keeping your brand alive - cancer research uk | brand breakfast | 12 october 2016
TRANSCRIPT
BRAND WAS THE IN-THING
“Oh we feel so fresh –
much warmer”
“I can’t wait to use this
new identity in my
comms”
“I used to think brand was just a logo-thing.
Now I get it”
1. FREEDOM (WITHIN A FRAMEWORK)
2. BRAND POLICE = DEAD
3. LISTEN AND ADAPT
4. HELP TEAMS TO BE AGILE
WHAT WE’VE LEARNT…
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view slides from past events, see
what events we have coming up
and to check out what else we do:
www.charitycomms.org.uk