klout - pluggedin nyc011210
DESCRIPTION
TRANSCRIPT
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Who do you NEED talking about your product?
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Klout measures online influence and sells word-of-mouth impact measurement!
Timeline
May 2008 - Founded
Dec 2008 – Private Beta
Feb 2009 - First Client Integration
March 2009 - SXSW Innovator Finalist
April 2009 - Public Beta
Nov 2009 – Topic search launch
Current
5+ Million Profiles Indexed
150+ API Customers
250,000+ Registered Users
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TrueReach
Amplification Score
Network Score
Size of the engaged audience
Score
Ability to generate actions Influence of the people interacting
CurrentThis Qtr This QtrThis YearThis Year
Klout Score = Definitive Source of Online Influence
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Proprietary Data & Relationships
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Current API Customers
150+ API Developers!
Filtering/Reporting/Workflow Advertising Customer Service/Lead Gen
Email Marketing
Social Business
Analytics
Targeting
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CrewJoe Fernandez – CEO (co-founder)• Former CEO Evalulogix• Former Director of Product at OnBoard
Informatics• University of Miami Computer Science &
Finance• Oxford University – Exeter College
Binh Tran – CTO (co-founder)• Former CTO Evalulogix• CTO ICM Inc.• Co-founder of Fizmo Ad Platform• Senior Architect at Player 1, developed PS1
and N64 published titles• University of California Irvine, Computer
Science
Duration Inc (Singapore)
Greg Narain - VP Product• Co-founder Lil’ Grams• CEO/Founder of Social Roots• Co-founder of Blue Whale Labs• New York University
• Senior Developer – Immediate• Senior DBA - Immediate• Business Development – 2nd qtr• Community Manager – 2nd qtr
Hiring Plan
Offshore Development Partner
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Roadmap: More connections with Influencers
More Services
Klout can identify and deliver your product to influencers