CASE �STUDY KEEPING UP WITH KEY CHANGES IN FACEBOOK & TWITTER

PRESENTED BY: ROBERT PATTERSON TWITTER: @ROBERTPATTERSON

DOWNLOAD PRESENTATION: HTTP://BIT.LY/EFTAMSTERDAM

WE HELP CONSUMERS CONNECT WITH BRANDS AND EACH OTHER TO INSPIRE AND SHARE TRAVEL EXPERIENCES.

MMGY GLOBAL Social Media Philosophy

CASE STUDY

DEVELOP INTEGRATED SOCIAL MEDIA PLATFORM

Mul$ple  apps  to  engage  users  

Consistent  branding  across  

channels  

Apps  to  drive  

referrals  

INTERACTIVE TWITTER FACEBOOK APPLICATION

Allow  users  to  follow  &  engage  

within  app  

Share  photos  to  highlight  product  

Par$cipate  in  hashtags  &  chats  

INTERACTIVE PINTEREST FACEBOOK APPLICATION

Allow  users  to  follow  &  consume  content  

within  app  

Campaign  specific  

pinboards  

Repin  user  generated  content  

ICELANDAIR FACEBOOK APPLICATION

Highlight  Partnership  

Provide  Vehicle  to  Book  

TARGET AUDIENCES USING FACEBOOK ADS Page  Ad   Sponsored  Story   Applica3on  App  

Promoted  Post  (new)   Facebook  Offers  (new)  

INSPIRE & EDUCATE

Tell  your  story  

through  photos  

Ask  ques$ons  to  generate  ac$ons  

Take  consumer  focused  approach  

INSPIRE & EDUCATE

Create  games  to  engage  users  

Ask  for  RTs  and  Likes  

Find  interested  users  and  engage  them  

INCENTIVIZE PARTICIPATION Highlight  

consumer  interests  

Engage  consumers  with  daily  ques$on    

Incorporate  mul$ple  channels  

Require  users  “like”  the  page  to  

enter  

Make  it  mobile  friendly  

CAMPAIGN RESULTS

FACEBOOK !   Campaign generated 20,000+ likes !   8M+ Facebook users reached !   25M+ Facebook impressions

TWITTER !   Campaign generated 1,000+ followers !   1M+ Twitter users reached !   1.5M Twitter impressions SWEEPSTAKES !   12,680 entries

SOCIAL MEDIA RESOURCES

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