#Be BerlinBe Berlin campaign

2008 - 2012

Main Goal : to strengthen Berlin’s positive image

Promote the city on a national and international level as:

a great place to live a leading location for business and industry

a great travel destination

The campaign was financed by the Senate an partners from the Berlin business community.

FOCUS ON PEOPLE

Key visual element of #BeBerlin

"Be Berlin" wanted to give voice to the Berliners. There weren't grandiose events.

USE OF SOCIAL MEDIA

Social involvement

Facebook funs 1.674.807 Instagram 8.238 Posts #beberlin

Twitter Followers 8.779It was up to date and managed to adopt the new trends.

POWERFUL MESSAGINGWording indicated confidence. Messages that showed Berlin a lovely place to be.

• Start Ups

EXTROVERTThe city presented open to other cultures & languages. It was self promoted as "Digital Capital".

TO BE CONTINUEDThe project is still alive. Berlin seems to know where it is heading and has consistency.