1. Stop Freaking Out! Just Tell Stories Sheila Scarborough - @SheilaS Tourism Currents - @TourismCurrents

2. Have a story to tell? @SheilaS @TourismCurrents 3. You have stories . 4. Amazing stories! 5. 1-to-1 @SheilaS @TourismCurrents 6. 1-to-many 7. The Social Web 8. @SheilaS @TourismCurrents 9. Your stories here can.... 10. 1 Get people's attention 11. 2 Convince people to visit 12. Individual Collective 13. 1 Get people's attention 14. People have to know you exist before they'll decide to visit 15. How? Word of mouth social sharing Google & other search Online media coverage Ads 16. Getting attention through Google & other search 17. Search is not just Google 18. Yelp results near this hotel 19. Foursquare results near this hotel 20. Field Trip results near this hotel 21. Getting attention through online media coverage @SheilaS @TourismCurrents 22. Getting attention through ads @SheilaS @TourismCurrents 23. 2 Convince people to visit 24. Convincing social storytelling includes: 1) Publishing on social media 2) Actively connecting with visitors Note: 1 + 2 = better SEO 25. Congratulations, you're one of these! 26. Creating social media content that tells a compelling story 27. TV is not a magazine is not radio is not a billboard @SheilaS @TourismCurrents 28. Facebook is not Twitter is not LinkedIn is not a blog @SheilaS @TourismCurrents 29. Tell the stories you already know, but tell them like an online publisher 30. Finger Lakes Cheese Trail 31. Make these social 32. Take this . 33. . & make lots of these 34. Small, short content Tweet Instagram photo 35. Medium-sized content Facebook update Pinterest Board pin LinkedIn Company Page update Google+ update 36. "Long form," lasting content Blog post Podcast Video 37. Your handiest publishing machine is.... @SheilaS @TourismCurrents 38. Individual Collective 39. Convincing social storytelling includes: 1) Publishing on social media 2) Actively connecting with visitors Note: 1 + 2 = better SEO 40. Become a digital concierge 41. Listen and respond @SheilaS @TourismCurrents 42. When the social media phone rings . answer it! 43. Individual Collective 44. Convincing social storytelling includes: 1) Publishing on social media 2) Actively connecting with visitors Note: 1 + 2 = better SEO 45. Takeaways Publish online Respond & Connect Make it easy to find you 46. Photo Credits (my own except....) Utah highway courtesy Wolfgang Staudt, Flickr CC Blue Ridge Parkway courtesy Matthew Paulson, Flickr CC Sunken Trace courtesy National Parks Explorer, Flickr CC The social web courtesy Wayne Dixon Flickr CC Free kitten with beer courtesy pinguino k at Flickr CC 47. Thanks very much! Sheila Scarborough Tourism Currents @SheilaS @TourismCurrents