keeke - innovaction lab
TRANSCRIPT
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The Problem
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The Problem
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The Problem
Send me the pic
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The Problem
To me as well
Send me the pic
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The Problem
Sende mir das Bild
Send me the pic
To me as well
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The Problem
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The Problem
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How to share?
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How to share?
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How to share?
4 people
~2000 friends
500x
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How to share?
4 people
~2000 friends
500x
?
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Wouldn’t it be awesome if..
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Wouldn’t it be awesome if..73% Yes
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Wouldn’t it be awesome if..
k ke73% Yes
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selectedpeoplepublic
High UX for photo sharing
Competition
instagram corso12 color
evertale whatsapp
dropbox
bump bluetooth
Low UX for photo sharing
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selectedpeoplepublic
Competition
instagram corso12 color
evertale whatsapp
dropbox
bump bluetooth
High UX for photo sharing
Low UX for photo sharing
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What’s new
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What’s new
Context and Locationbased sharing
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What’s new
Context and Locationbased sharing
NO social constraintsjust people that care
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What’s new
Context and Locationbased sharing
Dynamic groups
NO social constraintsjust people that care
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What’s new
Context and Locationbased sharing
Dynamic groups
NO social constraintsjust people that care
UX for photo sharing
![Page 33: Keeke - InnovAction Lab](https://reader037.vdocuments.us/reader037/viewer/2022110308/5582fba3d8b42a38168b5226/html5/thumbnails/33.jpg)
What’s new
Context and Locationbased sharing
Dynamic groups NO oversharing
NO social constraintsjust people that care
UX for photo sharing
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Market Size Opportunity
~1Bsmartphones
75%pic / video total people market
~700M
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Business Model
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Business Model
Keeke is FREE
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Business Model
Keeke is FREE
LIMITED #Photosbut
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Business Model
Keeke is FREE
LIMITED #Photosbut
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Business Model
Keeke is FREE
LIMITED #Photos
or
but
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Business Model
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Business Model
$8.5B 2011 CAGR ~30%
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Business Model
$8.5B 2011 CAGR ~30%
in-app features
Filters#Photos ..and many more
2%-4% users pay
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Marketing
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Marketing
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Marketing
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Marketing
Share (no photos) on
= Free adv
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1-year plan
8mo
30k
4mo
beta
Infrastructure
1Y
Company
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1-year plan
8mo
30k
4mo
beta
Infrastructure
1Y
Company Development
Marketing
70k
Fix
private
stable
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1-year plan
8mo
30k
4mo
beta
Infrastructure
1Y
Marketing
150k
Fix
public
Company Development
Marketing
70k
Fix
private
stable
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..and one more thing
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Who is behind
Greta
Jovan
Stefano
Filippo
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Who is behind
Greta
Jovan
Stefano
Filippo
....