keep in touch: 8 simple steps for setting up an email marketing campaign
TRANSCRIPT
![Page 1: Keep in Touch: 8 Simple Steps for Setting Up an Email Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070510/58aa9ab91a28ab85678b609d/html5/thumbnails/1.jpg)
Keep in Touch
8 Simple Steps for Setting Up an Email Marketing Campaign
![Page 2: Keep in Touch: 8 Simple Steps for Setting Up an Email Marketing Campaign](https://reader035.vdocuments.us/reader035/viewer/2022070510/58aa9ab91a28ab85678b609d/html5/thumbnails/2.jpg)
1Understand your target
audience.The more you know about a contact, the better you can tailor your communications.
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2Consider the viewing platform.Optimize your emails for viewing on mobile devices
like smartphones and tablets.
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3Use visual branding consistently.
Use the same design, graphics, colors and fontson all your materials.
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4Create clear, compelling and
concise content.Make your emails personal, avoid jargon and always
include a CTA.
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5Drive traffic to one place.
Direct your audience to the same, single source: your website.
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6Track your campaign.
Analyze the data and make adjustments to improve your ROI.
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7Respond, respond, respond!
Your personal touch can win clients and keep them coming back.
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8Scrub your database on a
regular basis.Narrow it down to the most viable contacts.
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