future of events for ises sydney - keynote by craig rispin, business futurist, innovation expert
TRANSCRIPT
Craig Rispin CSP
Lumi Meetoo Instructions& Hybrid Event Question
The World Is Changing Exponentially
The World Of Events Is Changing
Exponentially Too
People
Business Technology
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
People
Business Technology
Life SciencesWork/Life Shift A
cceleration
Age Gap
Education Re-Engineering
Global Mobility
Free Agency
End ofRetirement
Emerging Models
OutrageousOutsourcing
MarketingMegatrend
InnovationImperative
Machine Learning
Cloud Computing
SecurityScare
Coworking &Collaboration
Massively Mobile
Internet ofThings
Big Data
“Craig We’ve Seen More Change In The Last 3 Years
Than In The Last 30.”
Technology Changes Exponentially
Technology Changes Exponentially
People Think Linearly
We’re Living in a World of Exponential Change
Did You Know - That In 2028?
Video Discussion
Discuss with a Partner:
What Did You Find Most Interesting in the Video?
We are Living in a World Where iPhones are
More Valuable Than Oil
And 82 Companies Are Valued At More Than
$1Billion
Uber - World’s Largest Taxi Company,
Owns No Vehicles
Facebook - World’s Most Popular Media Owner,
Creates No Content
Alibaba, The Most Valuable Retailer, Has No Inventory
Airbnb - World’s Largest Accommodation Provider,
Owns No Real Estate
Soon, One Event Startup Will Be Valued
At More Than $1 Billion
Event Attendees Expectations Have
Grown Exponentially
“Once I Used Apple Pay, I’m Never Going Back...”
Our ClientsExpectations Have
Grown Exponentially
“I Don’t Want An Event That Last 2 Or 3 Days -
I Want A Year-Long Event”
“Hybrid Events Deliver 10X ROI
Compared To Standard Events”
That Brings Up My Challenges Survey...
Luckily, Event Tech Has Become Exponentially
Less Expensive & Easier
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
PEOPLE +PROCESS +FORMATS +TECHNOLOGY
HYBRIDMEETINGS*
Interesting tidbits digested
from MPI Foundation September 2012
Provided by Aimia Business Loyalty Strategy Team
*Study sample includes 1,800 meeting professionals through qualitative and quantitative surveys.
Stays same or increases when other audiences join in (like virtual).
Many have yet to organize or attend hybrid meetings.
20 minute broadcast time is preferred for remote attendees.
The total hybrid event cost is made up of the following categories:
The primary purposes of a hybrid event:
Expand educationRe-broadcastRe-purpose content
Expand reach and engagement
Hybrid meeting met or exceeded expectations.
ATTENDANCE >=
HYBRID SUCCESS
+
PURPOSERESULTS
YET TO ATTEND
YET TO ORGANIZE
EXPOSURE
BROADCAST TIME20
COST CATEGORIES
70% believe hybrid will be important to the future of meetings.
THE FUTURE
58%82%
93%
58%82%
93%58%82%
93%
50%25% 50%25%
TREND SUMMARY
FOR MORE INFORMATION, CONTACT [email protected]
VIRTUAL AUDIO VISUAL
PRODUCTION
LIVE STREAMING
INTERNET SERVICES
$ $$ $
Hybrid Study
Hybrid Study
If no hybrid option was available:
Hybrid Study
If no hybrid option was available:
Hybrid Study
If no hybrid option was available:
93% of hybrid attendees would not attend the in-person event in the future
Hybrid Study
If no hybrid option was available:
93% of hybrid attendees would not attend the in-person event in the future
Hybrid Study
If no hybrid option was available:
93% of hybrid attendees would not attend the in-person event in the future
What does this mean for YOUR events?
Hybrid Study
Who’s Killing It With With Innovative
Event Tech
SXSW
SXSW Innovations:
1994 SXSW Interactive2007 Panel Picker
2015 iBeacons Everywhere
Confidential and Proprietary space150 ©2013
iBeacon was created to connect physical to digital
image source: Apple
Google I/O
Google I/O Numbers:8,000 In San Francisco
50,000 In Viewing Pods1+ Million People Online
Hybrid Extends Audience ReachAPA: 1900 in person, 1885 virtually
Only a 7% audience crossover
What’s Next?
Virtual Reality Goes Mainstream
Craig Rispin CSP