Kentucky Fried Chicken (KFC)

Case Study of KFC and it’s market

Group Members

Samik Shrestha

Monila Thapa

Krish Baniya

Bijay Lama

Unish Rai

Introduction of KFC KFC is one of the largest fast food franchise in

the world and also present in various countries.

KFC is based in Louisville Kentucky , USA and is one of the most popular Fast food chain.

Founded by Colonel Harland Sanders in early 1930s by cooking and serving food for hungry travellers.

KFC is the part of Yum ! Brands inc. A large restaurant chain. With more than 36,000 locations around the world.

Everyday more than 12 million people are served at different KFC restaurants.

KFC is world famous for it’s original Recipe fried chicken-made of same secret blend of 11 herbs and spices

Products are made on the motto of “Crispy Outside, Juicy Inside.”

Strengths of Kentucky Fried Chicken (KFC)

Ranked highest among all chicken restaurant for it’s convenience and menu variety.

Oldest and finest in business. High goodwill and does not have many core

competitor in chicken serving. Large number of outlets at prime locations. Serves variety of items under singly menu. Loyal customers. Faces numerous advantages of being a

multinational company e.g. economic scale, government incentives etc.

Weakness of KFC Imported raw materials result in

increasing their prime cost.

Unhealthy food menu resulted in protest from around the globe.

Market competitors like McDonald’s and Pizza Hut make it tougher to get ahead.

High employee turnover.

Opportunities Cheap and easy availability of labor.

Increase consumption of fast food has increased the market size.

Home meal delivery has made it simpler to coordinate

Introduces new product to it’s chicken menu only.

Threats Entrance of new competitors in market

rapidly with high range of product.

High political Instability to support it is uncertain.

Protest’s from all the Animal Right activist’s around the globe.

Many Law suits Filed against KFC

KFC’s CHAMPS formula It’s general management strategy but

KFC has followed strictly.

C= Cleanliness H= Hospitality A= Accuracy M= Maintenance P= Product Quality S= Speed Service

KF C Hierarchy

KFC NEPAL

KFC Menu

KFC Menu Plans KFC Offers different kinds of Meals

Mighty Zinger

Zinger Burger

Chicken Burger

Chicken Mania etc…….

KFC Target Market

KFC is mostly targeting Upper Class people but nowadays they are also highly targeting Middle class peoples.

Targeted highly Youngsters than compared to that of Middle ages and Old ages.

KFC is targeting Asia because people here love Chicken and chicken products.

Issues about KFC Nowadays

Understand the significance of cultural , economic , regulatory and ecological issues while establishing business in foreign country

Appreciate the needs for protecting animal rights in developed and developing countries like Nepal

Understand the importance of ethics in doing business.

Examine the reason for purchase of PETS (People for Ethical Treatments of Animals.)