kids h8 facebook

Confidential and Proprietary space150 ©2014

January 10th, 2014

kids h8 facebook

Monday, January 20, 14


why does genZ hate FB?



parents are so embarrassing(easy answer)



but it’s more complicated than that



gen z/ population of 23 million

/ 0 to 18 (today to 1995)

/ Haven’t left home

/ Confident

/ Never known a world without internet

/ Aware of finances, future economic woes



plenty of networks to join



“They [teens] dislike the increasing number of adults on the site, get annoyed when their Facebook friends share inane details, and are drained by the “drama” that they described as happening frequently on the site. The stress of needing to manage their reputation on Facebook also contributes to the lack of enthusiasm”

Source: Pew Teens Social Media and Privacy


http://www.pewinternet.org/Reports/2013/Teens-Social-Media-And-Privacy/Summary-of-Findings.aspx


Confidential and Proprietary space150 ©2014Source: Pew Teens Social Media and Privacy

94%of teens with social media have a facebook





millennials

/ connection to disparate family and friends

/ repository of photos and information

gen z

/ hub for contact and personal information

/ not connection (remember these kids have not left home, connection to friends is still physical)

they just use it differently



Facebook is more of a utility than a source of entertainment



utility frequent use niche or spikes of use

not all networks are that synonymous



Public Private

amass followerstransparent

news

specific followersexclusiveexpression

the digital pendulum swings back and forth



just because the pendulum swings one way doesn’t mean

it won’t swing back



Each social network earns a role in teens’ lives. Use the

role appropriately when trying to speak with them.



thank you.elsa perushek : strategist


kids h8 facebook

Social Media

proprietary space150

privacy condential

physical condential

pew teens social media

facebook friends

teens lives

social network

kids h8 facebook