kcba guardianship & elder law section (presentation)

Copyright © 2012 LexBlog, Inc, All Rights Reserved www.lexblog.com

“Ethics & Social Media: What Attorneys Need to Know”May 17, 2012

http://www.lexblog.com/


Agenda

•Introduction

•Big Picture

•Real Life Examples

•Q&A



How do you get your best work?



Internet = Accelerator



“Today the Internet is how we do (almost) everything. Our phone calls are made using Skype. We video chat over Google

Hangouts, and we communicate via Facebook, Twitter and iMessage. Twitter is the new Associated Press. Vimeo is our PBS, and YouTube and Hulu are the new broadcast networks. Amazon

is the mall and iTunes is our Virgin Megastore. Pandora is our radio and Spotify is our jukebox.”

Don’t fight the trend...

Source: Gigaom.com


http://gigaom.com/2012/02/13/twitter-and-the-incredible-shrinking-news-cycle/

http://gigaom.com/2012/02/16/the-slow-rise-of-the-somoclo-os/


Internet Developing

Source: http://www.bbc.co.uk/


http://news.bbc.co.uk/2/hi/technology/8552410.stm


Internet Pervasive

Source: http://www.bbc.co.uk/


http://news.bbc.co.uk/2/hi/technology/8552410.stm


Internet Matters

Source: www.mckinsey.com


http://www.mckinsey.com/Insights/MGI/Research/Technology_and_Innovation/Internet_matters


But Still… Why Bother?

• 40% of respondents to an ALM Legal Intelligence report said blogging and social networking initiatives have already helped their firms bring in new work.1

• 78% of Executive-level buyers go online to search for outside legal professionals. 2

• 84% of in-house counsel perceive blogs as credible and 55% say a law firm’s blog influences hiring decisions. 3

1 Source: ALM Legal Intelligence2 Source: Greenfield/Belser3 Source: Greentarget


http://almlegalintel.com/SurveyDescription.aspx?id=aOblNDDc2pk=&cmp=va-almlegalintelligence-1022912

http://www.greenfieldbelser.com/articles/heavy-executive-level-reliance-on-the-internet-for-finding-and-working-with-professional-service-providers-

http://www.greenfieldbelser.com/articles/heavy-executive-level-reliance-on-the-internet-for-finding-and-working-with-professional-service-providers-


Begin with End in Mind



Real Life Examples

Source: http://www.njelderlawestateplanning.com/


http://www.njelderlawestateplanning.com/


Real Life Examples

Source: http://www.elderlawperspectives.com//


http://www.elderlawperspectives.com/


Real Life Examples

Source: http://www.washingtonestateplanninglawblog.com//


http://www.washingtonestateplanninglawblog.com/


Real-life Examples

Source: http://www.floridaappellatereview.com/


http://www.floridaappellatereview.com/


Real-life Examples

Source: http://www.ctemploymentlawblog.com/


http://www.ctemploymentlawblog.com/


Questions?

Kara McKennaClient Development Manager

LexBlog, Inc. (206) 204-3213

[email protected] http://www.linkedin.com/in/

kararobertsmckenna


mailto:[email protected]