break out session-kpn-oxs13
DESCRIPTION
An exciting look into the KPN online software Software Online journey from a Dutch ICT player to an international Cloud Services Broker. KPN Cloud Services Software Online started in 2007 selling cloud services to small and medium business online in the Netherlands. After an unprecedented growth rate, KPN Cloud Services Software Online has reshaped their strategy and is prepared to ensure the same growth rates in the future. In this presentation, you will learn what KPN did in the Dutch market and how these learnings opened new opportunities on a global scale. (Cloud services vendors are key in this new strategy and especially Open-Xchange in becoming an international leader in Cloud Services Brokerage. )TRANSCRIPT
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Becoming a successful international Cloud Services Broker -- A Telco's Tale
Omar Benameur - Director KPN Cloud ServicesHakim Annaciri - Portfolio Manager KPN Cloud Services
- KPN Cloud Services: in the beginning
- KPN Cloud Services: turning Point
- KPN Cloud Services: a Cloud Services Broker
- KPN Cloud Services: strategic Partners
A new Cloud Era has begunThe Rise of the international Cloud Services Broker
2 | OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: In the beginningFrom PowerPoint to Corner Stone of the new Strategy
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Started in 2007 from PowerPoint
Focus on SOHO & SMB
All Services where KPN labelled and preferably hosted in-house
Critical mass reached in 2009
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: In the beginningFrom PowerPoint to Corner Stone of the new Strategy
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YoY growth >30%
From 2011 part of KPN Corporate Strategy with a complete portfolio
Cloud services sold through all channels: online, telesales, shops and direct sales
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: In the beginningThe Market has changed and reached the next Level
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Cloud has become mainstream
Everybody is online with any device
St. Peter’s square in 2005
St. Peter’s square in 2013
Time to market from months to weeks!
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: The turning PointTarget: outperforming the market
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Feedback from the board:
grow faster!
But how?
Business model redesign required!
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
“Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it.”
Michael Jordan2001
7 | OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: A Cloud Services BrokerIncrease Reach, Simplify, shorten Time to Market and grow
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Increase reach: through partners
Simplify: offer best in class native brand services
Shorten time to market: standardise interfaces and processes
Grow: just do it!
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: A Cloud Services BrokerHow does it work?
9 | OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: strategic PartnersYour Partners determine your success!
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Same vision
Same ambition
Industry innovators
State of the art technology
Top design & User friendly interface
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
KPN Cloud Services: strategic PartnersYour Partners determine your success!
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And most important: create value!
| OX Summit 2013: KPN Cloud Services; Omar Benameur & Hakim Annaciri
Thank you for your time
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Omar Benameur - Director KPN Cloud ServicesHakim Annaciri - Portfolio Manager KPN Cloud Services