keeping your brand alive - shooting star chase | brand breakfast | 12 october 2016

Keeping your brand alive Adam Petrie Director of comms and marketing October 2016

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Keeping your brand alive

Adam Petrie Director of comms and marketing

October 2016

How we got here

Rebrand project started in 2012

Key objective to break misconceptions of children’s hospices

Based around a group of fingerprints called The Friendlies

Rebrand 2014

How we got here

Rebrand 2014

How we got here

Rebrand 2014

Easy street?

Rebrand 2014

How we’ve kept our brand alive

We reviewed and refreshed ourbrand guidelines

How we’ve kept our brand alive

But consistency remains king

How we’ve kept our brand alive

We’ve developed sub brands 24 hourpartypeople!

How we’ve kept our brand alive

We’ve pushed the Friendlies

How we’ve kept our brand alive

We’ve pushed the Friendlies

How we’ve kept our brand alive

We’ve created people to protect the Friendlies

We’ve improved create, our onlinebrand tool

How we’ve kept our brand alive

Visit the CharityComms

website to view slides from

past events, see what events

we have coming up and to

check out what else we do:

www.charitycomms.org.uk

#brandfast

Brand Breakfast

12.10.16

Keeping your

brand alive

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