knowledge management project for tea campaign, berlin germany by nipawan mantalay 512152002
TRANSCRIPT
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Knowledge Management ProjectFor Tea Campaign, Berlin Germany
By Nipawan Mantalay512152002
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Metaphor: Champagne of Tea
Analogy: Best Tea for Darjeeling Aficionados
Project Title:
“Knowledge Management for Tea Event 2009 ”
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Objectives
1. To bring tea garden owners, tea campaign and customers together in order to make an emphasis on Tea Campaign’s Philosophy
2. To make use of “Annual Tea Event” as a learning forum among Darjeeling tea garden owners, Tea Campaign and customers
Benefits1. To increase transparency between tea producers, Tea Campaign
and customers 2. To get tacit knowledge from producers & customers
for product development
3. To maintain good relationship between Tea Campaign and tea garden owners as well as Tea Campaign and customers
4. To get attention from local media like newspaper, TV, Radioas free advertisement and company promotion
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Responsibility: Manager and Tea Campaign teamwork
Duration:5 months
Process
Validate five phases of the organizational knowledge creation model - sharing tacit knowledge (socialization- sharing and creating
tacit knowledge through direct experience)- Create concept (externalization- articulating tacit knowledge through
dialogue and reflection)- Justify concept- Building archetype (combination- systemizing and applying explicit
knowledge and information)- Cross-leveling knowledge (internalization- learning and acquiring
new tacit knowledge in practice)
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Planning
Activities
1. Share tacit knowledge-an exchanged experience of team members
2. Create concept- employ a figurative language: metaphor+ analogyto share mental models
3. Justify concept- determiningwhether created concept is truly worthwhile/screening process
4. Build archetype- conversion ofJustified concept into something tangible or concrete- a prototype
5. Cross- leveling knowledge-Interactive and spiral process that occursboth intra and/or inter organizationally
September 08 October08 November08 December08 January 09
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1st phase model of the organizational knowledge-creation process
Share tacit knowledge
A. Organize weekly meeting between leader, manager and teamwork of Tea Campaign to discuss about Tea Event 2009’s preparation (1 month)
a. What are our experiences from previous years’ Tea Event?e.g. advantages +disadvantages in terms of location, caterings, transportation and the work of Master of ceremony
b. What else can we add in Tea Event 2009 for the benefit ofthe company?e.g. Tea Forum
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2nd phase model of the organizational knowledge-creation process
Create concept (one and a half month)
A. Analyze shared experience gathered from meetings (1/2m)B. synthesize what concept of Tea event 2009 should be by(1m)
employing figurative language to share mental models in order to stimulate Tea Campaign Teamwork’s creativity
3rd phase model of the organizational knowledge-creation process
Justify concept (one and a half month)
A. The leader and manager of Tea Campaign justify the concepta. build up justification criteria
e.g. - cost - Is the project costly? - How much money TCP can provide for the project?
- profit margin - - contribution to the firm’s growth
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4th phase model of the organizational knowledge-creation model
Building archetype (one and a half month)
A. Combining experience in previous years and new ideas frommeetings
a. to improve Tea Event in 2009b. to create a prototype for Tea Event Program 2009 (1 month)
B. Write the Tea Event Program 2009 (half month)
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5th phase model of the organizational knowledge- creation process Cross-leveling knowledge (2 month)
A. Send the program to each employee who is in charge of various duties
B. Upload the program in Tea Campaign website
C. Write an inviting letter with attachment of Tea Event Program 2009 to customers so that they can consider to join Tea Event 2009
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Human Resources- Leader, Manager, and Tea Campaign Teamwork
Budget- 20,000 Euro
Evaluation- Feedback from customers- Increasing numbers of tea orders- Numbers of new ideas about product development