kyoorius designyatra 2016: kahani designworks & ek type ......the kyoorius young blood awards is...
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10/4/2016 Kyoorius Designyatra 2016: Kahani Designworks & Ek Type Win Black Elephant, Ogilvy Leads Tally | Adage India
http://www.adageindia.in/advertising/Kyoorius-Designyatra-2016-Kahani-Designworks-Ek-Type-Win-Black-Elephant-Ogilvy-Leads-Tally/articleshow/54634063.cms 1/24
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Kyoorius Designyatra 2016: Kahani Designworks & EkType Win Black Elephant, Ogilvy Leads TallyBy Devesh Gupta, Published on Oct 1, 2016, 11.46 PM IST
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The 11th edition of Kyoorius Design Yatra ended with a gala session at Fairmont,
Jaipur. After several renowned speakers from all over the globe (including India)
discussed their experiences and journey with the curious audiences for three
days, the event ended with the announcement of the winners of the Kyoorius
Design Awards 2016 that are aimed at honoring the most outstanding work in
design and visual communication. Over 1200 people attended the event this year
that was presented by Zee.
A total of 468 entries were received for Kyoorius Design Awards out of which 43
were the In-Book winners. A total of 2 Black Elephants and 22 Blue Elephants
were given across several categories that included Visual Identity Scheme for
Startups, Branding (Rebranding) / Visual Identity Scheme, Logos, Consumer
Packaging Design, Catalogues and Brochures, Direct Mail, Posters Graphic
Design, Exhibition Design, Temporary Permanent Installations, Wayfinding &
Environmental Graphics, Retail Design, Graphic Design, Illustration for Design,
Typefaces, Writing for Brand Expression, Complete Books, and Design for Good.
The winners for the Blue Elephant included NH1, BLOK, O&M, Fitch, Open
Strategy & Design, Publicis Communications, Famous Innovations, Kahani
Designworks, Godrej Properties, Leaf Design, I-am Associates, Out of the Box, Ek
Type, Dynamite Design, Ishan Khosla Design, Company of Design.
Kahani Designworks and Ek Type were the two winners of the Black elephants
for their campaigns for The State of Architecture and Baloo, respectively. Black
Elephants are reserved for the work that is the best amongst the best, work that
involves high risk and high dedication and that has a long time impact on the
industry.
Some of the other winning campaigns included Branding a FinTech Startup in
India, Enchanted Valley Carnival, Rajasthan Tourism Logo, Asian Paint
Adhesives, It’s How You Look At It, Nerolac Shade Card Calendar, In the News
Today, A Wedding Card That Sent Girls Back to School, The 100 Pipers Guitar
Series, The Legacy Silos, Lokmat Media, IDFC Bank, The Prodigies of Mother’s
Pride, Child Abuse Lasts a Lifetime, TSM – Find Your Calling, Eye Spy Indian
Art, Safe Houses.
Ogilvy & Mather won four Blue Elephants followed by Open Strategy & Design
winning three and NH1 bagging two.
Kyoorius also awarded some of the future creative stars with the Kyoorius Young
Blood Awards which encourages young Indian talent in the visual
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Kyoorius Designyatra 2016: Kahani Designworks & Ek
Type Win Black Elephant, Ogilvy Leads Tally1 Kyoorius Designyatra 2016: Key Takeaways from Day 22 Kyoorius Designyatra 2016: Key Takeaways from Day 13 4
10/4/2016 Kyoorius Designyatra 2016: Kahani Designworks & Ek Type Win Black Elephant, Ogilvy Leads Tally | Adage India
http://www.adageindia.in/advertising/Kyoorius-Designyatra-2016-Kahani-Designworks-Ek-Type-Win-Black-Elephant-Ogilvy-Leads-Tally/articleshow/54634063.cms 2/24
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Ogilvy & Mather Shikhar Saxena Samsung Reliance Industries
communication space. A total of 353 entries were received for this special
category of which 14 Red Elephants were being rewarded and 27 In-Book
winners were chosen.
Some of the Red Elephant winners included Charmie Kapoor and Shikhar
Saxena (IIT Guwahati); Prachi Damani (Liqvid Asia); Jimmy Varghese & Fenjo
Sebestian (Happy Creative Services); Yash Srivastava, Shivangi Nadar & Jayshree
Dhamija (United Institute of Design); Kinal Varu & Vaishali Patangia (Asmita
Applied Art Academy); Pablo Dcosta (Dentsu Impact); Pulkit Kamal (Reliance
Industries); Vaibhav Lohia (Freelancer); Kaushik Saha, Ashish Bangal, Sagar
Gunjal, & Ashank Patkar (Contract Advertising); Deep Chhabria, Shanth Sasi
Kothot & Aditya Dedhia (MIAMI Ad School); Depashree Mankar (Leo Burnett);
Ayushi Rai & Sriraksha Ragunathan (Happy Creative Services); Neil Chitnis &
Kunal Pardeshi (Ogilvy & Mather); Maryann Rodrigues (Leo Burnett); Yashasvi
Agrawal (DDB Mudra Group); and Gauri Shetye (Karighari Design).
The Kyoorius Young Blood Awards is one-of-its-kind and apart from the cash
prize the winner also gets their work published in the Kyoorius Awards Annual
that reaches to over 5,000 corporates, design studious and creative agencies all
across India.
The brief sponsors for the Kyoorius Young Blood Awards included – Café Cuba,
Deloitte, Hotstar, Istock, ITSA, L & K Saatchi & Saatchi, Lodha, Loco Design,
Pidilite and Samsung.
Rajesh Kejriwal, Founder CEO of Kyoorius said “This year at Kyoorius
Designyatra we aimed to bring together a group of divergent thinkers to
encourage interactions and creativity. We hope people will go back inspired and
with a new passion and vigour towards why they are a part of this ever-growing
industry”.
Speaking about the awards, he added, “The Kyoorius Design Awards have fast
become something of an aspiration for a lot of people within the industry and we
see first-hand proof in the kind of entries we have received. The young talent
within the industry has also become more innovative in terms of their
campaigns, creativity and innovation and some of the ideas surpass even our
expectations.”
Since 2006, Kyoorius has championed the creative community in India through
programmes that inform, inspire and stimulate. An initiative of Transasia Fine
Papers, Kyoorius is a not-for-profit organisation that celebrates all aspects of
creative communication and marketing. It seeks to provide a platform to
empower and sustain creative industry in India, and secure its rightful place in
shaping the growth of the country. Surpluses go straight to educational
programmes created for students and professionals.
Designyatra is one of the foremost international design conferences, attracting
creative minds from all over the world. Through events, regular publications and
other initiatives, Kyoorius is committed to galvanising the Indian creative
community and inspiring India’s next creative generation.
In this article:
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Kyoorius Designyatra 2016: Kahani Designworks & Ek
Type Win Black Elephant, Ogilvy Leads Tally1 Kyoorius Designyatra 2016: Key Takeaways from Day 22 Kyoorius Designyatra 2016: Key Takeaways from Day 13 4
10/4/2016 Kyoorius Designyatra 2016: Kahani Designworks & Ek Type Win Black Elephant, Ogilvy Leads Tally | Adage India
http://www.adageindia.in/advertising/Kyoorius-Designyatra-2016-Kahani-Designworks-Ek-Type-Win-Black-Elephant-Ogilvy-Leads-Tally/articleshow/54634063.cms 3/24
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Kyoorius Designyatra 2016: Kahani Designworks & Ek
Type Win Black Elephant, Ogilvy Leads Tally1 Kyoorius Designyatra 2016: Key Takeaways from Day 22 Kyoorius Designyatra 2016: Key Takeaways from Day 13 4