Know Your Business…
Discover Your Ideal Client
Know Your Business…
Discover Your Ideal Client
Darlis-Keily Ireland
Down to Business Solutions
403.671.2423
Darlis-Keily Ireland
Down to Business Solutions
403.671.2423
NEW MarketingNEW Marketing“Marketing used to be about making a
myth and telling it… now it’s about telling a
truth and sharing it.”
~Marc Matthew
“Marketing used to be about making a
myth and telling it… now it’s about telling a
truth and sharing it.”
~Marc Matthew
You are Your BusinessYou are Your Business“Sharing who you are with your clients,
colleagues and potential customers can be
financially lucrative.”
~Jerry Greenfield
“Sharing who you are with your clients,
colleagues and potential customers can be
financially lucrative.”
~Jerry Greenfield
Ideal ClientIdeal Client“I don’t know the key to success, but the
key to failure is trying to please everybody.”
~Bill Cosby
“I don’t know the key to success, but the
key to failure is trying to please everybody.”
~Bill Cosby
Features vs BenefitsFeatures vs Benefits“People don’t want to buy a quarter inch
drill, they want to buy a quarter inch hole.”
~Theodore Levitt
“People don’t want to buy a quarter inch
drill, they want to buy a quarter inch hole.”
~Theodore Levitt
What do you do?What do you do?“We are not in the coffee business serving
people, we are in the people business
serving coffee.”
~Howard Schultz
“We are not in the coffee business serving
people, we are in the people business
serving coffee.”
~Howard Schultz