klout perk campaign · klout perk influencer campaign target 20 social media influencers in the la...
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TERRANEA RESORT KLOUT PERK CAMPAIGN
Micheal Tucci, Brand Partnerships
Robert Patterson, VP Social Media
OUR GOAL IS TO HELP EVERYONE
UNDERSTAND & LEVERAGE THEIR INFLUENCE.
THE STANDARD FOR INFLUENCE
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Your score is based on your ability to drive action.
High scores represent wider AND stronger spheres of influence.
THE KLOUT SCORE Ranges from 1 to 100
TERRANEA
RESORT
CAMPAIGN OBJECTIVE
DRIVE AWARENESS OF TERRANEA
RESORT’S NEW “A LAND NOT FAR AWAY”
BRANDING USING SOCIAL MEDIA
INFLUENCERS TO AMPLIFY THE MESSAGE.
KLOUT PERK INFLUENCER CAMPAIGN
Target 20 social media influencers in the LA area
using Klout – the standard of influence online
Influencers targeted by influence in categories
such as
Travel
Food
Spa/Wellness
Influencers “unlocked” weekend getaway for 2 via
Klout Perks program
Perk included 2 night stay for 2 and resort credit
KLOUT PERK ANNOUNCEMENT
KLOUT PERK LANDING PAGE
KLOUT PERK UNLOCK PAGE
RESPONSE FROM INFLUENCER SELECTED
KLOUT PERK WEEKEND
WELCOME RECEPTION
PASSPORT & AMBASSADOR ANNOUNCEMENT
SOCIAL MEDIA ACTIVITY
SOCIAL MEDIA ACTIVITY
SOCIAL MEDIA ACTIVITY
SOCIAL MEDIA ACTIVITY
SOCIAL MEDIA ACTIVITY
TERRANEA PASSPORTS
PASSPORT RESULTS
OVER 65% OF KLOUT PERKS RECIPIENTS
COMPLETED 10 PASSPORT TASKS, WITH 3
INDIVIDUALS COMPLETING ALL 15 TASKS.
TERRANA RESORT AMBASSADOR
Official Ambassador: Louie Baur (@LouieBaur on Twitter with 65,000+ followers)
CAMPAIGN RESULTS
CAMPAIGN RESULTS
Reach: 3.1M
Total Impressions: 45M
Photos: Over 200 photos created & shared
KLOUT PERK REVIEWS
CAMPAIGN TAKEAWAYS
KLOUT CAMPAIGN TAKEAWAYS
Focus on driving one message
Vet your prospective influencers
Influencers can and will amplify your message
Create multiple stages to increase impact
Build relationships around your brand