InnovAction, HTX-Viby, 28. september 2010

Fødevareoptimering; “Innobar – Hvabehar?”

Lars Høegh, Senior Scientist & Group Manager

2

Agenda

Introduktion

Megatrends

Dupont/Danisco

Fødevareoptimering – minimumskrav

• Good taste

• Safe

• Shelf stable

• Value for money

• Convenience/Sustainable

• Cereal Bars Concepts - Inspiration

Mega trends By Mette Hansson, Danisco SAFI global marketing

Cost optimizationSustainable solutionsRaw material optimasationNaturalnessHealth and nutritionBetter Nutrition …

Trends in food

Rising grain/Raw material prices

Population growth The shortage of food

The ageing population

Obesity is a rising problem

Hectic modern lifestyles, growth in smaller households

Concern about the climate

Economic recession (the poor is getting poorer)

Health concerns (in general)

Main trends Danisco address:

Health

Cost cutting

Naturalness

Sustainability

(Convenience,

Sustainable)

Would you eat a “healthy” product with all these E numbers?

Е 440, Е 460, Е 260, Е 334,

Е 620, Е 160а, Е 375,

Е 163, Е 330, Е 363, Е 920, Е 300, Е 101

I would! Because it is…

An apple!!!Е 440 pectin

Е 460 cellulose

E 260 acetic acid

Е 334 tartaric acid

Е 620 glutamic acid

Е 160а B carotin

Е 375 nicotinic acid

Е 163 anthocyanin

Е 330 citric acid

Е 363 succinic acid

Е 920 cysteine

Е 300 ascorbic acid

Е 101 riboflavin

Convenience: Launch activity – convenience claims

0100200300400500600700800900

1000

2005 2006 2007 2008 2009 2010

# new products launched – convenience claim split

Microwaveable Ease of Use Time/Speed

Convenient Packaging On-the-Go Portionability

Refill

© 2011 Mintel International Group. All rights reserved.

Confidential to Mintel.

Data range: Food & Drink, UK, Convenience claims

DuPont…Making a World of Difference

Ellen KullmanEmployee Town Hall MeetingDenmark August 23, 2011

Safety and Health

Environmental Stewardship

Highest Ethical Behavior

Respect for People

Safety and Health

Environmental Stewardship

Highest Ethical Behavior

Respect for People

The Foundation of DuPont

10

CORE VALUES

The Vision of DuPont

Our vision is to be the world’s

most dynamic science company,

creating sustainable solutions essential

to a better, safer, healthier life

for people everywhere.

Our vision is to be the world’s

most dynamic science company,

creating sustainable solutions essential

to a better, safer, healthier life

for people everywhere.

WE ARE A MARKET-DRIVEN

SCIENCE COMPANY

Aligning Strategies with Megatrends

12

As the world’s

population reaches

7 billion people this

year, the challenges

facing humanity are

great – food, energy

and protection.

These needs drive

our science.

67,000 DuPont employees inmore than 90 countries are

working to find solutions through

Science

DuPont Nutrition & Health Our Business Vision

In five years:• $5 Billion Sales• $1 Billion EBITDA• 10% Growth

Play to Win

In five years:• $5 Billion Sales• $1 Billion EBITDA• 10% Growth

Play to Win

Nutrition &Health Safety

Sustainability

15

GRINDAMYL™

FloraFit™

Danisco - Key Facts

Business: Leading supplier of ingredients and sustainable bio-based solutions

Products: Antioxidants, Emulsifiers, Stabilisers, Enzymes, Cultures, Protectants, Sweeteners

Industries: Food & Feed, Grain Processing, Cleaning & Textiles, Pharma, Plastics etc

Revenue: Revenue: ~DKK 13.4 billion (<2% in Denmark)

Employees: approx. 6,800

Presence: International presence operating from more than 100 locations in more than 40 countries

Danisco A/S founded in 1989

Acquired by DuPont , May 2011

Chief Executive Officer: Ellen Kullman

16

Tex

tura

l ing

redi

ents

Em

ulsi

fiers

Bio

-pro

tect

ants

Spe

cial

ity s

wee

tene

rs

212 2 11

Cul

ture

s

Enz

ymes

Globalposition

Source: company’s own estimate

Danisco's global position

17

.. every 4th loaf of bread

.. every 2nd ice cream

.. every 2nd cheese

Danisco inside…

.. every 3rd box of detergent

18

Innovation

Innovation is the conversion of a new idea

into revenues and profits

-----

and it is the heart of what we do

in Danisco

19

Brabrand - A developing site

1964

19641964

1964

1979

2009

19741971/88

19711985

2001

20011985

1971

1964

2006 1980

1997

2009

20032005

1990

2010

1963

20

Brabrand - The employees are our most important ingredient

300 women

190 men

Average age 44 years

Distributed on professional groups

• 81 Application specialists:

• within the following industries: brewing, meat and culinary, oils & fats, fruit, confectionery, antioxidants, food protectants, new application areas

• 61 Scientists

• 75 Laboratory and other technicians

• 38 Ph.D.s

• 24 language professionals

• 211 others

Biomass Extraction,Conversion

& Separation

Bio-technology

Health &Nutrition

FoodScience

175 employees 366 employees 32 employees 108 employees

Danisco’s technology platforms – R&D

21

Food science and application

State of the art ingredient knowledge

Industrial know-how on all food products

Worldwide network of regional food innovation centres

Pilot plant facilities for development of robust food solutions

• Bakery

• Beverage

• Confectionery

• Culinary

• Dairy

• Frozen desserts

• Fruit preparations

• Meat, poultry & seafood

• Oils & fats

• Dietary supplements

• Physical food science

• Sensory analysis

• Analytical chemistry

22

23

Danisco R&D and Application Centres

USAKansasCedar Rapids Madison VigoWaukeshaPalo Alto

Mexico Mexico City

BrazilSão Paulo

FinlandKantvik

´

FranceDangé St. Romain Melle

UKBeaminster

DenmarkBrabrand Grindsted

GermanyNiebüll

The NetherlandsLeiden

South AfricaCape Town

IndiaDelhi

SingaporeSingapore

ChinaShanghai Wuxi

JapanTokyo

AustraliaSydney

R&D CentresApplication Centres R&D & Application Centre

Food science and application

Outstandingpilot plant facilities

allow thorough application testing of

processes and products

24

Fødevareoptimering - Minimumskrav

Good Taste

Safe

Shelf stable

Value for money

(Convenience,

Sustainable)

26

What’s in it for me?Healthy snack bars for 2007

27

28

Amazon – What’s in it for her?

Female Strength and Energy Bar

“anytime” energy boost for her – a well deserved delicious rewarding treat,

It’s a healthier exotic fruit & cereal, white ‘chocolate’ snack bar,.

It’s also a dietary supplement with added vitamins, minerals, folic acid, omega 3-6-9 fatty acids, with cocoa and pepper extracts

Amazon – What’s in it for her?

Contains Litesse® a proven soluble dietary fibre

Sugar (sucrose) provides readily available and quickly released energy to get through and recover from those hectic moments

Product descriptionCereals (corn flakes, oats, crisped rice and bran flakes) with seeds and fruit pieces held together by a rich creamy strawberry flavoured white ‘chocolate’

Amazon – What’s in it for her?

Nutrition Product delivers approximately in terms of calories:

50% from carbohydrate6% from protein and44% from fat

• Richer in fats for satiety and for feeling of indulgence for psychological benefits

• Women and children require more of their calories as fat in their diet compared to men

• In 100 kcal portions to help with calorie control, eat later or share with friends

32

33

Hercules - What’s in it for him?

Male Might and Endurance

The Hercules bar is for him .... the guy on the Move. Hercules bar is a convenient source of nutrition to maintain optimal performance at all times

Made with cocoa powder, whey and soya protein concentrates.

With 12 vitamins and minerals

Hercules - What’s in it for him?

Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing.

Fructofin® (fructose) and fruit sugars provide low glycaemic

Product descriptionCereal (oats), with nuts and real fruits all bound together with a protein (soya and whey) dough that contains

Nutrition Product delivers approximately in terms of calories:50% from carbohydrate20% from protein and20% from fat

• In 100 kcal portable and convenient serving

36

37

Focus - What’s in it for them?

Food For Thought

For staying focused on the job, in the field, in the office, or during long meetings.

Focus bar is ideal for the active businessperson.

Helping the consumer maintain concentration and react with clear-headed responses and is a healthier alternative to conventional snack bars

Made from a rich chocolate, soft nougat layer on top of a layer containing fruits, nuts and cereals.

The Focus bar has added vitamins, omega 3-6-9 fatty acids

Focus - What’s in it for them?

Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing.

The second a cereal layer with Fructofin® (fructose) and fruit sugars providing low glycaemic sugars together with cereals providing slow release carbohydrates.

This provides immediate energy and a longer term supply of energy over several hoursfor endurance

Focus – What’s in it for them?

Product descriptiona) Cereal base (corn flakes, oats, crisped rice and corn flakes), with nuts and real fruits

b) A short textured nougat/mallow topping made with sucrose, Litesse® and cocoa liquor

Nutrition Product delivers approximately in terms of calories:

75% from carbohydrate5% from protein and20% from fat

• Presented in 100 kcal portions to make it easy to maintain energy from stimulants and carbohydrates

41

42

Schools-out - What’s in it for them?

Nutritional Afternoon snack

Tailored for tweens, teens and young adults, our Schools-out Bar is a healthier alternative snack

To help maintain mental alertness and physical stamina.

The Schools-out Bar is a lunch box treat you can pack with good conscience This granola and fruit formulation is comprised of a light rice and coconut layer sandwiching a jam layer, made with a fruit concentrate and a cereal, fruits and nut layer.

The bar is reduced in sugars and contains vitamins, minerals and omega 3-6-9 fatty acids

Schools-out - What’s in it for them?

Contains Litesse® a proven soluble dietary fibre to improve digestive health and wellbeing Fructofin® (fructose) and fruit sugars provide low glycaemic sugars together with slow release carbohydrates form cereals for a steady supply of energy through out the day

A tasty sweet snacking experience for young people but with out the sugar rush

Schools-out - What’s in it for them?

Nutrition Product delivers approximately in terms of calories:

76% from carbohydrate6% from protein and18% from fat.

High in vitamins and with real fruit

This bar supplies energy for active young people to get through the hours between meals

Or just for having lots of fun!

With a large portion size for just 100 kcals.

Feel Good Cereal Bar20% of fibre RDI With no Regrets

October 2010, Anne-Karine Dedman, Sweeteners Division & Anne Hoest Stenbaek, EUROW Marketing

47

People in the industrialised world lack fibre…

Consumers in industrialised countries typically eat less and less fibre as the percentage of highly processed foods in their diet increases.

Source: NHANES, Mintel 2010

48

Kellogg’s meets these needs in a new cereal bar

5g total fibre per bar = 20% of the 25g RDI

Source: Various comments on website blogs 49

But there is a flip side to the coin

New user: Increase your fibre intake gradually and ensure to drink plenty of water. Gastrointestinal discomfort may occur until body adjusts

Delicious bar. But they give you a lot of GAS Well, I tried these

for the first time Wednesday. Boy oh boy the pain

hurt!

Don’t eat more than one Kellogg’s Fibre Plus bar Tasty bar though..but what a

smell!

50

Feel Good Cereal Bar20% of fibre RDI with no regrets!

Consumer insightI am too busy for a lot of foodpreparations during the day, butI watch my diet and care aboutbeing top performing all day long.

ProductCereal bar with 20% of fibre RDI

Consumer benefits • Convenient• Healthily indulgent• No discomfort

Danisco added value:

LITESSE® polydextroseallows sufficient fibrewithout tolerance problems

50

51

Litesse® - the better tolerated fibre

The excellent tolerance of Litesse® gives manufacturers the assurance that they will not have to warn consumers to limit their consumption of the final product

90

45

20 2030

4050

2010 10 10

25 20

0

20

40

60

80

100

La

xati

ve

Th

resh

old

(g)

Single Dose Daily Dose

Sweeteners and Sugar Alternatives in Food Technology, Ed. Mitchell H, Blackwell Publishing (2006) and Manufacturers literature