ko 2020 accelerating us value

Accelerating Value Growth

In The USSandy DouglasPresident, Coca-Cola North America

Coca-Cola USA – Traditional Route To Market

Coca-Cola Enterprises 75%

Consolidated 7%

United 3%

All Other 15%

% of Total USA

Bottler Delivered Volume

Retail Dollars

Warehouse Juice and Water

12%

Foodservice

42%

Bottler Delivered

46%

Venturing & Emerging Brands

Less Than 1%

Coca-Cola USA – Our Business Today

NEXT

Still

35%

Sparkling

65%

Retail Dollars

Minute Maid

Nestea

Dasani

Powerade

glaceau

vitaminwater

NEXT

Coke

Diet Coke

Sprite

Fanta

USA Roadmap Toward 2020

Deliver Sustainable

Profit Growth And

Exemplify Leadership

In Everything We Do


Grow Overall System Revenues & Profits… Relentless Productivity

Revitalize & Grow Sparkling… Led by Coke TM

Fastest Growing Still Beverage Company

Best in Class Commercial & Customer Service Capabilities

Recruit, Retain and Inspire a World Class and Diverse Organization

Industry Leader in Sustainability








Growth Rate Accelerating;

Increasing Value Share








Improving Overall Brand

Health While Creating More

Billon Dollar Brands







Value-Creating

Customer

Relationships


Accelerating Value Growth

In The USSteve CahillaneExecutive Vice President & President,North American Group, CCE

The CCE Operating Framework

Being #1 or #2 in Every Category in Which We Choose to Compete

Become Our Customer’s Most Valued Supplier

Establishing a Winning

& Inclusive Culture

DRIVE CONSISTENT LONG-TERM

PROFITABLE GROWTH

Be The Best Beverage Sales And Customer Service Company

Our Customer And Commercial Destination



Customer Collaboration Model

Shopper Card Research

Driving Insights

Better Supply Chain Planning And Execution

SKUs

Inventory

Out of Stocks

Total Beverage

Teams

Our Productivity Destination

SMO

Selling and Merchandising Optimization


Fountain Harmony

Our People Destination

Establish A Winning And Inclusive Culture

Build Our Talent Pipeline And Develop Our Capabilities

Create The Right Environment,Rewards, And Opportunities

Motivate Our People

Live Positively & CRS

Our Sustainability Destination

Energy Conservation

And Climate Protection

Water Stewardship

Sustainable Packaging

Corporate Responsibility

and Sustainability

The CCE Operating Framework

Being #1 or #2 in Every Category in Which We Choose to Compete


Establishing a Winning

& Inclusive Culture

DRIVE CONSISTENT LONG-TERM

PROFITABLE GROWTH


Deliver Sustainable

Profit Growth And

Exemplify Leadership

In Everything We Do

Strong Brands Customer Value System Capability

Toward 2020: Our Roadmap For Winning

Together