Katy Perry is known for her unique style, this is displayed well in her music videos which are largely based on the narrative, her music videos are widely enjoyed as they are more of a story and entertain the audience. For this reason I think she is a good artist to research music videos on, and whilst researching Katy Perry I gained a lot of ideas of what to do on my own music video. Here is a few of the music videos I analysed made by Katy Perry.

The storyline in the music video for ‘Roar’ is that Katy is a shy and easily scared companion to a vain man on an airplane which has crashed in the middle of a jungle, at first Katy is really scared and follows the man whilst holding his bags until he gets eaten by a tiger, then, Katy has to survive on her own. Katy is shown to be scared by spiders, a crocodile and the dark until she gains more confidence by activating her inner tiger and begins to control the animals, using an elephant as a shower, cleaning the crocodiles teeth and befriending a monkey, eventually she becomes even more confident to the point she is like the queen of the jungle which becomes clear when she has made an outfit out of leaves and fur and where she beats a tiger at roaring. When she has conquered the tiger she gets along with the animals by painting the elephants nails and taking pictures with the monkey, and sitting in a throne surrounded by animals. Near to the end of the music video Katy is seen sleeping in an airplane seat which makes the audience think she dreamt the whole situation but then she wakes up and walks out of the plane wreck back into the jungle. The video goes back into an effect to seem as if it a book as it ends. I like this music video as the lyrics match the narrative and the video is entertaining yet also sends a positive message to fans. This music video does focus on the narrative but throughout the video Katy sings whilst acting which I think is a good idea as it ties the song and the video together.

Another music video by Katy Perry is to the song ‘The one that got away’ which is about an elderly Katy who seems to be in an empty shell marriage, looking back on her young romance with a lad that ended badly. The music video consists of her looking upset and clearly missing someone as well as flashbacks to this better time where she was young and with her old boyfriend. As the video goes on the audience see the cracks in their relationship develop with an argument that leads the man to drive off, leading him to be in an accident and fall off a cliff. I like this music video as it goes back and forth from old and young Katy and it shows how emotional she is about the situation, the ending is a touching one with the old Katy going to the place of his death and he is there in her memory as if she can see him in reality until the song on her radio cuts off and he disappears. I like the editing in this video as at one point the old Katy and the young Katy are on the bed singing together and I think it looks really good and if I can fit it into my storyline I hope to use something along these lines. I like how there is a colour difference from the now and the then as the present is dull and dark whereas the past is shown as hazy and with a vintage touch, I think this emphasises how Katy feels about her past and how much she misses it compared to her life now after all the years. The camerawork and the editing makes the video run smoothly as the pace of the video matches the pace of the music.

As with many of Katy’s music video it mainly focuses on the narrative yet has some performance in it too as she usually sings in character. I think this is a good balance of both however in my music video I would want more performance in there too.