keeping up with facebook!
DESCRIPTION
Social Media Club of Columbus, OctoberTRANSCRIPT
Keeping Up With Facebook!
Amy Schmittastic, @schmittasticAdam Schweigert, @aschweig
#smccolumbus
Amy SchmittauerFounder & Face, Savvy Sexy Social
@Schmittastic
Adam SchweigertStrategist, Mindset Digital
@aschweig
GOOD!
BAD!
MEH?
“Brands can express what makes them unique and build an emotional connection with fans through behind-the-scenes photos, blooper videos, real-time mobile pictures, sound clips and exclusive news.”
– Zeny Huang (Mashable Contributor)
But…
77% of consumers interact withBrands by reading posts in theirNews feeds
Constant Contact/Chadwick Martin Bailey, Sept 2011
73% Learn about new products71% Receive general information
ExactTarget, Sept 2011
(why we think they like us)
61% Receive discounts55% Make purchases
ExactTarget, Sept 2011
(why they really like us)
9.8(number of pages a typical Facebook user “likes”)
ExactTarget, Sept 2011
ExactTarget, Sept 2011
44% Posted too frequently43% Too many marketing posts38% Content repetitive or boring
ExactTarget, Feb 2011
(why they fall out of like)
Traffic peaks at 3pm on weekdays.Engagement is highest on eveningsand weekends.
(timing matters, more than ever)
Good News!
53%of Facebook users say they are more likely to purchase after “liking” a brand.
eMarketer, July 2011
Joe “Likes” StarbucksJoe “Checked In” at Starbucks
Old Facebook
Joe ordered a half-skim, half-soypumpkin spice latte at the Starbucks on West Broad Street and rated it amazing.
New Facebook
(wouldn’t you like to pre-order one to pick up at your nearest neighborhood Starbucks location?)
• Liked the page• Posted on the page’s wall• Liked, commented on or shared a post, photo or video from the page• Answered a question posted by the page• RSVPed for an event created by the page• Mentioned the page in a post• Tagged the page in one of their photos• Checked in to the page’s location
Talking About = # of people who:
in the last 7 days.
Weigh in on our nextprogram topic!