Know Your Business…

Discover Your Ideal Client

Know Your Business…

Discover Your Ideal Client

Darlis-Keily Ireland

Down to Business Solutions

403.671.2423

Darlis-Keily Ireland

Down to Business Solutions

403.671.2423

NEW MarketingNEW Marketing“Marketing used to be about making a

myth and telling it… now it’s about telling a

truth and sharing it.”

~Marc Matthew

“Marketing used to be about making a

myth and telling it… now it’s about telling a

truth and sharing it.”

~Marc Matthew

You are Your BusinessYou are Your Business“Sharing who you are with your clients,

colleagues and potential customers can be

financially lucrative.”

~Jerry Greenfield

“Sharing who you are with your clients,

colleagues and potential customers can be

financially lucrative.”

~Jerry Greenfield

Ideal ClientIdeal Client“I don’t know the key to success, but the

key to failure is trying to please everybody.”

~Bill Cosby

“I don’t know the key to success, but the

key to failure is trying to please everybody.”

~Bill Cosby

Features vs BenefitsFeatures vs Benefits“People don’t want to buy a quarter inch

drill, they want to buy a quarter inch hole.”

~Theodore Levitt

“People don’t want to buy a quarter inch

drill, they want to buy a quarter inch hole.”

~Theodore Levitt

What do you do?What do you do?“We are not in the coffee business serving

people, we are in the people business

serving coffee.”

~Howard Schultz

“We are not in the coffee business serving

people, we are in the people business

serving coffee.”

~Howard Schultz