kentucky fried chicken ,marketing presentation
DESCRIPTION
company overview , company profile,TRANSCRIPT
KENTUCKY FRIED CHICKEN
FARAHA LUGMAN (MA-42)
9/24/2014 (13 :52 pm) 1
KFC
Contents
• Founder • Introduction • Vision• Mission• Logo • Slogan • Uniforms • Competitors • Subsidiary • Products • Parent • Conclusion • References
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Founder
• Colonel Harland Sanders
• September 9 , 1890
• Fireman, farmhand, rail road worker,
Lawyer, an insurance sales man,
Gas station operator.
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Introduction
• In 1930 founded as “sanders court & cafe”
• 1952 first franchise was opened in salt lake city, Utah
• Head quarter in Louisville, Kentucky
• They have more than 18000 outlets worldwide
• 8 millions of customers everyday
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Products
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Vision
• To be the leading integrated food service group In ASIAN region delivering consistent quality products and excellent customer focused.
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Mission
• To maximize profitability , improve shareholder value and deliver sustainable growth year after year.
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Logo
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Slogan
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Uniforms
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Outlets
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competitors
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Subsidiary
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Parent of KFC
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Conclusion
• KFC is a very strong of fast food restaurants with more than 18000 restaurants all over the world. Being in maturity stage KFC has high opportunities of producing new products and deals.
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References
• www.authorstream.com/Presentation/vivek.bansal25-1234191-kfc-123 /
• www.slideee.com/slide/kfc-presentation-slide
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