keys to a successful trade show 2009
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Keys to a Successful Trade Show
Making your Trade Shows Pay Off
Should we exhibit in trade shows?
YES, especially in these challenging times!
Cost effective way of closing sales
Meet your customers and potential customers face to face
Most attendees are qualified to make or influence decisions
Cut your expenses and choose your shows carefully
4 Keys to a Successful Trade Show
Pick the right shows
Learn what to do – and do it
Plan ahead
Train your staff
Trade show Optimism for 2009
Define your objectives
New sales orders
New prospects
Introduce a new product or service
Get reacquainted with customers and leads
Establish or reestablish your company in the marketplace
Be where your competitors are
Do’s & Don’ts of Effective Booth Staff
Act professionally
Do not eat, drink, or chew
gum in the booth
Look good and smell good
Do not use your phone or
Blackberry or converse with
fellow staffers
Start Planning Early
Determine: who is your target visitor and what are their hot buttons
Decide on the ideal message
Establish a budget
Plan to do 2 or 3 pre-show and post-show mailings
Design a lead capture form that allows you to prioritize the leads
Start Planning Early
Decide on what you’ll want to have in your booth
Decide how much booth space you’ll need
Book your space early
Review show materials thoroughly
Create a list of tasks and a timeline that includes any deadlines
Pre-Show Marketing
Invite current and potential customers
Send free passes or offers of giveaways
Advertise
Submit press releases
Don’t Skimp on Your Image
Your image and message are most important
Use as few words as possible
Images communicate more quickly and powerfully than words
Work with a professional display and exhibit company, marketing firm or graphic design firm
Do’s & Don’ts of “Working Your Booth”
Stand by the aisle
Smile
Have an ice breaker
Introduce yourself
Working your booth
Do not sit in your booth
Do not be behind a table
Be cognizant of your body language
Working your booth
Know the company line
Ask qualifying questions & record the responses
Don’t load visitor with product information
Check out your competitors’ displays
Follow Up – Quickly!
Prepare a follow up plan in advance
Call, email or send within 2 weeks
Follow up any sent information
In Summary
Trade shows are the best way to meet face to face with a large number of prospects and clients
Use these tips to make your investment pay off
Questions?
GraphiColor Exhibits Displays
GraphiColor Exhibits - Banners
Contact: Anita Mitzel GraphiColor Exhibits
12788 Currie Ct. Livonia MI 48150
248-347-0271 [email protected] www.graphicolor.com