Ways to Engage your Community

Kim Salamonson Hastings District Libraries,

Hastings, New Zealand

LIANZA Conference 2014

in Association with DigLib-SIG

Why engage our community?First of all, let’s define Participatory Culture according to Henry Jenkins :

“1. relatively low barriers to artistic expression and civic engagement,2. strong support for creating and sharing creations with others,

3. some type of informal mentorship whereby what is known by the most experienced is passed along to novices,4. members who believe that their contributions matter, and

5. members who feel some degree of social connection with one another (at the least, they care what other people think about what they have created).” (Jenkins et al, 2009)

- To inform and engage our community - To listen to and respond to our customers - To promote our services, programs, and collections- To position ourselves as a knowledge leader and essential destination - To foster community participation

Using Social MediaNewspaper – Community NewspaperGoing out to the CommunityFun Classes in the Library

Ways We Engage Our Community

Social MediaREAL interactions in real time What is it? Any technology that people use to share content including:

newsexperiences opinions insights perspectives information

How should it be used

Facebook 845 million active users 483 million daily active users

Twitter around half a billion profiles 175 million tweets every day

Blogs 500 Million active users1 billion new post daily

BECAUSE IT IS FREE!! Pew internet report 2013

Why Invest?

Community NewspaperDelayed interaction suits older generation who are not tech SavvyWhat is it:newsexperiences opinions insights perspectives

Why Invest

Reaches all Users – deliver to all households (100,00+ in our area)Free mostlyDevelop relationship with journalistsHave weekly columnHave monthly local history column good feedback and have received additional information and photographs

Going out to the communityClass visits – interactive with technologyRetirement home visits - weekly library visits, tech classes, talksHistory talksPresentations and displays for schoolsInteractive talks to groups and organisationsInvolved in community events,

IT Classes IpadPCOfficeInternet / EmailDigital PhotographyScanningSmart PhonesSocial MediaGaming – Minecraft

First of all, let’s define Participatory Culture according to Henry Jenkins :“1. relatively low barriers to artistic expression and civic engagement,

2. strong support for creating and sharing creations with others,3. some type of informal mentorship whereby what is known by the most experienced is passed along to novices,

4. members who believe that their contributions matter, and5. members who feel some degree of social connection with one another (at the least, they care what other people think about what they have

created).” (Jenkins et al, 2009)

Fun Classes

Creating user engagementStoriesWinning somethingConversationSharingInspiring wonder or creativityInvolvement

http://www.decorilla.com/online-decorating/user_participation.html/

User Participation

• They relate to the photo / event.

• They feel included.• They are happy to be able

to contribute • They feel connected in

some way.

http://sarahfairhurstjmm.wordpress.com/2013/children-of-the-great-war/

Types of user participation

Kim’s creation

Kete & Blogs

Flickr, Facebook

History Pin

User knowledge is contributedAdd new resources photos etc.

Wikis

Recollect

http://uhcl.recollect.co.nz/

Recollect

http://uhcl.recollect.co.nz/

What’s in it for us?

Finally