krijn poppe ict in trade nl-asia
TRANSCRIPT
De ICT revolutie en kansen in de relatie Agro-NL en AziëKrijn Poppe LEI Wageningen UR
DATA CAPTURING TOOLS FOR
BETTER CONTROL
Disruptive ICT Trends:
Mobile/Cloud Computing – smart phones, wearables, incl. sensors
Internet of Things – everything gets connected in the internet (virtualisation, M2M, autonomous devices)
Location-based monitoring - satellite and remote sensing technology, geo information, drones, etc.
Social media - Facebook, Twitter, Wiki, etc.
Big Data - Web of Data, Linked Open Data, Big data algorithms
High Potential for unprecedented innovations!
everywhere
anything
anywhere
everybody
5Drones, Big Data and Agriculture
IoT in Smart Farming
cloud-based event and data
management
smart sensing & monitoring
smart analysis & planning
smart control
Virtual Box
Location A Location B
Location & Stateupdate
Location & State
update Location & Stateupdate
IoT in Agri-Food Supply Chains
6Drones, Big Data and Agriculture
IoT and the consumer
7Drones, Big Data and Agriculture
Source: Hisense.com
Smart Farming
Smart Logisticstracking/& tracing
Domotics Health Fitness/Well-being
8
Effect on management
Wat betekent dit in de relatie NL-Azië ?
Ketens veranderen: nieuwe business modellen leiden mogelijk ook tot nieuwe organisatievormen
Data delen is belangrijk, zeker voor organisaties die huidige vorm willen handhaven
1. De handel gebruikt handelsplatformen en e-commerce (Alibaba etc.)
2. Machines worden voorzien van IoT voor onderhoud, reconfiguratie (Tesla-like) en advies voor gebruik. Kunnen zaden volgen ?
3. Er ontstaan platformen min of meer los van fysieke producten en zijn basis voor advies / teeltbegeleiding
Kan NL door 2 en 3 kennisintensievere relatie (met meer toegevoegde waarde) aangaan ?
Which innovations and new business models are possible ?
Precision Farming/Advice Segment Cons. supportService ++
• Prescriptive farming• Predictive maintenance• Eco-systems of apps• Regionally pooled big data
analysis for science and advise (and risk mgt.)
• Personalized advise by apps
• Online shops
• Integrated supply chains• Feedback consumer-producer
• Measure, pay sustainability
• Better T&T
• Paperless chain• Store
replenishment• Category
management
Sustainability HealthFood SafetyFood Security
LoyaltySMEs Cost priceGRIN Cope with retail
Transport
Input industriesFarmer Food processor Retail / consumerSoftware
Provider
Logistic solution providers
Transport+
Collaboration and Data Exchange is needed!
Effects on Chain organisation
12
ICT lowers transaction costs (and more)• In social media (Facebook etc.): the world is flat
with spiky metropolises• In ‘sharing’ platforms (peer-to-peer like AirBnb,
Uber, crowd funding): creates new suppliers (reduce overcapacity) and users. Long tail effects.
• In chain organisation: centralisation to grab advantages of data aggregation or more markets?
• Platforms: centralisation via data management
Chain organisation changes (©Gereffi et al., 2005)
inpu
ts
E
nd p
rodu
ct
PRICE
Shops
Complete Integration
Lead company
Leadcompany
Turnkey supplier
Relationalsupplier
Market Modular Relational Captive Hierarchy
Low Degree of explicit coordination and power asymmetry High
Leadcompany
Farmers
Wat betekent dit in de relatie NL-Azië ?
1. De handel gebruikt handelsplatformen en e-commerce (Alibaba etc.)
2. Machines worden voorzien van IoT voor onderhoud, reconfiguratie (Tesla-like) en advies voor gebruik. Kunnen zaden volgen ?
3. Er ontstaan platformen min of meer los van fysieke producten en zijn basis voor advies / teeltbegeleiding
• Agriplace (start up by a Dutch NGO with a sustainability compliance objective; PPS project Farm Digital)
• FIspace (recently completed EU project ready for commercialisation via a Linux-like Open Source model)
Kan NL door 2 en 3 kennisintensievere relatie (met meer toegevoegde waarde) aangaan ?
Twee voorbeelden van data-platformen
Farm Digital project
Sharing Data with AgriPlace:
Compliance Made Easy
https://www.agriplace.com https://www.youtube.com/watch?v=iOis05rFMvM#t=14
LESS ADMINISTRATIVE BURDEN AND CREATING VALUE
Auditors• More effective audit on farm• More new clients • Savings of >€100 per audit visit
Farmers and Growers • Less time and irritation to collect data • More digital management • Savings of >€500 euro per grower
Retailers• Quicker and more complete data • Better risk management• > €30 savings per farm request
Importers and Food processors• Cost savings on data collection• Increase data quality• Savings > €10,000 per importer
Consumers • Relation with growers• Better understanding of labels• More transparency
PROTOTYPEAGRI-PLACE
FMS-manage-ment software
GOV. open data
LEI Wageningen URBenchmark-data
Fispace: an eco-system of apps as alternative
FARMER SCANS PESTICIDES PACKAGE IN THE FIELD
APP CONNECTS BASF FOR E-INSTRUCTION, CROP AND SOIL SPECIFIC
APP ASK METEO FOR 24 hour WEATHER FORECAST
BASF SENDS INSTRUCTION TO SPRAYING MACHINE ON WATER / PESTICIDE RATIO >> Machine adjusts
APP CHECKS ADVISE WITH GOV.AGENCY
FARMER CAN SHARE DATA WITH GOVERNMENT, SGS-AUDITOR GLOBAL GAP AND PUBLIC
CAN I USE MY CURRENT
SERVICE ?
CAN I USE MY FMS ?
DOES IT WORK WITH
BAYER / DEERE
DOES IT WORK WITH BRC / ISAcert
Can we link apps / services in a clever way ?Leading to a market for services (apps and data)?Can this market be European (not MS), so that development costs of services (apps and data) are shared ?
Towards highly integrated solutions
Highly Integrated Service Solutions• Event-driven• Configurable• Customizable• Service model
Data (Standardisation) Services
AdaptEPCIS
MyJohnDeere.com
Data Standardsto connect
BusinessCollaborationServices -Based on OpenSource Software
Farmers
Biz architectbundles apps in a platform
...
80 Accelerator companies
Apps
Modules:Single SignOnBiz Collab.Event Proces.System-Data integrationApp repository
Conclusie: 3 veranderingen in de handel
1. De handel gebruikt handelsplatformen en e-commerce (Alibaba etc.)
2. Machines worden voorzien van IoT voor onderhoud, reconfiguratie (Tesla-like) en advies voor gebruik. Kunnen zaden volgen ?
3. Er ontstaan platformen min of meer los van fysieke producten en zijn basis voor advies / teeltbegeleiding
NL kan door 2 en 3 kennisintensievere relatie (met meer toegevoegde waarde) aangaan
Zijn er gezamenlijke projecten met Aziatische partners mogelijk om dit verder te ontwikkelen ?
