klout: the evolution of influence
DESCRIPTION
A Pecha Kucha presentation looking at social media tool, Klout.TRANSCRIPT
The Evolution of Influence
Daniel Lotriet
Back to Basics
Traditional Mediums: One Way
The Evolution of Consumers
• Consumers are more informed
• 2/3 of touch points are consumer driven
eMarketing: Two Way
• 340 million Tweets Daily• 140 million Active Users
• 26 million+ unique daily users
• 4 billion + hours of video watched monthly
• 175 million users • 250 million users
• 150 million daily users
552 million daily active usersIn one day…
•133 million status updates
•300 million photos
•3.2 billion ‘Likes’
Facebook Revenue
Word of Mouth
Trust Credibility Respect Commonality
Online Influencers
• Measures Influence
•100m+ users scored by Klout
•2.7B pieces of content analysed daily
Score
Score
•Amount of connections do not directly correlate to a higher score
•Generated over a 90 day window
•All engagement contributes to Klout Score
•Content generation
for Individuals
Influential Topics
Perks
for Business
The Result of Perks
GUYS LOOK WHAT I GOTFOR FREEEEEEEEEEEEE
• Brand achieves greater word of mouth advertising
• More precise targeting
• Not another annoying advertiser
By Influencing Influencers..
Thank you
I wish I had practised more before
doing this presentation-Daniel Lotriet
7 mins ago