Key social media statistics v3

Download Key social media statistics v3

Post on 19-May-2015

1.034 views

Category:

Business

0 download

TRANSCRIPT

<ul><li> 1. Creative Angle Marketing, 2012Social Media Works for BusinessIts a force, not a fad Gwynne WadeCreative Angle Marketing</li></ul> <p> 2. Creative Angle Marketing, 2012While social media is not the silver bullet that somepundits claim it to be, it is an extremely important andrelatively low cost touch point that has a direct impacton sales and positive word of mouth.Companies not actively engaging are missing a hugeopportunity and are saying something to consumers intentionally or unintentionally about how willingthey to engage on consumers terms.Josh Mendelsohn, VP Chadwick Martin Bailey Boston based market research company 3. Creative Angle Marketing, 2012 Offline Activities are Moving Online of U.S. adults (164M) are internet users Over 35% of U.S. consumers spend more than 3 hours online every day 46% of daily searches are for products and services 20% of monthly Google searches are for local businessesSources: Blogher Apr 2011, Pew Research May 2010, U.S. Census bureau May, 2011, The Media Audit, Oct 2010, Google May 2010 4. Creative Angle Marketing, 2012Inbound Marketing Brings Customers for B2C CompaniesOur B2C company has acquireda customer through this channelAge 21-35 = 53% 71% of U.S.Age 36-50 = population1.6B search 20%on Facebookqueries/day120M users 65% of and growing~50% logged 460K new internet users in each dayaccounts/day69% of users read a blogdaily make &gt; $60KSources: Hubspot State of Inbound Marketing Report, 2011 5. Creative Angle Marketing, 2012 Social Media is Influential U.S. Internet users spend 3x time on social media and blogs thanthey do on email Almost 2/3 of internet users use a social network regularly 65% of companies have acquired customers through Facebook Twitter users are younger, better educated and have higherincomes than the general population 52% female/ 48% male 26% make more than $75K/year 27% are age 35-44 30% are age 26-34 67% of brand followers purchase from that brand 79% of brand followers are more likely to recommend that brand 49% of B2C companies use Twitter and generate 2x the number ofleads compared to those that dont Sources: Hubspot, The State of Inbound Marketing Report, 2011, The Nielsen Company, Nov 2010, Business.com, Sep 2009, Emarketer Feb 2011, Edison Research, 2010 6. Creative Angle Marketing, 2012SMBs Use &amp; Benefit from Social MediaGowalla 3%FourSquare9%MySpace 19%SMBs use social media toYouTube27% promote their businessesYelp 32% Twitter 40%LinkedIn 58% Facebook70% 0%10% 20% 30% 40%50% 60%70% 80% 57% of SMBs say social media is beneficial to their business Sources: Merchant Circle Feb 2011, Ad-Ology Research Nov 2011 7. Creative Angle Marketing, 2012 Blogging Gets Your Company Found In 2010, 65% of internet users reported reading a blog daily 46% read blogs more than once a day 39% of U.S. companies use blogs for marketing purposes Companies that blog have 55% more website visitors Companies that blog generate 88% more leads/month Blog early and often Blog reading, link sharing, andcommenting all peak before 10:00 a.m.Bottom line: If Google cant find you, no one else will be able to either:Companies that blog have 434% more indexed pagesand 97% more inbound links More indexed pages = Substantially more leads ($$$) Sources: Hubspot, State of Inbound Marketing Lead Generation Report 2010, Emarketer Aug 2010, Hubspot The Science of Blogging Report 2010 8. Creative Angle Marketing, 2012The Bottom Line:Your customers and prospects are online. Whats stopping you? 9. Creative Angle Marketing, 2012 THANK YOU! Gwynne Wadegwynne@creativeanglemarketing.comwww.creativeanglemarketing.com 908-236-4136 If you like this, you can follow me: www.facebook.com/ gwynne wade www.twitter.com/ @gwynnewade 10. Creative Angle Marketing, 2012We are Social Networking Regardless of Age100% 90%90% 81%82%80%72%70%60%58%52%50%40% 31%30%20%10% 0% 12-17 YO18-24 YO 25-34 YO35-44 YO 45-54 YO 55-64 YO65+ YOU.S. Social Networking Penetration by Age Sources: Emarketer, Feb 2011 11. Creative Angle Marketing, 2012Inbound marketing brings customers Our company has acquired a customer through this channel Sources: Hubspot State of Inbound Marketing Report, 2011</p>

Recommended

View more >