7 DEADLY SINS OF AUTOMATION MARKETING

Kelli Frias

OVERVIEW

• Marketing automation at center of marketing strategy

• Many resources available to new entrepreneurs

• Huge potential to generate growth

• Only as good as the person behind it.

• Entrepreneur magazine identified 7 mistakes for automated marketing

UNDOCUMENTED STRATEGY

Like shopping without a list

• There will be a need for organization

• Marketing Automation is a means to an end

• Get it in line with larger company goals

QUALITY, NOT QUANTITY“More” does not equal

“better”.

• Your marketing needs to engage customers

• Research your consumer base

• Create content accordingly

• Capivate them along the sales funnel

• Don’t pump out content for content’s sake

• Really work on quality

MISSING TARGET

Wait, what’re you aiming for?

• During holidays, you don’t send the same present to each person

• Content and messages are unique

• Don’t generalize and send out the same message

• Spend some time on research and segment your customer base

FLYING SOLOIt’s a team effort

• Content and Research/Demand go hand in hand

• Make sure these teams are working in tandem

• Content creatives need to know what will work and what won’t

STEP UP YOUR EMAIL GAMEEmail marketing not quite

dead.

• Clients and customers email heavy?

• Email is not completely out of the question

• Marketing operation should be more than super email

• Utilize SEO and pertinent metrics

MARKETING VS SALES

They should be on the same page

• Using marketing automation to direct customers to sales?

• Make sure there is an in-between to handle leads effectively

• Lack of can result in negative ROI

• People and hard skills > Automated Processes

• Automated marketing should be an auxiliary, not a substitute

LEAVING CUSTOMERS IN THE COLDLet your marketing have a

heart

• Lead management helps get customers

• Lead nurturing appeals to the pathos

• Let marketing know what the product can do for them

• Send content about the company that appeals to who they are

• then, follow up with product info

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