13000

1511AWriting For Film Advertising (TV) - Single

Scripts for and visible copy within films for ads broadcast on television.

1Content Video 1 10000

1511BWriting For Film Advertising (TV) – Campaign

A series of 3 to 5 scripts for and visible copy within films for ads broadcast on television.

3 to 5Content Video 3 to 5 13000



SUBMISSION MEDIA


(INR)


34

1512A

Writing For Film Advertising (TV Programme Promotions) - Single

Scripts for and visible copy within films that promote TV programmes.


1512B

Writing For Film Advertising (TV Programme Promotions) - Single

A series of 3 to 5 scripts for and visible copy within films that promote TV programmes.


1513A

Writing For Film Advertising (Sponsorship Credits) - Single

Scripts for and visible copy within credit sequences of TV programmes or movies.


1513B

Writing For Film Advertising (Sponsorship Credits) - Campaign

A series of 3 to 5 scripts for and visible copy within credit sequences of TV programmes or movies.


1514A

Writing For Film Advertising (Branded Content - Short Form) - Single

Scripts for and visible copy within films that serve as branded content, broadcast online or on television and in cinema halls. The duration of these films should not exceed 5 minutes.


1514B

Writing For Film Advertising (Branded Content - Short Form) - Campaign

A series of 3 to 5 scripts for and visible copy within films that serve as branded content, broadcast online or on television and in cinema halls. The duration of these films should not exceed 5 minutes.


1515A

Writing For Film Advertising (Branded Content - Long Form) - Single

Scripts for and visible copy within films that serve as branded content, broadcast online or on television and in cinema halls. The duration of these films exceed 5 minutes.


1515B

Writing For Film Advertising (Branded Content - Long Form) - Single

A series of 3 to 5 scripts for and visible copy within films that serve as branded content, broadcast online or on television and in cinema halls. The duration of these films should not exceed 5 minutes.




SUBMISSION MEDIA


(INR)


35 FILM ADVERTISING

FILM ADVERTISING


SUBMISSION MEDIA


(INR)

1601Ad / Promotional Film (1 - 30 seconds) - Single

Short format film advertising for broadcast, narrowcast, cinema or digital media between 1 and 30 seconds.

1 Content Video

1 13000

1602Ad / Promotional Film (31 - 60 seconds) - Single

Medium format film advertising for broadcast, narrowcast, cinema or digital media, between 31 and 60 seconds.

1 Content Video

1 13000

1603Ad / Promotional Film (61+ seconds) - Single

Long format film advertising for broadcast, narrow-cast, cinema or digital media, exceeding 60 seconds.

1Content

Video 1 13000

1604

Ad / Promotional Film Campaign

A campaign of film advertising for broadcast, narrowcast, cinema or digital media. These can be of the same or different durations.

3 to 5Content

Video 3 to 5 15000

1605A

Other Screens Ad / Promotional Films - Single

Film advertising that’s shown on a screen other than TV, cinema or online. These include film ads shown on outdoor screens, at events, in presentations, on airplanes, etc. For work over 3 minutes, please upload a 3-minute edit of the work.

1Content

Video 1 13000

1605B

Other Screens Ad / Promotional Films - Campaign

A series of 3 to 5 ads that are shown on a screen other than TV, cinema or online. These include film ads shown on outdoor screens, at events, in presen-tations, on airplanes, etc. For work over 3 minutes, please upload a 3-minute edit of the work.

3 to 5Content

Video 3 to 5 15000

1606A

Interactive Film Advertising - Single

Film advertising that prompts interaction from the viewer. For work over 3 minutes, please upload a 3-minute edit of the work.

1Content

Video 1 13000


36 FILM ADVERTISING

1606BInteractive Film Advertising - Campaign

A series of 3 to 5 film ads that prompt interaction from the viewer. For work over 3 minutes, please upload a 3-minute edit of the work.


3 to 5 15000

1607AUse Of Second Screens - Single

Film advertising where tablets, mobile phones or other devices are used in parallel. For work over 3 minutes, please upload a 3-minute edit of the work.

1 Content Video

1 13000

1607B

Use Of Second Screens - Campaign

A series of 3 to 5 film ads where tablets, mobile phones or other devices are used in parallel. For work over 3 minutes, please upload a 3-minute edit of the work.

3 to 5Content

Video 3 to 5 15000

1608A

Ad / Promotional Films Produced Under Rs 10 Lakh - Single

Commercial spots with a budget of Rs 10 lakh or less. Includes broadcast, cinema, online, or mobile. For work over 3 minutes, please upload a 3-minute edit of the work.

1Content

Video 1 8000

1608B

Ad / Promotional Films Produced Under Rs 10 Lakh - Campaign

A series of 3 to 5 commercial spots with a budget of Rs 10 lakh or less, each. Includes broadcast, cinema, online, or mobile. For work over 3 minutes, please upload a 3-minute edit of the work.

3 to 5Content

Video 3 to 5 11000

1609A

Innovation In Film Advertising - Single

Film advertising that Innovates existing tools or new technologies or tools to push the boundaries of film advertising. For work over 3 minutes, please upload a 3-minute edit of the work.

1Content

Video 1 13000

1609B

Innovation In Film Advertising - Campaign

A series of 3 to 5 film ads that Innovate existing tools or new technologies or tools to push the boundaries of film advertising. For work over 3 minutes, please upload a 3-minute edit of the work.

3 to 5Content

Video 3 to 5 15000


SUBMISSION MEDIA


(INR)


37 BROADCASTER

BROADCASTERKEY CATEGORY + SUBCATEGORY ELE-

MENTSSUBMISSION

MEDIAREF.

IMAGES NOTES FEES(INR)

1701

Non-Fiction Shows (1-30 seconds) - Single

Promotional films not more than 30 seconds that pro-mote a specific non-fiction TV Programme, including sports events, public events, news broadcasts, etc.

1Content

Video 1 13000

1702

Non-Fiction Shows (31 - 60 seconds) - Single

Promotional films between 30 to 60 seconds that promote a specific non-fiction TV programme, includ-ing sports events, public events, news broadcasts, etc.

1Content

Video 1 13000

1703

Non-Fiction Shows (61+ seconds) - Single

Promotional films exceeding 60 seconds that pro-mote a specific non-fiction TV programme, including sports events, public events, news broadcasts, etc.

1Content

Video 1 13000

1704

Non-Fiction Show / Campaign

A series of 3 to 5 promotional films that promote a specific non-fiction TV programme, including sports events, public events, news broadcasts, etc. Each film within the series can be of different durations. For work over 3 minutes, please upload a 3 minute edit of the work.

3 to 5Content

Video 3 to 5 15000

1705Fiction Shows (1-30 seconds) - Single

Promotional films not more than 30 seconds that promote a specific fictional TV programme.

1Content

Video 1 13000

1706Fiction Shows (31 - 60 seconds) - Single

Promotional films between 30 to 60 seconds that promote a specific fictional TV programme.

1Content

Video 1 13000

1707Fiction Shows (61+ seconds) - Single

Promotional films exceeding 60 seconds that promote a specific fictional TV programme.

1Content

Video 1 13000

1708

Fiction Show / Campaign

A series of 3 to 5 promotional films that promote a specific fictional TV programme. Each film within the series can be of different durations. For work over 3 minutes, please upload a 3 minute edit of the work.

3 to 5Content

Video 3 to 5 15000


38 FILM CRAFT

FILM CRAFTKEY CATEGORY + SUBCATEGORY ELE-

MENTSSUBMISSION

MEDIAREF.

IMAGES NOTES FEES (INR)

1801A

Animation For Film Advertising - Single

Animation for film ads. Could be cel, stop-motion or computer animation in 2D or 3D. A 3D piece of animation must have been modelled, rigged and animated. Can include both photo realistic and character animation. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1

Ads with 3D elements (e.g. fire, particles, water) should be entered into the Special Effects category.

13000

1801B

Animation For Film Advertising - Campaign

Animation for a series of 3 to 5 film ads. Could be cel, stop-motion or computer animation in 2D or 3D. A 3D piece of anima-tion must have been modelled, rigged and animated. Can include both photo realistic and character animation. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.


3 to 5

Ads with 3D elements (e.g. fire, particles, water) should be entered into the Special Effects category.

15000

1802A

Cinematography For Film Advertising - Single

Work that brings an idea to life through the quality, composition and style of the pho-tography and lighting, and the use of camera techniques. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

1802B

Cinematography For Film Advertising - Campaign

A series of 3 to 5 film ads where the work that brings an idea to life through the quality, composition and style of the photography and lighting, and the use of camera techniques. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5 15000


39

1803A

Direction For Film Advertising - Single

Work that brings an idea to life through the director’s innovation and vision. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

1803B

Direction For Film Advertising- Campaign

A series of 3 to 5 film ads where the work that brings an idea to life through the director’s innovation and vision. You can enter ads broadcast on television, cinema screens, on-line, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5 15000

1804A

Editing For Film Advertising - Single

Work that brings an idea to life through the innovation and flair in the editing. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

1804B

Editing For Film Advertising - Campaign

A series of 3 to 5 film ads where the work that brings an idea to life through the innovation and flair in the editing. You can enter ads broadcast on television, cinema screens, on-line, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5 15000

1805A

Production Design For Film Advertising - Single

Production design (set design, location builds, etc.) that brings an idea to life. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

1805B

Production Design For Film Advertising - Campaign

A series of 3 to 5 films featuring production design (set design, location builds, etc.) that brings an idea to life. Can include both photo realistic and character animation. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5 15000

FILM CRAFT


SUBMISSION MEDIA


(INR)


40

1806A

Sound Design For Film Advertising - Single

Sound design that is integral to the work and brings the idea to life. You can enter ads broadcast on television, cinema screens, on-line, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1 Content Video

1Ads with mix-ing, samples, sound effects.

13000

1806B

Sound Design For Film Advertising - Campaign

A series of 3 to 5 film ads featuring sound design that is integral to the work and brings the idea to life. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5

Ads with mix-ing, samples, sound effects.

15000

1807A

Special Effects For Film Advertising - Single

Special effects for film ads. Includes practical elements of the production design that take place in-camera, e.g. model-making and explosions. Also includes effects added after filming, e.g. digital effects, CGI and compositing. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

1807B

Special Effects For Film Advertising - Campaign

A series of 3 to 5 film ads featuring special effects. Includes practical elements of the production design that take place in-camera, e.g. model-making and explosions. Alsoincludes effects added after filming, e.g. digital effects, CGI and compositing. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.


3 to 5 15000

1808A

Use Of Music For Film Advertising – Single

Work where the musical score brings the idea to life, and works perfectly with the picture. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

FILM CRAFT


SUBMISSION MEDIA


(INR)


41

1808B

Use Of Music For Film Advertising – Campaign

A series of 3 to 5 film ads featuring work where the musical score brings the idea to life, and works perfectly with the picture. You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5 15000

1809A

Casting For Film Advertising – Single

Work that brings an idea to life through the pre-production process of casting (including voice casting). You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

1Content

Video 1 13000

1809B

Casting For Film Advertising - Campaign

A series of 3 to 5 film ads featuring work that brings an idea to life through the pre-production process of casting (including voice casting). You can enter ads broadcast on television, cinema screens, online, or any secondary screen. For work over 3 minutes, please upload a 3-minute edit.

3 to 5Content

Video 3 to 5 15000

1810A

TV & Cinema Title Sequences – Single

Title sequences showing the credits at the beginning or end of a film, TV programme, or any online film.

1Content

Video 1 13000

1810B

TV & Cinema Title Sequences - Campaign

A series of 3 to 5 title sequences showing the credits at the beginning or end of a film, TV programme, or any online film.

3 to 5Content

Video 3 to 5 15000

FILM CRAFT


SUBMISSION MEDIA


(INR)


42 BRANDED CONTENT & ENTERTAINMENT

BRANDED CONTENT & ENTERTAINMENT


SUBMISSION MEDIA


(INR)

1901A

Fiction Up To 5 Minutes - Single

Fiction branded films of up to 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

1Content

Video 1 13000

1901B

Fiction Up To 5 Minutes - Campaign

A series of 3 to 5 fiction branded films of up to 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

3 to 5Content

Video 3 to 5 15000

1902A

Fiction Over 5 Minutes - Single

Fiction branded films over 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

1Content

Video 1 13000

1902B

Fiction Over 5 Minutes - Campaign

A series of 3 to 5 fiction branded films over 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

3 to 5Content

Video 3 to 5 15000

1903A

Non-Fiction Up To 5 Minutes - Single

Non-fiction (unscripted, documentary, reality series) branded films of up to 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

1Content

Video 1 13000


43 BRANDED CONTENT & ENTERTAINMENT

1903B

Non-Fiction Up To 5 Minutes - Campaign

A series of 3 to 5 non-fiction (unscripted, documentary, reality series) branded films of up to 5 minutes.. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

3 to 5Content

Video 3 to 5 15000

1904A

Non-Fiction Over 5 Minutes - Single

Non-fiction (unscripted, documentary, reality series) branded films over 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

1Content

Video 1 13000

1904B

Non-Fiction Over 5 Minutes - Campaign

A series of 3 to 5 non-fiction (unscripted, documentary, reality series) branded films over 5 minutes. You can enter viral films, interactive films, short form content. Film content released online, on TV, in cinemas can be entered here, including VOD and streaming content.

3 to 5Content

Video 3 to 5 15000

1905A

Live Experience - Single

Branded film content screened, captured, or shared during a live event to create an experience. This does not include presentation films. For work over 3 minutes long, please upload a 3 minute edit.

1Content

Video 1 13000

1905B

Live Experience - Campaign

A series of 3 to 5 branded film contents screened, captured, or shared during a live event to create an experience. This does not include presentation films. For work over 3 minutes long, please upload a 3 minute edit.

3 to 5Content

Video 3 to 5 15000

1906A

Topical Branded Content & Entertainment - Single

Branded content or entertainment that uses the popularity of a specific news story or event to generate maximum coverage for the brand. It’s a real-time, rapid reaction to breaking news. You can enter branded online films, branded documentaries, branded films, branded radio, audio and TV programmes. For work over 3 minutes long, please upload a 3 minute edit.

1Content

Video 1 13000

1906B

Topical Branded Content & Entertainment - Campaign

A series of 3 to 5 pieces of branded content or entertain-ment that uses the popularity of a specific news story or event to generate maximum coverage for the brand. It’s a real-time, rapid reaction to breaking news. You can enter branded online films, branded documentaries, branded films, branded radio, audio and TV programmes. For work over 3 minutes long, please upload a 3 minute edit.

3 to 5Content

Video 3 to 5 15000


SUBMISSION MEDIA


(INR)


44 DIRECT MARKETING & ACTIVATIONS

DIRECT MARKETING & ACTIVATIONS


SUBMISSION MEDIA


(INR)

2000Direct Integrated Campaign

Integrated campaigns led by direct marketing. Drive a specific ‘call to action’ or target a specific audience.

1

Case Study Video

1 15000

2001A

Direct Response - Film Advertising - Single

Ad or promotional films that drive a specific ‘call to action’ or target a specific audience. For work over 3 minutes, please upload a 3 minute edit of the work.

1Content

Video 1 13000

2001B

Direct Response - Film Advertising - Campaign

A series of 3 to 5 ads or promotional films that drive a specific ‘call to action’ or target a specific audience. For work over 3 minutes, please upload a 3 minute edit of the work.

3 to 5Content

Video 3 to 5 15000

2002A

Direct Response - Sonic Advertising (Including Radio) - Single

Audio-only ads broadcast on radio or any au-dio-streaming platform that drive a specific ‘call to action’ or target a specific audience. For work over 3 minutes, please upload a 3 minute edit of the work.

1 Audio 1 13000

2002B

Direct Response - Sonic Advertising (Including Radio) - Campaign

A series of 3 to 5 audio-only ads broadcast on radio or any audio-streaming platform that drive a specific ‘call to action’ or target a specific audience. For work over 3 minutes, please upload a 3 minute edit of the work.

3 to 5 Audio 3 to 5 15000

2003A

Direct Response - Press Advertising - Single

Press ads published in magazines or newspapers that drive a specific ‘call to action’ or target a specific audience. For work over 3 minutes, please upload a 3 minute edit of the work.

1Physical

Materials - 2D or 3D

1 13000



2003B

Direct Response - Press Advertising - Campaign

A series of 3 to 5 press ads published in magazines or newspapers that drive a specific ‘call to action’ or target a specific audience. For work over 3 minutes, please upload a 3 minute edit of the work.

3 to 5Physical


3 to 5 15000

2004A

Direct Response - Poster Advertising - Single

Poster advertising that appears in or around transit, targeting a specific audience, and drives a specific 'call to action'. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional outdoor and poster advertising sites.

1


1 13000

2004B

Direct Response - Poster Advertising - Campaign

A series of 3 to 5 poster ads that appear in or around transit, targeting a specific audience, and drives a specific 'call to action'. Includes billboards, bus shelters, subways, taxis, airport, or any other conventional outdoor and poster advertising sites.

3 to 5


3 to 5 15000

2005A

Direct Response - Enhanced Poster Advertising - Single

Posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad, and drives a specific 'call to action' or targets a specific audience. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

1


1 13000

2005B

Direct Response - Enhanced Poster Advertising - Campaign

A series of 3 to 5 posters on conventional outdoor sites that have been modified, added to, or adapted for the purpose of a specific ad, and drives a specific 'call to action' or targets a specific audience. Examples include 3D billboards, specially powered posters, posters using unconventional materials, etc.

3 to 5


3 to 5 15000

2006

Direct Response - Ambient

Non-traditional, out-of-home direct marketing. Drives a specific ‘call to action’ or targets a specific audience. Examples include stunts, special builds, street furniture, live events, pop-up shops, etc.

1Case Study Video

1 15000

2007A

Direct Mail - Very Low Volume - Single

Physical direct mail that drives a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for very low volume (between 1 to 500 pieces) mailers.

1Physical


1 13000


SUBMISSION MEDIA


(INR)



2007B

Direct Mail - Very Low Volume - Campaign

A series of 3 to 5 physical direct mailers that drives a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for very low volume (between 1 to 500 pieces) mailers.

3 to 5


3 to 5 15000

2008A

Direct Mail - Low Volume – Single

Physical direct mail that drives a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for low volume (between 500 to 10000 pieces) mailers.

1Physical


1 13000

2008B

Direct Mail - Low Volume– Campaign

A series of 3 to 5 physical direct mailers that drives a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for low volume (between 500 to 10000 pieces) mailers.

3 to 5


3 to 5 15000

2009A

Direct Mail - Medium Volume – Single

Physical direct mail that drives a specific ‘call to ac-tion’ or targets a specific audience. For instance, door drops or physical mailers. This category is for medium volume (between 10001 to 100000 pieces) mailers.

1Physical


1 13000

2009B

Direct Mail - Medium Volume – Campaign

A series of 3 to 5 physical direct mailers that drive a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for medium volume (between 10001 to 100000 pieces) mailers.

3 to 5


3 to 5 15000

2010A

Direct Mail - High Volume – Single

Physical direct mail that drives a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for high volume (over 100000 pieces) mailers.

1Physical


1 13000

2010B

Direct Mail - High Volume - Campaign

A series of 3 to 5 physical direct mailers that drives a specific ‘call to action’ or targets a specific audience. For instance, door drops or physical mailers. This category is for high volume (over 100000 pieces) mailers.

3 to 5


3 to 5 15000


SUBMISSION MEDIA


(INR)



2011

Direct Innovation

Work that innovate the medium by eliciting a direct response in a new and innovative way.

1

Case Study Video

1

Entries must demonstrate how the work has taken an existing method and innovated it.

15000

2012

Direct Acquisition & Retention

Direct campaigns that initiate a targeted drive towards a business, company or product in order to establish a consumer relationship or encourage customer loyalty.

1

Case Study Video

1 15000


SUBMISSION MEDIA


(INR)


48 CREATIVITY FOR GOOD

CREATIVITY FOR GOOD


SUBMISSION MEDIA


(INR)

2101

Advertising & Marketing Communications / Brand

Advertising that seeks to build brands and businesses by doing good. The client can be a neighbourhood brand or a global commercial brand. You can enter both advertising or marcomms campaigns and individual executions. Entries have to demonstrate positive social impact, the capacity to change be-haviour and a sensitivity to sustainability issues across research, development and implementation.

1Case Study

Video 1 15000

2102

Advertising & Marketing Communications / Not For Profit

Advertising and marcomms for charities or NGOs. You can enter advertising or marcomms campaigns, or individual executions. Entries have to demonstrate positive social impact across research, development and implementation.

1Case Study

Video 1 15000


49 PUBLIC SERVICE ANNOUNCEMENTS

PUBLIC SERVICE ANNOUNCEMENTS


SUBMISSION MEDIA


(INR)

2201APSA - Press Advertising - Single

Press advertisements intended to raise awareness or inform the general public about a public concern.

1


1 10000

2201B

PSA - Press Advertising - Campaign

A series of 3 to 5 press advertisements intended to raise awareness or inform the general public about a public concern.

3 to 5


3 to 5 13000

2202A

PSA - Poster & Outdoor Advertising - Single

Posters and outdoor advertisements intended to raise awareness or inform the general public about a public concern.

1

Physical Materials or Digital Image

1 10000

2202B

PSA - Poster & Outdoor Advertising - Campaign

A series of 3 to 5 posters and outdoor advertisements intended to raise awareness or inform the general public about a public concern.

3 to 5

Physical Materials or Digital Image

3 to 5 13000

2203A

PSA - Sonic Advertising (Including Radio) - Single

Audio-only advertisements broadcast on radio or any audio streaming platform intended to raise awareness or inform the general public about a public concern.

1 Audio 1 10000

2203B

PSA - Sonic Advertising (Including Radio) - Campaign

A series of 3 to 5 audio-only advertisements broadcast on radio or any audio streaming platform intended to raise awareness or inform the general public about a public concern.

3 to 5 Audio 3 to 5 13000

2204A

PSA - Film Advertising - Single

Ad or promotional films intended to raise awareness or inform the general public about a public concern, broadcast on television or online. For work over 3 minutes long, please upload a 3 minute edit.



50 PUBLIC SERVICE ANNOUNCEMENTS

2204B

PSA - Film Advertising - Campaign

A series of 3 to 5 ad or promotional films intended to raise awareness or inform the general public about a public concern, broadcast on television or online. For work over 3 minutes long, please upload a 3 minute edit.


2205A

PSA - Digital Media - Single

Work done online, intended to raise awareness or inform the general public about a public concern. This category is for work that only uses digital media and platforms.

1

Digital Image or Case Study Video

1 10000

2205B

PSA - Digital Media - Campaign

A series of pieces of work done online, intended to raise awareness or inform the general public about a public concern. This category is for work that only uses digital media and platforms. Please add support-ing material in the form of images or URL links if you intend to submit a case study video.

3 to 5

Digital Image or Case Study Video

3 to 5 13000

2206

PSA - Integrated Media

Advertising and marketing communications campaigns of a public service announcement with the objective of raising awareness, changing public attitudes and behaviour towards a social issue.

1Case Study Video 1 13000


SUBMISSION MEDIA


(INR)


51 INTEGRATED MEDIA

INTEGRATED MEDIA


SUBMISSION MEDIA


(INR)

2301

Integrated Campaign

Campaigns where a central idea connects across a variety of media, e.g. TV, print, online, mobile, ambient stunts, etc.

1 Case Study 1 15000

2302Use Of Experiential Marketing

A planned public event, competition or social gather-ing for a brand, product or business.


2303

Innovative Media

Campaigns that push the boundaries of the use of media channels, using them in a new way to promote a brand. Work can be entered here even if it's not a fully integrated campaign.



52 MEDIA

MEDIAKEY CATEGORY + SUBCATEGORY ELE-

MENTSSUBMISSION

MEDIAREF.

IMAGES NOTES FEES(INR)

2401Use Of Publications

Advertising, advertorials, sponsorship within news brand and magazines, in print and/ or online.


2402

Use Of Sonic Advertising Platforms and Radio

Advertising, sponsorship and promotions on audio-only services, whether broadcast, online or on-demand.


2403

Use Of Branded Content

Editorial content designed around and for a brand e.g. customer magazines, TV and radio programmes,online videos, games, branded websites.


2404Use Of Outdoor

Advertising within out-of-home formats, including digital out-of-home and special builds.


2405

Use Of Events

Media ideas relating to real-life events or occasions including exhibitions, sports tournaments, arts performances or concerts, either pre-existing or specially created.


2406

Use Of Mobile

Media ideas that exploit the use of mobile (including augmented reality, location-specific technology, apps, etc.)


2407

Use Of Technology

Use of an existing or new technology in an innovative way. Includes augmented reality, virtual reality, artificial intelligence, wearable technology, etc.


2408

Use Of Integrated Media

Creative media ideas that work across several media properties and formats with a central unifying concept.



53 MEDIA

2409Use Of Data

Any activity in any medium that has been inspired by the insight delivered by the analysis of personal data.


2410Use Of PR

Media activity that depends upon mediated journalis-tic exposure.


2411Use Of Direct Media

Mail, email, telephone marketing, or media that allows direct communication with the customer.


2412

Use Of TV & Cinema

Advertising, advertorials, promotions, sponsorship, product placement on TV (channels, programmes, broadcast, VOD) and in cinema.


2413Use Of Online Advertising

Advertising within out-of-home formats, including digital out-of-home and special builds.


2414Use Of Retail Media

In-store marketing, pop-up shops, online retail sites, online search.


2415

Use Of Social Platforms

Media activation of existing or emerging social platforms and/or social activity, including blogs, social networking sites and applications.


2416

Use Of Interaction

Media ideas that encourage and enable the user to interact or respond to the brand’s other activities (including dual screening apps, audio or visual recognition, apps, interactive kiosks, virtual reality).


2417Use Of Collaboration

The creative use of sponsor placement where the collaboration between sponsor and project is key.



SUBMISSION MEDIA


(INR)


54 MEDIA

2418

Use Of Digital Platforms

You can enter websites, microsites, games, search engines, banner ads, instant messaging, email marketing, digital POS, widgets, downloadable applications including screensavers, etc.


2419

Use Of Brand / Product Integration Into A Programme / Platform

You can enter film, TV, mini-series, web series, music video, online/digital, sponsorship, etc.



SUBMISSION MEDIA


(INR)


55 DIGITAL MARKETING

DIGITAL MARKETING


SUBMISSION MEDIA


(INR)

2501

Integrated Campaign

Integrated campaigns that run mainly on online media. Should include the use of a few different platforms, e.g. sites, banners, social media. Offline elements are accepted only if they work with the digital parts.

1

Content Video + Optional

URL

1

2502A&B

Digital Branded Film Content & Entertainment - Interactive - Single & Campaign

A series of 3 to 5 interactive branded films launched online. You can enter viral films, spots hosted on sites, long form content, etc. For work over 3 minutes long, please upload a 3 minute edit of the same. Films launched on television or in cinemas can't be entered here.

A: 1

B: 3 to 5


URL

A: 1

B: 3 to 5

A: 9000

B: 12000

2503A

Digital Branded Film Content & Entertainment - Non-Interactive - Single

Non-interactive branded films launched online. You can enter viral films, spots hosted on sites, long form content, etc. For work over 3 minutes long, please upload a 3 minute edit of the same. Films launched on television or in cinemas can't be entered here.

1


URL

1 9000

2503B

Digital Branded Film Content & Entertainment - Non-Interactive - Campaign

A series of 3 to 5 non-interactive branded films launched online. You can enter viral films, spots hosted on sites, long form content, etc. For work over 3 minutes long, please upload a 3 minute edit of the same. Films launched on television or in cinemas can't be entered here.

3 to 5


URL

3 to 5 12000

2504

Websites

Websites launched as part of a promotional cam-paign, not a brand’s main site also called microsites. Includes responsive and mobile sites

1

URL or Case Study

Video1 12000

12000


56

2505A

Display Advertising - Single

Display advertising in paid-for online spaces, includ-ing banners, pop-ups, takeovers, etc. This category is not for digital / online branded films.

1

URL or Case Study

Video1 9000

2505B

Display Advertising - Campaign

A series of 3 to 5 display advertising pieces in paid-for online spaces, including banners, pop-ups, takeovers, etc. This category is not for digital / online branded films.

1

URL or Case Study

Video1 12000

2506

Digital Tools & Utilities

Branded digital tools or services that engage con-sumers and improve their experience, including web apps, screensavers, widgets, etc. This category is not for mobile exclusive or social media exclusive work.

1

URL or Case Study

Video1 12000

2507Digital Installations

Video installations or projections that create immer-sive environments. May or may not be interactive.

1


URL

1 12000

2508Games

Branded or promotional games. Can be downloaded or played online.

1


URL

1 12000

2509

Tactical Digital Marketing

Digital marketing that uses the popularity of a specific news story or event to generate maximum coverage for the brand. It’s a real-time, rapid reaction to breaking news. You can enter individual online branded films, display ads, websites, tools, utilities, installations or games.

1


URL

1 12000

2510

Integrated Mobile Campaigns

Digital marketing that uses the popularity of a specific news story or event to generate maximum coverage for the brand. It’s a real-time, rapid reaction to breaking news. You can enter individual online branded films, display ads, websites, tools, utilities, installations or games.

1

Case Study Video + Optional

URL

1 12000

2511A

Mobile Adverts - Single

A single ad, or a campaign of ads designed for mobile platforms. You can enter mobile site banners, SMS ads, iAds, mobile takeover ads, etc.

1

Mobile First Video - Content

or Case Study

1 9000

DIGITAL MARKETING


SUBMISSION MEDIA


(INR)


57

2511B

Mobile Adverts - Campaign

A series of 3 to 5 display advertising pieces in paid-for online spaces, including banners, pop-ups, takeovers, etc. This category is not for digital / online branded films.

3 to 5


or Case Study

3 to 5 12000

2512Mobile Apps

Apps designed for mobile platforms. Do not enter games for mobile platforms in this category.

1


or Case Study

1 12000

2513Mobile Websites

Websites optimised for mobile platform.1


or Case Study

1 12000

2514Mobile Games

Branded games that are optimised for mobile platforms.

1


or Case Study

1 12000

DIGITAL MARKETING


SUBMISSION MEDIA


(INR)


58 SOCIAL MEDIA

SOCIAL MEDIA


SUBMISSION MEDIA


(INR)

2601

Branded Social Channel

A brand's presence on a single social network, utilizing that particular network's individual qualities or strengths.

1


URL

1

2602A

Branded Social Post - Single

Branded posts on a social network, utilizing that particular network's individual qualities or strengths. If your post is a video, the entire video should be included in your case study.

1


URL

1 9000

2602B

Branded Social Post - Campaign

Non-interactive branded films launched online. You can enter viral films, spots hosted on sites, long form content, etc. For work over 3 minutes long, please upload a 3 minute edit of the same. Films launched on television or in cinemas can't be entered here.

3 to 5


URL

3 to 5 12000

2603A

Branded Social Post - Topical / Real Time Response - Single

The use of real-time information to create brand- centric messaging or to react to current events.

1


URL

1 9000

2603B

Branded Social Post - Topical / Real Time Response - Campaign

The use of real-time information to create brand-cen-tric messaging or to react to current events. Campaigns may include posts across multiple social networks.

3 to 5


URL

3 to 5 12000

2604Social Engagement - User-Generated Content

Branded social content that is derived from user- submitted materials.

1


URL

1 9000

2605

Social Engagement - Community Building

Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.

1


URL

1 9000

9000


59

2606

Innovation In Social Media

Social media posts or campaigns that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline.

1


URL

1 9000

2607

Social Influencer Marketing - Single Channel

Partnering with an established social media influ-encer to enhance or promote a brand through that influencer's audience and style, released on a single social platform. The influencer must have played an integral role in the creative process.

1Case Study

Video 1 9000

2608

Social Influencer Marketing - Multi Channel

Partnering with an established social media influ-encer to enhance or promote a brand through that influencer's audience and style, released on a variety of social platforms. The influencer must have played an integral role in the creative process.

1Case Study

Video 1 9000


SUBMISSION MEDIA


(INR)

SOCIAL MEDIA


60 DIGITAL CRAFT

DIGITAL CRAFT


SUBMISSION MEDIA


(INR)

2701A

Animation & Illustration For Digital Marketing - Digital Adverts - Single

Exemplary animation & illustration for digital display advertising. This category is not for online branded films.

1

Digital Image or

Case Study Video

1 9000

2701B

Animation & Illustration For Digital Marketing - Digital Adverts - Campaign

A series of 3 to 5 pieces of work showing exemplary animation & illustration for digital display advertising. This category is not for online branded films.

3 to 5

Digital Image or

Case Study Video

3 to 5 12000

2702Animation & Illustration For Digital Marketing - Websites

Exemplary animation & illustration on a website.

1

URL or Case Study

Video 1 12000

2703Animation & Illustration For Digital Marketing - Digital Tools & Utilities

Exemplary animation & illustration on tools and utilities like widgets or screensavers, etc.

1

Digital Image or

Case Study Video

1 12000

2704Animation & Illustration For Digital Marketing - Games

Exemplary animation & illustration for digital games.

1

URL or Case Study

Video 1 12000

2705AAnimation & Illustration For Digital Marketing - Social Media Posts - Single

Exemplary animation & illustration for digital games.

1

URL or Case Study

Video 1 9000

2705BAnimation & Illustration For Digital Marketing - Social Media Posts - Campaign

Exemplary animation & illustration for a social media post. This category is not for online branded films.

1

URL or Case Study

Video 1 12000


61 DIGITAL CRAFT

2706A

Sound Design & Use Of Music For Digital Marketing - Digital Adverts - Single

Exemplary music or sound for digital display advertis-ing. This category is not for online branded films.

1

URL or Case Study

Video 1 9000

2706B

Sound Design & Use Of Music For Digital Marketing - Digital Adverts - Campaign

A series of 3 to 5 pieces of work showing exemplary music or sound for digital display advertising. This category is not for online branded films.

3 to 5

URL or Case Study

Video 3 to 5 12000

2707Sound Design & Use Of Music For Digital Marketing - Websites

Exemplary music or sound on a website.

1

URL or Case Study

Video 1 12000

2708Sound Design & Use Of Music For Digital Marketing - Digital Tools & Utilities

Exemplary music or sound on tools and utilities like widgets or screensavers, etc.

1

URL or Case Study

Video 1 12000

2709Sound Design & Use Of Music For Digital Marketing - Games

Exemplary music or sound for a social media post. This category is not for online branded films.

1

URL or Case Study

Video 1 12000

2710A

Sound Design & Use Of Music For Digital Marketing - Social Media Posts - Single

A series of 3 to 5 pieces of work showing exemplary music or sound for social media posts, which aren't online branded films.

1

URL or Case Study

Video1 9000

2710B

Sound Design & Use Of Music For Digital Marketing - Social Media Posts - Campaign

Exemplary animation & illustration for a social media post. This category is not for online branded films.

3 to 5

URL or Case Study

Video 3 to 5 12000

2711AArt Direction For Digital Marketing - Digital Adverts - Single

Exemplary art direction for digital display advertising. This category is not for online branded films.

1

Digital Image or

Case Study Video

1 9000

2711B

Art Direction For Digital Marketing - Digital Adverts - Campaign

A series of 3 to 5 pieces of work showing exemplary art direction for digital display advertising. This category is not for online branded films.

3 to 5

Digital Image or

Case Study Video

3 to 5 12000


SUBMISSION MEDIA


(INR)


62 DIGITAL CRAFT

2712Art Direction For Digital Marketing - Websites

Exemplary art direction on a website. 1

URL or Case Study

Video 1 12000

2713

Art Direction For Digital Marketing - Digital Tools & Utilities

Exemplary art direction on tools and utilities like widgets or screensavers, etc.

1

Digital Image or

Case Study Video

1 12000

2714Art Direction For Digital Marketing - Games

Exemplary art direction for digital games.1

URL or Case Study

Video 1 12000

2715AArt Direction For Digital Marketing - Social Media Posts - Single

Exemplary art direction for a social media post. This category is not for online branded films.

1

Digital Image or

Case Study Video

1 9000

2715B

Art Direction For Digital Marketing - Social Media Posts - Campaign

A series of 3 to 5 pieces of work showing exemplary art direction for social media posts, which aren't online branded films.

3 to 5

Digital Image or

Case Study Video

3 to 5 12000

2716AWriting For Digital Marketing - Digital Adverts - Single

Exemplary writing for digital display advertising. This category is not for online branded films.

1

Digital Image or

Case Study Video

1 9000

2716B

Writing For Digital Marketing - Digital Adverts - Campaign

A series of 3 to 5 pieces of work showing exemplary writing for digital display advertising. This category is not for online branded films.

3 to 5

Digital Image or

Case Study Video

3 to 5 12000

2717Writing For Digital Marketing - Websites

Exemplary writing on a website. 1

URL or Case Study

Video1 12000

2718Writing For Digital Marketing - Digital Tools & Utilities

Exemplary writing on tools and utilities like widgets or screensavers, etc.

1

Digital Image or

Case Study Video

1 12000

2719Writing For Digital Marketing - Games

Exemplary writing for digital games.1

URL or Case Study

Video1 12000


SUBMISSION MEDIA


(INR)


63 DIGITAL CRAFT

2720A

Writing For Digital Marketing - Social Media Posts - Single

Exemplary writing for a social media post. This category is not for online branded films.

1

Digital Image or

Case Study Video

1 9000

2720B

Writing For Digital Marketing - Social Media Posts - Campaign

A series of 3 to 5 pieces of work showing exemplary writing for social media posts, which aren't online branded films.

3 to 5

Digital Image or

Case Study Video

3 to 5 12000


SUBMISSION MEDIA


(INR)


64 DIGITAL DESIGN

DIGITAL DESIGN


SUBMISSION MEDIA


(INR)

2801Websites

Design of websites and microsites across mobile, tablet, desktop and other devices

1

URL or Case Study

Video1 12000

2802Apps

Branded or promotional apps, including games.1

URL or Case Study

Video1 12000

2803Miscellaneous

Enter any other work that doesn't conventionally fit in to the websites or apps categories.

1

URL or Case Study

Video 1 12000

2804

Connected Products

The internet of things: products designed to work together with a digital platform e.g. app or website. The product and connected elements can be entered separately into other categories, but can only be entered here grouped together.

1Case Study

Video 1 12000

2805User Experience Design - Mobile

Design of the user experience for a site or application or work on a mobile platform.

1


or Case Study

1 12000

2806User Experience Design - Website

Design of the user experience for a traditional website.

1

URL or Case Study

Video1 12000

2807User Experience Design - Tools, Utilities & Games

Design of the user experience for tools, utilities or games for non-mobile digital platforms.

1

URL or Case Study

Video1 12000

2808User Interface Design - Mobile

Design of the user interface for a site or application or work on a mobile platform.

1


or Case Study

1 12000

2809User Interface Design - Website

Design of the user interface for a traditional website. 1

URL or Case Study

Video 1 12000


65 DIGITAL DESIGN

2810User Interface Design - Tools, Utilities & Games

Design of the user interface for tools, utilities or games for non-mobile digital platforms.

1

URL or Case Study

Video 1 12000

2811A

e-Books, Digital Books & Magazines (Front Cover)- Single

Design of the front cover of digital interactive books, apps, e-reader books, e-pubs, online, mobile or e-reader magazines and newspapers that have noprinted version.

1URL or

Case Study Video

1 9000

2811B

e-Books, Digital Books & Magazines (Front Cover)- Campaign

Design of the front covers of a series of 3 to 5 digital interactive books, apps, e-reader books, e-pubs, on-line, mobile or e-reader magazines and newspapers that have no printed version.

3 to 5URL or

Case Study Video

3 to 5 12000

2812A

e-Books, Digital Books & Magazines (Entire Book) - Single

Design of the entire digital interactive books, apps,e-reader books, e-pubs, online, mobile or e-readermagazines and newspapers that have no printed version.

1URL or

Case Study Video

1 9000

2812B

e-Books, Digital Books & Magazines (Entire Book) - Campaign

Design of a series of 3 to 5 digital interactive books, apps, e-reader books, e-pubs, online, mobile or e-reader magazines and newspapers that have noprinted version.

3 to 5URL or

Case Study Video

3 to 5 12000


SUBMISSION MEDIA


(INR)


66 DIGITAL INNOVATION

DIGITAL INNOVATION


SUBMISSION MEDIA


(INR)

2901

Innovative Use Of Technology

Digital marketing that pushes the boundaries of what can be done in digital, using technology in a new way to promote a brand. Doesn’t include mobile led / driven work.

1URL or

Case Study Video

1 12000

2902

Innovative Use Of Mobile Technology

Work that pushes the boundaries of what can be done with mobile technology, using it in a novel way, including augmented mobile technology, location technology, networked mobile technology. Examples include work that uses GPS, networked games, etc.

1


or Case Study

1 12000

kyoorius creative awards...design awards, kyoorius young blood awards, kyoorius designyatra, etc. is...

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