keolis group 2014 annual report
TRANSCRIPT
C
TAKING YOU FURTHER
2 0 1 4 A N N U A L R E P O R TK E O L I S G R O U P
2014
AN
NU
AL
REP
OR
T K
EOLI
S G
RO
UP
04: 2014 IN FACTS AND FIGURES
06:“KEOLIS HAS BECOME AN INTEGRATED INTERNATIONAL GROUP” – INTERVIEW WITH JEAN-PIERRE FARANDOU
09:“ALL THE GROUP’S ACTIVITIES CONTRIBUTE TO ITS SUCCESS” – INTERVIEW WITH JOËL LEBRETON
10:“OUR GOAL: BECOME A LEADER IN CONNECTED MOBILITY”
11 – 18: FROM LONDON TO HYDERABAD, METROS, TRAMS AND TRAINS MEET THE CHALLENGE OF MASS TRANSIT
19 – 26: ACROSS THE WORLD, OUR TEAMS ARE REINVENTING THE BUSINESS MODEL FOR NETWORKS
27 – 34: IN ALL FOUR CORNERS OF THE GLOBE, WE PRIORITISE CUSTOMER EXPERIENCE
35 – 42: FROM BUSES TO BIKES,A “TOUR DE FRANCE” OF INTERMODAL TRANSPORT MAKING NETWORKS FLUID
43 – 50: SUSTAINABLE DEVELOPMENT FOR TODAY AND TOMORROW
51 – 61: GOVERNANCE AND INDICATORS
06
42 47
18 28
17
48
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TAKING YO U FUR THE R
Keolis Group is a leading public transport operator in Europe and across the world. Present in 15 countries, Keolis operates
and maintains transport networks and develops tailor-made mobility solutions
adapted to specific local needs and changing commuting patterns.
CAR PARKS #2 in France
300 car parks 138,000 spaces under management
OUR POSITIONS IN THE MARKET
AUTOMATED METROPioneer and world leader
5 networks 240 km of lines of which 70 km are under construction
925 million passengers per year
LIGHT RAILWorld leader
16 networks 660 km of lines
660 million passengers per year
RAILWAYPresence in European and North
American markets 12 networks
5,754 km of track 630 million passengers per year
REGIONAL TRANSPORT Major operator in France and
internationally 75 French departments covered
Market presence includes Belgium, Canada and Australia
URBANMarket leader in France
and one of the main private bus operators in Europe, the United States and Australia
Operating major French networks, including Bordeaux, Lille, Lyon, Rennes, Strasbourg...
25,300 vehicles worldwide
2014 IN FIGURES
Our figures certainly measure the year’s performance, but they also reflect our achievements and our ambition for the future:
being a leader in public transport, both in France and around the world.
3 billionpassengers
carried in 15 countries.
10mobility services covering the entire transport chain:
bus and coaches, automated metros, trams, rail, bikes, parking, transport of passengers
with reduced mobility, car-sharing, carpooling and sea and river shuttles.
60,000employees,
including 34,200 in France and 25,800abroad. In 2014 6,900 people were recruited,
including 3,200 outside France.
5areas of activity worldwide:
Australia/New Zealand, Continental Europe, France, North America and the United Kingdom.
Complementing these platforms are the “new territories”: India, China
and the Middle East.
4
TURNOVER BALANCED BETWEEN FRANCE AND INTERNATIONAL BUSINESS
PROFITABILITY SEES CONTINUAL GROWTH
€5 .6 billion in Group turnover (1), up 9.3% from 2013
(1) At constant standards. Figures include activities of joint ventures in which Keolis is a minority partner, which are no longer consolidated in Group accounts because of new IFRS accounting standards.
€323million
in EBITDA(1), a 15.4% increase from 2013.
1.5xthe ratio
of net debt/EBITDA at end-2014.
FRANCE 50% INTERNATIONAL 50%
Continental Europe 19%
Australia/ New Zealand 6%
United Kingdom 20%
North America 5%
Urban 27%
Regional transport14%
EFFIA 3%
Greater Paris 6%
5
NEW DEALS IN CALVADOS, CHERBOURG AND NEVERS In 2014, Keolis renewed three major contracts in France. Keolis will continue to run the interurban Bus Verts in Calvados, with 27 commercial routes and 38 school buses. In Cherbourg it will operate the Zéphir urban network, introducing two Bus Rapid Transit lines. In Nevers, the urban network has been entirely redesigned in order to reinvigorate the area.
KEOLIS STRENGTHENS ITS POSITION IN MASS TRANSIT Keolis pulled off its bid for two major contracts in the United Kingdom in 2014, strengthening its position in Mass Transit. The first, from September 14th, involves operating the Thameslink, Southern and Great Northern, the most used rail routes in Britain, for seven years. The routes serve London and several large cities both north and south of the British capital. The franchise, operated by Govia (65% Go-Ahead/35% Keolis) covers 22% of UK train journeys and 273 million passenger journeys a year. The second brings Keolis, in a 70/30 partnership with Amey, a seven-year deal to operate the Docklands Light Railway, an automated metro line in London, from December 2014. The line carried 101 million passengers in 2013.
A STRATEGIC POSITIONING IN THE MIDDLE EASTIn January 2014 Keolis opened an office in Abu Dhabi (United Arab Emirates). The Group aims to respond to tenders for urban transport in the region thanks to strategic partnerships with local companies.
A JOINT VENTURE AS A GATEWAY TO THE ASIAN MARKETKeolis and Shentong Metro Group, the Shanghai metro operator, signed an agreement to create a joint venture following a three-year period of forging closer strategic ties between the two companies. Shanghai Keolis Public Transport, which is 51% owned by Shentong and 49% by Keolis, will allow the two partners to bring together their complementary expertise in order to respond to various transport tenders in the region. Keolis is the leading operator of tramway and automated metro systems in the world, and Shentong Metro Group manages a total of 550 km of metro lines, double that of the Paris metro.
BORDEAUX RENEWS CONTRACT WITH KEOLIS Bordeaux Métropole (formerly La Cub), has chosen Keolis as the operator of its Tbc network. The new contract, which runs for eight years, predicts that traffic will rise by 34% and the number of kilometres covered will be increased by 7%, in particular with the extension of existing tramlines.
BesançonPONTARLIER
LILLE
CAENLISIEUX
Rouen
STRASBOURG
OBERNAI
METZ
POMPEY SARREBOURGCHÂLONS-EN-CHAMPAGNE
ORLÉANS
DIJON
LYONClermont-Ferrand
RENNES
Nantes
Poitiers
BORDEAUX
Toulouse
MARMANDE
Marseille
Montpellier
MILLAU
ALENÇON
ARRAS
Evreux
COLMAR
ÉPINAL
NANCY SUBTOUL
CHAUMONT
Charleville-Mézières
VESOULBelfort
LONS-LE-SAUNIER
NEVERS
Mâcon
RIOM
OYONNAX
Valence
GrenobleSt-Etienne
CHÂTEAUROUX
Chartres
TOURS
Saint-Pierre-des-Corps
BLOIS
Vendôme
QUIMPER
ANGERS
LE MANSLAVAL
NiortLa Rochelle
Angoulême Limoges
AGEN
PAU
AUCH
TARBESFOIX
Avignon
Perpignan
NÎMES
ABBEVILLE
AMIENSPéronne
SOISSONSCHAUNY
CREILSENLISCHANTILLY
CHERBOURG
ELBEUF
DREUX
HONFLEURBAYEUXFÉCAMP
LENS
Roubaix
Douai MAUBEUGEValenciennes
NARBONNE
CHÂTELLERAULT
SAINTES
CannesAIX-EN-PROVENCE
BREST MORLAIXST-MALO
LORIENT MONTARGIS
ALÈS NYONSMONTÉLIMAR
MONTBÉLIARD
VICHYMONTLUÇON
Vienne
BezanneReims
CHÂTEAU-THIERRY
Thionville
VITRÉ
Villeneuve-d’Ascq
Aulnoye-Aymeries
Louvigny
Bellegarde- sur-Valserine
AntibesNice
Dax
ARC 1950
Cassis
AURAY
ÎLE D’YEU
Vitrolles
KEOLIS BUYS AUTOCARS STRIEBIG IN ALSACEAt the end of 2014 Keolis bought Autocars Striebig. The family-owned coach operator is a major player in interurban transport in Alsace, employing 300 people and running 250 vehicles. The move is confirmation of the Group’s intention to develop its business in this region, which is particularly dynamic in terms of public transport.
2014 IN FACTS
SMART APP FROM KEOLIS WINS FANS AT EUROPEAN MOBILITY FAIR In June 2014 Keolis exhibited its new digital solution, the Mobility Companion, at the much-visited European Mobility Fair in Paris. Hundreds of visitors, including Frédéric Cuvillier, the then French Secretary of State for Transport, tested the application on smartphones, tablets and smartwatches with enthusiasm.
EXTENDING TRAMWAY LINE 1 IN LYONOn February 19th 2014 Keolis brought the new segment of tramline T1 into service, linking the two growing districts of Confluence and Gerland over 2.1 kilometres. The line uses the new Raymond Barre bridge, reserved for non-polluting traffic. Four new stations were built, connecting the tramway to the metro.
EFFIA STATIONNEMENT CONTINUES TO EXPANDThe car park subsidiary of Keolis won four significant contracts in 2014: managing the 1,200 spaces in the underground car park at Paris Gare du Nord station for SNCF Gares & Connexions; extending and managing the 2,250 spaces at Marineland in Antibes; equipping and managing the 990 spaces at Nice’s Pasteur 2 Hospital; and renovating and managing all the car parks in Suresnes, just outside Paris.
SEVERAL CAMPAIGNS AGAINST FARE EVASIONDuring 2014, Keolis put one of its strategic aims for the year into practice with the launch of several campaigns in France against fare evasion. Keolis Amiens rolled out an awareness campaign that was widely reported in local media. Keolis Tours mobilised large numbers of staff for a high impact operation in which around one hundred fines were logged in an hour. The Keolis Lille teams employed awareness campaigns and penalties. Keolis Lyon cut its fare-evasion rate by 1.3% to 9.8% thanks to their campaign called “Fare evasion is everyone's concern”.
SUCCESSFUL LAUNCH FOR BOSTON SUBURBAN TRAINS Keolis Commuter Services (KCS) began operating the Boston suburban rail network on July 1st, 2014, following an unprecedented effort by the Group’s teams based there. After being chosen by the Massachusetts transport authority, MassDOT, in January 2014, teams prepared for taking over the running of this network, which comprises 13 lines, 1,000 km of track and 134 stations and is used by 127,000 passengers every day. The contract, which runs for eight years, is the largest in North America delegated to a private sector operator.
CHINA
ABU DHABI FRANCE
FRANCE
FRANCE
FIRST LIGHT RAIL CONTRACT IN NORTH AMERICAA public-private partnership (PPP) contract signed between the Grandlinq consortium and the Region of Waterloo in May 2014 will allow Keolis to become the operator of a planned light rail system in the province of Ontario, Canada. Keolis is involved in the conception and design of the project, which will cover 19 km and serve 16 stations as of 2017. This is the Group’s first light rail contract in North America.
CANADA
GOLD COAST LIGHT RAIL OPENSG:link, the new light rail for the Gold Coast in Australia, was inaugurated on July 20th 2014 by the Government of Queensland after three years in the making. On its first day of operation the line had carried over 40,000 people by midday. It covers 13 km with 16 stops, linking the main tourist, economic and educational centres of the conurbation.
AUSTRALIA
FRANCE
FRANCE
SUCCESSFUL SUBSTITUTION BUSES IN PARISKeolis was chosen to provide bus substitution services during work on the RER C suburban express line in Paris over the summer. The line was entirely closed between Gare d’Austerlitz and Invalides from July 15th to August 23rd 2014. Keolis buses provided 4,500 return journeys and carried 300,000 passengers.
FRANCEUSA
FRANCE
INDIA
PORTUGAL
CHINAPorto
Hyderabad
ShanghaiWuhan
LUXEMBOURG
BELGIUM
THE NETHERLANDS GERMANY
DENMARK
NORWAY
SWEDEN
ZwolleEnschedeZutphen
Oldenzaal
RahdenMünster
Aalborg
Skibby
Odense
Hinnerup
SlagelseCopenhagen
HelsingeJönköping
Göteborg
NyköpingOdensbacken
Dalarna
Sundsvall
Stockholm
Finspång
Bergen
DortmundDüsseldorfVenlo
LemgoBielefeld
KasselApeldoornKeolis Vlaanderen
Eurobus Holding
SoestHamm
UNITED STATES
South Lake TahoeMartinez
FresnoLas Vegas
MonroviaAnaheim
Collier County Fort Lauderdale
Washington
BostonSan Francisco
LancasterVan Nuys
Tylstrup
Edinburgh
Newcastle
YorkHull
Birmingham
CanterburyDover
BrightonSouthampton
BlackpoolLiverpool
Glasgow
Abu DhabiUNITED ARAB EMIRATES
Gold Coast
Melbourne
Perth
AUSTRALIA
Adelaide
Brisbane
Pompano
London
Sheffield
Bedford Cambridge
Manchester
UNITED KINGDOM
Nottingham
Waterloo
Rimouski
Trois-RivièresQuebec
Rivière-du-Loup
DrummondvilleMontreal
CANADAGaspé
Longueuil
FRANCE
With contract wins or renewals, launches and its business expansion, 2014 was particularly rewarding for the Keolis Group, allowing it to fully pursue its development strategy.
CityManagement of over 300 spaces
Metro Metrounder construction
Bus Rapid Transit
Tramwayin operation
Plannedtramway
CITYUrban network
Rail service in the Netherlands
Rail service in Germany
Govia rail network (UK)
FirstLink rail network (UK)
Operations outside the platforms
Bus / shuttle / interurban and school coaches / PRM
Taxi Train
90 urban networks
75 departments covered
by interurban networksFRANCE
UNITED KINGDOM
NEW JOINT VENTURE AND SUBSIDIARY FOR KEOLIS In September 2014 Keolis officially created a joint venture with Nettbuss Danmark (70% Keolis, 30% Nettbuss), called Keolis Danmark. The move brings Keolis the number two slot in Denmark, with 1,500 employees and 450 buses. A few months earlier, Fjord1, joint operator of the transport network in Bergen, sold its business to Keolis, creating a new Norwegian subsidiary, Keolis Norge.
DENMARK AND NORWAY
A NEW DEAL AND A SUCCESSFUL LAUNCH Keolis Sverige began operating the bus network in the Dalarna region on July 1st
2014. Dalatrafik, the public transport authority, transferred management of its fleet of 90 vehicles to Keolis Sverige after a very short preparation period. Keolis’ Swedish subsidiary also successfully took over running the E22 bus in Stockholm on August 18th 2014.
SWEDEN
NEW DEALS IN CALVADOS, CHERBOURG AND NEVERS In 2014, Keolis renewed three major contracts in France. Keolis will continue to run the interurban Bus Verts in Calvados, with 27 commercial routes and 38 school buses. In Cherbourg it will operate the Zéphir urban network, introducing two Bus Rapid Transit lines. In Nevers, the urban network has been entirely redesigned in order to reinvigorate the area.
KEOLIS STRENGTHENS ITS POSITION IN MASS TRANSIT Keolis pulled off its bid for two major contracts in the United Kingdom in 2014, strengthening its position in Mass Transit. The first, from September 14th, involves operating the Thameslink, Southern and Great Northern, the most used rail routes in Britain, for seven years. The routes serve London and several large cities both north and south of the British capital. The franchise, operated by Govia (65% Go-Ahead/35% Keolis) covers 22% of UK train journeys and 273 million passenger journeys a year. The second brings Keolis, in a 70/30 partnership with Amey, a seven-year deal to operate the Docklands Light Railway, an automated metro line in London, from December 2014. The line carried 101 million passengers in 2013.
A STRATEGIC POSITIONING IN THE MIDDLE EASTIn January 2014 Keolis opened an office in Abu Dhabi (United Arab Emirates). The Group aims to respond to tenders for urban transport in the region thanks to strategic partnerships with local companies.
A JOINT VENTURE AS A GATEWAY TO THE ASIAN MARKETKeolis and Shentong Metro Group, the Shanghai metro operator, signed an agreement to create a joint venture following a three-year period of forging closer strategic ties between the two companies. Shanghai Keolis Public Transport, which is 51% owned by Shentong and 49% by Keolis, will allow the two partners to bring together their complementary expertise in order to respond to various transport tenders in the region. Keolis is the leading operator of tramway and automated metro systems in the world, and Shentong Metro Group manages a total of 550 km of metro lines, double that of the Paris metro.
BORDEAUX RENEWS CONTRACT WITH KEOLIS Bordeaux Métropole (formerly La Cub), has chosen Keolis as the operator of its Tbc network. The new contract, which runs for eight years, predicts that traffic will rise by 34% and the number of kilometres covered will be increased by 7%, in particular with the extension of existing tramlines.
BesançonPONTARLIER
LILLE
CAENLISIEUX
Rouen
STRASBOURG
OBERNAI
METZ
POMPEY SARREBOURGCHÂLONS-EN-CHAMPAGNE
ORLÉANS
DIJON
LYONClermont-Ferrand
RENNES
Nantes
Poitiers
BORDEAUX
Toulouse
MARMANDE
Marseille
Montpellier
MILLAU
ALENÇON
ARRAS
Evreux
COLMAR
ÉPINAL
NANCY SUBTOUL
CHAUMONT
Charleville-Mézières
VESOULBelfort
LONS-LE-SAUNIER
NEVERS
Mâcon
RIOM
OYONNAX
Valence
GrenobleSt-Etienne
CHÂTEAUROUX
Chartres
TOURS
Saint-Pierre-des-Corps
BLOIS
Vendôme
QUIMPER
ANGERS
LE MANSLAVAL
NiortLa Rochelle
Angoulême Limoges
AGEN
PAU
AUCH
TARBESFOIX
Avignon
Perpignan
NÎMES
ABBEVILLE
AMIENSPéronne
SOISSONSCHAUNY
CREILSENLISCHANTILLY
CHERBOURG
ELBEUF
DREUX
HONFLEURBAYEUXFÉCAMP
LENS
Roubaix
Douai MAUBEUGEValenciennes
NARBONNE
CHÂTELLERAULT
SAINTES
CannesAIX-EN-PROVENCE
BREST MORLAIXST-MALO
LORIENT MONTARGIS
ALÈS NYONSMONTÉLIMAR
MONTBÉLIARD
VICHYMONTLUÇON
Vienne
BezanneReims
CHÂTEAU-THIERRY
Thionville
VITRÉ
Villeneuve-d’Ascq
Aulnoye-Aymeries
Louvigny
Bellegarde- sur-Valserine
AntibesNice
Dax
ARC 1950
Cassis
AURAY
ÎLE D’YEU
Vitrolles
KEOLIS BUYS AUTOCARS STRIEBIG IN ALSACEAt the end of 2014 Keolis bought Autocars Striebig. The family-owned coach operator is a major player in interurban transport in Alsace, employing 300 people and running 250 vehicles. The move is confirmation of the Group’s intention to develop its business in this region, which is particularly dynamic in terms of public transport.
2014 IN FACTS
SMART APP FROM KEOLIS WINS FANS AT EUROPEAN MOBILITY FAIR In June 2014 Keolis exhibited its new digital solution, the Mobility Companion, at the much-visited European Mobility Fair in Paris. Hundreds of visitors, including Frédéric Cuvillier, the then French Secretary of State for Transport, tested the application on smartphones, tablets and smartwatches with enthusiasm.
EXTENDING TRAMWAY LINE 1 IN LYONOn February 19th 2014 Keolis brought the new segment of tramline T1 into service, linking the two growing districts of Confluence and Gerland over 2.1 kilometres. The line uses the new Raymond Barre bridge, reserved for non-polluting traffic. Four new stations were built, connecting the tramway to the metro.
EFFIA STATIONNEMENT CONTINUES TO EXPANDThe car park subsidiary of Keolis won four significant contracts in 2014: managing the 1,200 spaces in the underground car park at Paris Gare du Nord station for SNCF Gares & Connexions; extending and managing the 2,250 spaces at Marineland in Antibes; equipping and managing the 990 spaces at Nice’s Pasteur 2 Hospital; and renovating and managing all the car parks in Suresnes, just outside Paris.
SEVERAL CAMPAIGNS AGAINST FARE EVASIONDuring 2014, Keolis put one of its strategic aims for the year into practice with the launch of several campaigns in France against fare evasion. Keolis Amiens rolled out an awareness campaign that was widely reported in local media. Keolis Tours mobilised large numbers of staff for a high impact operation in which around one hundred fines were logged in an hour. The Keolis Lille teams employed awareness campaigns and penalties. Keolis Lyon cut its fare-evasion rate by 1.3% to 9.8% thanks to their campaign called “Fare evasion is everyone's concern”.
SUCCESSFUL LAUNCH FOR BOSTON SUBURBAN TRAINS Keolis Commuter Services (KCS) began operating the Boston suburban rail network on July 1st, 2014, following an unprecedented effort by the Group’s teams based there. After being chosen by the Massachusetts transport authority, MassDOT, in January 2014, teams prepared for taking over the running of this network, which comprises 13 lines, 1,000 km of track and 134 stations and is used by 127,000 passengers every day. The contract, which runs for eight years, is the largest in North America delegated to a private sector operator.
CHINA
ABU DHABI FRANCE
FRANCE
FRANCE
FIRST LIGHT RAIL CONTRACT IN NORTH AMERICAA public-private partnership (PPP) contract signed between the Grandlinq consortium and the Region of Waterloo in May 2014 will allow Keolis to become the operator of a planned light rail system in the province of Ontario, Canada. Keolis is involved in the conception and design of the project, which will cover 19 km and serve 16 stations as of 2017. This is the Group’s first light rail contract in North America.
CANADA
GOLD COAST LIGHT RAIL OPENSG:link, the new light rail for the Gold Coast in Australia, was inaugurated on July 20th 2014 by the Government of Queensland after three years in the making. On its first day of operation the line had carried over 40,000 people by midday. It covers 13 km with 16 stops, linking the main tourist, economic and educational centres of the conurbation.
AUSTRALIA
FRANCE
FRANCE
SUCCESSFUL SUBSTITUTION BUSES IN PARISKeolis was chosen to provide bus substitution services during work on the RER C suburban express line in Paris over the summer. The line was entirely closed between Gare d’Austerlitz and Invalides from July 15th to August 23rd 2014. Keolis buses provided 4,500 return journeys and carried 300,000 passengers.
FRANCEUSA
FRANCE
INDIA
PORTUGAL
CHINAPorto
Hyderabad
ShanghaiWuhan
LUXEMBOURG
BELGIUM
THE NETHERLANDS GERMANY
DENMARK
NORWAY
SWEDEN
ZwolleEnschedeZutphen
Oldenzaal
RahdenMünster
Aalborg
Skibby
Odense
Hinnerup
SlagelseCopenhagen
HelsingeJönköping
Göteborg
NyköpingOdensbacken
Dalarna
Sundsvall
Stockholm
Finspång
Bergen
DortmundDüsseldorfVenlo
LemgoBielefeld
KasselApeldoornKeolis Vlaanderen
Eurobus Holding
SoestHamm
UNITED STATES
South Lake TahoeMartinez
FresnoLas Vegas
MonroviaAnaheim
Collier County Fort Lauderdale
Washington
BostonSan Francisco
LancasterVan Nuys
Tylstrup
Edinburgh
Newcastle
YorkHull
Birmingham
CanterburyDover
BrightonSouthampton
BlackpoolLiverpool
Glasgow
Abu DhabiUNITED ARAB EMIRATES
Gold Coast
Melbourne
Perth
AUSTRALIA
Adelaide
Brisbane
Pompano
London
Sheffield
Bedford Cambridge
Manchester
UNITED KINGDOM
Nottingham
Waterloo
Rimouski
Trois-RivièresQuebec
Rivière-du-Loup
DrummondvilleMontreal
CANADAGaspé
Longueuil
FRANCE
With contract wins or renewals, launches and its business expansion, 2014 was particularly rewarding for the Keolis Group, allowing it to fully pursue its development strategy.
CityManagement of over 300 spaces
Metro Metrounder construction
Bus Rapid Transit
Tramwayin operation
Plannedtramway
CITYUrban network
Rail service in the Netherlands
Rail service in Germany
Govia rail network (UK)
FirstLink rail network (UK)
Operations outside the platforms
Bus / shuttle / interurban and school coaches / PRM
Taxi Train
90 urban networks
75 departments covered
by interurban networksFRANCE
UNITED KINGDOM
NEW JOINT VENTURE AND SUBSIDIARY FOR KEOLIS In September 2014 Keolis officially created a joint venture with Nettbuss Danmark (70% Keolis, 30% Nettbuss), called Keolis Danmark. The move brings Keolis the number two slot in Denmark, with 1,500 employees and 450 buses. A few months earlier, Fjord1, joint operator of the transport network in Bergen, sold its business to Keolis, creating a new Norwegian subsidiary, Keolis Norge.
DENMARK AND NORWAY
A NEW DEAL AND A SUCCESSFUL LAUNCH Keolis Sverige began operating the bus network in the Dalarna region on July 1st
2014. Dalatrafik, the public transport authority, transferred management of its fleet of 90 vehicles to Keolis Sverige after a very short preparation period. Keolis’ Swedish subsidiary also successfully took over running the E22 bus in Stockholm on August 18th 2014.
SWEDEN
€5.6 billion in turnover in 2014, + 9.3 % from 2013.
55%The share of Group turnover in 2015
that is expected to come from international business.
FROM TRANSPORT TO MOBILITY
Keolis’ aim is to offer passengers multimodal mobility solutions
that are simple, efficient and fluid.
FOR MORE INFORM ATION SEE PAGE 35
UNIQUE ADDED VALUE IN THE MARKET
Keolis constantly seeks to improve its understanding of the needs of passengers and car park
users, to better serve local authorities.
FOR MORE INFORM ATION SEE PAGE 19
6
7
“KEOLIS HAS BECOME AN INTEGRATED INTERNATIONAL
GROUP”Boosted by its successes in 2014, Keolis is on target to meet the ambitious
growth objectives set out in its corporate initiative, KeoLife. Jean-Pierre Farandou, the Group’s Executive Chairman, explains.
“OUR INTERNATIONAL OPERATIONS ARE GROWING
STRONGLY AND ARE NOW EQUIVALENT TO OUR BUSINESS
IN FRANCE.”
WHAT WERE THE MOST SIGNIFICANT EVENTS FOR THE GROUP IN 2014? In 2014 Keolis pursued its expansion strategy, capitalising fully on the new organisation put in place in 2013, in particular the decentralisation to major regional platforms. Most notably on the international front, we won two major contracts in the UK. One involves operating the largest British rail network, Thameslink, Southern and Great Northern; the other is the Docklands Light Railway, the automated metro in the Docklands area of London, a win that consolidates our worldwide leadership in this market. Keolis was also chosen to handle the operation of the future light rail in Waterloo, near Toronto in Canada, under a 30-year public-private partnership. We have also laid the foundations for our development in Asia with the creation of a joint venture with the Shanghai metro company. This will allow us to tender for tramway and metro contracts in China and South-East Asia. Finally, 2014 was marked by successful, high-profile launches such as the Gold Coast light rail in Australia and commuter trains in
Boston. In France, I am very proud that Keolis’ contract was renewed for operating the Bordeaux network, the largest tram network in France, and for Bus Verts, the bus and coach network in Calvados. Finally, in the car park sector, our subsidiary EFFIA won numerous contracts, including two particularly significant ones: Marineland in Antibes and Gare du Nord in Paris. HOW DO THESE SUCCESSES CONTRIBUTE TO KEOLIS’ STRATEGY? Firstly, they contribute to our development. This development is obviously based on winning new contracts, but also on maintaining existing contracts and on the success of our launches. Our achievements in 2014 strengthen our desire to accelerate our growth outside
France, and confirm the relevance of our strategic decision to diversify into car park management via the acquisition of EFFIA in 2010. We have held the number two position in France in this market for several years.
THE GROUP STATES PUBLICLY THAT ITS AMBITION IS TO SHOW VERY STRONG GROWTH. WAS 2014 IN LINE WITH THIS GOAL? Yes, a decisive step was taken. Our turnover (1) rose by over 9.3% compared with 2013, to 5.6 billion euros. This strong growth puts us on target for the strategic objective of 7 billion euros set for 2017. I am also very pleased with our strong progress outside France, which allows Keolis to become a truly integrated, international group with a balance between business in France and beyond our borders.
8
KEOLIFE, THE CORPORATE INITIATIVE LAUNCHED IN EARLY 2014, IS CENTRED AROUND VERY PRACTICAL CONTINUAL IMPROVEMENT PROCESSES LED BY THE SUBSIDIARIES. WHAT WERE THE INITIAL RESULTS OF THEIR IMPLEMENTATION IN 2014? A winning company is one that excels in its line of business. That is what KeoLife is all about: structuring continual progress in all aspects of a transport operator’s business, including safety and security, employee commitment, operational management, maintenance, customer satisfaction, addressing fare evasion, and social and environmental responsibility. KeoLife is a programme designed to be implemented “in the field”. And this was the case in 2014: our 300 subsidiaries have made it their own and are continuing to roll it out in 2015, in particular thanks to KeoShare, a new
online collaborative platform structured around major themes. So the KeoLife “rocket” has taken off. Boston is a great example, organising its action plan for the first 100 days in line with the workstreams of the project. The same goes for the Gold Coast during preparations for starting operations there. Company headquarters also has a contribution to make, for example in social responsibility: we regularly bring together stakeholders such as passenger associations, experts, and government representatives, to better take into account their expectations in terms of sustainable mobility.
A YEAR AGO YOU INITIATEDA MAJOR CONSULTATION TO PROVIDE THE KEOLIS GROUP WITH COMMON VALUES. WHAT IS THE STATUS TODAY? After a year of work, involving over 2,000 colleagues, we have rallied around three federating
values that will be rolled out during 2015 across the entire Group: “We Imagine, We Care, We Commit”. These three simple, genuine values are designed to unite us and reflect who we are: an innovative partner for our clients, a group that is uncompromising on safety and that respects its employees and clients, and a responsible company that keeps its promises and continually seeks improvements.
WHAT CHALLENGES MUST THE GROUP OVERCOME IN 2015? 2015 will be a year of acceleration during which we will need to win new tenders in all the zones
where we are present. This year will also be focused on winning and retaining passengers, thanks to the roll-out of solutions devised in 2014: the Mobility Companion, a route-finding and itinerary-search application; KeoBill, a ticketing solution, which is fully owned by Keolis; or CRM (Customer Relationship Management) tools. These innovations will allow us to guarantee the best service on a daily basis in all our operations across the globe and to deliver the quality of service expected by passengers and public transport authorities.
“2015 WILL BE A YEAR OF ACCELERATION FOR OUR
DEVELOPMENT AND FOR WINNING AND RETAINING PASSENGERS.”
(1) At constant standards.
9
HOW DOES KEOLIS’ SUPERVISORY BOARD EVALUATE THE COMPANY’S PERFORMANCE IN 2014?There is no doubt that the 2014 results are outstanding and in line with the Strategic Plan we adopted in 2012. It is also worth noting that all Keolis’ activities, without exception, are growing and therefore contribute to the collective success of the Group.
IN CONCRETE TERMS, WHAT IS THE SUPERVISORY BOARD’S MISSION AND WHO ARE ITS MEMBERS?The Board is the guardian of good governance at Keolis. It is made up of independent Board Members and representatives of Keolis’ two shareholders(1): SNCF (the French national rail company), an industrial group whose main business is mobility, and Caisse de dépôt et placement du Québec (CDPQ, a Canadian pension fund), a long-term investor with a strong international dimension. The balance and cultural mix of Board Members, who have held top management roles in major companies, guarantees decision-making in the interest of the Group. The Board, which pays close attention to Keolis’ affairs, met in plenary session six times in 2014. In addition, four specialist committees also
met regularly: Audit and Ethics; Remuneration and Human Resources; Investments and Strategy; and Risks and Safety. The Board and the Group’s Executive Committee work together in a climate of mutual trust, cooperation and transparency.
SPEAKING OF SAFETY, THIS SUBJECT WAS ONE OF YOUR PRIORITIES IN 2014. WHY WAS THIS?Safety has always been our number one priority, and the fact that we are expanding our rail activities, in particular, led us to place
a special focus on the subject this year. Substantive work was undertaken by the specialist committee together with the Executive Committee, and the results are already conclusive, particularly in terms of the subsidiaries’ safety certification, a direction that we will continue to pursue in 2015.
WHAT ROLE DOES THE BOARD PLAY IN TERMS OF THE GROUP’S DEVELOPMENT AND STRATEGIC CHOICES?The Board defines strategic directions and monitors their implementation. In this context, in 2014 we fully supported Keolis’ development approach, while being vigilant to risk management. In addition, we ensured that this development derived both from winning tenders and from external growth transactions. Consequently, three acquisitions were undertaken: in Denmark, in Alsace (France) and more recently in Australia, significantly strengthening our existing bases. The Board, and above all the shareholders, remain attentive to any new opportunity that could create value.
“THE BOARD FULLY SUPPORTS THE DEVELOPMENT STRATEGY
DEFINED BY THE EXECUTIVE COMMITTEE IN ALL ITS DIMENSIONS.”
“ALL THE GROUP’S ACTIVITIES CONTRIBUTE
TO ITS SUCCESS”The Supervisory Board, which guarantees good governance at Keolis, welcomes the
company’s strong results for 2014, in line with the roadmap adopted by the Executive Committee. Joël Lebreton, Chairman of the Supervisory Board, discusses the details.
(1) See p. 53 for the full list of Supervisory Board Members.
10
London, United Kingdom.
UNDERSTANDING PASSENGERS’ CHANGING NEEDSFor Keolis, connected mobility is the culmination of research and analysis carried out since 2007 by the Group’s Keoscopie Observatory. Year after year, these reports have brought to light a growing diversity of behaviours that is shaking up existing patterns, for instance: buses are not empty during school holidays; shopping centres are just as busy as city-centre shops; many passengers combine several modes of transport, but not necessarily in the same way every day. In addition, passengers now want to personalise their journey in relation to a host of different criteria,
not simply in terms of time taken or number of transfers.
USING DIGITAL TECHNOLOGY TO MAKE TRANSPORT SIMPLE AND EASYTo meet these expectations, Keolis has defined two strategic approaches. The first involves digitalising mobility through the development of passenger applications such as the Mobility Companion; allowing passengers to personalise routes, renew travel cards and pay online. Digital technologies also facilitate the growth of environmentally friendly modes of transport, like bike-sharing, car-sharing and carpooling. They also mean that everything can be centralised – a single
application or point of contact allows passengers to manage their entire journey, whatever modes of transport they use.
BIG DATA, OPEN DATAThe second approach concerns data management, with efforts concentrated on two fronts. The first, “Big Data”, makes better use of data from Keolis networks, thus improving operational performance. The second, “Open Data”, makes data available to local developers and involves them in the creation of innovative applications. Thanks to their local knowledge, developers can help Keolis to better respond to the specific expectations of each city and its inhabitants.
Societal transformations that are profoundly changing our way of life – new ways of
working, an aging population, the rise of digital technologies and issues of sustainable development – are also directly impacting public transport usage and services. “To address these changes we have set ourselves a major goal, that of becoming a leader in intelligent and connected mobility,” said Laurent Kocher, Keolis’ Executive Director for Marketing, Innovation and Services. “The idea is to transform a journey from something that passengers ‘endure’ into something that they choose and also to facilitate access to transport offers, ticketing solutions and mobility options.”
“OUR GOAL: BECOME A LEADER IN CONNECTED
MOBILITY”
11
MASS TRANSIT
FROM LONDON TO HYDERABAD,METROS, TRAMS
AND TRAINS MEET THE CHALLENGE
OF MASS TRANSIT
Keolis, a world leader in tramways and automated metros, and a major player in local rail networks, brings together three fundamental qualities for the transport of the future: expertise in network operation and main-tenance, a multimodal dimension and digital integration. These qualities allow the Group to position itself in the largest global metropolises and to manage very high capacity transport systems.
12
G reater London, with an extensive urbanised area and a population of over 12 million,
is one of the largest metropolitan areas in Europe together with Paris and Moscow. It is also one of the most dynamic, with demographic growth double that seen in the Greater Paris region in recent years. Because of its size and geographical area, the British capital has invested in high capacity public transport facilities. This explains the prominence given to rail systems, such as the DLR (Docklands Light Railway), for which Keolis won the operating contract in July 2014.
A TOTAL OF 330,000 DAILY JOURNEYS This driverless overhead metro runs for 38 km and was opened in 1987. It serves east and south-east London via the Docklands area, London’s second financial centre after the City, located on the banks of the River Thames. The DLR is one of the essential components of the network managed by Transport for London (TfL), and key to its strategy for meeting the metropolis’ Mass Transit needs. This can be seen in the 13% rise in passenger journeys between 2013 and 2014: the DLR’s 149 trains carried over 105 million passengers
in 2014 and clocked up 330,000 journeys per day on weekdays. KeolisAmey Docklands, a joint venture between Keolis and Amey (an infrastructure support service provider), began operating the line in December 2014.
CAPITALISING ON 30 YEARS OF AUTOMATED METRO EXPERIENCESeveral factors were decisive in TfL’s decision to select Keolis as operator for the DLR. In addition to the Group’s approach of differentiating its offer and its policy of client satisfaction (“Thinking like a passenger”), Keolis is also the global number one in
running automated metro systems. Its long experience in this area – Keolis began running the first automated metro in Lille in 1983 – facilitates the transfer of best practice, safety policies and proven management methods to the DLR. For example, the network has a centralised system for the management of all its activities, which enables it to optimise data reporting and analysis and improve overall performance. In the first few months of operation by KeolisAmey Docklands, DLR customer satisfaction reached 90%, the best score for nearly 30 years and a sign of a successful transition.
CARRYING 105 MILLION PASSENGERS ON THE
DOCKLANDS LIGHT RAILWAY
CONTACT WITH CUSTOMERS
A team of “ambassadors” goes out regularly to promote the DLR to the
local community.
DON’T MISS THIS STOPCanary Wharf station, located on
the Isle of Dogs, serves the eponymous district, London’s second
financial centre after the City.
London, United Kingdom.
13
TRAVELOGUE
MASS TRANSIT
A KEY PLAYER IN THE GREATER PARIS TRANSPORT NETWORKAs Keolis is already present in
Île-de-France, the Group is actively involved in the public debate on the “Greater Paris” transport plan. In particular,
Keolis is putting forward a bus plan to improve regional
interconnections and respond to rising demand for mobility in the outer Paris suburban
ring. Longer term, Keolis aims to tender for contracts with public transport authority STIF to run new automatic
metro lines.
CHOSEN TO RUN UK’S BIGGEST RAIL NETWORK
In May 2014 Govia, a joint venture between Britain’s Go-Ahead and Keolis, was
chosen to operate the largest rail franchise in the United Kingdom. The seven-year
contract involves operating the Thameslink, Southern
and Great Northern (TSGN) routes, which carry 22% of the country’s rail journeys,
the equivalent of 273 million passenger journeys per year.
This achievement strengthens Keolis’ position
in Mass Transit.
London, United Kingdom.
14
MASS TRANSIT KEY FIGURES
105MILLION PASSENGERS
per year.
40KILOMETRES OF TRACK.
THE DOCKLANDS LIGHT RAILWAY
80 KM/HOURMAXIMUM SPEED.
45STATIONS.
275CUSTOMER SERVICE
OFFICERS on board metro trains.
149 TRAINS
in operation.
90%CUSTOMER SATISFACTION.
70%KEOLIS’ SHARE
of KeolisAmey Docklands.
15
A JOINT VENTURE WITH A LOCAL PARTNER“We can work with the authorities in two ways,” explained Marcellin Darrou, Director of Keolis China-South-East Asia. “On the one hand, by bringing them our experience in productivity, managing operating costs and safety, under conditions of long-term contractual transparency. On the other hand, there is no intermodal transport in China. Our
SEEKING A ROLE IN CHINA’S POPULATION-STRETCHED
MEGACITIES
expertise in this area would allow us to optimise the networks, which are now adding lines without any real overall organisation.”To facilitate moving further into this market – in 2011 Keolis signed an initial contract in Wuhan to operate a multimodal airport hub – the Group sought the support of a complementary Chinese partner. In June 2014, a joint venture was set up with Shentong Metro Group, the Shanghai metro
company, which, like Keolis, seeks to develop its activity in China and South-East Asia. The joint venture is to operate an automatic metro line in Shanghai starting in 2017. Contacts have also been initiated in other major Asian metropolises. In addition, Keolis signed an agreement in November 2014 outlining its participation in running the planned express commuter train network in Greater Wuhan.
TRANSPORT OF THE FUTURE
In cities with over five million inhabitants – there are 23 of these
in China – the metro is developing very rapidly in response to an
ever-increasing demand for mobility.
China is currently facing huge demand for public transport. Its demographics,
with a projected increase in the urban population of 400 million between 2008 and 2030, has resulted in the development of mega-cities served by commuter train networks with high traffic f lows. In addition, road saturation and atmospheric pollution make improvements in running transport networks a necessity. As part of its international development, Keolis is pursuing a long-term presence in this promising market, which is potentially the biggest in the world, and which had been closed to foreign operators until recently.
MASS TRANSIT
Shanghai, China.
60%of the Chinese population will
be city dwellers in 2020, compared to 50% in 2012.
17 of the 50 largest cities in the world
will be in China by 2030.
2,000The number of km of new
tramlines due to come into operation by 2020.
16
MASS TRANSIT AN EMPLOYEE'S VIEW
PRATEEK, 26, TRAIN CREW CONTROLLER
IN HYDERABAD, INDIA
“I COME FROM A LONG LINE OF CONDUCTORS, A FAMILY TRADITION, YOU MIGHT SAY! KEOLIS HIRED ME AS TRAIN
CREW CONTROLLER FOR HYDERABAD’S NEW METRO TRANSIT SYSTEM. MY LINE,
LINE 3, WILL RUN EIGHT KILOMETRES, LINKING
NAGOLE TO METTUGUDA.”
17
HYDERABAD INDIA
“Hyderabad Metro Rail Limited is the city’s first metro. Totally automated, this elevated,
ultra-modern transit system will offer a 70-kilometre network, equipped to
transport 1.5 million passengers daily.”
“The metro is really going to change people’s lives here. They will gain precious travel time
and avoid the frustrations and unpredictability of road traffic. A new start for me, it is also a new start for the residents
of Hyderabad!”
www.keolis.com
DISCOVER THE STORY OF PRATEEK,
TRAIN CREW CONTROLLER IN HYDERABAD.
18
MEETING DEVELOPMENT
CHALLENGES IN EAST LONDON
“We unanimously chose KeolisAmey Docklands
(KAD) in 2014 as part of the operating contract renewal
for the Docklands Light Railway (DLR), our
automated metro line. KAD’s offer proved better on all
criteria than those of other operators. The transition
went seamlessly and performance levels were
maintained right from the start of the new contract in December. Furthermore,
we expect that Keolis will be a long-term partner in
meeting the challenge of developing East London and improving all services on the
network.”
MIKE BROWN, M ANAGING DIREC TOR,
LONDON UNDERGROUND AND LONDON RAIL
MASS TRANSIT A CLIENT 'S VIEW
London, United Kingdom.
19
FINANCIAL PERFORMANCE
ACROSS THE WORLD,
OUR TEAMS ARE REINVENTING THEBUSINESS MODEL FOR NETWORKS
The transport business model has to adapt to the vagaries of the economic climate. Keolis works with public transport authorities to optimise service quality on networks while taking into account budgetary constraints. To do this, the Group employs several levers, including restructuring ticket prices, combating fare evasion, optimising the offering – for example with “Neolis” – or reducing the cost of investments through grouped purchasing and mutualised solutions, for example.
20
Keolis does this by bringing the benefits of its “Neolis” tool, (see p.23) which aims to increase the attractiveness of a network by taking passengers’ real mobility needs
The current economic environment and local authorities’ budgetary constraints have
a direct impact on public transport operators. “In France, as in the rest of the world, transport networks must continue to provide the same level of service on a reduced budget,” said Bernard Tabary, International CEO at Keolis. The sector is also experiencing a slow erosion of its business model. “Although public transport patronage in
France was multiplied by 1.5 from 1992 to 2012, the share of operating costs covered by ticket sales fell from 55% to 32%,” said Frédéric Baverez, France CEO at Keolis. “The service has been improved and costs have increased. However, ticket prices have not even kept up with inflation, contrary to other public services.” This context leads Keolis to offer local authorities solutions that capitalise on several levers to improve their networks’ financial performance.
EXPLORING EVERY AVENUE TO MAXIMISE REVENUEKeolis is working with local authorities on one of these levers: increasing both patronage and ticket sales.
OPTIMISING NETWORKS’ FINANCIAL
PERFORMANCE
Dijon, France.
21
TRAVELOGUE
as a starting point. Major efforts are also underway in fighting fare evasion (see p.44) as well as other marketing initiatives. As part of this effort, in 2014 many networks targeted specific customer segments like new students, senior citizens, tourists, or employees from large companies.
CONTROLLING OPERATING COSTS AND INVESTMENTSThe second driver for optimising a transport network’s financial
performance concerns costs. In the area of operating costs, several networks made savings in 2014 thanks to timetable adjustments, by replacing buses with on-demand transport or through improved management of capacities, with no adverse effect on passenger satisfaction levels. On the Quebec-Montreal line, for example, the change to compulsory reservation for travel is currently being rolled out. The aim is to reduce the number of coaches circulating, with a tariff structure
favouring occupancy rates. Keolis helps public transport authorities to optimise their investment policy using several methods. These may include reducing the price of equipment through grouped purchasing with other local authorities, prolonging the service life of facilities, or adapting the size of vehicles. Access is also available to shared solutions developed by the Group, providing savings in areas such as ticketing, passenger information and digital services.
FINANCIAL PERFORMANCE
PASSENGER INFORMATION
Luciol, the passenger information system developed by Keolis, is now
used in around 20 transport networks in France.
GROUPED PURCHASING
Keolis brought Brest Métropole and Greater Dijon together to buy their
trams jointly.
Stockholm, Sweden.
OPTIMISING THE MELBOURNE
MANAGEMENT STRUCTURE
Keolis Downer, which operates Yarra Trams in Melbourne, the world’s largest tram network,
has begun a management reorganisation to improve
efficiency on an individual and a collective level. The
Leadership Framework’s main aims are to clarify each
employee’s role and to facilitate communication between managers and teams. An
example for the whole Group, this project is destined to be rolled out in other networks.
CONVINCING TOURISTS TO USE CAEN BUSES
AND TRAMSKeolis Caen ran a marketing
initiative on the Twisto network from June 1st to
mid-September 2014. The aim was to attract visiting
customers, particularly numerous last summer thanks
to events such as the 70th anniversary of the Normandy landings. Tourists were offered
a transport pack at a preferential rate. The initiative was a great success and is due
to be repeated annually.
22
FINANCIAL PERFORMANCE KEY FIGURES
148 CITIES WORLDWIDE
with a metro system at end of 2013, carrying a total of 150 million
passengers a day.
€1.15AVERAGE TICKET PRICE
in France, one fifth of the price in London.
THE TRANSPORT BUSINESS MODEL
45% PERCENTAGE
of urban transport budget in France financed by the “Versement Transport”
(a payroll tax paid by companies).
– 6.2%FALL IN AVERAGE PRICE
of a yearly travel card in France between 2003 and 2013.
10.7 billion NUMBER OF PUBLIC
TRANSPORT JOURNEYS in the United States in 2013.
32% SHARE OF COSTS
covered by ticket revenue in France (paid by passengers) compared to 39%
in 2000 and 55% in 1992.
1OUT OF 2
Proportion of people using public transport regularly
(at least once a month) in France.
– 4.7%FALL IN PRICE
of public transport tickets in France (the only commercial public service to see lower
prices in the past 10 years).
23
THINKING OUTSIDE THE BOXThe process frequently calls for thinking outside the box. One example is the management of rush hour services in Rennes: Keolis worked with the metropolitan authority and the university to change the start time for classes for half the students by a quarter of an hour, thereby avoiding the need to put on extra metros. In Bordeaux, an experiment was begun in 2014 with the Urban
SAVING COSTS, OPTIMISING SERVICE
QUALITY
15 minutesThe adjustment to university
lecture start times that meant Rennes metro traffic became less congested at rush hour.
27%Proportion of Bordeaux passengers
who board the tram at Hôtel-de-Ville and get off only two stops later.
10 minutesThe time after which passengers
waiting at a station believe they have waited longer than
their true waiting time.
Development Agency to promote pedestrian routes in itinerary searches. This meant overcrowding could be avoided on city-centre tramlines (passengers using this mode of transport for only one or two stops had previously accounted for 20% of all journeys).
CONTROLLING COSTS WITHOUT CUTTING QUALITYAdapting the offer without penalising passengers also involves studying precisely
the traffic potential of routes and customer renewal rates at each period of the day and of the year. The aim is not necessarily to cut out the least-used journeys, but to propose a consistent range of services adapted to each potential demand. Maintaining this consistency on a given route helps reduce business risks and avoids the creation of “weak links” that could lead to the loss of regular customers.
TAXI!In Quimper, taxis are chartered to replace buses after 10 pm, as the
latter are scarcely used.
G iven the pressure on local authority budgets, transport
operators need to look for new solutions. This is the rationale behind an initiative from Keolis called “Neolis”. “The aim is to adapt transport offerings by reducing local authority contributions, while still maintaining the essence of our DNA: the satisfaction of the general public at all times and in an equitable way across the entire territory,” said Eric Chareyron, Market Research, Lifestyles & Mobility Director. “We start by assessing the existing offer and proposing a new design, for radically but smoothly transforming the network.”
FINANCIAL PERFORMANCE
Rennes, France.
24
FINANCIAL PERFORMANCE
“NEOLIS” WAS LAUNCHED IN FRANCE AND IS NOW
BEING ROLLED OUT INTERNATIONALLY.
IN STOCKHOLM, IT WAS DECISIVE IN WINNING AN
URBAN BUS MANAGEMENT CONTRACT. WITH “NEOLIS”,
KEOLIS HAS DEVELOPED A TOOL THAT MEETS
PASSENGER EXPECTATIONS. IT OFFERS SOLUTIONS TO
HELP INCREASE PATRONAGE OVER THE COMING EIGHT YEARS WHILE REDUCING
THE NUMBER OF VEHICLES AND THE DISTANCE
COVERED.
25
FINANCIAL PERFORMANCE IN FRANCE AND EUROPE
Fare evasion undermines network revenues, and Keolis teams are on the field on a daily
basis to combat it. Troc’It is an initiative that encourages fare evaders to buy a two-
month travel card instead of being fined. It helps promote customer loyalty and
generates additional revenue.
Keobill was introduced in early 2015 in Blois after a test by a panel of 800 passengers. Azalys, the town’s bus network, is the first
in France to adopt the contactless ticketing system developed by Keolis, which brings
greater simplicity for passengers. This shared solution should soon be deployed
in other French cities.
26
REORGANISING THE ORLÉANS NETWORK
FOR GREATER ADDED VALUE
“Since 2012, our work with Keolis has helped us optimise
our transport network. For example, we have completely
reorganised bus routes to make them more
complementary with the second tramway line. In the
space of a year, this new arrangement has led to an
increase in passenger numbers from 26 million to 30 million. In 2014 we also set up a joint programme to fight fare evasion, supported by an advertising campaign
and intensified ticket controls. These initiatives
have significantly optimised the efficiency of our
network.”
CHARLES-ÉRIC LEM AIGNEN, PRESIDENT
OF THE ORLÉ ANS-VAL DE LOIRE URBAN
COMMUNIT Y (FRANCE)
FINANCIAL PERFORMANCE A CLIENT’S VIEW
Orléans, France.
27
CUSTOMER SATISFACTION
IN ALL FOUR CORNERS OF THE GLOBE,
WE PRIORITISE CUSTOMER
EXPERIENCE
Listening to passengers, understanding them, fulfilling their needs and pro-viding them with the best quality of service are the ultimate goals of the Group’s philosophy, “Thinking like a passenger”. This forms the basis of all Keolis’ initiatives. Each customer is seen as an individual, and the company’s aim is to make public transport increasingly attractive.
28
STRIVING TO FULFIL PASSENGER EXPECTATIONS
MORE EFFECTIVELY
A s it expands its presence in the American market, Keolis is putting
customer satisfaction at the heart of its strategy. Keolis North America is employing the Group’s philosophy, “Thinking like a passenger”, on Boston commuter trains, on the Virginia Railway Express network in Washington, on Las Vegas buses and on its networks in California and Florida. “We put ourselves in the
customer’s position when we work out solutions,” said Leslie Aun, Communications Director for the North American platform. “This approach, based on constantly improving customer experience, is unique in the American market and truly differentiates us from our competitors.”
GETTING A HANDLE ON SATISFACTIONThe core principle of anticipating passenger
expectations is applied to all aspects of a journey – comfort, cleanliness, regularity, safety – and to everything that can facilitate or add to this. In Boston, for example, customers can access a mobile application for planning their itinerary, a Twitter account and a dedicated call centre. In Washington, and on several bus networks, Wi Fi access allows passengers to use their journey time to work, read or play games online. In all countries where Keolis is
present, “Thinking like a passenger” draws upon an in-depth process of understanding passenger behaviour and expectations. The process uses several tools and a variety of studies: “Keoscopie” surveys; meetings with customers; using claims to upgrade the service; and accompanying passengers on their journeys so as to better understand their needs. This philosophy is sometimes put to the test, as during last winter, when unusually heavy, lengthy
Boston, United States.
29
CUSTOMER SATISFACTION
FACELIFT FOR DIJON NETWORK ATTRACTS MORE PASSENGERS
Since Keolis reorganised the bus network in Dijon and
light rail was introduced in 2012, use of the network has
increased by 32%. The rise can be explained by a
collective effort to respond to passengers’ needs:
matching timetables to those at the university campus,
improving safety, and optimising the information system. In 2014 the overall satisfaction level was 92.8% compared to 85.2% in 2012.
MAKING SERVICE QUALITY A PRIORITY
YEAR AFTER YEARKeolis Deutschland is fully
onboard in the Group’s policy of making quality of service
and customer satisfaction key priorities, even during service disruptions. Over the past five years, the German subsidiary
has achieved very positive ratings for its management of
the Maas-Rhein-Lippe and Hellweg networks.
CONNECTIONVirginia Railway Express was the first American transport network to offer
passengers Wi Fi access.
ALL HANDS ON DECK! This past winter our teams in Boston
responded with an extraordinary mobilisation to unprecedented snowfalls that disrupted traffic.
snowstorms and very low temperatures hit Boston and disrupted the city’s transport infrastructure. “This crisis situation allowed us to put our principles into practice, and we were all on board,” Leslie said. “We have learnt valuable lessons which will help us improve and guarantee an optimal service the next time any similar event happens.”
TAKING CUSTOMER DIVERSITY ON BOARDThe purpose of this very
detailed observation of customers is to accommodate passenger diversity – travel card holders, recent immigrants who do not yet speak the language fluently, tourists, senior citizens, students, people with a physical or cognitive disability – as well as the diversity of their mobility requirements over space and time. In this way, Keolis and the transport authorities can develop mobility offers adapted for all, using various levers such
as frequency, itineraries, timetables, modes of transport or fares. This understanding also provides a basis for continuous actions to improve everything that contributes to customer satisfaction. Constant efforts are made in running the service, particularly regarding reliability and regularity, comfort and cleanliness, but also ease of access and use, with information, signalling and ticketing.
Washington DC, United States.
TRAVELOGUE
30
CUSTOMER SATISFACTION KEY FIGURES
KEOLIS’ CUSTOMER SATISFACTION INDICATORS
1stPRIZE AS BEST URBAN PUBLIC
TRANSPORT OPERATOR for Syntus, Keolis’ subsidiary in the Netherlands.
96.5%OF BUSES
on the Las Vegas network run on time.
8OUT OF 10 CUSTOMERS SATISFIED
with service from Lila Premier Coach Rapid Transit (Loire-Atlantique) one year after launch.
96%OF NOTTINGHAM TRAMS
PASSENGERS satisfied with the service provided.
21BUS ROUTES
in the Bordeaux network meet French NF Service standard.
96%OF CUSTOMERS POLLED
would recommend Divia (Dijon) buses and trams to friends and family.
99%OF CUSTOMERS SATISFIED with trams in Bergen (Norway).
MILLION PASSENGERS carried on the Gold Coast light rail less
than two months after launch.
31
quickly or slowly, weather conditions, the need to be seated or a disability. The Mobility Companion also facilitates itinerary management. For example, passengers can upload it to their mobiles, file it in “favourites”, programme alerts so as not to miss a bus or be warned when their bus is approaching the desired stop. It also informs passengers of nearby points of interest during a journey, such as hospitals, administrative offices or
DIGITAL APP MAKES MONTARGIS TRANSPORT
EASIER TO USEshops. If a service is disrupted, notifications can be sent in real time with suggestions for alternative routes.
INTUITIVE, INNOVATIVE FUNCTIONS TO COMEFrom June 2015 new functionalities will be added, such as purchasing tickets or renewing season tickets online. “We tested the Mobility Companion for several months, and got a very good reception from customers,” said
Najoua Ben Jemaa, Digital Communications Director at Keolis. “Its simplicity of use and its innovations compared with existing tools were appreciated.” Following this successful experiment, the application was launched in Montargis in February 2015 and in Lille in April. Canal TP, the Keolis business unit that developed the itinerary search tool for the application, has begun marketing it to local authorities, including areas where Keolis is not present.
In an increasingly connected world, digital communications play a key role in facilitating public transport use
and increasing passenger satisfaction. With this goal in mind, Keolis developed the Mobility Companion in 2014. The mobile application was built based on input from passengers on the Amelys network in Montargis, south of Paris, and can be adapted to networks of all sizes.
PERSONALISED ITINERARY SEARCHESThe application, which is free on Apple and Android smartphones and Pebble smartwatches, has an itinerary search function covering all modes of transport, even walking. Searches can be personalised with criteria such as walking
PREMIUM SERVICE The criteria for personalising
the itinerary search include whether the person wears high-heeled shoes.
CUSTOMER SATISFACTION
Montargis, France.
27million people have a smartphone
in France, or 50 % of citizens aged 11 and over.
65%Proportion of smartphone owners who use their phone during their
daily journeys.
5Number of towns in France besides
Montargis and Lille that will use the Mobility Companion in 2015:
Lorient, Chauny-Tergnier, Bordeaux, Brest and Orléans.
32
CUSTOMER SATISFACTION AN EMPLOYEE'S VIEW
ZAKARIAA, 39, MEDIATOR IN TOURS, FRANCE
“FINDING YOUR WAY ON THE PUBLIC TRANSIT SYSTEM MAY
SEEM EASY, BUT SOME PASSENGERS HAVE NO SENSE OF DIRECTION.
OTHERS HAVE TROUBLE READING, AND OTHERS
HAVE A PHOBIA OF ANYTHING TECH-RELATED. IN MY ROLE AS MEDIATOR,
I COME TO THE RESCUE, GUIDE THEM IN THEIR QUEST
FOR INFORMATION, AND HELP THEM TAKE FULL ADVANTAGE OF OUR TRANSIT NETWORK.”
33
TOURS FRANCE
“Tours’ Fil Bleu network consists of 27 bus lines and, since September 2013, a North-South tram line.
The company really values the mediator’s role in improving service quality and passenger safety.”
“The network’s mediation service has an unwritten pact with the population.
We believe that public transit is not just a matter of moving passengers from
point A to point B. It’s also about assisting them in their everyday lives and making
sure they experience a pleasant, trouble-free moment in our care.”
www.keolis.com
DISCOVER THE STORY OF ZAKARIAA, MEDIATOR
IN TOURS.
34
ADAPTING TRANSPORT
SOLUTIONS FOR A DIVERSITY OF USES
“To cater for passengers with very different profiles and
uses of public transport, we launched Eazyweb with
Keolis in 2014. It is a simple, ergonomic site that allows passengers to find all the
information they need and that is relevant to their journey. It also offers a
system of network alerts in case of snowfall, for example. Keolis also set up a free bus shuttle called ‘Ma Citadine’, for getting around Arras. It has been extremely popular
with local people, with no fewer than 210,000 journeys completed in 2014. We have
consequently decided to extend the shuttle’s route to
serve La Citadelle and certain Park-and-Ride sites on the edge of the town.”
PHILIPPE RAPENE AU, PRESIDENT
OF THE ARRAS URBAN COMMUNIT Y (FRANCE)
CUSTOMER SATISFACTION A CLIENT 'S VIEW
Arras, France.
35
INTERMODAL TRANSPORT
FROM BUSES TO BIKES, A “TOUR
DE FRANCE” OF INTERMODAL
TRANSPORTMAKING NETWORKS
MORE FLUID
Thanks to decades of cumulative experience in the management of integrated networks, Keolis has perfected its understanding of the four fundamental aspects of intermodal transport: infrastructure, ease of changes, passenger information and harmonisation of timetables between the various transport modes. With a presence across the entire mobility chain, including car parking, Keolis Group rationalises existing networks and conceives those of tomorrow, with the aim of promoting simplicity in urban travel and the attractiveness of collective or shared transport.
36
G reater Lille’s public transport authority – Métropole Européenne de
Lille (MEL) – strives to provide the conurbation’s 85 municipalities with a coherent, coordinated and fluid transport system. The Transpole network, which has been operated by Keolis Lille for over 15 years, has a fully intermodal offer. The metropolitan area’s 1.1 million inhabitants have access to metro, tramway, buses, bicycles, carpooling and car-sharing services, as well as 10 Park-and-Ride facilities with 7,000 parking spaces. “The Lille network is structured to provide seamless intermodal transport, allowing passengers
to adapt their itinerary according to their needs, or the day’s weather forecast,” said Gilles Fargier, Managing Director of Keolis Lille. “Today our subsidiary faces new challenges. In response to sustainable development requirements in town planning, MEL’s goal is to double the market share of public transport from 10% in 2010 to 20% by 2020, and multiply the share for bicycles fivefold, from 2% to 10%.”
BROADENING THE OFFER AND INCREASING CAPACITY Over the years, MEL and Keolis Lille have diversified public transport services with the introduction of new forms of mobility. These include bike-
sharing, carpooling and car-sharing, as well as secure parking spaces for bicycles. New multimodal hubs have also been created. In parallel, a major effort is underway to increase public transport capacity: from 2011 to 2013 the distance covered by buses rose by 30%; by the end of 2016 the most-used metro line will have doubled its capacity, with 52-metre carriages replacing the current 26-metre carriages; and at the end of 2016, the renovation of the tramsets will increase passenger capacity by 15%.
INNOVATION IN SERVICES AND INFORMATIONTo make day-to-day use of intermodal transport easier,
Keolis Lille launched the Transpole application in early 2014. The app integrates all possible multimodal solutions in the calculation of an itinerary, and is a handy tool for passengers, providing them with information relevant to their route. Another innovation in customer service was the creation in September 2014 of a dedicated information and command centre functioning 364 days a year, from 5.15 am to 1 am. This centre can detect a service disruption, offer operators alternative solutions and deliver real time information to passengers via a variety of channels, including Internet, social networks and passenger announcements.
PROVIDING SEAMLESS, SIMPLIFIED DAILY JOURNEYS
AROUND GREATER LILLE
ACCESSIBILITY 100% of all Lille’s metros, trams and urban buses are accessible for people
with reduced mobility.
MUST-SEELille-Flandres railway station is the
busiest transport hub in the metropolis, with metros, tramways,
buses, bike-sharing stands, connections with regional trains
and a sales office.
Lille, France.
37
TRAVELOGUE
STRONGER LINKS BETWEEN NANTES’
URBAN AND PERI-URBAN AREASJust one year after Lila
Premier’s Coach Rapid Transit service began operating in the Nantes region in September 2013, patronage had risen by
80%. This strong performance was achieved
thanks to: an overhaul of the itinerary; a reorganisation of the service; the creation of a connection with the Nantes tramway; the installation of Park-and-Rides along the
route; and the introduction of new services such as flat screens, low floors and
real-time information on board the coaches.
WORKING TOGETHER TO IMPROVE THE
MELBOURNE NETWORK In 2014 Yarra Trams, the Keolis
subsidiary operating the Melbourne tramway, and Public Transport Victoria, the State's
public transport authority, continued to build their
partnership. Yarra Trams took part in a series of workshops
and meetings with other operators in the Melbourne
multimodal network to address optimising customer service, modernising equipment and
reviewing timetables, frequency and ticketing.
INTERMODAL TRANSPORT
Lille, France.
38
INTERMODAL TRANSPORT KEY FIGURES
170MILLION JOURNEYS
per year.
87MUNICIPALITIES
served in an area of 1.1 million inhabitants.
LILLE'S TRANSPOLE NETWORK
400,000HOLDERS
of the “Pass Pass” travel card.
24TRAMS,
22 km of lines, 36 stations.
2,200MEMBERS
of carpooling programmes.
428NATURAL GAS-FUELLED BUSES
on 96 routes.
2,200BICYCLES
in self-service rental, 233 stations, 3,500 long-term lease cycles.
10PARK-AND-RIDE FACILITIES
with 7,000 parking spaces.
39
2ndLyon’s TCL network is the largest
in France after Paris.
1.7 million journeys per day
made on the TCL network.
25Park-and-Ride facilities with
7,380 spaces in Greater Lyon.
A MULTIMODAL NETWORK ACROSS THE WHOLE AREAThe recognition is on a par with Sytral’s high performance standards. “Passengers can move with ease across the entire area of the conurbation, with a minimum of changes,” said Jean-Yves Pascal, Projects, Marketing and Intermodal Director at Keolis Lyon. “Every year Sytral invests more than 150 million euros in expanding the network.” Over the years Keolis has supported this development
ACCOMPANYING THE FAST-GROWING LYON
METROPOLISby increasing network interconnections in the metropolis and by using new modes of transport – metro, then tram – that complement the existing bus network, which was itself profoundly reorganised in 2011. Since then, network expansion continues in parallel with the conurbation’s development. In late 2013, metro Line B was extended across the River Rhône towards the southwest of the metropolitan area. Thanks
to the 1.8 km extension, inhabitants of this sector can get to Part-Dieu mainline railway station in 15 minutes. Three tramlines were extended from mid-2013 to early 2014, including the T1, which links the growing Confluence and Gerland districts. The latest project is to connect the new Grand Stade des Lumières, one of the stadiums for Euro 2016 (UEFA European Football Championship), to tram, bus and coach routes by December 2015.
L yon’s public transport system (TCL), spanning metro, tram, bus and cable car routes, is traditionally
the showcase for Keolis’ expertise in intermodal transport. Now the model has also won international recognition, as shown by the 200 delegations (of which 100 come from abroad) received in 2014 by Sytral, the transport authority, and Keolis Lyon, which has operated the network for over 30 years. Keolis teams regularly host study tours for colleagues from other networks in the Group and for representatives from transport authorities such as Abu Dhabi's, who recently came for training and to study the organisation of the network.
INTERMODAL TRANSPORT
HUBLa Soie is the emblematic
multimodal hub for the Lyon Metropolis, with bus, metro and tram routes, an airport rail link,
Park-and-Ride and a sales office.
Lyon, France.
40
INTERMODAL TRANSPORT A PASSENGER'S VIEW
41
BORDEAUX FRANCE
CHARLOTTA, 37, USER OF
THE BORDEAUX NETWORK
“BEFORE MOVING HERE WITH MY FAMILY, I GOT TO
KNOW BORDEAUX AS A STUDENT IN 2004 AND
2005. THE CITY HAS CHANGED CONSIDERABLY!
THE PUBLIC TRANSPORT NETWORK (ESPECIALLY THE TRAMWAY) HAS IMPROVED AND EXPANDED, CLEARLY
HELPING TRANSFORM THE CITY.”
“The transport system makes getting around town easy, whether by tram, bus or
bicycle, and combining the different modes is a breeze. I believe Bordeaux’s
superior quality of life and user-friendly transport system rate highly among the
factors that draw young couples like us to settle down here.”
www.keolis.com
DISCOVER THE STORY OF CHARLOTTA,
CUSTOMER IN BORDEAUX.
42
INTERMODAL TRANSPORT A CLIENT 'S VIEW
PROVIDING SERVICES ADAPTED
TO THE NEEDS OF BORDEAUX CITIZENS“We have been working with
Keolis to develop the Bordeaux network since
2009. It carried 123 million passengers last year and has become the largest tramway network in France. We have placed our trust in Keolis for
the next eight years as we know that this operator, with
its expertise in managing intermodal transport, can deliver services adapted to
passenger needs. The introduction of Batcub,
a hybrid river shuttle, and the reorganisation of the
bus network are perfect examples of this.”
CHRISTOPHE DUPRAT, VICE-PRESIDENT FOR
TRANSPORT, BORDE AUX MÉTROPOLE (FRANCE)
Bordeaux, France.
43
CORPORATE SOCIAL RESPONSIBILIT Y
SUSTAINABLEDEVELOPMENT
FOR TODAY AND TOMORROW,
ACROSS ALL OUR NETWORKS
Keolis is committed to taking on board the specific concerns of each local authority. Its aim is to achieve balanced development of territories by favouring environmentally friendly transport and alternative energy sources, while at the same time promoting diversity, equality, security and safety for all.
44
ENSURING PASSENGER AND EMPLOYEE SAFETY
AND SECURITY EVERY DAY
Lyon, France.
T he safety of passengers and employees is a priority for Keolis. With this in mind,
the Group’s Safety Department has implemented a system of safety management based on continual improvement. “In 2013 each subsidiary carried out a diagnosis of its organisation, practices and capabilities, and in 2014 they each rolled out their action and improvement plans,” said Thierry Guinard, Group Safety Director. This
approach also uses feedback from accidents in 2013 and 2014, allowing concrete measures to be put in place, for instance on health issues and fatigue management for drivers, and on passenger safety with awareness campaigns in interurban coaches.
FIGHTING FARE EVASION ALSO CONTRIBUTES TO SECURITYActions that help reduce the sense of insecurity generated in specific situations can also increase passenger safety. “As
45
TRAVELOGUE
CORPORATE SOCIAL RESPONSIBILIT Y
SHARING EXPERTISE WITH THE ABU DHABI
TRANSPORT DEPARTMENT
In November 2014, Keolis provided a three-week training
programme in Lyon and Düsseldorf to six
representatives of the Abu Dhabi Department of
Transport (DoT). They learned how to structure an intermodal
network, and were able to increase their knowledge of
operations and maintenance. This success strengthens the relationship of trust between Keolis and the Department
of Transport.
INFORMING AND CONSULTING
STAKEHOLDERSFor the fourth consecutive
year, Keolis brought together 30 French stakeholders –
representatives of passenger and environmental associations,
public authorities, companies and experts – to discuss various projects. The central theme in 2014 was energy. The event gave members of the Keolis
Executive Committee a chance to hear a full range of opinions from these French experts and
to convey information about the company’s expertise and
knowledge.
SAFETY FIRSTSince 2014 all managers have been asked to begin every meeting with
a five-minute session on safety.
REDUCE FARE EVASION
Keolis has set up a global action plan to combat fare evasion
on its networks.
Brest, France.
French urban networks. In 2014, for example, most of the networks rolled out actions that had originally been initiated locally, such as ticket control by plain-clothes officials, which was started in Lyon, or the “Troc’It” initiative launched in Dijon, which allows fare evaders to avoid paying a fine if they buy a two-month travel card.
SAFEGUARDING EMPLOYEES’ HEALTH AND SAFETYIt is essential for Keolis to provide conditions for
employees that safeguard their health and physical integrity. The Group has undertaken a process of continual improvements in this area. As well as circulating safety standards and sharing tools for the prevention of workplace accidents, nearly 200 managers benefited from health and safety training in 2014. In 2015, this training will be extended to operational teams.
a private operator, Keolis has no intention of replacing the police force, however our teams contribute on a daily basis to making journeys more reassuring by combating fare evasion, a major area of concern for public transport authorities and law-abiding passengers,” said Jean-Claude Borel-Garin, Group Security Director. Keolis is able to respond to this concern via the presence of authorised officers and a policy of innovation piloted by the Safety Managers in its major
30 “A tram weighs as much as
30 rhinos. Look, listen and be alert around trams.” That was the slogan of the campaign launched in Brest and aimed at promoting safety by warning pedestrians to be cautious
when around trams.
46
CORPORATE SOCIAL RESPONSIBILIT Y KEY FIGURES
KEOLIS’ CORPORATE SOCIAL
RESPONSIBILITY
200MANAGERS
trained in business ethics (Konformité programme).
772,700TONNES OF CO2 EMISSIONS IN 2014
(for 3 billion journeys).
10 PRINCIPLES OF THE UNITED NATIONS GLOBAL COMPACT
observed for the 10th consecutive year.
100% OF LILLE’S URBAN BUSES
fuelled by gas.
73KEOLIS SITES
obtained ISO 14001 environmental management certification.
254HYBRID BUSES across the Group.
#1KEOLIS WAS THE FIRST PUBLIC
TRANSPORT GROUP to be awarded the Equality label by the French
National Commission for Gender Equality.
100 %OF SUBSIDIARIES INVOLVED
in the Group’s environmental policies.
47
230,000Number of kWh saved each year
thanks to the system of recovering braking energy in the Rennes metro.
90%Proportion of journeys on
the Dijon network by electric traction vehicles.
10Number of subsidiaries that were
certified ISO 14001 in 2014, part of the Group’s environmental policy.
BIOBUSKeolis Sverige, the Group’s
subsidiary in Sweden, will have converted all its buses to biogas,
ethanol or biodiesel by 2017.
operations in Denmark and Lyon. The installation of energy recovery systems in the Rennes and Lyon metro networks and the Tours tramway are other examples of this commitment.
MULTIPLE INITIATIVES TOWARDS ENERGY TRANSITIONEFFIA introduced a plan that allowed the subsidiary to reduce energy consumption in its car parks by 30% to 70%. In Dijon, Lille and Brest,
MANAGING EACH SUBSIDIARY’S
ENVIRONMENTAL IMPACT Keolis is partnering with public transport authorities to build High Environmental Quality depots and maintenance centres, meaning the buildings produce more energy than they consume. Major efforts are also being made in training and improving awareness among employees, for example ecodriving programmes for drivers, using Keolis’ simulators.
PUSHING AHEAD ON THE ISO 14001 CERTIFICATIONThe Group’s environmental policy is based on continual improvement and takes its lead from feedback transmitted by its subsidiaries. It also uses the internationally recognised ISO 14001 standard. In 2014, 10 subsidiaries received their first ISO 14001 certification, a recognition of the Group’s environmental approach. At the end of the year, 73 Keolis sites were certified, up 35% from 2013.
K eolis makes every effort to minimise its environmental footprint. This commitment forms
the core of the company’s KeoLife programme and is centred on three major priorities: energy transition; waste control; and the reduction of water consumption. The principle has been applied in a large number of initiatives undertaken by Keolis’ subsidiaries. For example, the Group encourages the use of alternative forms of energy such as biogas and biofuels. It also works with public transport authorities to introduce hybrid vehicles (BRT in Metz, 102 buses in Dijon and 30 buses in Bordeaux) and test electric vehicles, for example in its
CORPORATE SOCIAL RESPONSIBILIT Y
Hisingen, Sweden.
48
CORPORATE SOCIAL RESPONSIBILIT Y AN EMPLOYEE'S VIEW
SELENA, MANAGER OF EQUAL
EMPLOYMENT OPPORTUNITY AND
TITLE VI COMPLIANCE IN BOSTON
“KEOLIS COMMUTER SERVICES HAS DEVELOPED A DEDICATED DEPARTMENT TO
COMBAT DISCRIMINATION IN BOSTON… AND HIRED ME IN NOVEMBER 2014. I HAVE
BEGUN AN EXCITING ADVENTURE HERE!”
49
BOSTON UNITED STATES
“Every day, more than 127, 000
passengers commute via Keolis’ 14 train lines, which
form a network of over 1,000 kilometres.”
DISCOVER THE STORY OF SELENA, MANAGER OF
EQUAL EMPLOYMENT OPPORTUNITY AND TITLE VI
COMPLIANCE IN BOSTON.
www.keolis.com
50
CORPORATE SOCIAL RESPONSIBILIT Y A CLIENT 'S VIEW
MAKING ACCESSIBILITY
A PRIORITY“The population of the Twente region in the
Netherlands is aging. So when the contract was renewed, we wanted to
prioritise the accessibility of our vehicles, both for senior citizens and for people with reduced mobility. Thanks to
Syntus, Keolis’ Dutch subsidiary, we have improved lighting for access doors and information for passengers.
We have also set up a system that allows disabled people to
board buses more easily. Thanks to its international
experience, the Keolis Group was able to propose excellent
solutions to make the accessibility of our vehicles
a priority.”
JAN BRON, MEMBER OF THE “REGIO
T WENTE ” COUNCIL (THE NETHERL ANDS)
Twente, Netherlands.
51
GOVERNANCE AND INDICATORS
GOVERNANCE AND INDICATORS
Ever since 2004, in compliance with the United Nations Global Compact, we have monitored a series of indicators related to business, human resources and sustainable development. These indicators echo our performance under the aegis of the Executive Committee and the Supervisory Board.
52
GOVERNANCEAt Keolis, corporate governance is provided by the Executive Committee, a management and internal decision-making authority that examines the Group’s strategic orientation, and by the
Supervisory Board, which represents both shareholders, SNCF (70%) and CDPQ (30%).
1. Olga Damiron Group Human Resources Director2. Laurent Kocher Executive Director, Marketing,
Innovation and Services3. Jean-Pierre Farandou Executive Chairman4. Bernard Tabary CEO, International5. Frédéric Baverez CEO, France and CEO, EFFIA6. Michel Lamboley Group CEO 7. Jacques Damas Executive Director, Rail and Operations8. Arnaud Van Troeyen Executive Vice-President,
Strategy and Development
MEMBERS OF THE GROUP'S
EXECUTIVE COMMITTEE
1
4
6 7 8
2
5
3
53
MEMBERS OF THE SUPERVISORY BOARD
GOVERNANCE AND INDICATORS
Joël LebretonChairman of
the Supervisory Board
Normand ProvostAdvisor to the President and former
Vice-President, Caisse de Dépôtet Placement du Québec
Mathias EmmerichDeputy CEO, Performance,
SNCF Mobilités
Éric LachanceRegional Director,
Europe (Infrastructures),CDP Capital France
Jean-Yves Leblanc Independent Board Director,
former CEO ofBombardier Transport
Philippe MaystadtIndependent Board Director,
Honorary President of the European Investment Bank
Patrick CôtéDirector of Asset Management – Private Equity (Infrastructures),
CDP Capital France
Laurent Trevisani Director of Group Strategy, SNCF,
and Managing Director, SNCF Participations
54
REVENUE MILLIONS OF EUROS
RECURRING EBITDA MILLIONS OF EUROS
2014277.8
323.12013
249.3
280.0
4,138.2 5,091.3
2013
4,459.1 5,564.5
2014
CONSOLIDATED FIGURES MANAGEMENT FIGURES (UNAUDITED) (1)
PROFIT ATTRIBUTABLE TO EQUITY SHAREHOLDERS
MILLIONS OF EUROS
GROUP INDICATORS
2013 23.02014 26.0
55
(1) Keolis believes that the key figures established without applying IFRS 10 and 11 standards are pertinent indicators of the Group’s operational and financial performance. They should be considered as complementary information that cannot be substituted for any other measure of operational and financial performance of a strictly accounting nature, as presented in the consolidated financial results and their annexes and notes or quoted in the financial report.
“If 2013 was a year of transition and consolidation, then 2014
was characterised by a return to a strong rate of growth (+9,3% at constant standards). This can be explained by good performance in our base of existing contracts, but also by the addition of new
contracts won by the Group, in particular outside France.
The Keolis Group’s profitability also rose in 2014 (+15.4%
at constant standards) to reach 323 million euros.
Although our significant growth required investment, this
certainly did no harm to the Group’s financial situation,
which remains solid and allowed us to report a very low debt-to-equity ratio of 1.5, much less than the maximum of 3.5 laid
out in bank documents. The 2014 financial year has
therefore fulfilled the strategy of profitable growth adopted in the previous financial year.”
MICHEL LAMBOLEYGROUP CEO2013
966.3 966.1
TOTAL EQUITY MILLIONS OF EUROS
2014
994.4 994.1
GOVERNANCE AND INDICATORS
REVENUE INCREASE
X 2.5 OVER 10 YEARS
56
INDICATORS BY BUSINESS ACTIVITY
SHAREHOLDER BREAKDOWN
2012
Caisse de dépôt et placement du Québec
30%
SNCF Participations70%
2013
Caisse de dépôt et placement du Québec
30%
SNCF Participations70%
2014
Caisse de dépôt et placement du Québec
30%
SNCF Participations70%
OTHER IN FRANCE + EFFIA
FRANCE URBAN
INTERNATIONAL
REVENUE BREAKDOWN PERCENTAGE
2012
47
33
164
2014
50
27149
2013
31
149
46
FRÉDÉRIC BAVEREZ CEO, FRANCE AND CEO, EFFIA
“The major event in France this year was certainly the renewal of the Bordeaux contract, which is
the Group’s showcase of a multimodal system. And this is not the only success, even though tenders were fairly scarce during 2014, a year of local elections.
For example, the urban transport contract in Cherbourg was
renewed, as was the Bus Verts contract in Calvados. In tandem
with this, Keolis grew its presence in the interurban market with the acquisition of Autocars Striebig in
Alsace, which enables us to strengthen our position in
a dynamic region. Finally, EFFIA was successful in winning several
contracts in 2014 and held its number two ranking in the French
car park market with 138,000 spaces under management.”
FRANCE REGIONAL
57
COUNTRIES IN WHICH THE GROUP IS PRESENT
2014 2013 2012
Australia, Belgium, Canada, China, Denmark, France, Germany, India,
Luxembourg, Netherlands, Norway, Portugal, Sweden, United Kingdom, United States
Australia, Belgium, Canada, Denmark, France, Germany, India, Netherlands, Norway,
Portugal, Sweden, United Kingdom, United States
Australia, Belgium, Canada, China, Denmark, France, Germany, India,
Luxembourg, Netherlands, Norway, Portugal, Sweden, United Kingdom, United States
BERNARD TABARY CEO, INTERNATIONAL
“Winning two major contracts in the UK, extending our presence in Continental Europe, launching
transport networks in Boston and Gold Coast, mobilising teams in
Hyderabad, winning the light rail contract for Waterloo – 2014 was a particularly full year for Keolis’
international activities, and for the first time in the Group’s history these
represent 50% of turnover. What is behind our success across the globe?
We rely on the solid experience acquired by working with our French
and international clients, in particular in intermodal transport. We forge partnerships based on trust with public transport authorities and
we always put ourselves in the passenger’s place when we take over
running a network.”
TRADITIONAL AND DRIVERLESS METRO NETWORKS
KILOMETRES
2014
2013
2012
5,754
5,754
4,900
RAILWAYSKILOMETRES
GOVERNANCE AND INDICATORS
2014
2013
2012
240 (1)
89
87
(1) Of which 70 kilometres are under construction.
58
HUMAN RESOURCES INDICATORS
“Keolis has just passed the symbolic level of 60,000
employees, of whom 43 % work in one of our subsidiaries outside France. As a sign of our Group’s vitality, in 2014, we recruited
nearly 7,000 people, including 3,200 abroad. Our growth and development will necessitate a
steady rate of recruitment between now and 2017, by which
time Keolis is expected to employ 80,000 people. Our
employees are spread across the world, but whether they are in Hyderabad, Brest, Boston or
Melbourne, they now share the same values: ‘We Imagine,
We Care, We Commit’.”
OLGA DAMIRON GROUP HUMAN
RESOURCES DIRECTOR
2013
20.962012
20.98
2014
20.48
NUMBER OF EMPLOYEES UNITS
2013
54,3832012
52,582
2014
60,013
PROPORTION OF EMPLOYEES TRAINED IN FRANCE
PERCENTAGE
2013
742012
56
2014
76
PROPORTION OF WOMEN IN THE GROUP WORKFORCE
PERCENTAGE
59
HOURS OF TRAINING IN FRANCEUNITS
2013
654,7692012
633,406
2014
681,775
NUMBER OF DISABLED PEOPLE IN THE WORKFORCE
IN FRANCEUNITS
2013
1,3332012
1,299
2014
1,428
PROPORTION OF PEOPLE WITH DISABILITIES IN THE WORKFORCE IN FRANCE
PERCENTAGE
2013
3.972012
3.93
2014
4.10
PROPORTION OF FEMALE EXECUTIVES RECRUITED WITH
LONG-TERM CONTRACTS IN FRANCE PERCENTAGE
2013
422012
38
2014
43
GOVERNANCE AND INDICATORS
60
ENVIRONMENTAL INDICATORS
“It was 15 years ago that Keolis introduced its Label Vert (Green Label) as an internal reference. This operational approach was already a strong environmental commitment from the Group.
Since then, rising demands from public transport authorities,
increased sensitivity on the part of the public, stricter regulation
and our international growth have led Keolis to strengthen its targets for environmental
protection. In practical terms, that has involved setting up an
environmental management system based on the ISO 14001 standard. Major initiatives have been taken in partnership with
the public transport authorities, in particular on reducing energy
consumption, greenhouse gas emissions and water
consumption, and also waste management initiatives.”
JACQUES DAMASEXECUTIVE DIRECTOR, RAIL AND OPERATIONS
3,400 TONNES
AMOUNT OF HAZARDOUS WASTE PRODUCED
616,900CUBIC METRES
TOTAL WATER CONSUMPTION AT KEOLIS SITES
73UNITS
NUMBER OF ISO 14001- CERTIFIED SITES
61
2014 WAS THE
10TH YEAR OF KEOLIS’ COMMITMENT
TO HONOUR THE 10 PRINCIPLES OF THE GLOBAL COMPACT
249, 300TOE (TONNES OF OIL EQUIVALENT)
ENERGY CONSUMPTIONFOR COMMERCIAL TRACTION AND AT SITES
772,700 TONNES
QUANTITY OF CO2LINKED TO COMMERCIAL TRACTION AND SITES
GOVERNANCE AND INDICATORS
Communications Department20, rue Le Peletier
75 320 Paris Cedex 9 – FranceTelephone: +33 (0)1 71 32 90 00
Keolis wishes to thank the employees and passengers who took part in producing this Annual Report for their contribution and gathering of information.
Keolis – Director of publication: Arnaud Van Troeyen – Managing editors: Florence Forzy and Catherine Miret – Editor: Nicolas Delaleu.
Creation, editing and production: – Illustration: Creamcrackers – Translation: Susan Landau – Photo credits: Keolis DR, Arras Tourism Board, A. Barrière/CAPA Pictures,
J. Blanchard, Paul Bradbury/Caiaimages/Photononstop, C. Charpentier, (contextes) for Spécifique, P. Gifford/CAPA Pictures, Robert Harding/Bios/Photononstop, L. Mayeux, J. Raleigh,
M. Riché, Shentong Group, Yves Talensac/Photononstop, N. Tucat/CAPA Pictures, H. Vadlamani/CAPA Pictures, GettyImages.
Cover photo: Bordeaux.
READ THE WEB VERSION OF THE ANNUAL REPORT AND
ALL OUR PUBLICATIONS ON
www.keolis.com
2014
AN
NU
AL
REP
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EOLI
S G
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WE IM AGINEWE CARE
WE COMMIT