kentucky fried chicken
DESCRIPTION
TRANSCRIPT
KFC's parent company is Yum! Brands, Inc., the world's lagest restaurant company in terms of system restaurants, with more than 37,000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List, with revenues exceeding $11 billion in 2008.
Based in Louisville, KY, KFC Corporation is the world’s most popular chicken franchise specializing in Original Recipe®, Kentucky Grilled Chicken™ and The Colonel’s Crispy Strips with home-style sides, Honey BBQ Wings and freshly made chicken sandwiches. KFC has been serving customers complete, freshly prepared, family meals since Colonel Harland Sanders founded the concept in 1952.
Colonel Harland SandersHarland David Sanders born on September 9, 1890 was an American businessman
and restaurateur who founded the Kentucky Fried Chicken (KFC) restaurant chain.
In 1930 Sanders opened a service station in Corbin, Kentucky where he cooked chicken dishes and other meals such as country ham and steaks for customers. Since he did not have a restaurant, he served customers in his adjacent living quarters. His local popularity grew and Sanders moved to a motel with a 142 seat restaurant, later designated the Harland Sanders Café and Museum. Over the next nine years he developed his "Secret Recipe" for frying chicken in a pressure fryer that cooked the chicken much faster than pan frying
The restaurant in Corbin, Kentucky where Colonel Sanders developed Kentucky Fried Chicken
Around 1950, Sanders began developing his distinctive appearance, growing his trademark mustache and goatee and donning a white suit and string tie
Colonel Harland Sanders
In 1952 he successfully franchised "Kentucky Fried Chicken" and the first franchise wasa at of South Salt Lake, In the first year of selling the product, restaurant sales more than tripled, with 75% of the increase coming from sales of fried chicken .Don Anderson a sign painter, coined the name Kentucky Fried Chicken.
The franchise approach became successful and in 1964 Sanders sold the Kentucky Fried Chicken corporation for $2 million to a partnership of Kentucky businessmen headed by John Y. Brown, Jr. The deal did not include the Canadian operations. In 1965 Sanders moved to Mississauga, Ontario to oversee his Canadian franchises and continued to collect franchise and appearance fees both in Canada and in the U.S.
Sanders died at the Jewish Hospital in Louisville, Kentucky of pneumonia on December 16, 1980.
He had been diagnosed with acute leukemia the previous June
Since his death, Sanders has been portrayed by voice actors in Kentucky Fried Chicken commercials in radio and an animated version of him has been used for television commercials.
Gravesite of Colonel Sanders
KFC ORIGINAL RECIPE
The secret recipe for KFC fried chicken has never been revealed, but this is a good copy. It actually does contain 11 herbs and spices. The two main secrets behind the delicious flavor is the monosodium glutamate (MSG) ingredient and the use of a pressure fryer.
THE SECRET OF KFC SUCCESS
Saved by thce Pressure Cooker
Time means money
Owning a big percentage in a small town VS Owning a small percentage in a large country
It is the franchise system, not the spice recipe
Saved by the Pressure Cooker
This significantly shortened
the time for cooking and as
an added advantage, the
nutrients (hence the taste)
are retained making the
food more delicious. Since
the boiling point is much
higher, this would also kill
more germs and make the
food last longer.
It should be noted that The
Colonel spotted the
pressure cooking technique
just weeks after it was
introduced. This means he
was always looking for ways
to improve the taste and
the time it takes to cook the
famous Kentucky Fried
Chicken
Time means money
Every minutes
saved means
less time
waiting and
more
satisfaction to
the customers.
This would
also encourage
a first time
buyer to
become repeat
customers.
Building a franchise
network is like building a
pipe for money to flow to
you. In the beginning, the
cost is huge because you
have to set the
infrastructure, digging the
earth, linking pipes,
bypassing obstacles etc. In
the beginning the volume
of water flow (money) in
your pipe is also dismal.
After a few years of hard
work, the effort will start
to bear fruits. A penny
here, a penny there, ten
pennies from this town, a
hundred pennies from that
city, a thousand pennies
from this district, ten
thousand pennies from
that state and it happen
EVERY DAY! Before long it
started to make a huge
impact on your income.
Owning a big percentage in a small town VS Owning a small percentage in a large country
KFC Franchise Standards
In a franchise system, everything is documented and there are strict rules for running the business. For example:-
The chicken must be cooked in a pressure cooker and left for 15 minutesThe size of each of the chicken parts must at least 8 cm wide and weight 300 gramsThe chicken must be marinated overnightThe age of the chicken when they were slaughtered must be between 60-70 daysThe minimum size of the restaurant must be 24x60 feetThe color of the logo, the chair and the table must be yellow and the floor is dark grey.The toilet must be cleaned every 3 hours.The sink must be cleaned every 30 minutesThe windows must be cleaned every morningFood left unsold after 15 minutes must be discarded.
KFC Franchise Standards
The worker must wear company-
shirt and trousers. No jeans,
corduroy or leather.
5% of gross earning must be used
for local advertisement
1% of gross earning must be used
for national level advertisement
3% must be used for R&D to
develop new recipes & local brand.
The food must also be offered in
discounted packages (e.g 2
chicken, 1 fries, 1 glass of pepsi)
The food can be ordered
seperately / "ala carte" but no
discount applies.
The restaurant must have air-
condition.
KFC MENU