kentucky fried chicken

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Page 1: Kentucky Fried Chicken
Page 2: Kentucky Fried Chicken

KFC's parent company is Yum! Brands, Inc., the world's lagest restaurant company in terms of system restaurants, with more than 37,000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List, with revenues exceeding $11 billion in 2008.

Page 3: Kentucky Fried Chicken

Based in Louisville, KY, KFC Corporation is the world’s most popular chicken franchise specializing in Original Recipe®, Kentucky Grilled Chicken™ and The Colonel’s Crispy Strips with home-style sides, Honey BBQ Wings and freshly made chicken sandwiches. KFC has been serving customers complete, freshly prepared, family meals since Colonel Harland Sanders founded the concept in 1952.

Page 4: Kentucky Fried Chicken

Colonel Harland SandersHarland David Sanders born on September 9, 1890  was an American businessman

and restaurateur who founded the Kentucky Fried Chicken (KFC) restaurant chain.

In 1930 Sanders opened a service station in Corbin, Kentucky  where he cooked chicken dishes and other meals such as country ham and steaks for customers. Since he did not have a restaurant, he served customers in his adjacent living quarters. His local popularity grew and Sanders moved to a motel with a 142 seat restaurant, later designated the Harland Sanders Café and Museum. Over the next nine years he developed his "Secret Recipe" for frying chicken in a pressure fryer that cooked the chicken much faster than pan frying

Page 5: Kentucky Fried Chicken

The restaurant in Corbin, Kentucky where Colonel Sanders developed Kentucky Fried Chicken

Page 6: Kentucky Fried Chicken

Around 1950, Sanders began developing his distinctive appearance, growing his trademark mustache and goatee and donning a white suit and string tie

Colonel Harland Sanders

In 1952 he successfully franchised "Kentucky Fried Chicken" and the first franchise wasa at of South Salt Lake,  In the first year of selling the product, restaurant sales more than tripled, with 75% of the increase coming from sales of fried chicken .Don Anderson a sign painter, coined the name Kentucky Fried Chicken.

The franchise approach became successful and in 1964 Sanders sold the Kentucky Fried Chicken corporation for $2 million to a partnership of Kentucky businessmen headed by John Y. Brown, Jr. The deal did not include the Canadian operations. In 1965 Sanders moved to Mississauga, Ontario to oversee his Canadian franchises and continued to collect franchise and appearance fees both in Canada and in the U.S. 

Page 7: Kentucky Fried Chicken

Sanders died at the Jewish Hospital in Louisville, Kentucky of pneumonia on December 16, 1980.

He had been diagnosed with acute leukemia the previous June

Since his death, Sanders has been portrayed by voice actors in Kentucky Fried Chicken commercials in radio and an animated version of him has been used for television commercials.

Gravesite of Colonel Sanders

Page 8: Kentucky Fried Chicken

KFC ORIGINAL RECIPE

The secret recipe for KFC fried chicken has never been revealed, but this is a good copy. It actually does contain 11 herbs and spices. The two main secrets behind the delicious flavor is the monosodium glutamate (MSG) ingredient and the use of a pressure fryer.

Page 9: Kentucky Fried Chicken

THE SECRET OF KFC SUCCESS

Saved by thce Pressure Cooker

Time means money

Owning a big percentage in a small town VS Owning a small percentage in a large country

It is the franchise system, not the spice recipe

Page 10: Kentucky Fried Chicken

Saved by the Pressure Cooker

This significantly shortened

the time for cooking and as

an added advantage, the

nutrients (hence the taste)

are retained making the

food more delicious. Since

the boiling point is much

higher, this would also kill

more germs and make the

food last longer.

It should be noted that The

Colonel spotted the

pressure cooking technique

just weeks after it was

introduced. This means he

was always looking for ways

to improve the taste and

the time it takes to cook the

famous Kentucky Fried

Chicken

Page 11: Kentucky Fried Chicken

Time means money

Every minutes

saved means

less time

waiting and

more

satisfaction to

the customers.

This would

also encourage

a first time

buyer to

become repeat

customers.

Page 12: Kentucky Fried Chicken

Building a franchise

network is like building a

pipe for money to flow to

you. In the beginning, the

cost is huge because you

have to set the

infrastructure, digging the

earth, linking pipes,

bypassing obstacles etc. In

the beginning the volume

of water flow (money) in

your pipe is also dismal.

After a few years of hard

work, the effort will start

to bear fruits. A penny

here, a penny there, ten

pennies from this town, a

hundred pennies from that

city, a thousand pennies

from this district, ten

thousand pennies from

that state and it happen

EVERY DAY! Before long it

started to make a huge

impact on your income.

Owning a big percentage in a small town VS Owning a small percentage in a large country

Page 13: Kentucky Fried Chicken

KFC Franchise Standards

In a franchise system, everything is documented and there are strict rules for running the business. For example:-

The chicken must be cooked in a pressure cooker and left for 15 minutesThe size of each of the chicken parts must at least 8 cm wide and weight 300 gramsThe chicken must be marinated overnightThe age of the chicken when they were slaughtered must be between 60-70 daysThe minimum size of the restaurant must be 24x60 feetThe color of the logo, the chair and the table must be yellow and the floor is dark grey.The toilet must be cleaned every 3 hours.The sink must be cleaned every 30 minutesThe windows must be cleaned every morningFood left unsold after 15 minutes must be discarded.

Page 14: Kentucky Fried Chicken

KFC Franchise Standards

The worker must wear company-

shirt and trousers. No jeans,

corduroy or leather.

5% of gross earning must be used

for local advertisement

1% of gross earning must be used

for national level advertisement

3% must be used for R&D to

develop new recipes & local brand.

The food must also be offered in

discounted packages (e.g 2

chicken, 1 fries, 1 glass of pepsi)

The food can be ordered

seperately / "ala carte" but no

discount applies.

The restaurant must have air-

condition.

Page 15: Kentucky Fried Chicken

KFC MENU

Page 16: Kentucky Fried Chicken