kpn international presentation, the consumer shows innovation!
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KPN international presentation, the consumer shows innovation!TRANSCRIPT
Vincent Everts
Business 2.0Trends
Who isVincent Everts?
InterimIC innovation acceleration
Innovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA
Healthcareinnovation eventInnovation in Government
Video blogger
Talk to Me!Informal interviewswith interestingpeoplefrom politiciansto starting enterpreneurs
Study trip China 2008Visting Tudou; an online video site bigger than YouTube
Strong opinions
7
Web1.0
7
Broadband internetNetherlands leading in EuropeNetherlands: 74% (2007)
Source: Eurostat 2007 2006 2007
Weekly surf time
0 uur
2.5 uur
5.0 uur
7.5 uur
10.0 uur
13-34 yrs 35-49 yrs 50+ Heavy users
4,3M
28% Media mix
Total
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 26 min
Magazines: 4% 18 min
How do we spend our time?
TV RadioInternet NewspapersMagazines
Mobile: 5,7 mld (15 mln)
Telephone: 2,7 mld (6,7 mln)
Newspapers: 1,5 mld (4.5 mln)
TV (cable): 1,4 mld (6,7 mln)
Broadband: 1 mld (2,5 mln)
Books: 1,3 mld
Advertisments: 4,5 mld.
Media and communicatie spending
Per household:
! 250 broadband
! 384 phone
! 180 TV
! 200 newspaper
Per person:
! 384 mobile
! 30 books
Time spent vsad income
Time online: 1,5 hrs person/per dayOnline ads 400 million per yearAd income: ! 0,07
TV time: 3 hours per dayTotal ad income $200 million (public channels) + $600 million (commercial channels)Ad income: ! 0,06
Read time newspapers: 26 min/dayNewspapers 750 million in adsAd income: ! 0,50
Reading time magazines: 18 min/dayAd income: ! 0,70
Source: Trendbox Internet Monitor
Age
dis
trib
ution
Online sales NL
2007: 4 miljard euro
2006: 2,8 miljard euro
+25%bron: thuiswinkel.org
2008: 5 miljard euro
Base: Net users
Source: Forrester’s Consumer Technology Adoption Study
More than 66% of theinternet users are multi taskers
“What do you do while you are on the internet”
11Base: EU-5 Net users
Source: Forrester’s Consumer Technology Adoption Study
Age
Listening to music/radioTV is onOn the phoneEatingGamingFriends visitingReading
“What do you do while you are on the internet?”
Teenagers are multi taskers
12
IMPACT ON BUSINESS
DELL Case
17
Save!
Now Sponsor
Consument AdviseurWebsite
Real estate marketin The Netherlands
Selling a house in The Netherlands
21
News
Top 10 Dutch
news sites:
1. Nu.nl
2. Telegraaf.nl
3. Ad.nl
4. Teletekst
5. Elsevier
6. Zoomin
7. Google Nieuws
8. Volkskrant.nl
9. Nrc.nl
10. MSN
kindle
Kan de Amazon Kindle meer dan550 jaar aan drukkunst verslaan?
kindle
Ebooks Irex en Amazon
36
Web 2.0beta
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Hyves
WEB 2.0
Blogs demografie
Bron: Technorati 2008
Weblogs
Try for free
Or paid & professional
RSS
Track and trace people
Track and trace companies
Video in business
35
15-02-07 ROOS - Regionale TV in 2010 35
0
75
150
225
300
jan 2005 jun 2005 jan 2006 jun 2006 jan 2007 jun 2007 jan 2008
mill
ion u
niq
ue
visi
tors
per
month
april 2005First video
july 2006
Daily more than
100 million
videos watched
65.000 added
march 2007
Viacom sues YouTube
for $1 billion due to
copyright infringmentoctober 2006
Google buys
YouTube for
$1,65 billion
juni 2007
YouTube launces
Dutch version
now:
Every minute 8
hours of video
is added
YouTube growth
Brand promotion
Brand and consumers
How to
Try it!
Make video’s and use them on Youtube, Vimeo, Blip.tv or your own video site
Cloud computing
New ICT services
Just sign-up!
Wordprocessing 1951
Wordprocessing 1985
Wordprocessing 2008
Online collaborationRevision controle
and compare
Wordprocessing 2.0!
Fast Easy, Safe, Secure
Own your servers?
Office 14 in 2009-2010
Basecampproject management
DashboardMilestonesTo do lijstenCommunicatieBestand uitwisselingGoedkoop!
www.basecamphq.com
CRM oplossingen
88
Internet goes mobile
My next phone
iPhone
Bold
Communicatie 2.0
50% uses MSN
37.500%
50.625%
63.750%
76.875%
90.000%
<20 20-35 35-49
40.00%
50.00%
90.00%Gebruik MSN per leeftijdsgroep
Office Communicator 2007
Lotus Same Time
Phone 2.0
80
Outsourcing...
Elections 2.0
Elections 2.0
Obama Girl
Elections 2.0
Social Networking
111
Innovate at 3 different
• One M2 around you
• Within your organisation
• With the outside world
112
Vincent Everts
www.vincente.nl
www.interimic.com
www.twitter.com/vincente