kurang asem candy truck branding - twitter case study (by @radiculouz)
DESCRIPTION
Kurang Asem Candy Truck Branding - Twitter Case Study (by @radiculouz)TRANSCRIPT
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Twitter Case Study
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Kurang Asem is a sour
candy brand in Indonesia
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and this isthe new
product variant
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One of the promotional
activity for the new variant is
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Truck Branding
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![Page 9: Kurang Asem Candy Truck Branding - Twitter Case Study (by @radiculouz)](https://reader033.vdocuments.us/reader033/viewer/2022061208/548a96fab479595d588b462c/html5/thumbnails/9.jpg)
We ask ourselves a simple
question…
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How do we know that people are
really lookingat the branding?
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Hmmm…
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.........
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Aha!!!!
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Let’s use Twitter!
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Let the people tell us
that they have seen it
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by tweeting about it :)
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So this is the design of the truck branding
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and we putthis writing
on it
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Translation:
Tweet the sentence below & get a surprise from Kurang Asem“@KurangAsem #HotRujak is very
HOT!”
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If they tweet about it,
they might get a free gift!
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Result?
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People are tweeting
about it every single day
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![Page 27: Kurang Asem Candy Truck Branding - Twitter Case Study (by @radiculouz)](https://reader033.vdocuments.us/reader033/viewer/2022061208/548a96fab479595d588b462c/html5/thumbnails/27.jpg)
and also tweeting
pictures of it
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![Page 29: Kurang Asem Candy Truck Branding - Twitter Case Study (by @radiculouz)](https://reader033.vdocuments.us/reader033/viewer/2022061208/548a96fab479595d588b462c/html5/thumbnails/29.jpg)
This proves that people are
paying attention to the branding
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Not only that, we also get lots
of free promotion on
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Free promotion about the
new variant “Kurang Asem
HOT Rujak”
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and also free promotion for @KurangAsem Twitter account
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which resulted in the increase of @KurangAsem
Twitterfollowers
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+18.000new Twitter
followersin 5 months
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+1.500Daily Impressions
+225.000Total Impressions
in 5 months
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Awesome! :)
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Lesson:Integrate offline
with online activities for
maximum results!
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@radiculouz
radiculouz.blogspot.com
linkedin.com/in/radetampubolon
Project idea by:
Rade Tampubolon